T\u00fcrkiye moda ve haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen markalar\u0131ndan DeFacto, sekt\u00f6r\u00fcn\u00fcn en itibarl\u0131 organizasyonlar\u0131ndan IDC 2019 Dijital Perakende \u00d6d\u00fclleri\u2019nde 4 \u00f6d\u00fcl ald\u0131. DeFacto, Ak\u0131ll\u0131 Ma\u011faza Projesi ile Y\u0131l\u0131n Ezber Bozan Projesi ve M\u00fc\u015fteri Deneyimi Kategorisi\u2019nde birinci olurken, B2B Dijital Sat\u0131\u015f Platformu\u2019yla kurumsal d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda ikincilik, m\u00fc\u015fteri deneyimi kategorisinde ise \u00fc\u00e7\u00fcnc\u00fcl\u00fck \u00f6d\u00fcl\u00fcne de\u011fer g\u00f6r\u00fcld\u00fc.<\/p>\n
Ula\u015f\u0131labilir modada d\u00fcnya markas\u0131 olma amac\u0131 ta\u015f\u0131yan DeFacto, ma\u011faza ve e-ticaret alan\u0131ndaki yat\u0131r\u0131mlar\u0131n\u0131 IDC 2019 Dijital Perakende \u00d6d\u00fclleri\u2019nde ald\u0131\u011f\u0131 4 \u00f6d\u00fclle peki\u015ftirdi. DeFacto, IDC T\u00fcrkiye Dijital Perakende Zirvesi kapsam\u0131nda d\u00fczenlenen ve sekt\u00f6r\u00fcn en iyilerini belirledi\u011fi organizasyonda, Ak\u0131ll\u0131 Ma\u011faza Projesi ile Y\u0131l\u0131n Ezber Bozan ve M\u00fc\u015fteri Deneyimi kategorilerinde birinci olurken, B2B Dijital Sat\u0131\u015f Platformu\u2019yla kurumsal d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda ikincilik, m\u00fc\u015fteri deneyimi kategorisinde ise \u00fc\u00e7\u00fcnc\u00fcl\u00fck \u00f6d\u00fcl\u00fcn\u00fcn sahibi oldu.<\/p>\n
\u201cKendi teknolojimizi kendimiz \u00fcretiyoruz\u201d<\/p>\n
Teknolojinin perakende ve haz\u0131r giyim sekt\u00f6r\u00fcnde \u00f6nemli yeri oldu\u011funu, dijital teknolojileri fiziksel ma\u011fazalar\u0131na entegre etmek i\u00e7in b\u00fcy\u00fck ad\u0131mlar att\u0131klar\u0131n\u0131 aktaran DeFacto Bilgi Teknolojileri ve E-Ticaret\u2019ten Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Cengiz G\u00fcrer, \u201cVeri y\u00f6netimi, m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi, yapay zeka uygulamalar\u0131 ve dijital pazarlama alanlar\u0131na yat\u0131r\u0131m yap\u0131yoruz. DeFacto olarak kendi alan\u0131m\u0131zda yenili\u011fe, dijital d\u00f6n\u00fc\u015f\u00fcme \u00f6nc\u00fcl\u00fck etmeyi misyon edindik. 100\u2019den fazla T\u00fcrk m\u00fchendisin g\u00f6rev yapt\u0131\u011f\u0131 Ar-Ge \u015firketimiz DeFacto Teknoloji, global hedeflerimize ula\u015fmak i\u00e7in kendi dijital i\u015f modelimizi geli\u015ftiriyor. Bug\u00fcne kadar yapay zekay\u0131 kulland\u0131\u011f\u0131m\u0131z perakende yaz\u0131l\u0131mlar\u0131n\u0131 olu\u015fturduk. Omni-channel, e-ticaret ve ma\u011faza entegrasyonu, tam otomatik depo gibi yerli projelere imza att\u0131k. Bu sayede DeFacto, moda \u00fcreten bir \u015firket olman\u0131n yan\u0131 s\u0131ra ihtiya\u00e7 duydu\u011fu teknolojiyi kendi b\u00fcnyesinde \u00fcreten bir yap\u0131ya kavu\u015ftu. Kendi teknolojimizi kendimiz \u00fcretiyoruz. Ge\u00e7ti\u011fimiz ay faaliyete ald\u0131\u011f\u0131m\u0131z ak\u0131ll\u0131 ma\u011fazam\u0131zda m\u00fc\u015fterilerimize dijital al\u0131\u015fveri\u015f deneyimi sunuyoruz. Bu projemizle \u00f6d\u00fcl almak, hem de IDC gibi \u00f6nemli bir organizasyonda iki kategoride birincili\u011fi g\u00f6\u011f\u00fcslemek heyecan verici\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
DEFACTO\u2019YA D\u0130J\u0130TAL PERAKENDE \u00d6D\u00dcLLER\u0130\u2019NDE 4 \u00d6D\u00dcL<\/p>\n","protected":false},"author":1,"featured_media":229816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[57883,6695,4204,57884,16273],"class_list":["post-229815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-defactoya","tag-dijital","tag-odul","tag-odulleride","tag-perakende"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/defactoya-dijital-perakende-odulleride-4-odul_3b1625c.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-XMH","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/229815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=229815"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/229815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/229816"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=229815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=229815"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=229815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}