Y\u0131l\u0131n en b\u00fcy\u00fck al\u0131\u015fveri\u015f kampanyalar\u0131na sahne olan Kas\u0131m ay\u0131 \u201911.11 Bekarlar G\u00fcn\u00fc\u2019 indirimleriyle h\u0131zl\u0131 ba\u015flad\u0131. E-ticaret \u00fczerinden sat\u0131\u015f yapan KOB\u0130\u2019ler, sipari\u015flerini \u00f6nceki y\u0131la g\u00f6re y\u00fczde 176, cirolar\u0131n\u0131 ise y\u00fczde 150 art\u0131rd\u0131. Y\u0131l\u0131n al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 olarak an\u0131lan 29 Kas\u0131m Efsane Cuma ise \u015fimdiden heyecan olu\u015fturdu.<\/p>\n
Kas\u0131m ay\u0131yla birlikte e-ticaret sitelerinin d\u00fczenledi\u011fi indirim kampanyalar\u0131, t\u00fcketiciler taraf\u0131ndan b\u00fcy\u00fck ilgiyle kar\u015f\u0131land\u0131. \u00d6zellikle internet \u00fczerinden sat\u0131\u015f yapan KOB\u0130\u2019ler ise bu ilgiyi f\u0131rsata \u00e7evirmi\u015f durumda. E-ticaret altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 IdeaSoft\u2019un hizmet verdi\u011fi 7 bin 500 bin e-ticaret sitesi \u00fczerinden yapt\u0131\u011f\u0131 incelemeye g\u00f6re, 11 Kas\u0131m Bekarlar G\u00fcn\u00fc kampanyas\u0131yla birlikte KOB\u0130\u2019lerin sipari\u015f say\u0131lar\u0131nda y\u00fczde 176 art\u0131\u015f g\u00f6r\u00fcld\u00fc. Ekim ay\u0131n\u0131n ayn\u0131 d\u00f6nemine g\u00f6re KOB\u0130\u2019ler, cirolar\u0131nda y\u00fczde 150 b\u00fcy\u00fcme elde ederken, sat\u0131lan \u00fcr\u00fcn say\u0131s\u0131 adetsel olarak y\u00fczde 70 artt\u0131. E-ticaret sekt\u00f6r\u00fc \u015fimdi de, 29 Kas\u0131m\u2019daki Efsane Cuma indirimlerine yeni kampanyalarla haz\u0131rlan\u0131yor.<\/p>\n
“\u0130ndirimlere ra\u011fmen sepet ortalamas\u0131ndaki d\u00fc\u015f\u00fc\u015f k\u0131s\u0131tl\u0131 kald\u0131”<\/p>\n
Uygulanan kampanya ve indirimlerin etkisiyle sepet ortalamalar\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 10 oran\u0131nda d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirten IdeaSoft CEO\u2019su Seyhun \u00d6zkara, “KOB\u0130\u2019ler y\u0131l genelinde ortalama olarak her bir al\u0131\u015fveri\u015fte 360 TL\u2019lik bir sepet tutar\u0131na sahipken, rekorlar\u0131n\u0131n k\u0131r\u0131ld\u0131\u011f\u0131 11.11 indirimlerinde bu tutar 320 TL seviyelerine d\u00fc\u015ft\u00fc. \u0130ndirimlere ra\u011fmen sepet ortalamas\u0131ndaki d\u00fc\u015f\u00fc\u015f k\u0131s\u0131tl\u0131 kald\u0131. Sat\u0131c\u0131lar i\u00e7in olumsuz bir durummu\u015f gibi g\u00f6z\u00fckse de, indirimlerin sa\u011flad\u0131\u011f\u0131 hacimsel b\u00fcy\u00fcme KOB\u0130\u2019lere ticari bir canl\u0131l\u0131k katt\u0131.” ifadelerini kulland\u0131.<\/p>\n
\u0130lk olarak 1990 y\u0131l\u0131nda Sevgililer G\u00fcn\u00fc\u2019ne kar\u015f\u0131t olarak kutlanan 11 Kas\u0131m Bekarlar G\u00fcn\u00fc, 2009 y\u0131l\u0131ndan bu yana \u00f6zellikle \u00c7in ve Asya \u00fclkelerinde al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fc. T\u00fcrkiye\u2019de genellikle Bekarlar G\u00fcn\u00fc olarak an\u0131lmasa da 11 Kas\u0131m g\u00fcn\u00fc, e-ticaret sitelerinin b\u00fcy\u00fck indirimlerine sahne oluyor.<\/p>\n
KOB\u0130\u2019ler Efsane Cuma\u2019ya haz\u0131rlan\u0131yor<\/p>\n
\u00d6zel g\u00fcnlerin e-ticaret sekt\u00f6r\u00fcnde hem \u015firketlere hem de t\u00fcketicilere ciddi f\u0131rsatlar sundu\u011funu aktaran Seyhun \u00d6zkara, “Y\u0131llard\u0131r d\u00fczenlenen indirim ve kampanyalar meyvesini vermeye ba\u015flad\u0131, 11.11 tarihi de di\u011fer \u00f6zel g\u00fcnler gibi t\u00fcketici taraf\u0131ndan benimsendi. Bu tarih, d\u00fczenlenen kampanyalar\u0131n etkisiyle t\u00fcketicilerin y\u0131l i\u00e7erisinde bekledi\u011fi ve ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lad\u0131\u011f\u0131 bir g\u00fcn halini ald\u0131. Online sat\u0131\u015f yapan b\u00fcy\u00fck ya da k\u00fc\u00e7\u00fck bir\u00e7ok firma bu \u00f6zel g\u00fcnden fayda sa\u011flad\u0131.” dedi.<\/p>\n
Seyhun \u00d6zkara ayr\u0131ca, KOB\u0130\u2019lerin 29 Kas\u0131m\u2019daki Efsane Cuma i\u00e7in \u00f6zel kampanya kurgular\u0131yla iyi haz\u0131rlanmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izerken t\u00fcketicilerin beklentilerini kar\u015f\u0131laman\u0131n \u00f6nemli oldu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/p>\n
Efsane Cuma ile al\u0131\u015fveri\u015f aramalar\u0131 24 kat art\u0131yor<\/p>\n
T\u00fcketici zihninde Efsane Cuma ifadesinin art\u0131k al\u0131\u015fveri\u015f s\u00f6zc\u00fc\u011f\u00fcyle ayn\u0131 anlama geldi\u011fini ifade eden Seyhun \u00d6zkara, “Normal bir d\u00f6neme g\u00f6re Efsane Cuma haftas\u0131 internetten yap\u0131lan al\u0131\u015fveri\u015f konulu aramalar 24 kat art\u0131yor. Ge\u00e7en y\u0131l\u0131n rakamlar\u0131n\u0131 inceledi\u011fimizde bu d\u00f6nemde \u00f6zellikle giyim, ayakkab\u0131, aksesuar, parf\u00fcm, ev dekorasyonu ve son y\u0131llarda ivme kazanan t\u00fcketici elektroni\u011finin y\u00fczde 30\u2019dan fazla b\u00fcy\u00fcyerek \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. T\u00fcketici elektroni\u011fi aramalar\u0131na ilgi bu d\u00f6nemde y\u00fczde 20 art\u0131\u015f g\u00f6steriyor. \u00d6zellikle dikkat \u00e7eken alt kategoriler ise ak\u0131ll\u0131 telefon, k\u00fc\u00e7\u00fck ev aletleri, bilgisayar ve televizyonlar. Bir daha \u00e7arp\u0131c\u0131 nokta ise t\u00fcketicilerin indirim ve kategori ara\u015ft\u0131rmalar\u0131n\u0131n yan\u0131nda marka aratmalar\u0131 da bu d\u00f6nemde 8 kat y\u00fckseliyor.” a\u00e7\u0131klamalar\u0131nda bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"
E-T\u0130CARET \u00dcZER\u0130NDEN SATI\u015e YAPAN KOB\u0130\u2019LER, S\u0130PAR\u0130\u015eLER\u0130N\u0130 \u00d6NCEK\u0130 YILA G\u00d6RE Y\u00dcZDE 176, C\u0130ROLARINI \u0130SE Y\u00dcZDE 150 ARTIRDI. YILIN ALI\u015eVER\u0130\u015e \u00c7ILGINLI\u011eI OLARAK ANILAN 29 KASIM EFSANE CUMA \u0130SE \u015e\u0130MD\u0130DEN HEYECAN OLU\u015eTURDU.<\/p>\n","protected":false},"author":1,"featured_media":231352,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[1073,2336,4270,25062,58285,13595,58284,40406,19459,3480],"class_list":["post-231351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ozel","tag-2336","tag-artirdi","tag-ayina","tag-cirolarini","tag-e-ticaret","tag-kampanyalariyla","tag-kasim","tag-kobiler","tag-yuzde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/kasim-ayina-ozel-e-ticaret-kampanyalariyla-kobiler-cirolarini-yuzde-150-artirdi_398643c.jpg?fit=1000%2C416","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Ybt","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/231351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=231351"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/231351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/231352"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=231351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=231351"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=231351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}