T\u00fcrkiye Esnaf ve Sanatkarlar Konfederasyonu (TESK) Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cAl\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131klar\u0131 vatanda\u015flar\u0131m\u0131z i\u00e7in de\u011fil b\u00fcy\u00fck firmalar i\u00e7in bir f\u0131rsat al\u0131\u015fveri\u015fidir\u201d dedi.<\/p>\n
\u00d6zellikle bat\u0131dan esinlenerek uygulamaya konulan ve t\u00fcketiciyi yan\u0131ltan al\u0131\u015fveri\u015f kampanyalar\u0131na kar\u015f\u0131 vatanda\u015flar\u0131 s\u00fcrekli uyard\u0131klar\u0131n\u0131 hat\u0131rlatan TESK Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cY\u0131l\u0131n belli zamanlar\u0131nda b\u00fcy\u00fck firmalar taraf\u0131ndan ba\u015flat\u0131lan ve t\u00fcm d\u00fcnyada h\u0131zla yay\u0131lan al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131klar\u0131na y\u00f6nelik d\u00fczenlenen aldat\u0131c\u0131 kampanyalar konusunda vatanda\u015flar\u0131m\u0131z\u0131 uyar\u0131yoruz. Bu konuda sadece vatanda\u015flar\u0131m\u0131z\u0131 su\u00e7lamak yanl\u0131\u015f olur. Ticaret kural ile yap\u0131l\u0131r. Geli\u015fen teknoloji ile her g\u00fcn yap\u0131lan aldat\u0131c\u0131 indirimler konusunda vatanda\u015flar\u0131m\u0131z ma\u011fdur olmamak i\u00e7in g\u00fcvenli internet sitelerinden al\u0131\u015fveri\u015f yapmal\u0131\u201d dedi.<\/p>\n
\u201cKurals\u0131z sat\u0131\u015f olmamal\u0131\u201d<\/p>\n
Her \u015feyin oldu\u011fu gibi sat\u0131\u015f\u0131n da bir kural\u0131n\u0131n olmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izen Paland\u00f6ken, \u201cY\u0131lda iki kez indirim kampanyas\u0131 yap\u0131l\u0131r. Biri Yaz sezonu sonunda yazl\u0131k \u00fcr\u00fcnler i\u00e7in, di\u011feri ise k\u0131\u015f sezonu sonunda k\u0131\u015fl\u0131k \u00fcr\u00fcnler i\u00e7in yap\u0131l\u0131r. Y\u0131lard\u0131r dile getiriyoruz kampanyalar\u0131 kurala ba\u011flayal\u0131m, ma\u011fduriyetlerin \u00f6n\u00fcne ge\u00e7elim. \u00c7\u00fcnk\u00fc bu sat\u0131\u015f kampanyalar\u0131nda sadece kurals\u0131z \u00fcr\u00fcn sat\u0131\u015f\u0131 yap\u0131lm\u0131yor. Merdiven alt\u0131 \u00fcr\u00fcnler de piyasaya s\u00fcr\u00fcl\u00fcyor. Bu d\u00f6nemlerde doland\u0131r\u0131c\u0131lar i\u015f ba\u015f\u0131na ge\u00e7iyor. Fason \u00fcr\u00fcn ve istenmeyen de\u011fi\u015fik aldat\u0131c\u0131 \u00fcr\u00fcnleri sat\u0131\u015fa sunarak b\u00fcy\u00fck vurgunlar yap\u0131l\u0131yor. Bu t\u00fcr al\u0131\u015fveri\u015f g\u00fcnlerinde \u00f6nce fiyatlar \u015fi\u015firiliyor sonra indirim ad\u0131 alt\u0131nda yeniden pazarlan\u0131yor. Stoklar\u0131 t\u00fcketmek i\u00e7in f\u0131rsat, indirim g\u00fcn\u00fc, kapat\u0131yoruz gibi aldat\u0131c\u0131 sat\u0131\u015f teknikleri uygulan\u0131yor. Vatanda\u015flar\u0131m\u0131z bu t\u00fcr indirim aldatmacalar\u0131na itibar etmemeli. Fiyatlar\u0131 \u00e7ok iyi takip edip bildikleri \u00fcr\u00fcnleri g\u00fcvenli sat\u0131\u015f noktalar\u0131ndan almaya dikkat etmeliler. En \u00f6nemlisi internet \u00fczerinden al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131na kap\u0131l\u0131p kredi kartlar\u0131na y\u00fcklenilmemeli\u201d diye konu\u015ftu.<\/p>\n
\u201c\u00d6nce zam yap\u0131p, sonra indirim ad\u0131 alt\u0131nda pazarlama yap\u0131l\u0131yor\u201d<\/p>\n
Son zamanlarda moda haline gelen ve t\u00fcm d\u00fcnyada al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 ya\u015fatan \u201cEfsane Cuma\u201d, \u201c11.11\u201d ve \u201c21.21\u201d gibi aldat\u0131c\u0131 kampanyalara kar\u015f\u0131 tedbirli olunmas\u0131n\u0131 isteyen Paland\u00f6ken, \u201cBu t\u00fcr al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131klar\u0131 vatanda\u015flar\u0131m\u0131z i\u00e7in de\u011fil b\u00fcy\u00fck firmalar i\u00e7in bir f\u0131rsat al\u0131\u015fveri\u015fidir. Y\u00fczde 90\u2019l\u0131k rekabet piyasas\u0131nda hi\u00e7 kimse zarar\u0131na sat\u0131\u015f yapmaz. Bir mal\u0131n maliyeti ve sat\u0131\u015f fiyat\u0131 ortalama olarak bellidir. \u00dcr\u00fcnlere birka\u00e7 ay \u00f6ncesinde 3-5 kat\u0131 etiket yap\u0131\u015ft\u0131r\u0131p, sonra y\u0131l\u0131n belli g\u00fcnlerinde indirim diye pazarlamak haks\u0131z kazan\u00e7t\u0131r. Bu tarz indirimlere ve doland\u0131r\u0131c\u0131lara kar\u015f\u0131 dikkatli olmal\u0131y\u0131z. Herkes al\u0131yor ben de alay\u0131m d\u00fc\u015f\u00fcncesi yanl\u0131\u015f. \u0130htiya\u00e7 fazlas\u0131 olan \u00fcr\u00fcn ucuz bile olsa pahal\u0131d\u0131r\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u201cT\u00fcketiciler piyasalar\u0131 \u00e7ok iyi kontrol etmeli\u201d<\/p>\n
B\u00fcy\u00fck indirim var diyerek yeni sat\u0131\u015f taktikleri yap\u0131ld\u0131\u011f\u0131n\u0131 ama soncun hep ayn\u0131 oldu\u011funu belirten Paland\u00f6ken, \u201cT\u00fcrkiye\u2019de t\u00fcketiciler son 3 ayd\u0131r efsane vurgun piyasalar\u0131nda dedektife d\u00f6n\u00fc\u015ft\u00fc. Hem etiket hem gramajlarda, hem de fiyatlarda b\u00fcy\u00fck oyunlar oynan\u0131yor. Bu oyunlar\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in s\u00fcrekli denetim art\u0131k \u015fart oldu. B\u00f6yle \u2019Efsane\u2019 veyahut \u2019Kara Cuma\u2019 denilerek stok eritme oyunlar\u0131na halk\u0131m\u0131z gelmemeli. \u00d6ncelikle indirimler ger\u00e7ek olmal\u0131. Ger\u00e7ek olmayan indirimlerden uzak durulmal\u0131. Vatanda\u015f buna itibar etmemeli. Bu sadece sat\u0131c\u0131lar i\u00e7in f\u0131rsat oluyor. Bu t\u00fcr kampanyalar\u0131n sadece isimleri yeni, ancak y\u00f6ntemleri hep ayn\u0131. \u00d6nce \u015fi\u015fir sonra indir. Sadece de\u011fi\u015fen kampanyan\u0131n ismi. Ama sonu\u00e7 hep ayn\u0131. Halk\u0131 kand\u0131rmaktan ba\u015fka bir \u015fey yap\u0131lm\u0131yor. Bunun \u00f6n\u00fcne ancak kural konularak ge\u00e7ilir. Her g\u00fcn indirim yap\u0131lmaz\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK\u0130YE ESNAF VE SANATKARLAR KONFEDERASYONU (TESK) GENEL BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, \u201cALI\u015eVER\u0130\u015e \u00c7ILGINLIKLARI VATANDA\u015eLARIMIZ \u0130\u00c7\u0130N DE\u011e\u0130L B\u00dcY\u00dcK F\u0130RMALAR \u0130\u00c7\u0130N B\u0130R FIRSAT ALI\u015eVER\u0130\u015e\u0130D\u0130R\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":232201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[216,869,1220,6076,749,3815,8073,12357,598],"class_list":["post-232200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-baskani","tag-genel","tag-iki","tag-indirim","tag-kampanyasi","tag-olmali","tag-palandoken","tag-tesk","tag-yilda"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/tesk-genel-baskani-palandoken-yilda-iki-indirim-kampanyasi-olmali_7ab1ccb.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Ypa","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/232200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=232200"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/232200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/232201"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=232200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=232200"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=232200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}