Do\u00e7. Dr. Michael Kuyucu, m\u00fczik kanallar\u0131n\u0131n durumunu de\u011ferlendirdi. Kuyucu, \u201c\u2019M\u00fczik televizyonlar\u0131n\u0131n bence hala en az 5 y\u0131llar\u0131 daha var. 5 y\u0131l daha m\u00fczik piyasas\u0131nda \u00f6nemli bir role sahip olacaklar\u201d dedi.<\/p>\n
CRI T\u00dcRK Medya Genel M\u00fcd\u00fcr\u00fc Do\u00e7. Dr. Michael Kuyucu, \u0130stanbul\u2019da 5\u2019incisi d\u00fczenlenen International Conference on Advances in Educationand Social Science (ADVED 2019) konferans\u0131nda yapt\u0131\u011f\u0131 konu\u015fmada tematik televizyonculu\u011funun \u00f6nemli bir aya\u011f\u0131 olan m\u00fczik televizyonlar\u0131n\u0131n dijital medya kar\u015f\u0131s\u0131nda ki konumunun her ge\u00e7en g\u00fcn zay\u0131flad\u0131\u011f\u0131n\u0131 ama T\u00fcrkiye\u2019de geleneksel medyan\u0131n hala \u00e7ok g\u00fc\u00e7l\u00fc olmas\u0131 nedeniyle bu TV kanallar\u0131n\u0131n tamamen etkisini kaybetmesinin en az 5 y\u0131l sonra<\/p>\n
ger\u00e7ekle\u015fece\u011fini s\u00f6yledi.<\/p>\n
ADVED 2019 konferans\u0131nda yapt\u0131\u011f\u0131 ara\u015ft\u0131rmay\u0131 sunan Do\u00e7. Dr. Michael Kuyucu, m\u00fczik televizyonlar\u0131n\u0131 karanl\u0131k bir gelecek bekledi\u011fini s\u00f6yledi. Kuyucu \u015f\u00f6yle devam etti: \u2019\u2019Gen\u00e7ler programc\u0131l\u0131k yetisi d\u00fc\u015f\u00fck olan ve birer radyo gibi sadece pop\u00fcler m\u00fczik kliplerini yay\u0131nlayan televizyon kanallar\u0131na \u00e7ok tepkili. 1990 y\u0131l\u0131ndan sonra do\u011fan ve Y Ku\u015fa\u011f\u0131 olarak adland\u0131r\u0131lan gen\u00e7 neslin m\u00fczik televizyonlar\u0131na tepkili.\u201d<\/p>\n
\u2019\u2019Klipler hala pop\u00fclerli\u011fini s\u00fcrd\u00fcr\u00fcyor\u2019\u2019<\/p>\n
Do\u00e7. Dr. Kuyucu, ekibi ile birlikte ger\u00e7ekle\u015ftirdi\u011fi akademik \u00e7al\u0131\u015fma ile ilgili \u015f\u00f6yle konu\u015ftu: \u2019\u2019M\u00fczik TV kanallar\u0131n\u0131n radyo kanallar\u0131 gibi s\u00fcrekli ayn\u0131 \u015fark\u0131c\u0131 ve \u015fark\u0131lar\u0131 \u00f6n plana getirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnen gen\u00e7ler, video klipleri daha \u00e7ok dijital medyadan takip ettiklerini s\u00f6yl\u00fcyor. \u0130\u015fin ilgin\u00e7 taraf\u0131 m\u00fczik televizyon kanallar\u0131 d\u00fc\u015f\u00fc\u015fte olmas\u0131na ra\u011fmen video klip olgusu hala pop\u00fcler. Gen\u00e7ler video klipleri izlemekten zevk ald\u0131klar\u0131n\u0131 s\u00f6ylerken, m\u00fczik televizyon kanallar\u0131n\u0131n i\u00e7eriklerinin art\u0131k onlar\u0131n ilgisini \u00e7ekmedi\u011fini de vurguluyor. M\u00fczi\u011fe kliplerin bir anlam katt\u0131\u011f\u0131n\u0131 s\u00f6yleyen yeni nesil, yabanc\u0131 video kliplerin yerli kliplere g\u00f6re daha ba\u015far\u0131l\u0131 oldu\u011funu ve yerli kliplerin \u00e7o\u011funun yabanc\u0131 kliplerin ucuz birer kopyas\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcklerini s\u00f6yl\u00fcyor. Klipleri sosyal medyadan izlemeyi tercih ediyorlar. Bu b\u00f6yle devam ederse belki video klip end\u00fcstrisinin maliyetleri biraz d\u00fc\u015f\u00fcr ama piyasa ayakta kal\u0131r\u2019\u2019.<\/p>\n
Gen\u00e7ler m\u00fczi\u011fi nerden takip etmeyi tercih ediyor?<\/p>\n
Son d\u00f6nemlerde herkesin merak etti\u011fi konulardan biri de de\u011fi\u015fen m\u00fczik al\u0131\u015fkanl\u0131klar\u0131. \u00d6zellikle gen\u00e7lerin favori mecras\u0131 olan m\u00fczik son y\u0131llarda dijital medyada ya\u015fanan geli\u015fmelerle beraber ciddi bir de\u011fi\u015fime u\u011frad\u0131. Ara\u015ft\u0131rma ile ilgili ilgi vermeye devam eden Do\u00e7. Dr. Kuyucu, \u2019\u2019Gen\u00e7lerin m\u00fczi\u011fi nerden takip etti\u011fi konusunu da ara\u015ft\u0131rmak istedik bu ara\u015ft\u0131rmada. Ortaya \u00e7\u0131kan sonu\u00e7 \u00e7ok \u015fa\u015f\u0131rt\u0131c\u0131 olmad\u0131. Hepimizin tahmin etti\u011fi gibi gen\u00e7ler, m\u00fczi\u011fi dijitalden dinlemeyi tercih ediyorlar. Ancak m\u00fczik televizyonlar\u0131n\u0131 da tam terk etmediler. Gen\u00e7lere g\u00f6re m\u00fczik televizyon kanallar\u0131n\u0131n eski havas\u0131 yok ama hala geleneksel medyan\u0131n \u00f6nemli bir mecras\u0131 oldu\u011fu i\u00e7in m\u00fczik televizyonlar\u0131n\u0131n m\u00fczik dinleme al\u0131\u015fkanl\u0131klar\u0131na etkisi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorlar\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n
\u201cM\u00fczik TV\u2019leri bir s\u00fcre daha kepenk indirmez\u201d<\/p>\n
Dijital medyan\u0131n geleneksel medyaya olan etkilerinin y\u0131llard\u0131r hem akademik hem de sekt\u00f6rel platformlarda tart\u0131\u015f\u0131ld\u0131\u011f\u0131na vurgu yapan Do\u00e7. Dr. Kuyucu, \u2019\u2019M\u00fczik televizyonlar\u0131n\u0131n bence hala en az 5 y\u0131l\u0131 daha var. 5 y\u0131l daha m\u00fczik piyasas\u0131nda \u00f6nemli bir role sahip olacaklar. Burada dizilerin de etkisini eklersek televizyon mecras\u0131n\u0131n m\u00fczik \u00fczerinde hi\u00e7 de az\u0131msanacak bir etkisinin olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyebilirim. Onun i\u00e7in m\u00fczik televizyonlar\u0131n\u0131 ekonomik piyasada var olmaya devam edece\u011fini s\u00f6ylemek m\u00fcmk\u00fcn. Yani \u00f6yle kolay kolay kepenk indirmezler. Bu birka\u00e7 y\u0131l daha b\u00f6yle gidecek ama 10 y\u0131l sonra bence geleneksel medyan\u0131n m\u00fczi\u011fe etkisi yerini tamamen dijitale b\u0131rakacak\u2019\u2019 diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
DO\u00c7. DR. M\u0130CHAEL KUYUCU<\/p>\n","protected":false},"author":1,"featured_media":221007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[1018,55945,10117,63,55944,231],"class_list":["post-221006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-daha","tag-indirmez","tag-kepenk","tag-muzik","tag-televizyonlari","tag-yil"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/muzik-televizyonlari-5-yil-daha-kepenk-indirmez_b37cd7d.jpg?fit=1000%2C562","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-VuC","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/221006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=221006"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/221006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/221007"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=221006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=221006"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=221006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}