Happy Moon\u2019s Grup \u00e7at\u0131s\u0131 alt\u0131nda yer alan Manhattan Coffee, T\u00fcrkiye\u2019deki kahve t\u00fcketimi al\u0131\u015fkanl\u0131klar\u0131n\u0131 mercek alt\u0131na ald\u0131. Happy Moon\u2019s Grup Y\u00f6netim Kurulu Ba\u015fkan\u0131 H\u00fcseyin Aymutlu, “T\u00fcrkiye\u2019de kahve t\u00fcketimi her ge\u00e7en y\u0131l art\u0131\u015f g\u00f6steriyor. Ara\u015ft\u0131rmalara g\u00f6re T\u00fcrkiye\u2019nin bir y\u0131ll\u0131k kahve t\u00fcketimi 100 bin tona yakla\u015ft\u0131” dedi.<\/p>\n
Happy Moon\u2019s Grup, kurulu\u015funun 20\u2019nci y\u0131l\u0131nda Manhattan Coffee markas\u0131 ile T\u00fcrkiye\u2019deki kahve t\u00fcketimi al\u0131\u015fkanl\u0131klar\u0131n\u0131 inceledi. Konu hakk\u0131nda a\u00e7\u0131klamalarda bulunan Happy Moon\u2019s Grup Y\u00f6netim Kurulu Ba\u015fkan\u0131 H\u00fcseyin Aymutlu, ara\u015ft\u0131rmalara g\u00f6re; d\u00fcnyada her y\u0131l yakla\u015f\u0131k 400 milyar, her g\u00fcn ise 1.6 milyar fincan kahve t\u00fcketildi\u011fini belirtti.<\/p>\n
Uluslararas\u0131 Kahve Organizasyonu\u2019nun (ICO) haz\u0131rlad\u0131\u011f\u0131 D\u00fcnya T\u00fcketim Raporu\u2019na de\u011finen Aymutlu, rapor kapsam\u0131nda T\u00fcrkiye\u2019de son 5 y\u0131lda y\u00fczde 14 art\u0131\u015f g\u00f6steren kahve t\u00fcketiminin 100 bin tona yakla\u015ft\u0131\u011f\u0131n\u0131, T\u00fcrkiye\u2019de ise ki\u015fi ba\u015f\u0131 kahve t\u00fcketiminin 1 kilogram\u0131 a\u015farak 1.1 kilograma ula\u015ft\u0131\u011f\u0131n\u0131 an\u0131msatt\u0131.<\/p>\n
Aymutlu, “T\u00fcrkiye\u2019de pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc 500 milyon TL ve pazar\u0131n 125 milyon TL\u2019lik k\u0131sm\u0131n\u0131 da T\u00fcrk kahvesi olu\u015fturuyor. T\u00fcrkler en fazla T\u00fcrk kahvesini tercih ediyor. Ard\u0131ndan ise paketli haz\u0131r kahveler ve filtre kahve geliyor. Burada gen\u00e7 neslin \u00e7ok \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz” diye konu\u015ftu.<\/p>\n
Kahve, T\u00fcrkiye\u2019de 1 milyar dolar\u0131n \u00fczerinde bir piyasaya sahip<\/p>\n
“D\u00fcnyada petrolden sonra kahve, en b\u00fcy\u00fck ticari hacme sahip ikinci \u00fcr\u00fcn ve toplam ticari hacmi 100 milyar dolar\u0131n \u00e7ok \u00fczerinde” a\u00e7\u0131klamas\u0131n\u0131 yapan Aymutlu, “T\u00fcrkiye\u2019de ise \u015fu anda 1 milyar dolar\u0131n \u00fczerinde bir piyasa olu\u015fmu\u015f durumda. Ayr\u0131ca, kahveyi seven bir toplum gibi g\u00f6r\u00fcnsek de t\u00fcketimde di\u011fer \u00fclkelere g\u00f6re olduk\u00e7a gerilerdeyiz. Ancak bu rakam\u0131n daha da artaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Bu da sekt\u00f6r\u00fc hareketlendirecektir\u201d diye konu\u015ftu.<\/p>\n
Aymutlu, “Manhattan Coffee olarak sekt\u00f6re farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 getirece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum. Gerek kaliteyi \u00f6n planda tutan yakla\u015f\u0131m\u0131m\u0131z gerekse sundu\u011fumuz lezzetlerle sekt\u00f6rde \u00e7\u0131tay\u0131 y\u00fckseltmeyi hedefliyoruz” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
HAPPY MOON\u2019S GRUP Y\u00d6NET\u0130M KURULU BA\u015eKANI H\u00dcSEY\u0130N AYMUTLU, “T\u00dcRK\u0130YE\u2019DE KAHVE T\u00dcKET\u0130M\u0130 HER GE\u00c7EN YIL ARTI\u015e G\u00d6STER\u0130YOR. ARA\u015eTIRMALARA G\u00d6RE T\u00dcRK\u0130YE\u2019N\u0130N B\u0130R YILLIK KAHVE T\u00dcKET\u0130M\u0130 100 B\u0130N TONA YAKLA\u015eTI” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":222233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[2127,213,125,1403,21251,9365,177,2574,710],"class_list":["post-222232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-2127","tag-bin","tag-bir","tag-kahve","tag-tona","tag-tuketimi","tag-turkiyenin","tag-ulasti","tag-yillik"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/turkiyenin-bir-yillik-kahve-tuketimi-100-bin-tona-ulasti_a3dfb50.jpg?fit=1000%2C803","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-VOo","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/222232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=222232"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/222232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/222233"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=222232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=222232"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=222232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}