DeFacto, d\u00fcnyan\u0131n en b\u00fcy\u00fck perakende ve gayrimenkul fuarlar\u0131ndan MAPIC\u2019te dijitalle\u015fme ve farkl\u0131 m\u00fc\u015fteri deneyimi sa\u011flamaya y\u00f6nelik teknoloji yat\u0131r\u0131mlar\u0131yla dikkat \u00e7ekti. Perakende ve haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn dijitalle\u015fmesine \u00f6nc\u00fcl\u00fck etme hedefiyle \u0130stanbul ilk ak\u0131ll\u0131 ma\u011fazas\u0131n\u0131 hizmete a\u00e7an \u015firket, T\u00fcrkiye\u2019de geli\u015ftirdi\u011fi DeFacto Ak\u0131ll\u0131 Ma\u011faza konseptiyle d\u00fcnyada b\u00fcy\u00fcmeyi planl\u0131yor.<\/p>\n
Haz\u0131r giyim ve moda sekt\u00f6r\u00fcn\u00fcn lider markalar\u0131ndan DeFacto, yurtd\u0131\u015f\u0131 b\u00fcy\u00fcme ve yeni pazarlara a\u00e7\u0131lma planlar\u0131 do\u011frultusunda yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. 30 \u00fclkedeki 500\u2019den fazla ma\u011fazas\u0131yla ula\u015f\u0131labilir modada d\u00fcnya markas\u0131 olma yolunda ilerleyen DeFacto, 12-15 Kas\u0131m tarihleri aras\u0131nda Fransa\u2019n\u0131n Cannes \u015fehrinde d\u00fczenlenen MAPIC (The International Retail Property Market) etkinli\u011fine kat\u0131ld\u0131.<\/p>\n
“Avrupa parar\u0131na yo\u011funla\u015faca\u011f\u0131z”<\/p>\n
DeFacto Operasyon ve Geni\u015flemeden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 (COO) Serdar Ersoy, konuya ili\u015fkin olarak MAPIC\u2019te yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Burada yeni lokasyon kiralaman\u0131n yan\u0131 s\u0131ra daha \u00f6nce ziyaret etmedi\u011finiz \u00fclke ve projeleri g\u00f6rme f\u0131rsat\u0131na eri\u015ftik. Yeni \u015firketlerle tan\u0131\u015fma ve \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z \u015firketlerle ise daha fazla ili\u015fki geli\u015ftirdik. Bu sene Avrupa pazar\u0131ndaki \u00fclke ve projeleri yak\u0131ndan takip edece\u011fiz. Sadece fiziksel ma\u011fazalar i\u00e7in de\u011fil turist potansiyeli y\u00fcksek Avrupa \u015fehirlerinde flagship ma\u011fazalar a\u00e7arak online kanalda geni\u015fleme yapmak istiyoruz. \u00d6rnek olarak Londra\u2019da Oxford Caddesi \u00fczerinde \u00f6rnek bir ma\u011faza a\u00e7mak istiyoruz” dedi.<\/p>\n
Ersoy, s\u00f6zlerine \u015f\u00f6yle devam etti: “2020 y\u0131l\u0131nda hem T\u00fcrkiye\u2019de hem de yurtd\u0131\u015f\u0131nda b\u00fcy\u00fcmeye devam edece\u011fiz. Bu b\u00fcy\u00fcme hedeflerimizi organik ve inorganik yollarla ger\u00e7ekle\u015ftirmek istiyoruz. Yeri geldi\u011finde inorganik b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 de\u011ferlendiriyoruz. Gen\u00e7 bir markay\u0131z ve daha \u00e7ok b\u00fcy\u00fcme potansiyelimizin oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. DeFacto olarak kadar yat\u0131r\u0131m yapt\u0131\u011f\u0131m\u0131z b\u00f6lgeler Ortado\u011fu ve Kuzey Afrika (MENA), Ba\u011f\u0131ms\u0131z Devletler Toplulu\u011fu (CIS), Balkanlar ve Pasifik (Malezya) oldu. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde Avrupa pazar\u0131na yo\u011funla\u015fmaya ba\u015flayaca\u011f\u0131z. Ge\u00e7en sene Romanya pazar\u0131na girdik ve bu sene Bulgaristan ve H\u0131rvatistan pazar\u0131na fiziksel ma\u011fazalarla giri\u015f yapaca\u011f\u0131z. T\u00fcm pazarlara art\u0131k sadece offline ma\u011fazalar olarak de\u011fil hem online hem offline olarak bak\u0131yoruz. Bununla beraber yeni geli\u015ftirdi\u011fimiz bir format olan E-store var. Offline ile online ma\u011fazac\u0131l\u0131\u011f\u0131 tek bir platformda topluyor. M\u00fc\u015fteriler fiziksel ma\u011faza deneyimi ya\u015farken online al\u0131\u015fveri\u015f yap\u0131yorlar. \u00d6n\u00fcm\u00fczdeki d\u00f6nemlerde bu yeni kanal\u0131m\u0131zla da geni\u015fleme faaliyetlerine devam edece\u011fiz.”<\/p>\n
“Dijital d\u00f6n\u00fc\u015f\u00fcme liderlik etmek istiyoruz”<\/p>\n
E-ticaretin \u00e7ok b\u00fcy\u00fck bir potansiyeli oldu\u011funun alt\u0131n\u0131 \u00e7izen Ersoy, “Bu y\u00f6nde bu y\u00f6nde ciddi yat\u0131r\u0131mlar\u0131m\u0131z var. Perakende ve haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn dijitalle\u015fmesine \u00f6nc\u00fcl\u00fck etme hedefiyle Eyl\u00fcl ay\u0131nda \u0130stanbul\u2019da ilk ak\u0131ll\u0131 ma\u011fazam\u0131z\u0131 hizmete a\u00e7t\u0131k. B\u00f6ylece T\u00fcrkiye\u2019de bir ilki ger\u00e7ekle\u015ftirdik. Ziyaret\u00e7ilerimiz d\u00fcnyan\u0131n en ak\u0131ll\u0131 moda ma\u011fazas\u0131nda robotlar ve ak\u0131ll\u0131 aynalar sayesinde h\u0131zl\u0131, kolay ve konforlu bir al\u0131\u015fveri\u015f deneyimi ya\u015f\u0131yor. DeFacto Ak\u0131ll\u0131 Ma\u011faza\u2019da t\u00fcm al\u0131\u015fveri\u015f s\u00fcreci tamamen dijital altyap\u0131 ile sa\u011flan\u0131yor. Dijital nesillerin tercihlerine uygun online ve offline kanallar\u0131n birbirine entegre oldu\u011fu bir al\u0131\u015fveri\u015f deneyimi ya\u015fat\u0131yoruz. T\u00fcrkiye\u2019de geli\u015ftirdi\u011fimiz DeFacto Ak\u0131ll\u0131 Ma\u011faza konseptiyle d\u00fcnya genelinde ma\u011fazalar a\u00e7mak istiyoruz. B\u00f6ylece hem ma\u011fazalar\u0131m\u0131z\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc sa\u011flam\u0131\u015f olaca\u011f\u0131z, hem de yeni teknolojileri test etme imk\u00e2n\u0131 bulaca\u011f\u0131z. Bu sayede b\u00fcy\u00fck bir dijital ekosistem olu\u015fturmu\u015f olaca\u011f\u0131z. Hem T\u00fcrkiye\u2019de hem d\u00fcnyada perakende ma\u011fazac\u0131l\u0131\u011f\u0131 alan\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcme liderlik etmek istiyoruz” diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
PERAKENDE VE HAZIR G\u0130Y\u0130M SEKT\u00d6R\u00dcN\u00dcN D\u0130J\u0130TALLE\u015eMES\u0130NE \u00d6NC\u00dcL\u00dcK ETME HEDEF\u0130YLE \u0130STANBUL \u0130LK AKILLI MA\u011eAZASINI H\u0130ZMETE A\u00c7AN \u015e\u0130RKET, T\u00dcRK\u0130YE\u2019DE GEL\u0130\u015eT\u0130RD\u0130\u011e\u0130 DEFACTO AKILLI MA\u011eAZA KONSEPT\u0130YLE D\u00dcNYADA B\u00dcY\u00dcMEY\u0130 PLANLIYOR.<\/p>\n","protected":false},"author":1,"featured_media":228694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[6023,407,15988,7200,28104,12587],"class_list":["post-228693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dunyada","tag-akilli","tag-buyuyecek","tag-defacto","tag-konseptiyle","tag-magaza"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/defacto-akilli-magaza-konseptiyle-dunyada-buyuyecek_6f5f9aa.jpg?fit=1000%2C667","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-XuB","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/228693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=228693"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/228693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/228694"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=228693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=228693"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=228693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}