T\u00fcrkiye\u2019de 2018 y\u0131l\u0131nda d\u00fczenlenen 499 fuar toplam 22,8 milyon ziyaret\u00e7i a\u011f\u0131rlad\u0131. Fuarlara kat\u0131lan yabanc\u0131 ziyaret\u00e7ilerin say\u0131s\u0131 ise bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 21 artarak 714 bine ula\u015ft\u0131. Fuarlar\u0131n dijital ortama ta\u015f\u0131nmas\u0131yla birlikte \u00f6zellikle yabanc\u0131 ziyaret\u00e7i say\u0131s\u0131n\u0131n ve fuar temelli ticaret hacminin art\u0131r\u0131lmas\u0131 hedefleniyor.<\/p>\n
T\u00fcrkiye co\u011frafi konumunun avantaj\u0131, ula\u015f\u0131m imkanlar\u0131 ve fuarc\u0131l\u0131k alan\u0131ndaki deneyimiyle yabanc\u0131 ziyaret\u00e7ilerin dikkatini \u00e7ekiyor. T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) verilerini derleyen online fuar platformu ExpoValley\u2019e g\u00f6re, T\u00fcrkiye\u2019de 2018 y\u0131l\u0131nda d\u00fczenlenen 499 fuar\u0131, toplamda 22 milyon 854 bin ki\u015fi ziyaret ederken bunlar\u0131n 714 binini yabanc\u0131 ziyaret\u00e7iler olu\u015fturdu. Bir \u00f6nceki y\u0131la g\u00f6re yabanc\u0131 ziyaret\u00e7ilerin say\u0131s\u0131nda ise y\u00fczde 21\u2019lik bir art\u0131\u015f ya\u015fand\u0131. Yabanc\u0131lar en b\u00fcy\u00fck ilgiyi mobilya fuarlar\u0131na g\u00f6sterirken, 2018 y\u0131l\u0131nda d\u00fczenlenen 13 mobilya fuar\u0131n\u0131 toplamda 85 bin 163 yabanc\u0131 ziyaret etti. Yabanc\u0131lar\u0131n en \u00e7ok ziyaret etti\u011fi di\u011fer fuarlar ise 54 bin 677 yabanc\u0131n\u0131n a\u011f\u0131rlad\u0131\u011f\u0131 ev tekstili ve hal\u0131 fuarlar\u0131 ile 45 bin yabanc\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 g\u0131da fuarlar\u0131 oldu.<\/p>\n
“Ziyaret\u00e7iler fuarlara gitmeden de dola\u015fabilecek”<\/p>\n
Fuarlara kat\u0131lan yabanc\u0131lar\u0131n, kat\u0131l\u0131mc\u0131 firmalar i\u00e7in olduk\u00e7a de\u011ferli oldu\u011funu belirten ExpoValley\u2019in kurucusu Yusuf Yenit\u00fcrko\u011fullar\u0131, “Yabanc\u0131lar\u0131 \u00fclkemizde d\u00fczenlenen fuarlarda a\u011f\u0131rlamak olduk\u00e7a k\u0131ymetli. Fuarlarda yerini alan ve \u00fcretti\u011fi \u00fcr\u00fcn\u00fc ya da hizmeti tan\u0131tan yerli firmalar i\u00e7in yabanc\u0131 kat\u0131l\u0131mc\u0131lar b\u00fcy\u00fck potansiyel ta\u015f\u0131yor. Ancak fiziki s\u0131n\u0131rlar ve maddi yetersizlikler bu yabanc\u0131lar\u0131n fuarlara gelmesinin \u00f6n\u00fcndeki en b\u00fcy\u00fck engel olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. ExpoValley olarak fuarlar\u0131 herhangi bir s\u0131n\u0131rlaman\u0131n olmad\u0131\u011f\u0131 dijital ortama ta\u015f\u0131yarak t\u00fcm engelleri kald\u0131rmay\u0131 hedefledik. Yabanc\u0131lar\u0131n da dijital ortamdaki bu fuarlar\u0131 \u00e7ok daha kolay bir \u015fekilde ziyaret etmesi, fuara kat\u0131lan firmalara da b\u00fcy\u00fck fayda sa\u011flayacak” dedi.<\/p>\n
“Dijital fuarlar ile T\u00fcrkiye 5 senede yabanc\u0131 ziyaret\u00e7i say\u0131s\u0131n\u0131 2 kat\u0131na \u00e7\u0131karabilir”<\/p>\n
ExpoValley sayesinde ziyaret\u00e7iler ve kat\u0131l\u0131mc\u0131 firmalar i\u00e7in online bir fuar kurgulad\u0131klar\u0131n\u0131 s\u00f6yleyen Yusuf Yenit\u00fcrko\u011fullar\u0131, “ExpoValley, fuarlarda \u00fcr\u00fcn ve hizmetlerini tan\u0131tmak isteyen firmalarla, ziyaret\u00e7iler aras\u0131nda online bir k\u00f6pr\u00fc kuruyor. Platform \u00fcst\u00fcnden sundu\u011fumuz canl\u0131 \u00e7eviri ve \u00f6zel konferans \u00f6zellikleriyle, hem kat\u0131l\u0131mc\u0131lar hem de ziyaret\u00e7ilerin fuarlarda ihtiyac\u0131 olan t\u00fcm noktalarda u\u00e7tan uca destek oluyoruz. Sekt\u00f6rel anlamda ciddi getirileri olan fuarlar\u0131n dijital ortamda ihracat\u00e7\u0131 \u015firketlere b\u00fcy\u00fck katk\u0131 sunaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Bunun yan\u0131 s\u0131ra yurt d\u0131\u015f\u0131nda d\u00fczenlenen bir fuar\u0131 ziyaret etmenin maliyeti de ki\u015fi ba\u015f\u0131 2 bin, 5 bin dolar aras\u0131nda de\u011fi\u015fiyor. Bu noktada dijital fuarlar hem ziyaret\u00e7ilere hem de \u015firketlere y\u00fczde 90\u2019a varan maliyet avantaj\u0131 sunman\u0131n yan\u0131 s\u0131ra T\u00fcrkiye\u2019deki fuarlara kat\u0131lan yabanc\u0131 say\u0131s\u0131n\u0131n 5 senede ikiye katlayaca\u011f\u0131na inan\u0131yoruz” ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK\u0130YE\u2019DE 2018 YILINDA D\u00dcZENLENEN 499 FUAR TOPLAM 22,8 M\u0130LYON Z\u0130YARET\u00c7\u0130 A\u011eIRLADI. FUARLARA KATILAN YABANCI Z\u0130YARET\u00c7\u0130LER\u0130N SAYISI \u0130SE B\u0130R \u00d6NCEK\u0130 YILA G\u00d6RE Y\u00dcZDE 21 ARTARAK 714 B\u0130NE ULA\u015eTI. FUARLARIN D\u0130J\u0130TAL ORTAMA TA\u015eINMASIYLA B\u0130RL\u0130KTE \u00d6ZELL\u0130KLE YABANCI Z\u0130YARET\u00c7\u0130 SAYISININ VE FUAR TEMELL\u0130 T\u0130CARET HACM\u0130N\u0130N ARTIRILMASI HEDEFLEN\u0130YOR.<\/p>\n","protected":false},"author":1,"featured_media":223937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[2929,2393,16782,611,4184,33492,3480,150],"class_list":["post-223936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-artti","tag-eden","tag-fuarlari","tag-sayisi","tag-turkiyedeki","tag-yabancilarin","tag-yuzde","tag-ziyaret"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/turkiyedeki-fuarlari-ziyaret-eden-yabancilarin-sayisi-yuzde-21-artti_1242827.jpg?fit=1000%2C628","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-WfS","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/223936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=223936"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/223936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/223937"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=223936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=223936"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=223936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}