\u00c7evre ve \u015eehircilik Bakan\u0131 Murat Kurum, \u201cDost, karde\u015f \u00fclke Arnavutluk\u2019ta ya\u015fanan 6,4 b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki depremde hayat\u0131n\u0131 yitiren t\u00fcm Arnavutluklu karde\u015flerimize Allah\u2019tan rahmet, yaral\u0131lara da acil \u015fifalar diliyorum\u201d dedi.<\/p>\n
\u00c7evre ve \u015eehircilik Bakan\u0131 Kurum, Ankara Ticaret Odas\u0131\u2019nda (ATO) d\u00fczenlenen \u201c4\u2019\u00fcnc\u00fc Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u201d program\u0131na kat\u0131ld\u0131. A\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131na Arnavutluk\u2019ta ya\u015fanan 6,4 b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki depreme dikkat \u00e7ekerek ba\u015flayan Kurum, \u201cDost, karde\u015f \u00fclke Arnavutluk\u2019ta ya\u015fanan 6,4 b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki depremde hayat\u0131n\u0131 yitiren t\u00fcm Arnavutluklu karde\u015flerimize Allah\u2019tan rahmet, yaral\u0131lara da acil \u015fifalar diliyorum. \u00dclkemiz, dost karde\u015f \u00fclke Arnavutluk\u2019un her zaman yan\u0131nda oldu. Bu depremde de t\u00fcm birimlerimizle birlikte Arnavutluk\u2019un yan\u0131nda olup ihtiya\u00e7lar\u0131 giderme ad\u0131na ad\u0131mlar\u0131m\u0131z\u0131 h\u0131zl\u0131 bir \u015fekilde ataca\u011f\u0131z\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cUluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u201d hakk\u0131nda konu\u015fan Kurum, \u201c\u0130lki \u2018Ankara Marka Festivali\u2019 ad\u0131yla 2015 y\u0131l\u0131nda d\u00fczenlenen bu bulu\u015fma, 3 y\u0131ll\u0131k tecr\u00fcbesini yeni bir isimle uluslararas\u0131 bir kimli\u011fe ta\u015f\u0131m\u0131\u015f oldu. \u00c7evre ve \u015eehircilik Bakanl\u0131\u011f\u0131 olarak; bu \u00f6zel bulu\u015fmam\u0131z\u0131; alan\u0131nda marka olmu\u015f 250 ismi bir araya getirmesi, yeni yerli ve milli markalar\u0131m\u0131z\u0131n ortaya \u00e7\u0131kar\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemsedi\u011fimizi belirtmek isterim\u201d \u015feklinde konu\u015ftu.<\/p>\n
Markala\u015fman\u0131n \u00f6neminden bahseden Kurum, bir \u015feyin marka olup olmad\u0131\u011f\u0131n\u0131 bilmenin yollar\u0131n\u0131 a\u00e7\u0131klad\u0131. Kurum, \u201cHerhangi bir \u00fcr\u00fcn veya hizmette ekonomik de\u011fer olu\u015fturman\u0131n en \u00f6nemli yolu markala\u015fmad\u0131r. Hatta markala\u015fma bug\u00fcn\u00fcn d\u00fcnyas\u0131nda var olabilmenin en \u00f6nemli ko\u015fullar\u0131ndan biridir. Markala\u015fman\u0131n bir\u00e7ok farkl\u0131 tan\u0131m\u0131 var. Bir \u015feyin marka olup olmad\u0131\u011f\u0131n\u0131 anlamam\u0131z\u0131 sa\u011flayan \u015fey; en temelde, insan\u0131n onda g\u00f6rd\u00fc\u011f\u00fc \u00f6zg\u00fcnl\u00fckt\u00fcr, kal\u0131c\u0131l\u0131kt\u0131r, sa\u011flaml\u0131kt\u0131r. Bir \u015fehri marka yapan \u00f6zelliklerin de a\u015fa\u011f\u0131 yukar\u0131 bu ihtiya\u00e7lara cevap verebilmekten ge\u00e7ti\u011fini g\u00f6r\u00fcyoruz\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cMarka \u015fehir dedi\u011fin; maddi oldu\u011fu kadar manevi olarak da insan\u0131 beslemelidir\u201d<\/p>\n
Marka \u015fehirlerde olmazsa olmazlar oldu\u011funu s\u00f6yleyen Kurum, \u015fehirlerde g\u00fczellik, estetik ve sil\u00fcetin de olmas\u0131 gerekti\u011fine vurgu yapt\u0131. Kurum, \u201cBir \u015fehrin marka olmas\u0131n\u0131n ilk ko\u015fulu; insanlar\u0131n can emniyetinin en y\u00fcksek derecede korunmas\u0131d\u0131r. \u0130nsan\u0131n o \u015fehre geldi\u011finde; can ve mal konusunda kendisini g\u00fcvende hissetmesidir. Yine bir marka \u015fehirde; insanlar\u0131n inan\u0131\u015flar\u0131n\u0131, geleneklerini, kom\u015fuluk ili\u015fkilerini en g\u00fczel ve kesintisiz bir \u015fekilde ya\u015fayabilece\u011fi bir d\u00fczen kurulmu\u015f olmal\u0131d\u0131r. Marka \u015fehirde; okullar\u0131yla, parklar\u0131yla, kre\u015fleriyle, k\u00fct\u00fcphaneleriyle; havuzlar\u0131, sportif, sosyal, k\u00fclt\u00fcrel ve tarihi alanlar\u0131yla gelecek nesillerin yeti\u015fece\u011fi ortam, en iyi \u015fekilde sunulmal\u0131d\u0131r. \u0130nsanlar\u0131n zihnine, akl\u0131na ve d\u00fc\u015f\u00fcncesine zarar verecek ses, g\u00fcr\u00fclt\u00fc, hava ve su kirlilikleri giderilmi\u015f; bu gibi sorunlar \u00e7\u00f6z\u00fclm\u00fc\u015f olmal\u0131d\u0131r. Ve marka \u015fehirde bir olmazsa olmaz daha var. O da g\u00fczellik. Marka \u015fehir; estetik, sil\u00fcet, tarihi ve k\u00fclt\u00fcrel doku, ye\u015fil alan a\u00e7\u0131s\u0131ndan da son derece yetkin, g\u00fczel ve korunmu\u015f olmal\u0131d\u0131r. H\u00fclasa, marka \u015fehir dedi\u011fin; maddi oldu\u011fu kadar manevi olarak da insan\u0131 beslemelidir\u201d diye konu\u015ftu.<\/p>\n
T\u00fcrkiye\u2019de bulunan \u015fehirlerin marka de\u011ferini art\u0131rmak i\u00e7in ortaya koyulan projelerden bahseden Kurum, bu t\u00fcr projeleri bir arada ger\u00e7ekle\u015ftirilecek bir projeye dikkat \u00e7ekti. Kurum, \u201c\u015eu an Esenler\u2019de; Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131m\u0131z ve Esenler Belediyemizle birlikte, 60 bin konutluk \u00f6rnek bir \u015fehir projesi y\u00fcr\u00fct\u00fcyoruz.<\/p>\n
Projede; ak\u0131ll\u0131 at\u0131k y\u00f6netimi, ak\u0131ll\u0131 ayd\u0131nlatma sistemleri ve daha bir\u00e7ok ak\u0131ll\u0131 \u015fehir uygulamas\u0131n\u0131 hayata ge\u00e7iriyoruz. Yine bu projede; Millet bah\u00e7eleriyle, s\u0131f\u0131r at\u0131k uyumlu, \u00e7evre karnesi y\u00fcksek enerji verimli binalar\u0131yla; bisiklet ve y\u00fcr\u00fcy\u00fc\u015f yollar\u0131yla; \u00e7evre dostu sokaklar\u0131 ve modern ticari alanlar\u0131yla ye\u015file doymu\u015f bir marka \u015fehri \u00fclkemize arma\u011fan etmenin gayreti ve heyecan\u0131 i\u00e7erisindeyiz. Tabi bir \u015fehri marka yapt\u0131\u011f\u0131n\u0131zda o art\u0131k sadece sizin de\u011fil, herkesindir. Temelini Sanayi ve Teknoloji Bakan\u0131m\u0131z Say\u0131n Mustafa Varank beyle birlikte att\u0131\u011f\u0131m\u0131z \u015fehircilikte model olacak bu eseri, T\u00fcrkiye\u2019nin s\u0131f\u0131rdan kurulmu\u015f ilk ak\u0131ll\u0131 \u015fehrini, 5 y\u0131l sonra \u0130stanbul\u2019umuza kazand\u0131rm\u0131\u015f, d\u00fcnyan\u0131n ilgisine sunmu\u015f olaca\u011f\u0131z\u201d \u015feklinde konu\u015ftu.<\/p>\n
Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan\u2019\u0131n \u201c\u015eehirlerimize kendimize nas\u0131l \u00f6zen g\u00f6steriyorsak \u00f6yle \u00f6zen g\u00f6stermeliyiz. Ya\u015fanabilir \u015fehirleri, marka \u015fehirleri mutlaka kuraca\u011f\u0131z, kurmal\u0131y\u0131z\u201d s\u00f6zlerini hat\u0131rlatan Kurum, hedefe giden yolda \u00e7ok \u00f6nemli ad\u0131mlar at\u0131ld\u0131\u011f\u0131n\u0131 payla\u015ft\u0131. Kurum, \u201cBu hedefe giden yolda \u00e7ok \u00f6nemli bir ad\u0131m att\u0131k. Tarihi kent merkezleri ve meydanlar\u0131n, ihya ve sa\u011fl\u0131kla\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131na h\u0131z kazand\u0131rd\u0131k.<\/p>\n
\u015eehir merkezlerimizin yeniden tarihi kimliklerine kavu\u015fturulmas\u0131 amac\u0131yla; Ankara Hergelen Meydan\u0131, Konya Mevlana Meydan\u0131, Ni\u011fde Kalei\u00e7i, Erzurum Hac\u0131 Cuma, Kastamonu Nasrullah Cami ve \u00e7evresi, Afyon M\u0131sri ve \u0130maret Cami ve \u00e7evresi, Kayseri Kalei\u00e7i\u2019nde projelerimizi ba\u015flatt\u0131k. Yine, Cumhurba\u015fkan\u0131m\u0131z\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 \u015fehircilik manifestosunda \u015fehirlerimize ve mahallelerimize ili\u015fkin \u2018Medeniyetimizi Ya\u015fatan \u015eehir Berat\u0131\u2019 ve \u2018\u00d6zg\u00fcn Mahalle Sertifikas\u0131\u2019 verilmesine dair k\u0131lavuzlar\u0131m\u0131z\u0131 haz\u0131rl\u0131yoruz. \u00c7ok yak\u0131nda; medeniyet de\u011ferlerimizi, yatay mimariyi, kom\u015fuluk ili\u015fkilerini, geleneklerimizi ya\u015fatan \u015fehirlerimizi ve mahallelerimizi belirleyece\u011fiz ve \u00f6d\u00fcllendirece\u011fiz\u201d dedi.<\/p>\n
Bakan Kurum, gen\u00e7lere de seslenerek, d\u00fczenlenen organizasyonlarda kendilerini geli\u015ftirmelerini istedi. Kurum, \u201c3 g\u00fcn boyunca 26 farkl\u0131 konuda e\u011fitim alacak, yerli ve yabanc\u0131 250 konu\u015fmac\u0131n\u0131n tecr\u00fcbelerinden istifade edeceksiniz. \u015eehirlerimizin marka de\u011ferini y\u00fckseltecek ve gelece\u011fe ta\u015f\u0131yacak, \u00fclkemize de\u011fer katacak olan, yeni markalar olu\u015fturacak olan sizlersiniz. Ben bu anlamda, tarihimizde oldu\u011fu gibi; markala\u015fma k\u00fclt\u00fcr\u00fcn\u00fcn sadece belli \u015fehirlerimize de\u011fil, t\u00fcm \u015fehirlerimize yayg\u0131nla\u015fmas\u0131n\u0131 diliyor, bu \u00f6zel bulu\u015fman\u0131n \u00fclkemiz, milletimiz i\u00e7in hay\u0131rl\u0131 olmas\u0131n\u0131 diliyorum\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c7EVRE VE \u015eEH\u0130RC\u0130L\u0130K BAKANI MURAT KURUM, \u201cDOST, KARDE\u015e \u00dcLKE ARNAVUTLUK\u2019TA YA\u015eANAN 6,4 B\u00dcY\u00dcKL\u00dc\u011e\u00dcNDEK\u0130 DEPREMDE HAYATINI Y\u0130T\u0130REN T\u00dcM ARNAVUTLUKLU KARDE\u015eLER\u0130M\u0130ZE ALLAH\u2019TAN RAHMET, YARALILARA DA AC\u0130L \u015e\u0130FALAR D\u0130L\u0130YORUM\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":234080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[58678,742,4975,3012,4045,2582],"class_list":["post-234079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-arnavutluktaki","tag-bakan","tag-depremle","tag-ilgili","tag-konustu","tag-kurum"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/bakan-kurum-arnavutluktaki-depremle-ilgili-konustu_1c54814.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-YTt","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/234079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=234079"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/234079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/234080"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=234079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=234079"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=234079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}