TESK Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cAral\u0131k, ocak ve \u015fubat aylar\u0131n\u0131 kapsayan k\u0131\u015f d\u00f6neminde gelen toplam turist say\u0131s\u0131, yaz\u0131n yaln\u0131zca temmuz ay\u0131nda gelen turist say\u0131s\u0131ndan az. H\u00e2lbuki \u00fclkemiz turizmde d\u00f6rt mevsimde de ayn\u0131 say\u0131larda turist a\u011f\u0131rlayacak kapasite ve g\u00fczellikte. Hem k\u0131\u015f turizminin yaz turizmindeki kadar dolu ve verimli ge\u00e7mesi hem de k\u0131\u015f\u0131n yaza g\u00f6re istihdamda ya\u015fanan gerilemenin \u00f6n\u00fcne ge\u00e7mek i\u00e7in reklam ve tan\u0131t\u0131mlar art\u0131r\u0131larak \u00fclkemizin k\u0131\u015f turizmi potansiyeli iyi de\u011ferlendirilmeli. Ayn\u0131 zamanda kongre turizminin de k\u0131\u015f aylar\u0131 a\u011f\u0131rl\u0131kl\u0131 yap\u0131lmas\u0131 k\u0131\u015f\u0131n istihdam\u0131 art\u0131racak hamleler olacakt\u0131r\u201d dedi.<\/p>\n
K\u0131\u015f\u0131n gelen turist say\u0131s\u0131n\u0131n yaz\u0131n 1 ayda gelen turist say\u0131s\u0131ndan az oldu\u011funa dikkati \u00e7eken Bendevi Paland\u00f6ken, \u201c2017 y\u0131l\u0131 Ocak, \u015eubat ve Aral\u0131k aylar\u0131nda \u00fclkemize toplam 4,9 milyon turist gelirken, Temmuz ay\u0131nda 5,8 milyon turist gelmi\u015fti. 2018 y\u0131l\u0131n\u0131n ayn\u0131 k\u0131\u015f d\u00f6neminde 6,2 milyon turist gelirken yine Temmuz ay\u0131nda 6,5 milyon turist gelmi\u015fti. Yani y\u0131l\u0131n en \u00e7ok turistinin geldi\u011fi temmuz ay\u0131 tek ba\u015f\u0131na 3 ayl\u0131k k\u0131\u015f d\u00f6neminden daha fazla turist \u00e7ekiyor. Oysaki \u00fclkemiz d\u00f6rt mevsimde de y\u00fcksek say\u0131larda turist \u00e7ekebilecek kapasite ve g\u00fczel kaynaklara sahip. Yaz\u0131n k\u0131y\u0131 kesimler ne kadar verimli ise k\u0131\u015f\u0131n da bir\u00e7ok se\u00e7ene\u011fimiz var. Kapl\u0131calar, kayak merkezleri gibi turist \u00e7eken merkezlerin kapasitesi ve cazibesi daha da art\u0131r\u0131lmal\u0131. \u00c7\u00fcnk\u00fc k\u0131\u015f\u0131n da, turizmin yaz kadar bereketli ge\u00e7mesinin \u00f6n\u00fcnde hi\u00e7bir engel yok\u201d diye konu\u015ftu.<\/p>\n
\u201cK\u0131\u015f\u0131n daralan istihdam reklam ve tan\u0131t\u0131mlarla art\u0131r\u0131lmal\u0131\u201d<\/p>\n
Reklam ve tan\u0131t\u0131mlar\u0131n cazibe art\u0131rmak ve turist \u00e7ekmek i\u00e7in en \u00f6nemli kriter oldu\u011funun alt\u0131n\u0131 \u00e7izen Paland\u00f6ken, \u201cAral\u0131k, ocak, \u015fubat d\u00f6nemi olan k\u0131\u015f aylar\u0131nda mevsimsel olarak i\u015fsizlik art\u0131yor, istihdam daral\u0131yor. Bunun \u00f6n\u00fcne ge\u00e7mek i\u00e7in tesislerin ve kaynaklar\u0131n daha \u00e7ok ki\u015fiye ula\u015fmas\u0131, kapasitesinin art\u0131r\u0131lmas\u0131 kadar \u00f6nemli. Kayak merkezlerinin, termal kaynaklar\u0131n oldu\u011fu kapl\u0131ca ve turistik yerlerin, hem sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan hem de turistik a\u00e7\u0131dan cazibe merkezleri oldu\u011funu tan\u0131t\u0131m ve reklamlar ile g\u00f6stermeliyiz. 2023 turizm hedeflerine ula\u015fmak i\u00e7in anahtar nokta bilinilirli\u011fi art\u0131rmakt\u0131r. \u00c7\u00fcnk\u00fc \u00e7ok reklam ve tan\u0131t\u0131m, o kadar \u00e7ok insan \u00e7eker ve bu da tesislerin her daim i\u015f yapmas\u0131 yani i\u015fsizli\u011fin de k\u0131\u015f\u0131n artmamas\u0131 anlam\u0131na gelir. \u00d6te yandan kongre turizmi kapsam\u0131nda ger\u00e7ekle\u015fen organizasyonlar\u0131n k\u0131\u015f aylar\u0131 a\u011f\u0131rl\u0131kl\u0131 yap\u0131lmas\u0131 da k\u0131\u015f\u0131n ya\u015fanan istihdam azalmas\u0131 sorununu b\u00fcy\u00fck oranda \u00e7\u00f6zecektir\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
TESK GENEL BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, \u201cARALIK, OCAK VE \u015eUBAT AYLARINI KAPSAYAN KI\u015e D\u00d6NEM\u0130NDE GELEN TOPLAM TUR\u0130ST SAYISI, YAZIN YALNIZCA TEMMUZ AYINDA GELEN TUR\u0130ST SAYISINDAN AZ. H\u00c2LBUK\u0130 \u00dcLKEM\u0130Z TUR\u0130ZMDE 4 MEVS\u0130MDE DE AYNI SAYILARDA TUR\u0130ST A\u011eIRLAYACAK KAPAS\u0130TE VE G\u00dcZELL\u0130KTE. HEM KI\u015e TUR\u0130ZM\u0130N\u0130N YAZ TUR\u0130ZM\u0130NDEK\u0130 KADAR DOLU VE VER\u0130ML\u0130 GE\u00c7MES\u0130 HEM DE KI\u015eIN YAZA G\u00d6RE \u0130ST\u0130HDAMDA YA\u015eANAN GER\u0130LEMEN\u0130N \u00d6N\u00dcNE GE\u00c7MEK \u0130\u00c7\u0130N REKLAM VE TANITIMLAR ARTIRILARAK \u00dcLKEM\u0130Z\u0130N KI\u015e TUR\u0130ZM\u0130 POTANS\u0130YEL\u0130 \u0130Y\u0130 DE\u011eERLEND\u0130R\u0130LMEL\u0130. AYNI ZAMANDA KONGRE TUR\u0130ZM\u0130N\u0130N DE KI\u015e AYLARI A\u011eIRLIKLI YAPILMASI KI\u015eIN \u0130ST\u0130HDAMI ARTIRACAK HAMLELER OLACAKTIR\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":228570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[32555,216,11459,869,3702,1806,8073,12357,3971,32080,183],"class_list":["post-228569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-aylari","tag-baskani","tag-gecmeli","tag-genel","tag-kadar","tag-kis","tag-palandoken","tag-tesk","tag-turizmi","tag-verimli","tag-yaz"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/tesk-genel-baskani-palandoken-kis-turizmi-yaz-aylari-kadar-verimli-gecmeli_a75f4ce.jpg?fit=666%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-XsB","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/228569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=228569"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/228569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/228570"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=228569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=228569"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=228569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}