Seyahat sekt\u00f6r\u00fcnde de ayn\u0131 perakende de oldu\u011fu gibi h\u0131zl\u0131 bir dijitalle\u015fme s\u00fcreci ya\u015fan\u0131yor. T\u00fcrkiye\u2019de g\u00fcven ve istikrar artt\u0131k\u00e7a turizm trafi\u011fi de h\u0131zl\u0131 bir ivme kazan\u0131yor.<\/p>\n
Seyahat teknolojisi alan\u0131nda d\u00fcnyan\u0131n en b\u00fcy\u00fck firmalar\u0131ndan biri olan Amadeus T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc, G\u00fcney Avrupa Online Seyahat Sat\u0131\u015f Direkt\u00f6r\u00fc Eric Willems, T\u00fcrkiye\u2019de demiryollar\u0131 ile ilgili b\u00fcy\u00fck bir potansiyel oldu\u011funa i\u015faret etti. D\u00fcnyadaki en b\u00fcy\u00fck tren operat\u00f6rlerinin kulland\u0131\u011f\u0131 haz\u0131r bir platformlar\u0131 oldu\u011funu belirten Willems, TCDD\u2019yi de bu platformda g\u00f6rmek istediklerini anlatan ve gelecekte tren yolu ile yap\u0131lacak yolculuklar\u0131n \u00e7ok daha artaca\u011f\u0131n\u0131 tahmin ettiklerini s\u00f6yledi.<\/p>\n
T\u00fcrkiye\u2019nin turizm anlam\u0131nda b\u00fcy\u00fck bir potansiyelinin oldu\u011funu ve \u00f6zellikle turizme devlet taraf\u0131ndan verilen \u00f6nemin de kendilerini heyecanland\u0131rd\u0131\u011f\u0131n\u0131 kaydeden Willems, \u201cT\u00fcrkiye g\u00fcvenli ve istikrarl\u0131 bir \u00fclke ve turizm trafi\u011fi \u00e7ok h\u0131zla art\u0131yor. \u0130stanbul\u2019a cruise\u2019lar da gelmeye ba\u015flad\u0131, yak\u0131nda b\u00fcy\u00fck kongre ve toplant\u0131lar da ba\u015flayacak. 2020\u2019nin bundan da daha iyi bir y\u0131l olaca\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Biz buradaki potansiyeli g\u00f6r\u00fcyoruz ve desteklemek istiyoruz\u201d dedi.<\/p>\n
Perakende Seyahat Kanallar\u0131ndan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve EMEA Genel M\u00fcd\u00fcr\u00fc Champa Magesh de T\u00fcrkiye\u2019nin kendileri i\u00e7in \u00e7ok \u00f6nemli bir \u00fclke oldu\u011funa i\u015faret ederek, bu anlamda T\u00fcrkiye\u2019de son d\u00f6nemde turizme olan ilgi ve devlet desteklerinin de\u011ferli oldu\u011funu belirtti. Gezginlerin art\u0131k daha fazlas\u0131n\u0131 istedi\u011fini ve ve bunun sadece nicelik olarak de\u011fil nitelik olarak da verilmesi gerekti\u011fini kaydeden Champa, \u201cBu da ancak ki\u015fiselle\u015ftirme ve ki\u015fiye \u00f6zel hizmetle m\u00fcmk\u00fcn. Biz anlamda k\u00fcresel \u00e7\u00f6z\u00fcmler sunuyoruz\u201d dedi.<\/p>\n
Seyahat sekt\u00f6r\u00fcnde de ayn\u0131 perakende de oldu\u011fu gibi h\u0131zl\u0131 bir dijitalle\u015fme s\u00fcrecinin ya\u015fand\u0131\u011f\u0131na i\u015faret eden Magesh, ancak sekt\u00f6rde online i\u015flemler ve al\u0131\u015fveri\u015f artarken seyahat acentelerinin bir taraftan da fiziki ma\u011fazalar a\u00e7arak m\u00fc\u015fterilerine ula\u015fmaya devam etti\u011fine dikkat \u00e7ekti. Magesh, perakendenin gelece\u011finin karma yakla\u015f\u0131m\u0131nda g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc ifade etti.<\/p>\n
T\u00fcketicilerin ne yaln\u0131zca internetten al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 ne de sadece fiziksel ma\u011fazalar\u0131 kulland\u0131\u011f\u0131n\u0131 vurgulayan Magesh, her iki ortam\u0131n da en iyi y\u00f6nlerini se\u00e7tiklerini belirtti. Bunu seyahat sekt\u00f6r\u00fcnde de g\u00f6rd\u00fcklerini anlatan Magesh, d\u00fcnyan\u0131n \u00f6nde gelen seyahat \u015firketlerinin online acentalar\u0131n yan\u0131nda fiziksel ma\u011fazalar da a\u00e7t\u0131klar\u0131n\u0131 ve big data \u015fimdiye dek hi\u00e7 olmad\u0131\u011f\u0131 kadar perakende sekt\u00f6r\u00fcn\u00fcn lokomotifi olsa da yolcular\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun ger\u00e7ek insanlarla daha fazla etkile\u015fim talep etti\u011fini s\u00f6yledi.<\/p>\n
Pek \u00e7ok insan\u0131n perakendenin \u00f6ld\u00fc\u011f\u00fcn\u00fc s\u00f6ylemek i\u00e7in \u00e7ok aceleci davrand\u0131\u011f\u0131n\u0131 kaydeden Champa, “Perakende \u00f6lmedi ama s\u0131k\u0131c\u0131 perakendecilik \u00f6ld\u00fc. Fiziksel perakendecilik alanlar\u0131n\u0131n i\u015flevi de de\u011fi\u015fiyor ve perakendeciler g\u00fcnbeg\u00fcn daha fazla art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR) ve sanal ger\u00e7eklik (VR) gibi yat\u0131r\u0131mlar\u0131 yapar hale geldi. B\u00f6ylelikle ma\u011fazalar\u0131n\u0131, m\u00fc\u015fterilerin zaman ge\u00e7irmek ve ilham almak istedi\u011fi mekanlar haline d\u00f6n\u00fc\u015ft\u00fcrmek istiyorlar. Seyahat de insanlar\u0131n en duygusal sat\u0131n alma kararlar\u0131ndan biri olarak kalmaya devam ediyor” ifadelerini kulland\u0131.<\/p>\n
Amadeus Kuzey, Do\u011fu, Orta ve G\u00fcney Avrupa K\u0131demli Perakande Ba\u015fkan Yard\u0131mc\u0131s\u0131 Anna Kofoed de bug\u00fcn\u00fcn yolcular\u0131n\u0131n \u2019Dijital Profesyonel T\u00fcketiciler\u2019 oldu\u011funa i\u015faret ederek, bu ki\u015filerin i\u00e7erik t\u00fcketmenin \u00f6tesinde, i\u00e7erik \u00fcreten, bilgili, ele\u015ftirel d\u00fc\u015f\u00fcnen ve talepkar ki\u015filer oldu\u011funu s\u00f6yledi. Sunulacak her i\u00e7eri\u011fin bireysel ihtiya\u00e7lara ve isteklere uygun olmas\u0131 gerekti\u011fini anlatan Kofoed, rastgele \u00f6nerilen i\u00e7eriklerin art\u0131k bir anlam\u0131 kalmad\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p>\n","protected":false},"excerpt":{"rendered":"
AMADEUS T\u00dcRK\u0130YE GENEL M\u00dcD\u00dcR\u00dc, G\u00dcNEY AVRUPA ONL\u0130NE SEYAHAT SATI\u015e D\u0130REKT\u00d6R\u00dc ER\u0130C W\u0130LLEMS, T\u00dcRK\u0130YE\u2019DE DEM\u0130RYOLLARI \u0130LE \u0130LG\u0130L\u0130 B\u00dcY\u00dcK B\u0130R POTANS\u0130YEL OLDU\u011eUNA \u0130\u015eARET ETT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":226937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[4552,105,5043,5799,2184,2383],"class_list":["post-226936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-artiyor","tag-cok","tag-hizli","tag-trafigi","tag-turizm","tag-turkiyede"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/turkiyede-turizm-trafigi-cok-hizli-artiyor_517d68b.jpg?fit=1000%2C667","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-X2g","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/226936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=226936"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/226936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/226937"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=226936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=226936"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=226936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}