G\u00fc\u00e7l\u00fc b\u00fcy\u00fcmesini s\u00fcrd\u00fcren Turkcell, Londra\u2019da ger\u00e7ekle\u015ftirdi\u011fi toplant\u0131yla \u00fc\u00e7 y\u0131ll\u0131k hedeflerini uluslararas\u0131 yat\u0131r\u0131mc\u0131larla payla\u015ft\u0131. Uluslararas\u0131 alanda dijital servislerle b\u00fcy\u00fcmeyi planlayan Turkcell, T\u00fcrkiye\u2019de ise 2022 y\u0131l\u0131na kadar her y\u0131l 1 milyon yeni m\u00fc\u015fteri kazanacak.<\/p>\n
Turkcell 2022\u2019ye kadarki \u00fc\u00e7 y\u0131ll\u0131k d\u00f6nemdeki hedeflerini Londra\u2019da uluslararas\u0131 yat\u0131r\u0131mc\u0131lara y\u00f6nelik d\u00fczenledi\u011fi toplant\u0131n\u0131n ard\u0131ndan bas\u0131na duyurdu. M\u00fc\u015fteri odakl\u0131l\u0131k stratejisiyle yeniden yap\u0131lanarak h\u0131zl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcren Turkcell, gelecek i\u00e7in hedef b\u00fcy\u00fctt\u00fc. 25\u2019inci y\u0131l\u0131n\u0131 kutlad\u0131\u011f\u0131 2019\u2019un dokuz ayl\u0131k d\u00f6nemini ba\u015far\u0131yla tamamlayan \u015firket, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l boyunca hem operasyonel hem de finansal a\u00e7\u0131dan g\u00fc\u00e7 kazanmaya devam edecek.<\/p>\n
\u00dc\u00e7 y\u0131ll\u0131k d\u00f6nemde gelir b\u00fcy\u00fcme hedefini y\u00fczde 13-16 aral\u0131\u011f\u0131nda belirleyen Turkcell, faiz amortisman ve vergi \u00f6ncesi k\u00e2r (FAV\u00d6K) marj\u0131 hedefini ise y\u00fczde 39-42 aral\u0131\u011f\u0131na \u00e7\u0131kard\u0131. Turkcell\u2019in \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131ldaki dikkat \u00e7eken bir di\u011fer hedefi ise m\u00fc\u015fteri say\u0131s\u0131n\u0131 her y\u0131l 1 milyon yeni m\u00fc\u015fteriyle art\u0131rmak. Ayr\u0131ca Turkcell stratejik \u00f6ncelik olarak belirledi\u011fi dijital \u00f6deme hizmetleri ve dijital i\u015f \u00e7\u00f6z\u00fcmleri alanlar\u0131nda da pazar lideri olmay\u0131 hedefliyor.<\/p>\n
“M\u00fc\u015fteriyi oda\u011fa alarak hedeflerimizi daha ileriye ta\u015f\u0131yaca\u011f\u0131z”<\/p>\n
D\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda Turkcell\u2019in m\u00fc\u015fterileriyle birlikte g\u00fc\u00e7lenerek b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrece\u011fini belirten Turkcell Genel M\u00fcd\u00fcr\u00fc Murat Erkan, “M\u00fc\u015fteriyi oda\u011fa alarak g\u00f6zden ge\u00e7irdi\u011fimiz yeni stratejimiz \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de g\u00fcc\u00fcm\u00fcze g\u00fc\u00e7 katacak. 25\u2019inci y\u0131l\u0131m\u0131z\u0131 kutlad\u0131\u011f\u0131m\u0131z 2019\u2019a g\u00fc\u00e7l\u00fc bir ba\u015flang\u0131\u00e7 yapm\u0131\u015f ve Kas\u0131m ay\u0131n\u0131n ba\u015f\u0131nda Ankara\u2019da yapt\u0131\u011f\u0131m\u0131z toplant\u0131 ile y\u0131l\u0131n 9 ay\u0131ndaki ba\u015far\u0131l\u0131 sonu\u00e7lar\u0131m\u0131z\u0131 duyurmu\u015ftuk. \u015eimdi de bu g\u00fc\u00e7l\u00fc finansal ve operasyonel sonu\u00e7lar\u0131m\u0131z\u0131 ortaya koydu\u011fumuz yeni \u00fc\u00e7 y\u0131ll\u0131k stratejik plan\u0131m\u0131zla devam ettirece\u011fimizin s\u00f6z\u00fcn\u00fc veriyoruz. 2022 y\u0131l\u0131nda gerek operasyonel gerekse finansal anlamda daha g\u00fc\u00e7l\u00fc bir Turkcell olacak. Ortaya koydu\u011fumuz g\u00fc\u00e7l\u00fc hedeflerimiz sayesinde d\u00fcnyan\u0131n ilgisini \u00e7ekmeye devam edece\u011fiz” diye konu\u015ftu.<\/p>\n
“3 y\u0131lda yakla\u015f\u0131k 3 milyar dolar yat\u0131r\u0131m yapaca\u011f\u0131z”<\/p>\n
Turkcell\u2019in yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar sayesinde d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc teknolojik altyap\u0131lar\u0131ndan birine sahip operat\u00f6r olarak \u00f6rnek g\u00f6sterildi\u011fine vurgu yapan Turkcell Genel M\u00fcd\u00fcr\u00fc Murat Erkan, “T\u00fcrkiye\u2019de en geni\u015f frekans \u00fczerinde i\u015fleyen en g\u00fc\u00e7l\u00fc mobil \u015febekeye sahip operat\u00f6r\u00fcz. \u00dcst\u00fcn kalitede hizmet vermemizi sa\u011flayan 45 bin km. u\u00e7tan uca fiber altyap\u0131m\u0131z ve d\u00fcnya standartlar\u0131ndaki veri merkezlerimiz ile \u00fclkemizin teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcnde \u00f6nc\u00fc rol oynuyoruz. Turkcell \u00fcst\u00fcn teknolojik altyap\u0131s\u0131 i\u00e7in son 5 y\u0131lda o g\u00fcnk\u00fc kurlar ile hesapland\u0131\u011f\u0131nda 8 milyar dolar\u0131n \u00fczerinde yat\u0131r\u0131m yapt\u0131. Gelecek 3 y\u0131lda da 3 milyar dolar\u0131n \u00fczerinde daha yat\u0131r\u0131m yapmay\u0131 planl\u0131yoruz. 2014 y\u0131l\u0131ndan bu yana ise yine o y\u0131llardaki kurlarla hesapland\u0131\u011f\u0131nda 11 milyar dolardan fazla vergi katk\u0131s\u0131 sa\u011flad\u0131k” dedi.<\/p>\n
“Hem yat\u0131r\u0131m yapt\u0131k hem de yat\u0131r\u0131mc\u0131m\u0131za kazand\u0131rd\u0131k”<\/p>\n
Turkcell\u2019in bir yandan bu yat\u0131r\u0131mlar\u0131 yaparken di\u011fer yandan da hissedarlar\u0131na kazand\u0131rmaya devam etti\u011fini de s\u00f6zlerine ekleyen Genel M\u00fcd\u00fcr Murat Erkan, “2010\u2019dan bu yana hissedarlar\u0131m\u0131za yakla\u015f\u0131k 3 milyar dolar temett\u00fc da\u011f\u0131tt\u0131k. B\u00f6ylece neredeyse Borsa \u0130stanbul\u2019da 30 endeksinde i\u015flem g\u00f6ren ortalama bir \u015firket kadar de\u011feri hissedarlar\u0131m\u0131zla payla\u015fm\u0131\u015f olduk. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de yat\u0131r\u0131mc\u0131lar\u0131m\u0131za kazand\u0131rmaya devam edece\u011fiz” dedi.<\/p>\n
“Ayda 17 milyon ki\u015fi Paycell ile \u00f6deyecek”<\/p>\n
2019 y\u0131l\u0131 ba\u015f\u0131nda tech-fin, dijital i\u015f \u00e7\u00f6z\u00fcmleri ve dijital servisler olmak \u00fczere \u00fc\u00e7 stratejik odak alan\u0131 belirlediklerini hat\u0131rlatan Genel M\u00fcd\u00fcr Murat Erkan, “Turkcell Dijital \u0130\u015f \u00c7\u00f6z\u00fcmleri ve Paycell markas\u0131yla hizmet veren Turkcell \u00d6deme ve Elektronik Para Hizmetleri \u015firketimiz \u00f6n\u00fcm\u00fczdeki d\u00f6nemde Turkcell\u2019in b\u00fcy\u00fcmesine katk\u0131 sa\u011flayacak iki \u00f6nemli i\u015ftirakimiz olacak. Teknoloji ile finans\u0131 bulu\u015fturdu\u011fumuz tech-fin alan\u0131ndaki markalar\u0131m\u0131z Paycell T\u00fcrkiye\u2019nin en \u00e7ok tercih edilen yeni nesil \u00f6deme platformu haline gelecek. 2022 y\u0131l\u0131nda Paycell ile ayl\u0131k ortalama 17 milyon ki\u015fi \u00f6deme yapacak. B\u00f6ylece bu alanda 41 milyar TL\u2019lik bir i\u015flem hacmine ula\u015f\u0131lacak. Bir di\u011fer odak alan\u0131m\u0131z olan Dijital \u0130\u015f \u00c7\u00f6z\u00fcmleri \u015firketimizle dijital entegrasyon pazar\u0131nda sekt\u00f6r\u00fcn lideri olmay\u0131 hedefliyoruz. Yenilik\u00e7i yakla\u015f\u0131mla sunmaya ba\u015flad\u0131\u011f\u0131m\u0131z hizmetlerimiz sayesinde say\u0131lar\u0131 3 milyonu a\u015fan ticari kurulu\u015fa u\u00e7tan uca dijitalle\u015fme hizmetleri sunarak rekabette \u00f6nde olmalar\u0131n\u0131 sa\u011flayaca\u011f\u0131z” diye s\u00f6zlerini s\u00fcrd\u00fcrd\u00fc.<\/p>\n
“Dijital servislerimizin gelirini 2,5 kat art\u0131raca\u011f\u0131z”<\/p>\n
Turkcell\u2019in dijital servilerinin g\u00fcn ge\u00e7tik\u00e7e b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc kaydeden Genel M\u00fcd\u00fcr Murat Erkan, “\u00dc\u00e7 y\u0131ll\u0131k stratejik plan\u0131m\u0131z\u0131n en \u00f6nemli odaklar\u0131ndan biri de \u015fu an t\u00fcm d\u00fcnya \u00e7ap\u0131nda kullan\u0131lan yerli ve milli dijital uygulamalar\u0131m\u0131z\u0131n daha da yayg\u0131nla\u015fmas\u0131n\u0131 sa\u011flamak. Bu alanda geldi\u011fimiz noktay\u0131 g\u00f6stermek ad\u0131na birka\u00e7 \u00e7arp\u0131c\u0131 detay vermek gerekirse; BiP\u2019ten g\u00f6nderilen mesaj say\u0131s\u0131 2016 y\u0131l\u0131nda ayl\u0131k 223 milyon iken bug\u00fcn tam 106 kat artarak 24 milyara ula\u015ft\u0131. Yine 2016\u2019da TV+ izleme i\u00e7in harcanan data 600 bin GB iken bug\u00fcn 22 kat artarak 13 milyon GB\u2019a y\u00fckseldi. Fizy ile dinlenen \u015fark\u0131 say\u0131s\u0131 ise 92 milyondan 612 milyona geldi. Bu rakamlar bizi cesaretlendiriyor. Dijital uygulamalar\u0131m\u0131za yat\u0131r\u0131m yapmaya devam ederek bu alanda elde etti\u011fimiz tekil gelirleri de \u00fc\u00e7 y\u0131lda 2,5 kat art\u0131raca\u011f\u0131z” dedi.<\/p>\n
Mobil \u015febeke \u00fczerinden fiber h\u0131z\u0131na internet sa\u011flayan dijital ev \u00e7\u00f6z\u00fcm\u00fc Superbox\u2019ta da gidecek \u00e7ok yol oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcklerini dile getiren Murat Erkan, y\u0131l sonunda 300 bini a\u015fmas\u0131 beklenen Superbox kullan\u0131c\u0131 say\u0131s\u0131n\u0131 2022 y\u0131l\u0131na kadar 2,5 kat art\u0131rmay\u0131 hedeflediklerini de belirtti.<\/p>\n","protected":false},"excerpt":{"rendered":"
TURKCELL GENEL M\u00dcD\u00dcR\u00dc MURAT ERKAN, D\u00dcZENLENEN BASIN TOPLANTISINDA TURKCELL\u2019\u0130N M\u00dc\u015eTER\u0130LER\u0130YLE B\u0130RL\u0130KTE G\u00dc\u00c7LENEREK B\u00dcY\u00dcMEY\u0130 S\u00dcRD\u00dcRECE\u011e\u0130N\u0130 BEL\u0130RTT\u0130<\/p>\n","protected":false},"author":1,"featured_media":228180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[4839,6761,9800,21451,10347,1942,5885,710],"class_list":["post-228179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-uluslararasi","tag-duyurdu","tag-hedeflerini","tag-londrada","tag-turkcell","tag-uc","tag-yatirimcilara","tag-yillik"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/turkcell-londrada-uluslararasi-yatirimcilara-uc-yillik-hedeflerini-duyurdu_0c6d175.jpg?fit=1000%2C745","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Xmj","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/228179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=228179"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/228179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/228180"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=228179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=228179"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=228179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}