Markalar\u0131n \u2018\u015eahane Cuma\u2019 \u00f6zelinde g\u00f6nderece\u011fi e-posta say\u0131s\u0131n\u0131n 70 milyonu a\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Konu hakk\u0131nda a\u00e7\u0131klamalarda bulunan Related Digital CEO\u2019su Sedat K\u0131l\u0131\u00e7, \u201cMarkalar\u0131n hayata ge\u00e7irdi\u011fi kampanya say\u0131s\u0131 \u015eahane Cuma\u2019da 10 kat\u0131na ula\u015f\u0131yor. Sat\u0131\u015flar da buna paralel olarak art\u0131yor. \u015eirketler, bu f\u0131rsat\u0131 iyi de\u011ferlendirmeli. Markalara bu kadar y\u00fcksek bir geri d\u00f6n\u00fc\u015f oran\u0131n\u0131 ka\u00e7\u0131rmamalar\u0131 i\u00e7in kampanya yapmalar\u0131n\u0131 \u00f6neriyoruz\u201d dedi.<\/p>\n
T\u00fcrkiye\u2019de dev indirmlerin yap\u0131ld\u0131\u011f\u0131 \u2018\u015eahane Cuma\u2019ya say\u0131l\u0131 g\u00fcnler kald\u0131. E-ticaret sitelerindeki trafi\u011fi art\u0131ran o g\u00fcnde sat\u0131\u015flar\u0131n\u0131 art\u0131rmak isteyen markalar da \u00e7al\u0131\u015fmalar\u0131n\u0131 h\u0131zland\u0131rd\u0131. Bu kapsamda d\u00fcnyan\u0131n ve \u00fclkemizin ilk dijital pazarlama teknoloji ve servis sa\u011flay\u0131c\u0131lar\u0131ndan Do\u011fu\u015f Grubu \u00e7at\u0131s\u0131 alt\u0131ndaki Related Digital, \u015eahane Cuma \u00f6zelinde sat\u0131\u015flar\u0131n\u0131 art\u0131rmak isteyen markalara \u00f6nerilerde bulunarak, \u015eahane Cuma\u2019n\u0131n as\u0131l kazananlar\u0131n\u0131n bug\u00fcne \u00f6zel kampanya haz\u0131rlayan \u015firketler olaca\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
\u201c\u015eirketlerin b\u00fcy\u00fcmelerine katk\u0131da bulunuyoruz\u201d<\/p>\n
Konu hakk\u0131nda a\u00e7\u0131klamalarda bulunan Related Digital CEO\u2019su Sedat K\u0131l\u0131\u00e7, T\u00fcrkiye\u2019nin yerli ve milli teknoloji \u015firketlerinden Related Digital\u2019in faaliyetlerine ba\u015flad\u0131\u011f\u0131 2000 y\u0131l\u0131ndan bu yana omnichannel pazarlama platformu hizmetleri, yapay zeka destekli b\u00fcy\u00fck veri analizi, segmentasyon, ki\u015fiselle\u015ftirme, pazarlama \u00e7\u00f6z\u00fcmleri ve \u00fcr\u00fcn \u00f6nerileriyle bir\u00e7ok kurumun \u00e7\u00f6z\u00fcm orta\u011f\u0131 oldu\u011funu s\u00f6yledi. Geli\u015ftirdikleri yaz\u0131l\u0131m, \u00fcr\u00fcn ve hizmetlerle \u015firketlerin b\u00fcy\u00fcmelerine katk\u0131larda bulunmay\u0131 ama\u00e7lad\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen K\u0131l\u0131\u00e7, \u201cG\u00fcn\u00fcm\u00fczde art\u0131k markalar dijital pazarlaman\u0131n g\u00fcc\u00fcn\u00fc fark etti. Daha fazla ki\u015fiye dijital pazarlama ile ula\u015fmak istiyorlar. Biz de geli\u015ftirdi\u011fimiz yaz\u0131l\u0131m, \u00fcr\u00fcn ve hizmetlerle firmalar\u0131n b\u00fcy\u00fcmelerine katk\u0131 sunmay\u0131 ama\u00e7l\u0131yoruz. Dijital pazarlaman\u0131n g\u00fcc\u00fc baz\u0131 g\u00fcnlerde daha da art\u0131yor. Bu tarihlerden birisi de hi\u00e7 \u015f\u00fcphesiz ki \u015eahane Cuma. Related Digital olarak, \u015eahane Cuma\u2019n\u0131n as\u0131l kazananlar\u0131n\u0131n kampanya geli\u015ftiren markalar oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz\u201d diye konu\u015ftu.<\/p>\n
\u201cEtkile\u015fim oran\u0131 4 kat daha fazla\u201d<\/p>\n
2018 y\u0131l\u0131nda \u015eahane Cuma kapsam\u0131nda Related Digital \u00fczerinden yap\u0131lan e-posta pazarlama faaliyetlerine de\u011finen K\u0131l\u0131\u00e7, \u201c2017 y\u0131l\u0131nda 400 e-posta kampanyas\u0131 d\u00fczenlenirken ge\u00e7en y\u0131l bu rakam y\u00fczde 132.5\u2019lik bir art\u0131\u015fla 930\u2019a ula\u015ft\u0131. Bu y\u0131l s\u00f6z konusu rakam\u0131n daha da artaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Ayr\u0131ca 2017\u2019de g\u00f6nderilen e-posta adedi 29.5 milyondu. Ge\u00e7en y\u0131l bu rakam 65 milyona ula\u015ft\u0131. Bu y\u0131l ise s\u00f6z konusu rakam\u0131n 70 milyonu a\u015faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n
\u015eirketlerin hayata ge\u00e7irdi\u011fi kampanya say\u0131s\u0131n\u0131n \u015eahane Cuma\u2019da 10 kat\u0131na ula\u015ft\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen K\u0131l\u0131\u00e7, \u201cSat\u0131\u015flarda da buna ba\u011fl\u0131 olarak art\u0131\u015f ya\u015fan\u0131yor. \u015eahane Cuma kapsam\u0131nda normal g\u00fcnlere oranla en az 2 kat daha fazla geri d\u00f6n\u00fc\u015f oluyor. E-posta, SMS, push g\u00f6nderimlerinde etkile\u015fim oran\u0131, normal g\u00fcnlere oranla en az 4 kat daha fazla. Bu kapsamda markalar\u0131n bu kadar y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fc ka\u00e7\u0131rmamak i\u00e7in \u015eahane Cuma d\u00f6neminde kampanya yapmay\u0131 ihmal etmemeleri gerekiyor\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
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