T\u00fcrk perakende sekt\u00f6r\u00fc, Fransa Cannes\u2019da kap\u0131lar\u0131n\u0131 25\u2019inci defa a\u00e7an d\u00fcnyan\u0131n en b\u00fcy\u00fck perakende ve gayrimenkul fuarlar\u0131ndan MAPIC ile g\u00fcc\u00fcn\u00fc global arenaya ta\u015f\u0131yacak. T\u00fcrkiye\u2019yi 80\u2019i a\u015fk\u0131n firma ve 250 ki\u015filik bir heyet temsil ederken, Alka\u015f Genel M\u00fcd\u00fcr\u00fc Yonca Ak\u00f6zer do\u011fru yat\u0131r\u0131mc\u0131y\u0131 do\u011fru zamanda bir araya getirdiklerini dile getirdi.<\/p>\n
Alka\u015f\u2019\u0131n T\u00fcrkiye temsilcili\u011fini yapt\u0131\u011f\u0131 perakende sekt\u00f6r\u00fc ve markalar\u0131n\u0131 gayrimenkul sekt\u00f6r\u00fc oyuncular\u0131 ile bulu\u015fturan MAPIC, 25\u2019inci kez kap\u0131lar\u0131n\u0131 ziyarete a\u00e7t\u0131. Fuar, 13-15 Kas\u0131m tarihleri aras\u0131nda Fransa Cannes\u2019da d\u00fcnyan\u0131n \u00f6nde gelen perakende markalar\u0131n\u0131n yan\u0131 s\u0131ra al\u0131\u015fveri\u015f merkezi yat\u0131r\u0131mc\u0131lar\u0131, masterfranchiselar, mimarlar, tasar\u0131mc\u0131lar, e\u011flence yeri i\u015fletmecileri, tedarik\u00e7iler, \u015fehirler ve \u00fclkelerden olu\u015fan 8 bin 500 kat\u0131l\u0131mc\u0131y\u0131 bir araya getirdi. Uluslararas\u0131 perakende ve gayrimenkul sekt\u00f6r temsilcilerine T\u00fcrk perakende markalar\u0131n\u0131 tek \u00e7at\u0131 alt\u0131nda tan\u0131tmak i\u00e7in \u0130stanbul Haz\u0131r Giyim ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi (\u0130HK\u0130B) ve Birle\u015fmi\u015f Markalar Derne\u011fi (BMD) i\u015fbirli\u011finde fuarda b\u00fcy\u00fck ad\u0131mlar at\u0131lmas\u0131 bekleniyor.<\/p>\n
\u201c9 markam\u0131z\u0131 belirledikleri hedefleri do\u011frultusunda tan\u0131tmay\u0131 hedefliyoruz\u201d<\/p>\n
T\u00fcrkiye perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc markalar\u0131n\u0131n yurt d\u0131\u015f\u0131na a\u00e7\u0131lma hedeflerini destekleyen MAPIC\u2019in bu y\u0131l \u201cYeni Perakende: Alanlar ve Mekanlar Yeniden Tasarlan\u0131yor\u201d ana temas\u0131 ile ger\u00e7ekle\u015ftirildi\u011fini belirten Alka\u015f Genel M\u00fcd\u00fcr\u00fc Yonca Ak\u00f6zer, \u201cSon \u00fc\u00e7 y\u0131ld\u0131r \u0130HK\u0130B ve BMD i\u015fbirli\u011fi ile kurulan ve bu y\u0131l 6\u2019nc\u0131 kez kurulacak olan Turkish Brands stand\u0131nda tek \u00e7at\u0131 alt\u0131nda 9 markam\u0131z\u0131 belirledikleri hedefleri do\u011frultusunda tan\u0131tmay\u0131 hedefliyoruz. Haz\u0131rl\u0131klar\u0131m\u0131z\u0131 tamamlad\u0131k, umuyoruz ki di\u011fer y\u0131llarda oldu\u011fu gibi 500\u2019\u00fcn \u00fczerinde B2B g\u00f6r\u00fc\u015fme ve yeni i\u015fbirlikleri ile \u00fclkemize d\u00f6nece\u011fiz. \u00d6rne\u011fin ge\u00e7en sene markalar\u0131m\u0131z\u0131n girmeyi planlad\u0131\u011f\u0131 Bulgaristan ve \u00c7in pazar\u0131 ile bu fuarda tan\u0131\u015ft\u0131\u011f\u0131n\u0131 ve olumlu y\u00f6nde ad\u0131mlar at\u0131ld\u0131\u011f\u0131n\u0131, hatta ma\u011faza a\u00e7t\u0131klar\u0131n\u0131 biliyoruz. Bu y\u0131l da yeni i\u015fbirliklerinin olmas\u0131n\u0131 bekliyoruz. T\u00fcrk firmalar\u0131n\u0131n globalle\u015fme y\u00f6n\u00fcndeki ad\u0131mlar\u0131 a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yan bir di\u011fer organizasyon olarak Al\u0131\u015fveri\u015f Merkezleri Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi de art\u0131k gelenekselle\u015fmi\u015f ak\u015fam yeme\u011fi ile de T\u00fcrk al\u0131\u015fveri\u015f merkezi ve perakende sekt\u00f6r\u00fcn\u00fc uluslararas\u0131 yat\u0131r\u0131mc\u0131larla bulu\u015facaklar. Bu platformun ayn\u0131 zamanda fuar ile birbirini b\u00fct\u00fcnledi\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. G\u00fcnd\u00fcz yo\u011fun fuar g\u00fcndeminde vakit bulamayan firmalar i\u00e7in network imkan\u0131 sunuyor\u201d dedi.<\/p>\n
Ak\u00f6zer, perakende sekt\u00f6r\u00fcn\u00fcn Oscarlar\u0131 olarak nitelendirilen MAPIC \u00d6d\u00fclleri\u2019nin bu y\u0131l 14 kategoride d\u00fczenlenece\u011fini belirtti.<\/p>\n
\u201c\u0130hracat\u0131m\u0131z\u0131n y\u00fczde 75\u2019inde \u0130HK\u0130B\u2019in 10 bini a\u015fk\u0131n \u00fcyesinin imzas\u0131 bulunuyor\u201d<\/p>\n
Fuar\u0131n t\u00fcm kat\u0131l\u0131mc\u0131lara \u00f6nemli f\u0131rsatlar sundu\u011funa vurgu yapan \u0130stanbul Haz\u0131r Giyim ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mustafa G\u00fcltepe ise, \u201cT\u00fcrkiye d\u00fcnyan\u0131n be\u015finci, AB\u2019nin \u00fc\u00e7\u00fcnc\u00fc b\u00fcy\u00fck haz\u0131r giyim tedarik\u00e7isi. 2018\u2019de 17,6 milyar dolarl\u0131k ihracat ger\u00e7ekle\u015ftirdik. Toplam haz\u0131r giyim ihracat\u0131m\u0131z\u0131n y\u00fczde 75\u2019inde \u0130HK\u0130B\u2019in 10 bini a\u015fk\u0131n \u00fcyesinin imzas\u0131 bulunuyor. \u0130HK\u0130B olarak biz \u0130stanbul\u2019u d\u00fcnyan\u0131n \u00f6nde gelen moda merkezlerinden biri yapmak istiyoruz. Bu hedef do\u011frultusunda bir\u00e7ok \u00e7al\u0131\u015fma ve proje y\u00fcr\u00fct\u00fcyoruz. \u00dclkemiz bu \u00e7al\u0131\u015fmalar sayesinde \u00f6zg\u00fcn tasar\u0131mlar\u0131 ve moda markalar\u0131yla k\u00fcresel arenada rakiplerinden her ge\u00e7en y\u0131l biraz daha ayr\u0131\u015f\u0131yor. Haz\u0131r giyim markalar\u0131m\u0131z\u0131n 100\u2019\u00fc a\u015fk\u0131n \u00fclkede 4 binden fazla ma\u011fazas\u0131 bulunuyor. Markalar\u0131m\u0131z\u0131n yurt d\u0131\u015f\u0131na a\u00e7\u0131l\u0131m\u0131n\u0131 T\u00fcrk moda end\u00fcstrisinin tan\u0131t\u0131m\u0131 i\u00e7in b\u00fcy\u00fck bir f\u0131rsat olarak de\u011ferlendiriyoruz. Bu ilkeden hareketle markalar\u0131m\u0131z\u0131n 80 \u00fclkeden al\u0131\u015fveri\u015f merkezi yat\u0131r\u0131mc\u0131lar\u0131n\u0131n yan\u0131 s\u0131ra masterfranchiselar ve ortakl\u0131k yapabilecekleri \u015firket temsilcileri ile g\u00f6r\u00fc\u015fme imkan\u0131 bulduklar\u0131 MAPIC etkinli\u011fin de yerimizi almaya b\u00fcy\u00fck \u00f6nem veriyoruz. Her y\u0131l 8 bin 500 ziyaret\u00e7iyi a\u011f\u0131rlayan MAPIC\u2019te t\u0131pk\u0131 \u00f6nceki y\u0131llarda oldu\u011fu gibi hem tan\u0131t\u0131m hem de markalar\u0131m\u0131z i\u00e7in \u00e7ok \u00f6nemli i\u015fbirli\u011fi f\u0131rsatlar\u0131na imza at\u0131laca\u011f\u0131na can\u0131 g\u00f6n\u00fclden inan\u0131yorum\u201d dedi.<\/p>\n
\u201cYabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131 T\u00fcrkiye\u2019ye yat\u0131r\u0131m\u0131 s\u00fcrd\u00fcrmeye davet edece\u011fiz\u201d<\/p>\n
Fuarla ilgili a\u00e7\u0131klamalarda bulunan Birle\u015fmi\u015f Markalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sinan \u00d6ncel, \u201cBMD \u00fcyesi 106 markan\u0131n 125 \u00fclkede 4 bin 396 yurt d\u0131\u015f\u0131 ma\u011fazas\u0131 ve 12 bin 884 di\u011fer sat\u0131\u015f noktas\u0131 olmak \u00fczere toplamda 17 bin 280 sat\u0131\u015f noktas\u0131 bulunuyor. BMD \u00fcyeleriyle 2023 y\u0131l\u0131nda d\u00fcnyada 20 bin ma\u011faza a\u00e7may\u0131 hedefliyoruz. Bu ama\u00e7la yurt d\u0131\u015f\u0131 hedef pazarlar\u0131n\u0131 ve yeni i\u015fbirliklerini de\u011ferlendirebilece\u011fimiz en b\u00fcy\u00fck fuarlardan biri olan MAPIC\u2019te her y\u0131l \u00f6nc\u00fcler aras\u0131nda yer al\u0131yoruz. Bu y\u0131l da T\u00fcrk markalar\u0131 olarak MAPIC Fuar\u0131\u2019n\u0131n haz\u0131rl\u0131klar\u0131na yeni bir heyecanla ba\u015flad\u0131k. 2014 y\u0131l\u0131nda BMD \u00fcyesi 8 markayla ilk kez olu\u015fturdu\u011fumuz T\u00fcrk Markalar\u0131 (Turkish Brands) stand\u0131 \u00fc\u00e7\u00fcnc\u00fc kez \u0130HK\u0130B\u2019in i\u015fbirli\u011fiyle ger\u00e7ekle\u015fecek. Haz\u0131r giyim markalar\u0131m\u0131z, uluslararas\u0131 yat\u0131r\u0131m ve franchise gruplar\u0131yla bir araya gelecek. Uluslararas\u0131 platformda markalar\u0131 ve al\u0131\u015fveri\u015f merkezleriyle perakende sekt\u00f6r\u00fcm\u00fcz\u00fcn T\u00fcrk ekonomisinin temel unsurlar\u0131ndan ve g\u00fc\u00e7l\u00fc akt\u00f6rlerinden biri oldu\u011funu anlataca\u011f\u0131z. Yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131 T\u00fcrkiye\u2019ye yat\u0131r\u0131m\u0131 s\u00fcrd\u00fcrmeye davet edece\u011fiz, T\u00fcrk markalar\u0131n\u0131n uluslararas\u0131 geni\u015fleme planlar\u0131n\u0131 ve yurt d\u0131\u015f\u0131 yat\u0131r\u0131mlar\u0131n\u0131 aktaraca\u011f\u0131z. T\u00fcrk markalar\u0131n\u0131n bir arada oldu\u011fu stand\u0131m\u0131zda, uluslararas\u0131 ziyaret\u00e7iler ile bir araya gelerek \u00f6nemli ba\u011flant\u0131 olanaklar\u0131 sa\u011flayaca\u011f\u0131z. T\u00fcrk markalar\u0131n\u0131 ileriye ta\u015f\u0131yan, k\u00fcresel pazarda a\u00e7\u0131l\u0131m sa\u011flayan b\u00f6yle organizasyonlarda temsiliyetimizi s\u00fcrd\u00fcrece\u011fiz. MAPIC de bu platformlardan biridir\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cVerimli ve keyifli bir organizasyon diliyorum\u201d<\/p>\n
Fuar\u0131n \u00f6nemli bir f\u0131rsat alan\u0131 oldu\u011funa dikkat \u00e7eken AYD Y\u00f6netim Kurulu Ba\u015fkan\u0131 H\u00fcseyin Alta\u015f, \u201cPerakende ve gayrimenkul sekt\u00f6r\u00fcn\u00fcn uluslararas\u0131 etkinli\u011fi MAPIC, T\u00fcrkiye\u2019nin Do\u011fu ile Bat\u0131\u2019y\u0131 birbirine ba\u011flayan stratejik rol\u00fcn\u00fc ve d\u00fcnya standartlar\u0131nda sahip oldu\u011fu projeleri k\u00fcresel perakendeciler ve AVM yat\u0131r\u0131mc\u0131lar\u0131 ile bulu\u015fturmak i\u00e7in \u00f6nemli bir f\u0131rsat sunuyor. Bug\u00fcn sekt\u00f6r\u00fcm\u00fcz\u00fcn en \u00e7ok ihtiya\u00e7 duydu\u011fu \u015fey, T\u00fcrkiye ticari gayrimenkul sekt\u00f6r\u00fcn\u00fcn alan\u0131nda pek \u00e7ok \u00fclkeden \u00f6nde bulunan ve birer ya\u015fam merkezine d\u00f6n\u00fc\u015fmekte olan al\u0131\u015fveri\u015f merkezlerinin \u00fclke markas\u0131na katma de\u011fer sa\u011flayacak platformlarda yer almas\u0131n\u0131 sa\u011flayarak \u00fclkemizin g\u00fcc\u00fcne g\u00fc\u00e7 katmak. Yeni d\u00f6nemde AVM yat\u0131r\u0131mc\u0131lar\u0131 olarak t\u00fcketiciler, perakendeciler ve sekt\u00f6rel t\u00fcm \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131zla birlikte perakende sekt\u00f6r\u00fcn\u00fcn geli\u015fimi i\u00e7in tam bir i\u015fbirli\u011fi i\u00e7erisinde \u00e7al\u0131\u015fmay\u0131 hedefleyen AYD\u2019yi temsilen bu y\u0131l da ba\u015far\u0131l\u0131 bir y\u0131l ge\u00e7irece\u011fimize inan\u0131yorum. \u015eimdiden t\u00fcm kat\u0131l\u0131mc\u0131lara verimli ve keyifli bir organizasyon diliyorum\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK PERAKENDE SEKT\u00d6R\u00dc, FRANSA CANNES\u2019DA KAPILARINI 25\u2019\u0130NC\u0130 DEFA A\u00c7AN D\u00dcNYANIN EN B\u00dcY\u00dcK PERAKENDE VE GAYR\u0130MENKUL FUARLARINDAN MAPIC \u0130LE G\u00dcC\u00dcN\u00dc GLOBAL ARENAYA TA\u015eIYACAK.<\/p>\n","protected":false},"author":1,"featured_media":228152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[3810,55301,33657,16273,957],"class_list":["post-228151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-fuarinda","tag-mapic","tag-markalari","tag-perakende","tag-turk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/turk-perakende-markalari-mapic-fuarinda_f77ac0e.jpg?fit=1000%2C506","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-XlR","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/228151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=228151"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/228151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/228152"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=228151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=228151"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=228151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}