Ankara Ticaret Odas\u0131 (ATO) taraf\u0131ndan bu sene d\u00f6rd\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015ftirilecek \u201cUluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u201d 28 Kas\u0131m Per\u015fembe g\u00fcn\u00fc ATO Congresium Kongre ve Sergi Salonu\u2019nda ba\u015fl\u0131yor.<\/p>\n
Yurt i\u00e7i ve yurt d\u0131\u015f\u0131ndan alan\u0131nda marka olmu\u015f ekonomist, gazeteci, sanat\u00e7\u0131, akademisyen ve her alanda giri\u015fimcinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirecek ve 3 g\u00fcn s\u00fcrecek programda gen\u00e7ler i\u00e7in e\u011fitim programlar\u0131 da yer alacak.<\/p>\n
ATO Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00fcrsel Baran, \u00fc\u00e7 g\u00fcn s\u00fcrecek programda marka konusuna dair ne varsa konu\u015fularak, gen\u00e7lere marka bilincinin a\u015f\u0131lanaca\u011f\u0131n\u0131 ve marka \u00fcretiminin te\u015fvik edilece\u011fini belirterek, \u201cT\u00fcrk markalar\u0131 T\u00fcrkiye Cumhuriyeti markas\u0131 \u00fczerinde y\u00fckselecek\u201d dedi.<\/p>\n
D\u00fc\u011f\u00fcm Ankara\u2019da \u00e7\u00f6z\u00fcl\u00fcyor<\/p>\n
\u201cUluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u201dn\u0131n bu y\u0131lki temas\u0131, tarihte Gordion D\u00fc\u011f\u00fcm\u00fc anlat\u0131s\u0131 olarak yerini alan ve \u2018D\u00fc\u011f\u00fcm\u00fc \u00c7\u00f6zenin H\u00e2kim Olaca\u011f\u0131\u2019 kehanetinden ilham al\u0131narak \u2018D\u00fc\u011f\u00fcm \u00c7\u00f6z\u00fcl\u00fcyor\u2019 olarak belirlendi. Markala\u015fma s\u00fcrecinin \u00fcretimden ba\u015flayan bir d\u00fc\u011f\u00fcm \u00e7\u00f6zme s\u00fcreci oldu\u011funa dikkat \u00e7eken Baran, \u201cMarkala\u015fma konusunda \u00fc\u00e7 g\u00fcn boyunca Ankara\u2019da yanacak bilgi me\u015falesinin \u0131\u015f\u0131\u011f\u0131n\u0131n t\u00fcm T\u00fcrkiye\u2019yi ayd\u0131nlatmas\u0131 ve markala\u015fma bilincinin yayg\u0131nla\u015fmas\u0131n\u0131 arzu ediyoruz. T\u00fcrkiye Cumhuriyeti kurulu\u015fundan bu g\u00fcne uluslararas\u0131 alanda kendisi bir markad\u0131r. \u0130nsan kayna\u011f\u0131n\u0131n e\u011fitimi ve do\u011fru de\u011ferlendirilmesi ile i\u00e7inden yeni ve t\u00fcm d\u00fcnyan\u0131n tan\u0131d\u0131\u011f\u0131 markalar \u00e7\u0131kartacak g\u00fc\u00e7 ve kapasiteye sahiptir\u201d diye konu\u015ftu.<\/p>\n
Marka Ankara<\/p>\n
\u00dc\u00e7 g\u00fcn s\u00fcrecek \u201cUluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u201d kapsam\u0131nda, 100\u2019den fazla konferans, keynote, panel ve 250\u2019den fazla yerli ve yabanc\u0131 konu\u015fmac\u0131 yer alacak. Etkinlikte ayr\u0131ca sergiler, imza g\u00fcnleri, workshoplar, e\u011fitimler, proje pazar\u0131, fuaye etkinlikleri ve dinletiler de olacak. 12 ayr\u0131 salonda 26 e\u011fitim program\u0131n\u0131n d\u00fczenlenece\u011fi etkinlik kapsam\u0131nda 2 bin 500\u2019\u00fc a\u015fk\u0131n \u00f6\u011frenci e\u011fitim alacak. E\u011fitimini tamamlayan \u00f6\u011frencilere kat\u0131l\u0131m belgesi verilecek.<\/p>\n
12 ayr\u0131 salon ve ortak alanlarda d\u00fczenlenecek etkinliklere ileti\u015fim profesyonelleri, start-up projeleri, i\u015f ve akademi d\u00fcnyas\u0131ndan isimler, sivil toplum kurulu\u015flar\u0131, ticaret ve meslek \u00f6rg\u00fctleri, yerel y\u00f6neticiler, \u00fcniversiteler ve sosyal medya fenomenleri de kat\u0131lacak.<\/p>\n
Marka trenleri<\/p>\n
Bu y\u0131l d\u00f6rd\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015ftirilecek \u201cUluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u201d i\u00e7in etkinlikten bir g\u00fcn \u00f6nce \u0130stanbul, Eski\u015fehir ve Konya\u2019dan Ankara\u2019ya \u201cmarka trenleri\u201d kald\u0131r\u0131lacak. \u00dcniversite \u00f6\u011fretim \u00fcyeleri ve dan\u0131\u015fmanlar\u0131n yolculuk yapaca\u011f\u0131 \u00fc\u00e7 ayr\u0131 trende yolculuk boyunca \u00f6\u011frencilere marka e\u011fitimi verilecek.<\/p>\n
Ak\u0131ll\u0131 Teknolojiler Park\u0131\u2019ndan satran\u00e7 m\u00fczesine<\/p>\n
\u201cUluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u201d kapsam\u0131nda etkinlik alan\u0131nda Google gibi teknoloji firmalar\u0131n\u0131n stantlar\u0131 yer alacak. Gen\u00e7lere drone e\u011fitimlerinin verilece\u011fi fuar alan\u0131nda, Ankara \u00dcniversitesinin Oyuncak M\u00fczesi ve Ak\u0131ll\u0131 Teknolojiler Park\u0131 da yer alacak. \u00c7e\u015fitli noktalara yerle\u015ftirilecek kitap bankolar\u0131ndan kitap ba\u011f\u0131\u015f\u0131 kabul edilecek ve \u00fc\u00e7 g\u00fcn boyunca toplanan kitaplar etkinlik sonunda k\u00f6y okullar\u0131na g\u00f6nderilecek. Etkinlikte satran\u00e7 m\u00fczesi ve canl\u0131 satran\u00e7 g\u00f6sterileri bulunacak.<\/p>\n
Online kay\u0131t ile \u00fccretsiz kat\u0131l\u0131m<\/p>\n
\u201cUluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u201dna kat\u0131lmak isteyenler, www.markabulusmalari.com.tr adresinden \u00fccretsiz kay\u0131t yapt\u0131rarak kat\u0131labilecekler.<\/p>\n
\u0130lk g\u00fcn marka konu\u015fmac\u0131lar-<\/p>\n
\u201cUluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u201d ilk g\u00fcn\u00fcnde Sunay Ak\u0131n\u2019dan, yazar Ahmet \u00dcmit\u2019e, akt\u00f6r Erdal Be\u015fik\u00e7io\u011flu\u2019ndan d\u00fcnyan\u0131n en gen\u00e7 seri giri\u015fimcilerinden Jordan Casey\u2019e, T\u00fcrkiye S\u0131nai Kalk\u0131nma Bankas\u0131 A.\u015e. Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ersin \u00d6zince\u2019den Google Cloud T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc \u00d6nder G\u00fcler\u2019e, f\u00fct\u00fcrist, ekonomist ve yazar Ufuk Tarhan\u2019a \u00e7ok say\u0131da \u00fcnl\u00fc konu\u015fmac\u0131ya ev sahipli\u011fi yapacak.<\/p>\n","protected":false},"excerpt":{"rendered":"
ATO Y\u00d6NET\u0130M KURULU BA\u015eKANI G\u00dcRSEL BARAN, \u00dc\u00c7 G\u00dcN S\u00dcRECEK PROGRAMDA MARKA KONUSUNA DA\u0130R NE VARSA KONU\u015eULARAK, GEN\u00c7LERE MARKA B\u0130L\u0130NC\u0130N\u0130N A\u015eILANACA\u011eINI VE MARKA \u00dcRET\u0130M\u0130N\u0130N TE\u015eV\u0130K ED\u0130LECE\u011e\u0130N\u0130 BEL\u0130RTEREK, \u201cT\u00dcRK MARKALARI T\u00dcRK\u0130YE CUMHUR\u0130YET\u0130 MARKASI \u00dcZER\u0130NDE Y\u00dcKSELECEK\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":233137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[5444,2067,45414],"class_list":["post-233136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-ankarada","tag-cozuluyor","tag-dugum"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/dugum-ankarada-cozuluyor_8950313.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-YEg","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/233136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=233136"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/233136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/233137"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=233136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=233136"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=233136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}