D\u00fcnyada 40\u2019\u0131 a\u015fk\u0131n \u00fclkede ortam kokuland\u0131rmas\u0131 faaliyetlerini s\u00fcrd\u00fcren Carpex, kurdu\u011fu akademi ile T\u00fcrkiye\u2019nin koku uzmanlar\u0131n\u0131 yeti\u015ftiriyor.<\/p>\n
Ba\u015fta Avrupa olmak \u00fczere, Afrika ve Asya gibi d\u00fcnyan\u0131n bir\u00e7ok k\u0131tas\u0131nda, 40\u2019\u0131 a\u015fk\u0131n \u00fclkede, profesyonel ortam kokuland\u0131rmas\u0131 ve marka deneyiminde koku kullan\u0131m\u0131 konusunda tam kapsaml\u0131 hizmet veren Carpex, kurdu\u011fu Carpex Akademi ile b\u00fcnyesindeki bayi ve sat\u0131\u015f temsilcilerini koku konusunda e\u011fitiyor. Uzman e\u011fitimciler taraf\u0131ndan verilen derslerin sonunda sertifika alan kat\u0131l\u0131mc\u0131lar, e\u011fitimlerin sonunda ortam kokuland\u0131rmas\u0131 noktas\u0131nda uzmanla\u015f\u0131yor.<\/p>\n
Carpex Akademi\u2019nin \u0130zmir Fabrikas\u0131\u2019nda d\u00fczenledi\u011fi sertifikal\u0131 e\u011fitim program\u0131na T\u00fcrkiye\u2019nin bir\u00e7ok yerinden bayi ve sat\u0131\u015f temsilcileri kat\u0131ld\u0131. Pazarlama Dan\u0131\u015fman\u0131 Can Emir\u2019in \u2018Pazarlama kokusu\u2019, \u0130leti\u015fim Dan\u0131\u015fman\u0131 Tolga Y\u00fccel\u2019in ise \u2018Koku ve ileti\u015fim ili\u015fkisi\u2019ni anlatt\u0131\u011f\u0131 etkinlikte kat\u0131l\u0131mc\u0131lar ortam kokuland\u0131r\u0131lmas\u0131 ve kokular\u0131n insanlar \u00fczerindeki etkilerini \u00f6\u011frendiler.<\/p>\n
E\u011fitim \u00e7al\u0131\u015fmalar\u0131 her ay planlan\u0131yor<\/p>\n
Carpex Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Re\u015fat G\u00fcl, yakla\u015f\u0131k 5 senedir bu firmada \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirterek, \u201cBiz burada bayilerimize, alt bayilerimize \u2018koku, kokunun tan\u0131m\u0131, do\u011fru koku nas\u0131l tespit edilebilir\u2019 diye d\u00fczenli olarak e\u011fitim \u00e7al\u0131\u015fmas\u0131 yap\u0131yoruz. \u015eu anda T\u00fcrkiye genelinde 7 ana bayilik sistemi ile \u00e7al\u0131\u015f\u0131yoruz. Bu e\u011fitimlerde yeni kokular ve cihazlar\u0131 tan\u0131tmak i\u00e7in ger\u00e7ekle\u015ftiriyoruz\u201d diye konu\u015ftu.<\/p>\n
\u015eirket olarak ortam koku uzmanlar\u0131n\u0131 yeti\u015ftirmek ad\u0131na yeni bir \u00e7al\u0131\u015fma ba\u015flatt\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Re\u015fat G\u00fcl, \u201cCarpex Akademi\u2019yi kurduk. Her ay d\u00fczenli olarak e\u011fitim \u00e7al\u0131\u015fmalar\u0131n\u0131 yapmay\u0131 planl\u0131yoruz. T\u00fcrkiye\u2019nin her b\u00f6lgesinden gelen bayilerimize ve \u00e7al\u0131\u015fanlar\u0131na ortam kokusu \u00fczerine kendilerini geli\u015ftirmesi, do\u011fru hizmet vermek ad\u0131na bu e\u011fitimleri yap\u0131yoruz. Bu akademinin as\u0131l ama\u00e7lar\u0131ndan bir tanesi de m\u00fc\u015fterilerimizin do\u011fru kokuyu tercih edebilmelerini sa\u011flamakt\u0131r. Akademide e\u011fitim veren ve eme\u011fi ge\u00e7enlere te\u015fekk\u00fcr ediyorum\u201d ifadelerini kulland\u0131.<\/p>\n
“Bu e\u011fitim \u00e7ok faydal\u0131 oldu”<\/p>\n
E\u011fitim \u00e7al\u0131\u015fmas\u0131na kat\u0131lan \u0130smail M\u00fcr\u015fito\u011flu, \u201cBu e\u011fitimi alarak \u00e7ok g\u00fczel \u015feyler \u00f6\u011frendik. M\u00fc\u015fterilere nas\u0131l davranaca\u011f\u0131m\u0131z\u0131 ve ileti\u015fime ge\u00e7ece\u011fimiz anlat\u0131ld\u0131. \u00c7ok verimli oldu, Carpex ailesine te\u015fekk\u00fcr ediyoruz\u201d dedi.<\/p>\n
Bir ba\u015fka kursiyer H\u00fcseyin Se\u00e7kin, \u201cBu seminerde nas\u0131l pazarlama yapaca\u011f\u0131m\u0131z\u0131 ve kokunun insanlar\u0131 nas\u0131l etkiledi\u011fini \u00f6\u011frendim. Bu konuda daha \u00f6nce hi\u00e7 e\u011fitim almam\u0131\u015ft\u0131m, bilgilendim. E\u011fitimde eme\u011fi ge\u00e7enlere te\u015fekk\u00fcr ediyorum\u201d \u015feklinde konu\u015ftu.<\/p>\n
Daha \u00f6nce farkl\u0131 e\u011fitim \u00e7al\u0131\u015fmalar\u0131na kat\u0131ld\u0131\u011f\u0131n\u0131 belirten Hatice D\u00f6ner, \u201cHer e\u011fitimin faydas\u0131 oldu\u011fu gibi bununda oldu. \u00d6ncelikle insan ili\u015fkisi ve ileti\u015fimi, sat\u0131\u015f, pazarlama konular\u0131nda yarar\u0131n\u0131 g\u00f6rd\u00fcm. E\u011fitimde en \u00e7ok ileti\u015fim konusu ilgimi \u00e7ekti\u201d dedi.<\/p>\n
Koku \u00fczerine ilk defa bir e\u011fitime kat\u0131lan B\u00fc\u015fra Y\u0131ld\u0131z, \u201cDaha \u00f6nce koku ile alakal\u0131 bir e\u011fitime kat\u0131lmad\u0131m. Bu e\u011fitimde hem kokularla, hem de ileti\u015fim ve insan ili\u015fkileriyle ilgili g\u00fczel \u015feyler \u00f6\u011frendim. Carpex Akademi\u2019nin yapt\u0131\u011f\u0131 bu \u00e7al\u0131\u015fma benim i\u00e7in \u00e7ok yararl\u0131 oldu. Bu benim ilk ad\u0131m\u0131md\u0131, umar\u0131m daha da ilerleyebilirim\u201d dedi.<\/p>\n
Yakla\u015f\u0131k 3 saat s\u00fcren e\u011fitim \u00e7al\u0131\u015fmas\u0131n\u0131n ard\u0131ndan kat\u0131l\u0131mc\u0131lara sertifikalar\u0131 verilerek, hat\u0131ra foto\u011fraf \u00e7ektirildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
CARPEX AKADEM\u0130’DEN SERT\u0130F\u0130KALARINI ALAN KURS\u0130YERLER HATIRA FOTO\u011eRAFI \u00c7EKT\u0130RD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":232490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[1646,417,177,14684,14271],"class_list":["post-232489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-akademide","tag-koku","tag-turkiyenin","tag-uzmanlari","tag-yetisiyor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/turkiyenin-koku-uzmanlari-bu-akademide-yetisiyor_21ef080.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-YtP","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/232489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=232489"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/232489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/232490"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=232489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=232489"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=232489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}