Gen\u00e7 modac\u0131 G\u00fcler Baysal, kendi ad\u0131yla kurdu\u011fu markay\u0131 5 y\u0131l i\u00e7inde globalle\u015ftirmeyi planl\u0131yor. Baysal, ilk etapta y\u00fczde 20 b\u00fcy\u00fcmeyi ama\u00e7l\u0131yor.<\/p>\n
Gen\u00e7 modac\u0131 G\u00fcler Baysal, 2019 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi at\u0131l\u0131mlar sayesinde hedef b\u00fcy\u00fctt\u00fc. G\u00fcler Baysal, \u2019Haute Couture ve Couture\u2019 markas\u0131n\u0131 5 y\u0131l i\u00e7inde global bir marka haline getirmeyi planlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
Baysal, hedeflerini ise \u015f\u00f6yle s\u0131ralad\u0131: \u2019\u2019\u0130lk hedef Birle\u015fik Arap Emirlikleri, Rusya ve Avrupa \u00fczerinden global bir marka haline gelmek ve ilk etapta y\u00fczde 20 b\u00fcy\u00fcmek. Di\u011fer markam\u0131z \u2019La Anqa\u2019 ile ilgili 2020 sonu hedefi ise sat\u0131\u015f noktas\u0131 say\u0131s\u0131n\u0131 150\u2019ye \u00e7\u0131karmak\u2019\u2019. Ayr\u0131ca Baysal\u2019\u0131n hedefleri aras\u0131nda K\u00fctahyal\u0131 ev han\u0131mlar\u0131yla hayata ge\u00e7irdi\u011fi i\u015f birli\u011fini T\u00fcrkiye genelinde yayg\u0131nla\u015ft\u0131r\u0131p istihdam sa\u011flamak yer al\u0131yor.<\/p>\n
Modac\u0131 Baysal, elde etti\u011fi ba\u015far\u0131y\u0131 \u015f\u00f6yle anlatt\u0131:<\/p>\n
“Ben iki markam ile bir\u00e7ok farkl\u0131l\u0131k \u00fcrettim. Markalar\u0131m\u0131n AR-GE \u00e7al\u0131\u015fmalar\u0131 hem yurti\u00e7inden hem de yurtd\u0131\u015f\u0131ndan gelen 10 ki\u015filik bir ekiple her g\u00fcn yeniden elden ge\u00e7iriliyor, geli\u015ftiriliyor. Ge\u00e7ti\u011fimiz y\u0131llarda K\u00fctahyal\u0131 ev han\u0131mlar\u0131yla birlikte \u00e7ok \u00f6zel bir \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftirdik. Bir s\u00fcrede orada kal\u0131p i\u011fne oyas\u0131ndan elbise ve erkek ayakkab\u0131s\u0131 haz\u0131rlad\u0131k. Bu \u00e7al\u0131\u015fmadan b\u00fcy\u00fck bir mutluluk ve gurur duydum. Bundan sonra da T\u00fcrkiye genelinde ve yine ev han\u0131mlar\u0131yla bu tarz \u00e7al\u0131\u015fmalar\u0131m\u0131z devam edecek. Bu sayede onlara da istihdam sa\u011flayaca\u011f\u0131z. \u00d6te yandan La Anqa, \u2019G\u00fcler Baysal Haute Couture & Couture i\u00e7in haz\u0131rlad\u0131\u011f\u0131m ilk line\u2019\u0131m. Kaliteli kuma\u015flardan haz\u0131rlanan, moday\u0131 yak\u0131ndan izleyen gen\u00e7 bir marka. Ayn\u0131 zamanda klasik \u015f\u0131kl\u0131ktan \u00f6d\u00fcn vermedi\u011fimiz bir marka. Kuma\u015f ve \u00fcretim kalitesine de ilk markam kadar \u00f6nem veriyoruz\u2019\u2019.<\/p>\n
Ma\u011fazala\u015fma ve yurtd\u0131\u015f\u0131 hedefleri<\/p>\n
\u00d6ncelikli hedefinin g\u00f6zde markas\u0131 \u2019G\u00fcler Baysal Haute Couture ve Couture\u2019\u00fc b\u00fcy\u00fctmek oldu\u011funu belirten Baysal, \u2019\u2019T\u00fcm hedeflerimi \u0130stanbul, Ni\u015fanta\u015f\u0131\u2019ndaki moda evi ve at\u00f6lyesinden idare ediyorum. \u015eu anda bu markam ile T\u00fcrkiye\u2019de her yerde bulunmak gibi bir hedefim yok. \u00c7\u00fcnk\u00fc bulundu\u011fum lokasyon, T\u00fcrkiye\u2019nin moda alan\u0131ndaki nabz\u0131n\u0131 tutuyor. Amac\u0131m, bu markam\u0131 d\u00fcnyaca bilinir hale getirmek. B\u00fct\u00fcn \u00e7abam\u0131z da bu y\u00f6nde. 5 y\u0131l i\u00e7inde Birle\u015fik Arap Emirlikleri ba\u015fta olmak \u00fczere, Rusya ve Avrupa\u2019da moda \u00fczerine kendime ait moda evi ve at\u00f6lyeler kurmak istiyorum. \u0130kinci markam La Anqa i\u00e7in hedefler daha somut ve esnek. \u00c7\u00fcnk\u00fc \u015fuan T\u00fcrkiye\u2019de Akdeniz, Ege ve Marmara b\u00f6lgesine toptan sat\u0131\u015f ger\u00e7ekle\u015ftiriyoruz. 12 sat\u0131\u015f noktam\u0131z var. Orta Do\u011fu\u2019daki sat\u0131\u015f noktas\u0131 say\u0131s\u0131 \u015fimdilik 30. 2020 sonu hedefimiz ise Orta Do\u011fu\u2019da 100 ve T\u00fcrkiye\u2019de 50 olmak \u00fczere toplam 150 sat\u0131\u015f noktas\u0131na ula\u015fmak\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n
B\u00fcy\u00fcme ve ekonomik Hedefler<\/p>\n
\u0130lk markas\u0131 i\u00e7in b\u00fcy\u00fcme hedefleri a\u00e7\u0131klayan Baysal, “2020 y\u0131l\u0131 sonuna kadar ilk markam\u0131z\u0131n globalle\u015fmesini hedefliyoruz. Amac\u0131m\u0131z y\u00fczde 20 oran\u0131nda b\u00fcy\u00fcyebilme. Bunun i\u00e7in de ba\u015fta Birle\u015fik Arap Emirlikleri, Rusya ve Avrupa olmak \u00fczere d\u00fcnyaya a\u00e7\u0131lmay\u0131 ve yine d\u00fcnya \u00e7ap\u0131nda bir modaevi olmay\u0131 hedefliyoruz. \u0130kinci marka ile ilgili hedeflerimizde daha iyimseriz. \u00d6ncelikli hedefimiz h\u0131zla ma\u011fazala\u015fmak. Bu belki yeni bir marka ama seri \u00fcretime uygun oldu\u011fu i\u00e7in her noktadan ula\u015f\u0131labilecek bir marka haline getirmek istiyoruz. Yine ikinci markam\u0131z i\u00e7in 2020 y\u0131lsonu hedefimiz ise y\u00fczde 40 b\u00fcy\u00fcme\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n
\u0130lk ba\u015far\u0131lar ve yeni markalar<\/p>\n
Moda tasar\u0131mc\u0131s\u0131 G\u00fcler Baysal, ilk ba\u015far\u0131s\u0131n\u0131n Milano Burgo Fashion Show\u2019a kat\u0131larak elde etti\u011fi, 2019 y\u0131l\u0131n ise bir at\u0131l\u0131m y\u0131l\u0131 oldu\u011fu ve d\u00fcnyan\u0131n bir\u00e7ok \u00fclkesinde d\u00fczenlenen organizasyonlarda, \u00fcnl\u00fc modac\u0131larla ayn\u0131 podyumu payla\u015ft\u0131\u011f\u0131 aktar\u0131ld\u0131. Baysal\u2019\u0131n, Arap\u00e7a\u2019da Anka Ku\u015fu anlam\u0131na gelen \u2019La Anqa\u2019 ad\u0131nda yeni bir markay\u0131 hayata ge\u00e7irdi\u011fi, bu kez hedefinin, g\u00fcnl\u00fck k\u0131yafetlerdeki kombinleri, modaya uygun giyinmek isteyenlere, daha uygun fiyata ula\u015ft\u0131rmak oldu\u011fu aktar\u0131ld\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
GEN\u00c7 MODACI G\u00dcLER BAYSAL, KEND\u0130 ADIYLA KURDU\u011eU MARKAYI 5 YIL \u0130\u00c7\u0130NDE GLOBALLE\u015eT\u0130RMEY\u0130 PLANLIYOR. BAYSAL, \u0130LK ETAPTA Y\u00dcZDE 20 B\u00dcY\u00dcMEY\u0130 AMA\u00c7LIYOR.<\/p>\n","protected":false},"author":1,"featured_media":224409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[19798,7792,803,16634,41471],"class_list":["post-224408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-globallesme","tag-baysal","tag-genc","tag-hedefinde","tag-modaci"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/genc-modaci-baysal-globallesme-hedefinde_916108f.jpg?fit=667%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Wnu","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/224408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=224408"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/224408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/224409"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=224408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=224408"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=224408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}