Ankara Ticaret Odas\u0131 (ATO) Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00fcrsel Baran, geli\u015fmi\u015f bir ekonomi i\u00e7in \u00fcniversite, sanayi ve ticaret kesimlerinin i\u015fbirli\u011fi halinde \u00e7al\u0131\u015fma gerekti\u011fine dikkat \u00e7ekerek, Ba\u015fkent \u00dcniversitesi \u00f6\u011frencilerini Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 program\u0131na davet etti.<\/p>\n
ATO\u2019nun 28-29-30 Kas\u0131m tarihlerinde ger\u00e7ekle\u015ftirece\u011fi Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131, Ankara\u2019n\u0131n en k\u00f6kl\u00fc \u00fcniversitelerinden olan Ba\u015fkent \u00dcniversitesinde tan\u0131t\u0131ld\u0131. Prof. Dr. \u0130hsan Do\u011framac\u0131 Konferans Salonu\u2019nda ger\u00e7ekle\u015fen tan\u0131t\u0131m toplant\u0131s\u0131na Ba\u015fkent \u00dcniversitesi Kurucusu ve D\u00fcnya Organ Nakli Derne\u011fi Ba\u015fkan\u0131 Mehmet Haberal, Ba\u015fkent \u00dcniversitesi Rekt\u00f6r\u00fc Ali Haberal, \u00fcniversitenin \u00f6\u011fretim \u00fcyeleri ve \u00f6\u011frencileri kat\u0131ld\u0131. Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan ATO Ba\u015fkan\u0131 G\u00fcrsel Baran, T\u00fcrkiye\u2019nin 170 milyar dolarl\u0131k ihracat\u0131n\u0131 katma de\u011ferli \u00fcretim ger\u00e7ekle\u015ftirerek ve marka \u00fcreterek y\u00fckseltebilece\u011fini s\u00f6yledi. 4. sanayi devrimi ile birlikte d\u00fcnyada dengelerin de\u011fi\u015fti\u011fini anlatan Baran, \u201cBug\u00fcn d\u00fcnyada elektronik ticaret hacmi 3,5 trilyon dolara geldi. Dijital d\u00f6n\u00fc\u015f\u00fcm \u00fclkelere farkl\u0131 nimetler sa\u011fl\u0131yor. Bizim \u00fclke olarak bunu ka\u00e7\u0131rma l\u00fcks\u00fcm\u00fcz yok. Katma de\u011fer \u00fcretmenin en \u00f6nemli yolu markala\u015fmaktan ge\u00e7iyor. Yerli \u00fcretelim, milli \u00fcretelim, marka \u00fcretelim\u201d dedi. Baran, marka \u00fcretmenin ak\u0131l, sab\u0131r ve \u00e7aba gerektirdi\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>\n
Baran, Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 program\u0131 i\u00e7in aralar\u0131nda Ba\u015fkent \u00dcniversitesi \u00d6\u011fretim \u00dcyesi Prof. Dr. Feride Bahar I\u015f\u0131n\u2019\u0131n da yer ald\u0131\u011f\u0131 grubun yakla\u015f\u0131k bir y\u0131l boyunca haz\u0131rl\u0131k ger\u00e7ekle\u015ftirdi\u011fini belirterek, katk\u0131lar\u0131 nedeniyle Ba\u015fkent \u00dcniversitesine ve Kurucu Ba\u015fkan\u0131 Prof. Dr. Mehmet Haberal\u2019a te\u015fekk\u00fcr etti. Ankara\u2019n\u0131n \u00fcniversite e\u011fitiminde ileri bir \u015fehir oldu\u011funu ve \u00f6nemli \u00fcniversitelere ev sahipli\u011fi yapt\u0131\u011f\u0131n\u0131 kaydeden Baran, \u201cBa\u015fkent \u00dcniversitesi Ankara\u2019n\u0131n markas\u0131d\u0131r\u201d dedi.<\/p>\n
Baran, \u00fcniversitelerin \u00f6\u011fretim g\u00f6revlileri ve \u00f6\u011frencilerini Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u2019na davet etti\u011fi konu\u015fmas\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/p>\n
\u201cUluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 her ne kadar Ankara Ticaret Odas\u0131\u2019n\u0131n bir etkinli\u011fi olsa da bu organizasyonun as\u0131l sahibi siz gen\u00e7lersiniz. Heyecan\u0131m\u0131z\u0131 da, hedeflerimizi de sizlerle payla\u015fmak istiyoruz. Amac\u0131m\u0131z, \u00f6\u011frencilerimizle ve \u00f6\u011fretim g\u00f6revlilerimizle fark\u0131ndal\u0131k olu\u015fturmak. D\u00fcnya listelerine girecek markalar\u0131m\u0131z\u0131 \u00fcretecek ki\u015filer gen\u00e7lerimiz aras\u0131ndan \u00e7\u0131kacak. Gen\u00e7lerimizin marka olu\u015fturabilir bilince gelmesini, marka y\u00f6netimi alan\u0131nda kendilerini geli\u015ftirmelerini ve gelecek planlar\u0131nda marka konusuna yer vermelerini arzu ediyoruz.\u201d<\/p>\n
\u201cT\u00fcrkiye yapamayaca\u011f\u0131 \u00e7ok az \u015fey oldu\u011funu kan\u0131tlad\u0131\u201d<\/p>\n
Ba\u015fkent \u00dcniversitesi Kurucusu, Y\u00f6netim \u00dcst Kurulu Ba\u015fkan\u0131 ve D\u00fcnya Organ Nakli Derne\u011fi Ba\u015fkan\u0131 Prof. Dr. Mehmet Haberal da T\u00fcrkiye\u2019nin bilim, sa\u011fl\u0131k ve e\u011fitimde ihracat\u0131n\u0131 art\u0131rarak yapamayaca\u011f\u0131 \u00e7ok az \u015fey oldu\u011funu kan\u0131tlad\u0131\u011f\u0131n\u0131 belirterek, \u201cT\u00fcrkiye, T\u00fcrkiye\u2019nin en b\u00fcy\u00fck markas\u0131 Atat\u00fcrk ve \u015fehitlerimizin omuzlar\u0131nda y\u00fckselecektir\u201d dedi.<\/p>\n
Bilimle ve ak\u0131lla hareket edildi\u011finde markan\u0131n kendili\u011finden olu\u015ftu\u011funu kaydeden Haberal, Ba\u015fkent \u00dcniversitesinin kurulu\u015f ve geli\u015fme s\u00fcre\u00e7lerini \u00f6rnek verdi. Yerli ve milli \u00fcretimin \u00f6neminden de bahseden Haberal, tar\u0131m \u00fcretiminin de \u00f6zel \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7ekti. Ba\u015fkent \u00dcniversitesinde bilimsel e\u011fitimin yan\u0131 s\u0131ra t\u00fcm alanlarda \u00f6rnek uygulamalar sergilendi\u011fini anlatan Haberal, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
\u201c\u00dclkemize sahip \u00e7\u0131k\u0131p, kaliteyi hedefleyerek yolumuza devam edersek bu markalar\u0131n arkas\u0131 gelecek. Zahmetsiz rahmet olmaz, e\u011fer ger\u00e7ekten \u00fclkemize hizmet etmek ve marka olmak istiyorsak bunun temeli \u00e7al\u0131\u015fmaktan ge\u00e7iyor. \u0130nan\u0131yorum ki Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 organizasyonu hem \u00fclkemize hem de Ankara\u2019ya katk\u0131 sa\u011flayacakt\u0131r. Ankara\u2019n\u0131n marka de\u011ferlerinden olan Ba\u015fkent \u00dcniversitesi olarak biz her zaman sizin yan\u0131n\u0131zday\u0131z.\u201d<\/p>\n
\u201cBa\u015fkent \u00dcniversitesi UAMB\u2019da\u201d<\/p>\n
Ba\u015fkent \u00dcniversitesi Rekt\u00f6r\u00fc Ali Haberal da konu\u015fmas\u0131nda \u00fclkelerin geli\u015fmi\u015flik d\u00fczeylerinin markalar\u0131n de\u011feri ile do\u011fru orant\u0131l\u0131 oldu\u011funu s\u00f6yledi. Ali Haberal, \u201cBa\u015fkent \u00dcniversitesi olarak 16 bin 500 \u00f6\u011frencisi, 36 bin mezunu, bin 500 akademik kadrosu ile T\u00fcrkiye\u2019nin \u00f6nde gelen \u00fcniversitelerinden olarak marka de\u011ferimize sizlerle birlikte ula\u015ft\u0131k\u201d dedi.<\/p>\n
Sivil toplum kurulu\u015flar\u0131 ve \u00fcniversitelerin birlikte \u00e7al\u0131\u015fmas\u0131n\u0131n \u00f6nemine de\u011finen Rekt\u00f6r Haberal, Ba\u015fkent \u00dcniversitesi olarak 29 Kas\u0131m\u2019da sunumlar, e\u011fitim programlar\u0131 ve stantlarla ATO\u2019nun d\u00fczenledi\u011fi Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u2019nda yer alacaklar\u0131n\u0131 bildirdi.<\/p>\n
Ba\u015fkent \u00dcniversitendeki tan\u0131t\u0131m toplant\u0131s\u0131na ATO Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Temel Aktay, 57 No\u2019lu Seyahat Acentesi, Motorlu Kara Ta\u015f\u0131tlar\u0131 Kiralama, \u015eehirler Aras\u0131 Yolcu Ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 Meslek Komitesi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Emin \u00d6zkaya ve Komite \u00dcyesi Mustafa Tekeli, 65 No\u2019lu Dan\u0131\u015fmanl\u0131k Hizmetleri Meslek Komitesi Meclis \u00dcyesi ve Marka, Reklam ve Pazar Geli\u015ftirme \u00c7al\u0131\u015fma Grubu \u00dcyesi Belgin Sa\u011fd\u0131\u00e7 kat\u0131ld\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
ANKARA T\u0130CARET ODASI (ATO) Y\u00d6NET\u0130M KURULU BA\u015eKANI G\u00dcRSEL BARAN, GEL\u0130\u015eM\u0130\u015e B\u0130R EKONOM\u0130 \u0130\u00c7\u0130N \u00dcN\u0130VERS\u0130TE, SANAY\u0130 VE T\u0130CARET KES\u0130MLER\u0130N\u0130N \u0130\u015eB\u0130RL\u0130\u011e\u0130 HAL\u0130NDE \u00c7ALI\u015eMA GEREKT\u0130\u011e\u0130NE D\u0130KKAT \u00c7EKEREK, BA\u015eKENT \u00dcN\u0130VERS\u0130TES\u0130 \u00d6\u011eRENC\u0130LER\u0130N\u0130, ULUSLARARASI ANKARA MARKA BULU\u015eMALARI PROGRAMINA DAVET ETT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":231364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[4839,1475,24391,4099,3997,1860,1889],"class_list":["post-231363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-uluslararasi","tag-ankara","tag-baskent","tag-bulusmalari","tag-marka","tag-tanitildi","tag-universitesinde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/uluslararasi-ankara-marka-bulusmalari-baskent-universitesinde-tanitildi_006f03d.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-YbF","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/231363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=231363"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/231363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/231364"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=231363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=231363"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=231363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}