KOB\u0130\u2019lerin dijitalle\u015fme yolculu\u011funa rehberlik etmek amac\u0131yla kurulan Dijital D\u00f6n\u00fc\u015f\u00fcm Merkezi\u2019ne ba\u015fvurular tamamland\u0131. Projeye ba\u015fvuru s\u00fcrecinde gelen yo\u011fun talep sonras\u0131 dijitalle\u015fme s\u00fcre\u00e7leri ile tan\u0131\u015ft\u0131r\u0131lacak KOB\u0130 say\u0131s\u0131 art\u0131r\u0131ld\u0131. Projeye kat\u0131lacak KOB\u0130\u2019lerin belirlenmesi ile \u00e7al\u0131\u015fmalar\u0131 ba\u015flat\u0131lan Dijital D\u00f6n\u00fc\u015f\u00fcm Merkezi kapsam\u0131nda ilk etapta 150 KOB\u0130 dijitalle\u015fme s\u00fcre\u00e7leriyle tan\u0131\u015ft\u0131r\u0131lacak.<\/p>\n
D\u00f6n\u00fc\u015f\u00fcm\u00fcn yol haritas\u0131n\u0131 KOB\u0130\u2019ler ile birlikte olu\u015fturma hedefiyle kurulan Dijital D\u00f6n\u00fc\u015f\u00fcm Merkezi\u2019ne (DDM) ba\u015fvurular tamamland\u0131. KOB\u0130\u2019lerden gelen yo\u011fun talep \u00fczerine projeye dahil edilecek KOB\u0130 say\u0131s\u0131 120\u2019den 150\u2019ye y\u00fckseltildi. Proje kapsam\u0131nda \u00fcretim, i\u00e7 y\u00f6netim ile pazarlama ve sat\u0131\u015f s\u00fcre\u00e7lerine odaklanan 3 ana ba\u015fl\u0131kta hizmet alacak KOB\u0130\u2019ler i\u00e7in Dijitalle\u015fme Yol Haritas\u0131 haz\u0131rlanacak. \u00c7al\u0131\u015fmalara ba\u015flan\u0131lan projeden ilk etapta merkezi veya bir \u015fubesi \u0130stanbul\u2019da bulunan 150 KOB\u0130 yararlanacak.<\/p>\n
Ekonominin can damar\u0131 KOB\u0130\u2019leri gelecekle bulu\u015fturmak amac\u0131yla T\u00fcrk Giri\u015fim ve \u0130\u015f D\u00fcnyas\u0131 Konfederasyonu (T\u00dcRKONFED) taraf\u0131ndan geli\u015ftirilen DDM Projesi, \u0130stanbul Kalk\u0131nma Ajans\u0131 (\u0130STKA) 2018 Y\u0131l\u0131 Yenilik\u00e7i ve Yarat\u0131c\u0131 \u0130stanbul Mali Destek Program\u0131 kapsam\u0131nda destekleniyor. T\u00dcRKONFED taraf\u0131ndan y\u00fcr\u00fct\u00fclecek olan projenin tan\u0131t\u0131m\u0131 26 \u015eubat tarihinde ger\u00e7ekle\u015ftirildi. Toplam 508 KOB\u0130 say\u0131s\u0131na ula\u015fan ba\u015fvurular, yap\u0131lan son Se\u00e7ici Kurul Toplant\u0131s\u0131 ile sonu\u00e7land\u0131r\u0131ld\u0131 ve se\u00e7ilen 150 KOB\u0130 DDM\u2019den hizmet almaya ba\u015flad\u0131. T\u00fcrkiye \u0130\u015f Bankas\u0131\u2019n\u0131n da katk\u0131lar\u0131yla \u0130stanbul Beyo\u011flu\u2019nda faaliyete ge\u00e7en DDM\u2019nin proje ortaklar\u0131 ve i\u015ftirak\u00e7ileri aras\u0131nda \u0130stanbul Valili\u011fi, T\u00fcm Giri\u015fimci ve \u0130\u015f Mentorlar\u0131 Derne\u011fi, Bo\u011fazi\u00e7i \u00dcniversitesi ve Endeavor T\u00fcrkiye de yer al\u0131yor.<\/p>\n
\u0130lk etapta 150 KOB\u0130\u2019nin dijitalle\u015fme s\u00fcre\u00e7leriyle tan\u0131\u015ft\u0131r\u0131laca\u011f\u0131 DDM\u2019de, \u2018\u00dcretim\u2019, \u2018\u0130\u00e7 Y\u00f6netim\u2019 ve \u2018Pazarlama-Sat\u0131\u015f\u2019 s\u00fcre\u00e7lerine odaklanan 3 ana ba\u015fl\u0131kta hizmet veriliyor. Merkezde; bu 3 kategoride ihtiya\u00e7lar\u0131 analiz edilecek olan KOB\u0130\u2019lere \u00f6zel yol haritalar\u0131 haz\u0131rlan\u0131yor. Bu yol haritalar\u0131 sayesinde de dijitalle\u015fme ser\u00fcvenlerine ba\u015flamalar\u0131 sa\u011flan\u0131yor. Metal, g\u0131da, elektrik-elektronik, finans, turizm, kimya, otomotiv, enerji, tekstil sekt\u00f6rlerinden KOB\u0130\u2019lerin ba\u015fvurdu\u011fu DDM, se\u00e7im kriterlerinde engelli \u00e7al\u0131\u015fan ve kad\u0131n \u00e7al\u0131\u015fan oran\u0131na veya kad\u0131n y\u00f6neticileri olan KOB\u0130\u2019leri \u00f6nde tutuyor.<\/p>\n
Se\u00e7ilen KOB\u0130\u2019lere ilk olarak Dijital Karneleri veriliyor ve yol haritalar\u0131 olu\u015fturuluyor. KOB\u0130\u2019lerin dijitalle\u015fme s\u00fcrecindeki ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lama noktas\u0131nda kendilerine TeknoKOB\u0130\u2019ler ile h\u0131zl\u0131 \u00e7\u00f6z\u00fcmler sunuluyor. Merkeze ba\u015fvuran ve se\u00e7ilen KOB\u0130\u2019ler dijitalle\u015fme ihtiya\u00e7lar\u0131n\u0131n analiz edilmesi ve ihtiya\u00e7lar\u0131na uygun tedarik\u00e7i tekno-KOB\u0130\u2019lerle e\u015fle\u015ftirilmelerinin yan\u0131 s\u0131ra ment\u00f6rl\u00fck ve finansmana eri\u015fim konusunda \u00f6nemli desteklerden \u00fccretsiz olarak yararlan\u0131yor. DDM kapsam\u0131nda \u00fccretsiz ve t\u00fcm \u015firketlere a\u00e7\u0131k olarak ger\u00e7ekle\u015ftirilen Dijital Sohbetler etkinli\u011fi, dijital okuryazarl\u0131\u011fa katk\u0131 sa\u011flamay\u0131 ve KOB\u0130\u2019lerin ihtiya\u00e7lar\u0131na \u0131\u015f\u0131k tutmay\u0131 ama\u00e7l\u0131yor.<\/p>\n
DDM Projesi s\u00fcre\u00e7lerinde bug\u00fcne kadar 40 TeknoKOB\u0130-KOB\u0130 g\u00f6r\u00fc\u015fmesi ger\u00e7ekle\u015ftirilirken bu kapsamda 40 firma yetkilisine DDM\u2019nin yap\u0131s\u0131 aktar\u0131ld\u0131 ve KOB\u0130\u2019lerin ihtiya\u00e7lar\u0131 daha ayr\u0131nt\u0131l\u0131 analiz edildi. DDM\u2019nin KOB\u0130\u2019lerin ihtiya\u00e7lar\u0131na y\u00f6nelik d\u00fczenledi\u011fi ment\u00f6rl\u00fck g\u00f6r\u00fc\u015fmeleri kapsamda ise bug\u00fcne kadar iki mentorluk etkinli\u011fi d\u00fczenlenirken, 26 KOB\u0130 ve 14 mentor ile toplam 64 g\u00f6r\u00fc\u015fme ger\u00e7ekle\u015ftirildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u0130J\u0130TAL D\u00d6N\u00dc\u015e\u00dcM MERKEZ\u0130\u2019NE SE\u00c7\u0130LEN KOB\u0130 SAYISI 150\u2019YE Y\u00dcKSELD\u0130<\/p>\n","protected":false},"author":1,"featured_media":226965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[40397,6695,1692,11717,631,611,24477,1681],"class_list":["post-226964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-150ye","tag-dijital","tag-donusum","tag-kobi","tag-merkezine","tag-sayisi","tag-secilen","tag-yukseldi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/dijital-donusum-merkezine-secilen-kobi-sayisi-150ye-yukseldi_2a3c144.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-X2I","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/226964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=226964"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/226964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/226965"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=226964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=226964"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=226964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}