\u00d6zellikle Bat\u0131\u2019dan esinlenerek uygulamaya konulan ve t\u00fcketiciyi yan\u0131ltan al\u0131\u015fveri\u015f kampanyalar\u0131na kar\u015f\u0131 vatanda\u015flar\u0131 uyaran TESK Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cY\u0131l\u0131n belli zamanlar\u0131nda b\u00fcy\u00fck firmalar taraf\u0131ndan ba\u015flat\u0131lan ve t\u00fcm d\u00fcnyada h\u0131zla yay\u0131lan al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131klar\u0131na y\u00f6nelik aldat\u0131c\u0131 kampanyalar vatanda\u015flar\u0131m\u0131z\u0131 yan\u0131lt\u0131yor. Vatanda\u015flar\u0131m\u0131z bu t\u00fcr indirim aldatmacalar\u0131na itibar etmemeli. Fiyatlar\u0131 \u00e7ok iyi takip ederek bildikleri \u00fcr\u00fcnleri sat\u0131n almal\u0131\u201d dedi.<\/p>\n
Son zamanlarda moda haline gelen ve t\u00fcm d\u00fcnyada al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 ya\u015fatan \u2018Efsane Cuma, 11.11 ve 21.21\u2019 gibi indirim kampanyalar\u0131na kar\u015f\u0131 vatanda\u015flar\u0131 uyaran T\u00fcrkiye Esnaf ve Sanatkarlar\u0131 Konfederasyonu Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cBu t\u00fcr al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131klar\u0131 vatanda\u015flar\u0131m\u0131z i\u00e7in de\u011fil b\u00fcy\u00fck firmalar i\u00e7in bir f\u0131rsat al\u0131\u015fveri\u015fidir. Y\u00fczde 90\u2019l\u0131k rekabet piyasas\u0131nda hi\u00e7 kimse zarar\u0131na sat\u0131\u015f yapmaz. Bir mal\u0131n maliyeti ve sat\u0131\u015f fiyat\u0131 ortalama olarak bellidir. \u00dcr\u00fcnlere birka\u00e7 ay \u00f6ncesinde 3-5 kat\u0131 etiket yap\u0131\u015ft\u0131r\u0131p y\u0131l\u0131n belli g\u00fcnlerinde indirim diye pazarlamak haks\u0131z kazan\u00e7t\u0131r. Bu tarz indirim kampanyalar\u0131na kar\u015f\u0131 vatanda\u015flar\u0131m\u0131z \u00e7ok dikkatli olmal\u0131. Herkes al\u0131yor ben de almal\u0131y\u0131m d\u00fc\u015f\u00fcncesine kap\u0131lmamal\u0131. \u0130htiya\u00e7 fazlas\u0131 olan \u00fcr\u00fcn ucuz bile olsa pahal\u0131d\u0131r. Vatanda\u015flar\u0131m\u0131z yeni y\u0131la kredi kartlar\u0131n\u0131 doldurarak girmemeli\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u201cT\u00fcketiciler piyasalar\u0131 \u00e7ok iyi kontrol etmeli\u201d<\/p>\n
\u0130ndirim var slogan ve cazibesine kap\u0131l\u0131p yap\u0131lan al\u0131\u015fveri\u015fler sonucunda halk\u0131n kand\u0131r\u0131larak yeni sat\u0131\u015f taktikleri yap\u0131ld\u0131\u011f\u0131n\u0131 ama soncun hep ayn\u0131 oldu\u011funu belirten Paland\u00f6ken, \u201cT\u00fcrkiye\u2019de t\u00fcketiciler son 3 ayd\u0131r efsane vurgun piyasalar\u0131nda dedektife d\u00f6n\u00fc\u015ft\u00fc. Hem etiket hem gramajlarda, hem de fiyatlarda b\u00fcy\u00fck oyunlar oynan\u0131yor. Bunu t\u00fcketiciler de, kamu otoritesi de fark etti. Bakanl\u0131k taraf\u0131ndan ge\u00e7ti\u011fimiz g\u00fcnlerde f\u0131rsat\u00e7\u0131ya ceza ya\u011fd\u0131. B\u00f6yle ekonominin darald\u0131\u011f\u0131 ve insanlar\u0131n gelirlerinin azald\u0131\u011f\u0131 bir ortamda \u201cEfsane\u201d veyahut \u201cKara Cuma\u201d denilerek stok eritme oyunlar\u0131na halk\u0131m\u0131z gelmemeli. \u00d6ncelikle indirimler ger\u00e7ek olmal\u0131. Ger\u00e7ek olmayan indirimlerden uzak durulmal\u0131. F\u0131rsat, indirim g\u00fcn\u00fc, kapat\u0131yoruz gibi sat\u0131\u015f teknikleri uygulan\u0131yor. Vatanda\u015f buna itibar etmemeli. Bu sadece sat\u0131c\u0131lar i\u00e7in f\u0131rsat oluyor. Bu t\u00fcr kampanyalar\u0131n sadece isimleri yeni, ancak y\u00f6ntemleri hep ayn\u0131. \u00d6nce \u015fi\u015fir sonra indir. Sadece de\u011fi\u015fen kampanyan\u0131n ismi. Ama sonu\u00e7 hep ayn\u0131. Halk\u0131 kand\u0131rmaktan ba\u015fka bir \u015fey yap\u0131lm\u0131yor\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
TESK GENEL BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, \u201cYILIN BELL\u0130 ZAMANLARINDA B\u00dcY\u00dcK F\u0130RMALAR TARAFINDAN BA\u015eLATILAN VE T\u00dcM D\u00dcNYADA HIZLA YAYILAN ALI\u015eVER\u0130\u015e \u00c7ILGINLIKLARINA Y\u00d6NEL\u0130K ALDATICI KAMPANYALAR VATANDA\u015eLARIMIZI YANILTIYOR. BU T\u00dcR ALI\u015eVER\u0130\u015e G\u00dcNLER\u0130NDE \u00d6NCE MAL\u0130YETLER Y\u00dcKSELT\u0130LEREK F\u0130YATLAR \u015e\u0130\u015e\u0130R\u0130L\u0130YOR SONRA \u0130ND\u0130R\u0130M ADI ALTINDA YEN\u0130DEN PAZARLANIYOR. STOKLARI T\u00dcKETMEK \u0130\u00c7\u0130N FIRSAT, \u0130ND\u0130R\u0130M G\u00dcN\u00dc, KAPATIYORUZ G\u0130B\u0130 SATI\u015e TEKN\u0130KLER\u0130 UYGULANIYOR. VATANDA\u015eLARIMIZ BU T\u00dcR \u0130ND\u0130R\u0130M ALDATMACALARINA \u0130T\u0130BAR ETMEMEL\u0130. F\u0130YATLARI \u00c7OK \u0130Y\u0130 TAK\u0130P EDEREK B\u0130LD\u0130KLER\u0130 \u00dcR\u00dcNLER\u0130 SATIN ALMALI. \u00d6TE YANDAN \u0130NTERNET \u00dcZER\u0130NDEN ALI\u015eVER\u0130\u015e \u00c7ILGINLI\u011eINA KAPILIP KRED\u0130 KARTLARINA Y\u00dcKLEN\u0130LMEMEL\u0130\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":229676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[57841,216,4864,6076,50876,8073,12357],"class_list":["post-229675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-aldatici","tag-baskani","tag-hep","tag-indirim","tag-kampanyalari","tag-palandoken","tag-tesk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/tesk-baskani-palandoken-indirim-kampanyalari-hep-aldatici_d44e550.jpg?fit=666%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-XKr","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/229675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=229675"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/229675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/229676"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=229675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=229675"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=229675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}