\u0130zmir\u2019in \u00d6demi\u015f il\u00e7esinde me\u015fhur iki t\u00fcr peyniri i\u00e7in marka tan\u0131t\u0131m toplant\u0131s\u0131 yap\u0131ld\u0131. \u00d6demi\u015f\u2019te g\u00fcnl\u00fck bin 500 ton s\u00fct \u00fcretildi\u011fi, s\u00fctte katma de\u011ferli \u00fcr\u00fcnler ortaya konulmas\u0131 gerekti\u011fi belirtildi.<\/p>\n
\u00d6demi\u015f Ticaret Odas\u0131, il\u00e7ede \u00fcretilen iki t\u00fcr peynir i\u00e7in marka tan\u0131t\u0131m toplant\u0131s\u0131 d\u00fczenledi. Belediyenin Ahrand\u0131 Tesisleri\u2019nde yap\u0131lan toplant\u0131ya \u00d6demi\u015f Kaymakam\u0131 Kas\u0131m Fikret Day\u0131o\u011flu, \u00d6demi\u015f \u0130l\u00e7e Tar\u0131m M\u00fcd\u00fcr\u00fc \u0130brahim Alt\u0131nta\u015f, Prof. Dr. Nevzat Art\u0131k, siyasi parti temsilcileri, oda ba\u015fkanlar\u0131, kooperatif ba\u015fkanlar\u0131, belediye meclis \u00fcyeleri, muhtarlar, sekt\u00f6r temsilcileri ve vatanda\u015flar kat\u0131ld\u0131. Toplant\u0131da g\u00fcnl\u00fck bin 500 ton s\u00fct \u00fcretilen il\u00e7enin s\u00fct\u00fc katma de\u011ferli \u00fcr\u00fcnlere \u00e7evirmesi ve markala\u015fmaya \u00f6nem vermesi gerekti\u011fi vurguland\u0131. Konu\u015fmac\u0131lar, 29 Ekim\u2019de \u00d6demi\u015f\u2019te 2 bin ki\u015finin zeybek oynamas\u0131n\u0131 hat\u0131rlatarak, ayn\u0131 co\u015fku ile \u00e7al\u0131\u015fmalar yap\u0131lmas\u0131 gerekti\u011fini s\u00f6ylediler.<\/p>\n
S\u00fct \u00fcretiminde T\u00fcrkiye 8\u2019inci s\u0131rada<\/p>\n
Toplant\u0131n\u0131n sunuculu\u011funu Tar\u0131m Yazarlar\u0131 ve Gazetecileri Derne\u011fi Ba\u015fkan\u0131 \u0130smail U\u011fural yapt\u0131. U\u011fural, \u00d6demi\u015f\u2019in tar\u0131m ve hayvan \u00fcretimi konusunda \u2018ba\u015fkent\u2019 s\u0131fat\u0131n\u0131 hak etti\u011fini s\u00f6yledi. T\u00fcrkiye\u2019de 270 milyon s\u00fct ine\u011fi bulundu\u011funu belirten U\u011fural, bu kapasite ile 600 milyon ton s\u00fct \u00fcretiminin ger\u00e7ekle\u015ftirildi\u011fini s\u00f6yledi. D\u00fcnyadaki s\u00fct \u00fcretiminde Hindistan ve Amerika\u2019n\u0131n ba\u015f\u0131 \u00e7ekti\u011fini belirten U\u011fural, T\u00fcrkiye\u2019nin 22 milyon ton ile 8\u2019inci s\u0131rada yer ald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
T\u00fcrkiye\u2019nin yak\u0131n zamanda hububat ekonomisinden s\u00fct ekonomisine evrildi\u011fini ifade eden U\u011fural, \u201cBizim i\u00e7in her ikisi de \u00f6nemli. Fakat art\u0131k s\u00fctte de katma de\u011fer meydana getiren \u00fcr\u00fcnler ortaya koymam\u0131z gerekir. D\u00fcnyada s\u00fct \u00fcr\u00fcnlerinden 200 milyar dolar gelir elde edilirken, 32-33 milyar dolar\u0131 T\u00fcrkiye\u2019ye ait. \u00dcretmek yetmiyor; bu konuda mutlaka katma de\u011fer ortaya koyan peynir ve yo\u011furt t\u00fcr\u00fc \u00fcr\u00fcnler elde etmemiz gerekiyor\u201d diye konu\u015ftu.<\/p>\n
“\u0130\u015fleme ve ihracat yapamazsak \u00fcrettiklerimizi de\u011ferlendiremeyiz”<\/p>\n
T\u00fcrkiye\u2019nin 54 milyon ton ya\u015f sebze ve meyve \u00fcretimi bulundu\u011funu belirten U\u011fural, \u015f\u00f6yle devam etti:<\/p>\n
\u201cBunun ancak 3 milyon tonunu ihra\u00e7 edebiliyoruz. \u0130\u015fleme ve ihracat yapamazsak \u00fcrettiklerimizi de\u011ferlendiremeyiz. Tar\u0131mda markala\u015fma, standart ve co\u011frafi i\u015faret \u00f6nemli. Katma de\u011fer ortaya koyan \u00fcr\u00fcnler elde edemezsek \u00fcretimimiz bir s\u00fcre sonra dert olur. T\u00fcrkiye\u2019de arz talep dengesi bozuldu. S\u00fct \u00fcretiminin s\u0131n\u0131rland\u0131r\u0131lmas\u0131 gerekir. Mand\u0131rac\u0131l\u0131k, sanayiciliktir. Sanayici teknolojiyi kullanmas\u0131n\u0131 bilmeli, hammadde halindeki s\u00fct\u00fc mutlaka en iyi \u015fekilde de\u011ferlendirmeliyiz. T\u00fcrkiye, potansiyel olarak peynir \u00fcretiminde iftihar edilecek durumdad\u0131r. \u00d6demi\u015f\u2019in bu konuda ad\u0131m atmas\u0131 ve kendisini ispatlamas\u0131 gerekiyor.”<\/p>\n
“\u00d6demi\u015f, g\u00fczel zeybek oynuyor ama de\u011ferlerine sahip \u00e7\u0131kam\u0131yor”<\/p>\n
U\u011fural s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
\u201cT\u00fcrkiye\u2019de 22 milyon ton s\u00fct \u00fcretimi var. Bunun y\u00fczde 10\u2019u \u0130zmir\u2019e ait. Yani 2.2 oran\u0131nda; 6 bin ton. \u00d6demi\u015f, \u0130zmir\u2019in d\u00f6rtte bir oran\u0131nda s\u00fct\u00fc \u00fcretiyor. \u00d6demi\u015f, g\u00fczel zeybek oynuyor ama de\u011ferlerine sahip \u00e7\u0131kam\u0131yor. \u00d6demi\u015f Ticaret Odas\u0131 yepyeni bir hamle yaparak bir milat, d\u00f6n\u00fcm noktas\u0131 olu\u015fturdu. O a\u00e7\u0131dan \u00d6demi\u015f Ticaret Odam\u0131z\u0131 tebrik ediyor, te\u015fekk\u00fcr ediyorum. Hollanda\u2019n\u0131n d\u00f6rt misli fazla tar\u0131msal fazlas\u0131na sahibiz. Fakat Hollanda\u2019daki \u00fcretim potansiyelini yakalam\u0131\u015f de\u011filiz. Fiyat ve kalite bak\u0131m\u0131ndan adamlar en geli\u015fmi\u015f seviyeye ula\u015fm\u0131\u015flar. Bunlar\u0131 incelemeli ve dersler \u00e7\u0131karmal\u0131y\u0131z. D\u00fcnyan\u0131n \u00f6b\u00fcr ucundaki Yeni Zelanda 15 bin ton bal \u00fcretiyor. Bunun 12 bin tonu ihra\u00e7 ediliyorlar ve bu \u00e7ok \u00f6zel bal\u0131n 1 kilosu 100 dolar. Oysa bizim de kestane ve \u00e7am bal\u0131m\u0131z var ama bunu ihra\u00e7 edemiyoruz. Burada kalite, marka ve co\u011frafi i\u015faret sorununuz var. Art\u0131k tar\u0131mda bir yerlere gelmemizin zaman\u0131 ge\u00e7iyor.\u201d<\/p>\n
“T\u00fcrkiye\u2019ye ve d\u00fcnyaya pazarlamak istiyoruz”<\/p>\n
T\u00fcrkiye \u00d6demi\u015f Ticaret Odas\u0131 Ba\u015fkan\u0131 R\u0131fat Eri\u015f \u015funlar\u0131 kaydetti:<\/p>\n
\u201cBug\u00fcn burada \u00d6demi\u015f\u2019in \u2018teneke tulumu\u2019 ve \u2018tulum lor\u2019 peynirini tan\u0131tmak amac\u0131yla bulu\u015ftuk. \u00d6demi\u015f \u00fcr\u00fcnleri art\u0131k markala\u015fma yolunda. D\u00fcnyan\u0131n en verimli ovas\u0131nda ya\u015f\u0131yoruz. \u00c7ok fazla \u00fcr\u00fcn\u00fcm\u00fcz var ama tan\u0131t\u0131m eksikli\u011fimiz nedeniyle bunun kar\u015f\u0131l\u0131\u011f\u0131n\u0131 tam anlam\u0131nda alam\u0131yoruz. Biz odada g\u00f6reve geldikten sonra hemen s\u00fct ve hem de peynir \u00fczerine \u00e7e\u015fitli toplant\u0131lar yapt\u0131k. O toplant\u0131lar\u0131n sonucunda marka konusunda yo\u011fun \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftirdik. Marka denilince akl\u0131m\u0131za ay\u0131rt edici \u00f6zellik geliyor. Bir kurum mutlaka bunu denetlemeli. Ortaya \u00e7\u0131kan \u00fcr\u00fcnler s\u0131k\u0131 bir denetimden ge\u00e7irilmeli. Hep bunlar\u0131 konu\u015ftuk. Her iki peynir t\u00fcr\u00fcm\u00fcz i\u00e7in tescilimizi alm\u0131\u015f durumday\u0131z. Bundan sonra h\u0131zla bu marka ve logomuzla peynir \u00fcretip T\u00fcrkiye\u2019ye ve d\u00fcnyaya pazarlamak istiyoruz. Gelecek zamanda da Kiraz\u2019\u0131n \u00c7avu\u015fda\u011f\u0131 fasulyesi, \u00d6demi\u015f\u2019in \u00e7eki\u015fte zeytini, k\u00f6ftesi, ipe\u011fi, tostu, t\u00f6ng\u00fcl pidesi, Bozda\u011f k\u00f6p\u00fck helvas\u0131, \u00d6demi\u015f ekmek dolmas\u0131 ve Beyda\u011f simit d\u00fcr\u00fcm\u00fc \u00fcr\u00fcnleri ile ilgili patent ba\u015fvurular\u0131m\u0131z olacak.”<\/p>\n
“\u00d6demi\u015f\u2019i peynirin ba\u015fkenti yapaca\u011f\u0131z\u201d<\/p>\n
\u00d6demi\u015fli s\u00fct \u00fcreticisi Fatih U\u011furalp ise \u00d6demi\u015f\u2019in son 10 y\u0131lda s\u00fct ve peynir \u00fcretimi konusunda h\u0131zla yol ald\u0131\u011f\u0131n\u0131 belirterek, \u201cBug\u00fcn il\u00e7emizde g\u00fcnl\u00fck bin 500 ton s\u00fct \u00fcretiliyor. Bunun 500 tonunu \u00fcr\u00fcne d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. S\u00fctte y\u00fczde 3\u2019l\u00fck bir \u00fcretim kapasitemiz var bunu y\u00fczde 5\u2019e y\u00fckseltmek i\u00e7in \u00e7aba g\u00f6steriyoruz. \u00d6demi\u015f\u2019i peynirin ba\u015fkenti yapaca\u011f\u0131z\u201d dedi.<\/p>\n
“Peynir k\u00fclt\u00fcr\u00fc olu\u015fturmal\u0131y\u0131z”<\/p>\n
Prof. Dr. Yavuz \u00d6zt\u00fcrkler ve avukat Metin \u00d6zt\u00fcrk de, T\u00fcrkiye \u00e7ap\u0131nda yapt\u0131klar\u0131 peynir ara\u015ft\u0131rmalar\u0131n\u0131 yollarda \u00e7ektikleri ilgin\u00e7 foto\u011fraflarla anlatt\u0131. T\u00fcrkiye\u2019de peynir konusunda Kars ve Bal\u0131kesir\u2019in yar\u0131\u015f halinde oldu\u011funu g\u00f6rd\u00fcklerini belirten \u00d6zt\u00fcrkler, \u201cAmerika\u2019n\u0131n Kaliforniya b\u00f6lgesinde de bir zamanlar b\u00fcy\u00fck bir s\u00fct krizi \u00e7\u0131kt\u0131 ama bunu ilgili, yetkili ve uzman ki\u015filer bir araya gelerek \u00e7\u00f6zd\u00fcler. Biz de \u015fimdi ayn\u0131 a\u015famaday\u0131z. Peynir k\u00fclt\u00fcr\u00fc<\/p>\n
olu\u015fturmal\u0131y\u0131z. Mitoloji, felsefe ve k\u00fclt\u00fcr\u00fc kayna\u015ft\u0131rmal\u0131, bu konuda ortak bellek olu\u015fturmal\u0131y\u0131z\u201d diye konu\u015ftu.<\/p>\n
“Tar\u0131mda da art\u0131k tak\u0131m oyunu \u00e7\u0131karmal\u0131y\u0131z\u201d<\/p>\n
Prof. Dr. Nevzat Art\u0131k ise, \u2018G\u0131da G\u00fcvenli\u011fi ve G\u00fcvencesi\u2019 ba\u015fl\u0131kl\u0131 sunum yapt\u0131. Tar\u0131m \u015euras\u0131\u2019ndaki \u00e7al\u0131\u015fmalar\u0131 anlatan Art\u0131k, \u015furan\u0131n \u00e7ok verimli ge\u00e7ti\u011fini belirterek, “Katma de\u011feri y\u00fcksek \u00fcr\u00fcnler \u00e7\u0131karmal\u0131y\u0131z. B\u00fcy\u00fck bir caddede zeybek oynad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rd\u00fcm. Bundan \u00e7ok memnun oldum. Tar\u0131mda da art\u0131k tak\u0131m oyunu \u00e7\u0131karmal\u0131y\u0131z\u201d dedi.<\/p>\n
“\u00dcretti\u011fimiz peynirin y\u00fczde 95\u2019i g\u00fcvenli ve kaliteli”<\/p>\n
\u0130l\u00e7e Tar\u0131m M\u00fcd\u00fcr\u00fc \u0130brahim Alt\u0131nta\u015f konuklara te\u015fekk\u00fcr ederek, \u201c\u0130l\u00e7emizde 30 civar\u0131nda mand\u0131ra var. \u00dcretti\u011fimiz peynirin y\u00fczde 95\u2019i g\u00fcvenli ve kaliteli. Bizim ba\u015fka illerin peynirlerine ihtiyac\u0131m\u0131z yok. \u00d6demi\u015f k\u0131sa s\u00fcrede T\u00fcrkiye\u2019nin peynir ba\u015fkenti olacak\u201d ifadelerini kulland\u0131.<\/p>\n
Program\u0131n son konu\u015fmac\u0131s\u0131 \u00d6demi\u015f Kaymakam\u0131 Fikret Kas\u0131m Day\u0131o\u011flu da program\u0131 d\u00fczenleyenlere te\u015fekk\u00fcr ederek, \u00e7al\u0131\u015fmalar\u0131nda ba\u015far\u0131lar diledi.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130ZM\u0130R’\u0130N \u00d6DEM\u0130\u015e \u0130L\u00c7ES\u0130NDE ME\u015eHUR \u0130K\u0130 T\u00dcR PEYN\u0130R\u0130 \u0130\u00c7\u0130N MARKA TANITIM TOPLANTISI YAPILDI. \u00d6DEM\u0130\u015e’TE G\u00dcNL\u00dcK B\u0130N 500 TON S\u00dcT \u00dcRET\u0130LD\u0130\u011e\u0130, S\u00dcTTE KATMA DE\u011eERL\u0130 \u00dcR\u00dcNLER ORTAYA KONULMASI GEREKT\u0130\u011e\u0130 BEL\u0130RT\u0130LD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":232350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[3114,13581,58500,18396],"class_list":["post-232349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-altinda","tag-mercek","tag-odemisin","tag-sutu"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/odemisin-sutu-mercek-altinda_80f42e6.jpg?fit=1000%2C486","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Yrz","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/232349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=232349"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/232349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/232350"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=232349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=232349"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=232349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}