Pazarlama T\u00fcrkiye taraf\u0131ndan 24 Ekim\u2019de 24 konu\u015fmac\u0131 ile d\u00fczenlenen Pazarlama T\u00fcrkiye Zirvesi, b\u00fcy\u00fck bir ilgiyle ger\u00e7ekle\u015fti. Zirve, bu sene \u2018Touch\u2019 temas\u0131 ile 200\u2019den fazla markadan 400\u2019\u00fc a\u015fk\u0131n kat\u0131l\u0131mc\u0131y\u0131 ve 30\u2019u a\u015fk\u0131n sponsoru a\u011f\u0131rlad\u0131.<\/p>\n
Glovo\u2019nun resmi sponsorlu\u011funda d\u00fczenlenen Pazarlama T\u00fcrkiye Zirvesi 9 oturum, 3 panel ve 2 deneyim oturumu ile pazarlama, reklam, medya, ileti\u015fim , FMCG, teknoloji, ula\u015f\u0131m, telekom\u00fcnikasyon, dijital, otomotiv, gayrimenkul, sa\u011fl\u0131k, finans, medikal gibi bir\u00e7ok sekt\u00f6rden profesyonelleri bir araya getirdi.<\/p>\n
Sunuculu\u011funu Sevin\u00e7 Sat\u0131ro\u011flu\u2019nun ger\u00e7ekle\u015ftirdi\u011fi zirve, marka dan\u0131\u015fman\u0131, yazar ve Markam A\u015e\u2019nin kurucusu G\u00fcven Bor\u00e7a\u2019n\u0131n konu\u015fmas\u0131 ile ba\u015flad\u0131. Ard\u0131ndan Visa G\u00fcney Do\u011fu Avrupa Pazarlama M\u00fcd\u00fcr\u00fc Birim G\u00f6n\u00fcl\u015fen \u00d6zy\u00fcrekli, \u201cNeden t\u00fcketicilere dokunuyoruz?\u201d adl\u0131 sunumunu yapt\u0131. Zirve, uluslararas\u0131 ve yerel markalara hizmet veren Insider firmas\u0131n\u0131n Partneri ve Pazarlama M\u00fcd\u00fcr\u00fc Merve Nazl\u0131o\u011flu \u201cGlobal Bir Pazarlama Ekibi Nas\u0131l Kurulur\u201d ba\u015fl\u0131kl\u0131 sunumu ile devam etti.<\/p>\n
Zirvenin ilk panelinde \u2018Dijitalde \u0130nsan Kayna\u011f\u0131\u2019 konu\u015fuldu<\/p>\n
Zirvenin ilk paneli \u201cDijitalde \u0130nsan Kayna\u011f\u0131\u201d konusu ile Sahibinden.com Reklam Sat\u0131\u015f Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Banu Barbaroso\u011flu, Netcom Medya Kurucu Orta\u011f\u0131 Zeynep Tapt\u0131k Bilgen, PepsiCo T\u00fcrkiye Dijital Pazarlama ve E-Ticaret Ba\u015fkan\u0131 Didem Namver\u2019in kat\u0131l\u0131m\u0131nda ve Diverseffect Ajans Ba\u015fkan\u0131 Co\u015fkun Ye\u015filba\u015f moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlendi.<\/p>\n
Sabah seans\u0131n\u0131n sonu Sosyal M\u00fczik firmas\u0131n\u0131n canl\u0131 m\u00fczik e\u015fli\u011finde do\u011fa\u00e7lama at\u00f6lyesi ile keyifli anlarla tamamland\u0131. Ziyaret\u00e7iler, isimlerine \u00f6zel olu\u015fturduklar\u0131 m\u00fczikle e\u011flence dolu anlar ya\u015fad\u0131lar.<\/p>\n
Ezber bozan deneyimler kat\u0131l\u0131mc\u0131larla payla\u015f\u0131ld\u0131<\/p>\n
\u00d6\u011flen seans\u0131nda Ipsos T\u00fcrkiye Ba\u015f M\u00fc\u015fteri Sorumlusu \u00d6zen G\u00fcrelli, Hayata D\u00f6nme Vakti isimli sunumunu ger\u00e7ekle\u015ftirdi. Vestel Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Tun\u00e7 Berkman, \u201cEzber Bozan M\u00fc\u015fteri Deneyimi Yakla\u015f\u0131mlar\u0131\u201d isimli sunumunu tamamlarken Mosanta kurucusu \u0130lyas Teker, SEO konusunda \u00f6nemli bilgiler payla\u015ft\u0131. \u00d6\u011fle aras\u0131ndan \u00f6nceki son oturumda ise Yemeksepeti Pazarlama Direkt\u00f6r\u00fc Bar\u0131\u015f S\u00f6nmez, 3 c\u00fcmle ile markalara b\u00fcy\u00fcme re\u00e7etesini sundu.<\/p>\n
Etkinlik sponsoru Glovo T\u00fcrkiye firmas\u0131ndan Growth & Marketing Manager Bahar Alt\u0131nta\u015f, rekabet\u00e7i sekt\u00f6rde hayatlara dokunan marka deneyimlerini payla\u015ft\u0131. Kutsal \u0130nek – Ay\u015fe Asl\u0131 Bozda\u011f, ya\u015fam\u0131 de\u011fi\u015ftirmek yolunda at\u0131labilecek fark\u0131ndal\u0131k ad\u0131mlar\u0131n\u0131 ziyaret\u00e7ilere aktard\u0131.<\/p>\n
\u0130kinci panelde markalar i\u00e7in e-spor ele al\u0131nd\u0131<\/p>\n
Zirvenin ikinci paneli \u201cEspor D\u00fcnyas\u0131nda Markalar\u0131n Yeri\u201d ba\u015fl\u0131\u011f\u0131nda ESL T\u00fcrkiye Direkt\u00f6r\u00fc G\u00f6khan Kazar\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ve OYUNDER Ba\u015fkan\u0131 Tansu Kendirli, Teknosa Tedarik Zinciri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Do\u011fa Oran ve Intel T\u00fcrkiye Perakende Sat\u0131\u015f Direkt\u00f6r\u00fc Koray Y\u0131ld\u0131z e\u015fli\u011finde tamamland\u0131.<\/p>\n
Ak\u015fam seans\u0131 ise teknoloji edit\u00f6r\u00fc Cem S\u00fcnb\u00fcl\u2019\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen Dijital D\u00f6n\u00fc\u015f\u00fcmde \u00c7e\u015fitlilik paneli ile ba\u015flad\u0131. Panele konu\u015fmac\u0131 olarak Teknolojide Kad\u0131n Derne\u011fi (Wtech) Ba\u015fkan\u0131 Zehra \u00d6ney, Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Meltem Bakiler \u015eahin ve Adcolony Sat\u0131\u015f ve Geli\u015fen Marketlerden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Emre G\u00f6n\u00fcl kat\u0131ld\u0131. Zirvenin son oturumunu \u201cAlgoritmalar \u00c7a\u011f\u0131nda Yeni Gen\u00e7lik\u201d ba\u015fl\u0131kl\u0131 sunumuyla FutureBright Research Kurucu ve Y\u00f6netici Orta\u011f\u0131 Akan Abdula ger\u00e7ekle\u015ftirdi.<\/p>\n
Zirvede Simit Saray\u0131, \u00d6zikizler K\u00fcnefe markalar\u0131n\u0131n lezzetli \u00fcr\u00fcnleri ve Hayat Su markas\u0131n\u0131n yeni \u00fcr\u00fcn\u00fc so\u011fuk \u00e7ay \u00e7e\u015fitleri ziyaret\u00e7ilere ikram edildi. Ziyaret\u00e7iler Optimist Kitap stand\u0131ndan \u00f6zel indirimlerle sekt\u00f6rel kitaplara eri\u015fme f\u0131rsat\u0131n\u0131 yakalad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
PAZARLAMA T\u00dcRK\u0130YE Z\u0130RVES\u0130 24 EK\u0130M\u2019DE 24 KONU\u015eMACI A\u011eIRLADI<\/p>\n","protected":false},"author":1,"featured_media":220933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[277,46487,55922,2815,453,411],"class_list":["post-220932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-agirladi","tag-ekimde","tag-konusmaci","tag-pazarlama","tag-turkiye","tag-zirvesi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/pazarlama-turkiye-zirvesi-24-ekimde-24-konusmaci-agirladi_bc32e65.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Vtq","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/220932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=220932"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/220932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/220933"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=220932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=220932"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=220932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}