T\u00fcrkiye e-ticaret pazar\u0131n\u0131n \u00f6ne \u00e7\u0131kan b\u00fcy\u00fck oyuncular\u0131, sekt\u00f6r\u00fcn gelece\u011fine y\u00f6n vermek \u00fczere FutureCommerce360 Konferans\u0131\u2019nda bir araya geldi. Konferansta; e-ticaret yolculu\u011funda, trendler, yeni teknolojiler, yeni i\u015f modelleri ele al\u0131nd\u0131.<\/p>\n
T\u00fcrkiye e-ticaret pazar\u0131n\u0131n \u00f6ne \u00e7\u0131kan b\u00fcy\u00fck oyuncular\u0131, sekt\u00f6r\u00fcn gelece\u011fine y\u00f6n vermek \u00fczere Burcu Esmersoy\u2019un moderat\u00f6rl\u00fc\u011f\u00fcnde FutureCommerce360 Konferans\u0131\u2019nda bir araya geldi. Birbirinden etkili ve keyifli sunumlar ile Grand Pera \u0130stanbul Emek Sahnesi\u2019nde 400\u2019\u00fc a\u015fk\u0131n ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen bulu\u015fmada; e-ticaret yolculu\u011funda, trendler, yeni teknolojiler, yeni i\u015f modelleri ve ba\u015far\u0131l\u0131 uygulamalar konu\u015fuldu.<\/p>\n
Boyner Grup Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO\u2019su Cem Boyner, Eczac\u0131ba\u015f\u0131 Holding, Bilgi ve \u0130leti\u015fim Sistemleri Grup Ba\u015fkan\u0131 Levent K\u0131z\u0131ltan ve uluslararas\u0131 konu\u015fmac\u0131lar\u0131n yer ald\u0131\u011f\u0131 konferansta perakende ve t\u00fcketici \u00fcr\u00fcnleri sekt\u00f6rlerinin \u00fcst d\u00fczey karar vericileri ve e-ticaretin t\u00fcm payda\u015flar\u0131 bir araya gelerek networking imkan\u0131 buldu.<\/p>\n
Alka\u015f taraf\u0131ndan ger\u00e7ekle\u015ftirilen FutureCommerce360 Konferans\u0131\u2019nda, internetin g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n vazge\u00e7ilmez unsurlar\u0131ndan biri haline gelmesiyle, t\u00fcketicilerin al\u0131\u015fveri\u015f tercihlerinin ve k\u00fcresel boyutta ticaretin yap\u0131l\u0131\u015f \u015feklinin de\u011fi\u015fmesinde \u00e7ok etkili oldu\u011funa de\u011finen Alka\u015f Genel M\u00fcd\u00fcr\u00fc Yonca Ak\u00f6zer; \u201cDe\u011fi\u015fen m\u00fc\u015fteri istek ve memnuniyetleri \u00f6nceliklerimiz aras\u0131nda yer al\u0131yor. Art\u0131k her yer al\u0131\u015fveri\u015f yeri. Burada \u00f6nemli olan bu al\u0131\u015fveri\u015fi h\u0131zl\u0131, dinamik, e\u011flenceli ve kolay yapabilmek. E-ticaretin ve perakendenin bu b\u00fcy\u00fcmedeki pay\u0131n\u0131 TUBISAD raporunda da m\u00fcthi\u015f bir d\u00f6n\u00fc\u015f\u00fcm i\u00e7inde oldu\u011fumuzu g\u00f6receksiniz. \u00d6te yandan e-ticaretin getirdi\u011fi yenilikler \u00fclkenin s\u0131n\u0131rlar\u0131n\u0131 a\u015farak, uluslararas\u0131 piyasada var olmak i\u00e7in de m\u00fckemmel bir ara\u00e7 sunuyor. D\u00fcnyada 2 milyar online al\u0131\u015fveri\u015f\u00e7inin y\u00fczde 20\u2019si s\u0131n\u0131r \u00f6tesinden ve T\u00fcrkiye perakende e-ticaret hacmi ise 5,5 milyar dolar\u201d dedi.<\/p>\n
Inveon, AliExpress, CevaLogistics, Fiba, Nebim, Related Digital, Nielsen,Grand Pera, MediaMarkt,Coca Cola \u0130\u00e7ecek, F\u0131r\u0131n Sanat\u0131, Vergnano, Nect ve X \u0130leti\u015fim\u2019insponsor oldu\u011fu FuturceCommerce360\u2019a destek veren kurulu\u015flar aras\u0131nda TAMPF,T\u00dcB\u0130SAD, ET\u0130D, GPD, AYD, KMD ve TURY\u0130D de yer ald\u0131. Konferansta \u201cPerakendenin D\u00f6n\u00fc\u015f\u00fcm Yolculu\u011fu?\u201d, \u201cPerakendenin Yeni \u00c7a\u011f\u0131: Gelece\u011fin Ticareti i\u00e7in \u201cBir Amac\u0131n Var m\u0131?\u201d, \u201cTicaretin Gelece\u011fini \u015eekillendirmek: En \u0130yi Uygulamalar\u201d, \u201cHomo Sapiens 4.0\u201d, \u201cE-\u0130hracat ve E-Ticarette \u00d6n\u00fcm\u00fczdeki 5 Y\u0131l\u0131 Nas\u0131l Tasarlamal\u0131y\u0131z?\u201d, \u201cHedef: Mutlu M\u00fc\u015fteri Bug\u00fcnden Yar\u0131na \u00c7\u00f6z\u00fcmler, \u00d6neriler\u201d, \u201c\u00c7ok Kanaldan Omnichannel\u2019a Yolculuk\u201d, \u201cGe\u00e7mi\u015ften Gelece\u011fe Perakendede Teknoloji\u201d, \u201cS\u0131n\u0131rlar\u0131 A\u015fan Ticaret\u201d ve \u201cPatron G\u00f6z\u00fcyle \u0130\u015fin Gelece\u011fi\u201d ba\u015fl\u0131klar\u0131 ile alt\u0131n de\u011ferinde \u00f6neriler t\u00fcm y\u00f6nleriyle masaya yat\u0131r\u0131ld\u0131.<\/p>\n
FutureCommerce360 Konferans\u0131\u2019yla ilgili de\u011ferlendirmelerde bulunan T\u00dcB\u0130SAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 K\u00fcbra Erman Karaca: \u201cE-ticaret, 2014-2018 aras\u0131nda yakalad\u0131\u011f\u0131 ortalama y\u00fczde 33\u2019l\u00fck b\u00fcy\u00fcme h\u0131z\u0131 ile T\u00fcrkiye\u2019nin en dinamik sekt\u00f6rleri aras\u0131nda yer ald\u0131. Sekt\u00f6r\u00fcn potansiyeli ise mevcut g\u00f6r\u00fcn\u00fcmden \u00e7ok daha fazlas\u0131na i\u015faret ediyor. E-ticaretin, perakende sekt\u00f6r\u00fcn\u00fcn m\u00fc\u015fteri deneyimi, pazarlama ve yapay zek\u00e2 gibi alanlarda sergileyece\u011fi yenilikler \u00fczerinde y\u00fckselerek \u00fclkemizin dijital ekonomiye ge\u00e7i\u015f s\u00fcreci ve k\u00fcresel rekabet g\u00fcc\u00fcne daha fazla katk\u0131 sa\u011flayaca\u011f\u0131na inan\u0131yorum\u201d dedi.<\/p>\n
\u201cPerakende ve t\u00fcketici \u00fcr\u00fcnleri sekt\u00f6rleri \u00fcst d\u00fczey karar vericilerinin, e-ticaretin t\u00fcm payda\u015flar\u0131yla bir araya geldi\u011fi FutureCommerce360 Konferans\u0131\u2019nda bir a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131 ger\u00e7ekle\u015ftiren Inveon Kurucusu ve CEO\u2019su Yomi Kastro \u015fu noktalara dikkat \u00e7ekti: \u201cFuture Commerce; d\u00f6n\u00fc\u015f\u00fcmleri ba\u015farmak i\u00e7in teknolojinin hedef de\u011fil norm oldu\u011fu ve as\u0131l d\u00f6n\u00fc\u015f\u00fcmlerin zihinsel devrimlerle yap\u0131ld\u0131\u011f\u0131 bir d\u00fcnya demek. Bug\u00fcnden gelece\u011fe evrilen yolda, en \u00f6nemli tema olarak hiper ki\u015fiselle\u015ftirmeyi g\u00f6r\u00fcyoruz. Yaz\u0131l\u0131mlar\u0131n \u2018bu \u00fcr\u00fcn\u00fc alanlara bunlar\u0131 da \u00f6ner\u2019 demesi art\u0131k standart oldu. T\u00fcketicinin reklamla bulu\u015fma an\u0131ndan, sat\u0131\u015f sonras\u0131 deste\u011fine kadar b\u00fct\u00fcn ili\u015fkinin ger\u00e7ek zamanl\u0131 ki\u015fiselle\u015ftirilmi\u015f oldu\u011fu bir gelece\u011fe haz\u0131rlan\u0131yoruz.\u201d<\/p>\n
Nielsen T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Perakende Grup Ba\u015fkan Yard\u0131mc\u0131s\u0131 Didem \u015eekerel Erdo\u011fan yapt\u0131\u011f\u0131 de\u011ferlendirmelerde, \u201cH\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri pazar\u0131nda \u00f6n\u00fcm\u00fczdeki y\u0131llar\u0131 etkileyecek \u00fc\u00e7 trend olarak Ultra Kolayl\u0131k, Deneyim ve E-Ticaret\u2019i g\u00f6rmekteyiz. Artan Kentle\u015fme Oran\u0131, artan mobil kullan\u0131m ve d\u00fc\u015fen ortalama hane b\u00fcy\u00fckl\u00fckleri, yeni \u00e7a\u011f\u0131n al\u0131\u015fveri\u015f\u00e7isini Ultra Kolay olana y\u00f6nlendiriyor. Deneyim ise y\u00fckselen bir di\u011fer trend. \u00d6zellikle Y ve Z ku\u015fa\u011f\u0131 al\u0131\u015fveri\u015f\u00e7iler Deneyim\u2019e \u00f6zel bir \u00f6nem vermekte. Her ge\u00e7en g\u00fcn, birbirinden inovatif ma\u011faza, \u00fcr\u00fcn ve hizmet konseptleri hayat\u0131m\u0131za giriyor. G\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u00fc\u00e7\u00fcnc\u00fc trend ise E-ticaret. T\u00fcrkiye\u2019de e-ticaretin pay\u0131 %5\u2019e ula\u015fm\u0131\u015f durumda; h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sat\u0131\u015flar\u0131 i\u00e7inde pay\u0131 ise %2\u2019ye ula\u015fm\u0131\u015f durumda ve \u00f6n\u00fcm\u00fczdeki y\u0131llarda a\u011f\u0131rl\u0131\u011f\u0131n\u0131 artt\u0131rmas\u0131n\u0131 beklemekteyiz\u201d ifadelerini kulland\u0131.<\/p>\n
Beyo\u011flu Belediye Ba\u015fkan\u0131 Haydar Ali Y\u0131ld\u0131z ise, \u201cYar\u0131na ge\u00e7 kalmamak, bili\u015fim ve internet teknolojisinin imkans\u0131z\u0131 m\u00fcmk\u00fcn k\u0131lan kabiliyetlerine adapte olmak; yeni \u00e7\u00f6z\u00fcmler ve d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc fikirlere a\u00e7\u0131k olmak asl\u0131nda tam olarak zaman\u0131n ruhunu anlamak demektir. \u015eunu unutmamal\u0131y\u0131z ki her \u00e7a\u011fa kendi rengini verenler, zaman\u0131n ruhunu en iyi anlayanlar olmu\u015ftur.” diyerek konu\u015fmas\u0131n\u0131 “Future Commerce 360\u2019\u0131n b\u00fct\u00fcn verim ve \u00e7\u0131kt\u0131lar\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7lerde de\u011ferli bir bilgi kayna\u011f\u0131 olarak i\u015f ve ticaret d\u00fcnyam\u0131za yol g\u00f6sterici nitelikte olaca\u011f\u0131na \u015f\u00fcphem yok. S\u00f6zlerime son verirken bu \u00f6nemli organizasyona eme\u011fi ge\u00e7en herkese en derin \u015f\u00fckranlar\u0131m\u0131 sunuyorum” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK\u0130YE E-T\u0130CARET PAZARININ \u00d6NE \u00c7IKAN B\u00dcY\u00dcK OYUNCULARI, SEKT\u00d6R\u00dcN GELECE\u011e\u0130NE Y\u00d6N VERMEK \u00dcZERE FUTURECOMMERCE360 KONFERANSI\u2019NDA B\u0130R ARAYA GELD\u0130. KONFERANSTA; E-T\u0130CARET YOLCULU\u011eUNDA, TRENDLER, YEN\u0130 TEKNOLOJ\u0130LER, YEN\u0130 \u0130\u015e MODELLER\u0130 ELE ALINDI.<\/p>\n","protected":false},"author":1,"featured_media":230654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[389,34374,58102,50225,16273,301,1325],"class_list":["post-230653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-bulustu","tag-e-ticaretin","tag-futurecommerce360ta","tag-paydaslari","tag-perakende","tag-sektoru","tag-tum"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/perakende-sektoru-ve-e-ticaretin-tum-paydaslari-futurecommerce360ta-bulustu_1ce7d95.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Y0d","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/230653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=230653"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/230653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/230654"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=230653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=230653"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=230653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}