K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, T\u00fcrkiye\u2019nin turizmdeki 2023 y\u0131l\u0131 hedefinin 75 milyon turist, gelirinin ise 65 milyar oldu\u011funu yineledi ve yeni strateji \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda Antalya\u2019n\u0131n u\u00e7u\u015f kapasitesinin iki kat\u0131na \u00e7\u0131kar\u0131laca\u011f\u0131n\u0131 m\u00fcjdeledi.<\/p>\n
Akdeniz Turistik Otelciler ve \u0130\u015fletmeciler Birli\u011fi (AKTOB) taraf\u0131ndan bu y\u0131l 9\u2019uncusu d\u00fczenlenen Uluslararas\u0131 Resort Turizm Kongresi, Antalya\u2019n\u0131n Serik il\u00e7esine ba\u011fl\u0131 turizm merkezi Belek\u2019te ba\u015flad\u0131. Kongreye, K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, Antalya Valisi M\u00fcnir Karalo\u011flu, B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 Muhittin B\u00f6cek, turizm birlikleri ve sekt\u00f6r temsilcileri kat\u0131ld\u0131. Kongrede Bakan Mehmet Nuri Ersoy T\u00fcrkiye\u2019nin turizmdeki yeni stratejisine ili\u015fkin uzun bir sunum ger\u00e7ekle\u015ftirdi.<\/p>\n
\u201cHedef 75 milyon turist, 65 milyar dolar gelir\u201d<\/p>\n
T\u00fcrkiye\u2019nin turizmde y\u00fczde 21\u2019lik b\u00fcy\u00fcme ger\u00e7ekle\u015ftirmesiyle d\u00fcnya standartlar\u0131n\u0131n \u00e7ok \u00e7ok \u00fcst\u00fcne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 hat\u0131rlatan Bakan Ersoy, \u201cBu b\u00fcy\u00fcmeyi g\u00f6r\u00fcnce \u00e7\u0131tay\u0131 \u00e7ok yukar\u0131 \u00e7\u0131kar\u0131yoruz ve 2023\u2019te hedefi 75 milyon turist olarak g\u00f6r\u00fcyoruz. 2016\u2019da 30 milyon rakamlar\u0131na kadar indik. 2108\u2019de olmas\u0131 gereken yere geldik. 2016 y\u0131l\u0131ndaki d\u00fc\u015f\u00fc\u015f olmasayd\u0131 2018 y\u0131l\u0131 itibariyle 46 milyonu yakalayabilirdik.<\/p>\n
Eski stratejilerle devam edersek izleyece\u011fimiz yol, 2023\u2019de 54.5 milyon turist say\u0131s\u0131na T\u00fcrkiye\u2019nin gelmesi. Bizim hedefimiz \u00e7ok daha y\u00fcksek. Bu hedeflere gelmek i\u00e7in bir\u00e7ok de\u011fi\u015fiklikler yapmam\u0131z gerekiyor. 2018 rakamlar\u0131na bakt\u0131\u011f\u0131m\u0131zda turist say\u0131s\u0131nda 6\u2019nc\u0131, gelir bak\u0131m\u0131ndan 14\u2019\u00fcnc\u00fc s\u0131rada yer al\u0131yoruz. Bu 6\u2019\u0131nc\u0131l\u0131ktan 5\u2019inci s\u0131raya y\u00fckselebiliriz ama geliri nas\u0131l art\u0131r\u0131r\u0131z ona konsantre olmam\u0131z gerekiyor. 2023 hedefimiz 65 milyar dolar turizm geliri. 2019 y\u0131l\u0131nda ki\u015fi ba\u015f\u0131 gecelik gelir 67 dolar \u00f6n g\u00f6r\u00fcl\u00fcyor ama bu muhtemelen 69 dolar olarak ger\u00e7ekle\u015fecek\u201d dedi.<\/p>\n
Tan\u0131t\u0131ma yat\u0131r\u0131m<\/p>\n
Bu y\u0131l hayata konulan T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131\u2019n\u0131n (TGA) olumlu anlamda turizme etkisi oldu\u011funa de\u011finen Bakan Ersoy, bu ajanslar\u0131 \u0130talya, Almanya, Singapur, Tayland ve T\u00fcrkiye\u2019nin rakip olarak g\u00f6rd\u00fc\u011f\u00fc \u0130spanya\u2019n\u0131n y\u0131llarca y\u0131l \u00f6nce devreye soktu\u011funa dikkat \u00e7ekti. 2019 y\u0131l\u0131nda ajans\u0131n tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131na 72 milyon dolar ay\u0131rd\u0131klar\u0131n\u0131 belirten Ersoy, Temmuz ve A\u011fustos aylar\u0131nda turist say\u0131s\u0131ndaki art\u0131\u015fla bunun etkisini g\u00f6rd\u00fcklerini s\u00f6yledi. Ersoy, 2020 y\u0131l\u0131nda ajansa ayr\u0131lacak tutar\u0131n 220 milyon olaca\u011f\u0131n\u0131 bildirdi.<\/p>\n
Bakan Ersoy, T\u00fcrkiye\u2019nin turizm ana pazarlar\u0131nda yo\u011fun bir \u015fekilde tan\u0131t\u0131m yapt\u0131\u011f\u0131n\u0131, buna ilave olarak da \u00c7in, Hindistan, G\u00fcney Kore, Japonya ve orta ve do\u011fu Avrupa\u2019y\u0131 yeni odak pazarlar olarak belirlenece\u011fini s\u00f6yledi.<\/p>\n
Markala\u015ft\u0131rma vurgusu<\/p>\n
Turizmde m\u00fcnferit rezervasyonlar\u0131n oran\u0131n\u0131n art\u0131r\u0131lmas\u0131 gerekti\u011fini vurgulayan Bakan Ersoy, \u201cBunun i\u00e7in marka olaca\u011f\u0131z. Tarifeli sefer ve direkt u\u00e7u\u015f nokta say\u0131s\u0131n\u0131 y\u00fckseltece\u011fiz. \u00d6nce T\u00fcrkiye\u2019yi markala\u015ft\u0131raca\u011f\u0131z. Ard\u0131ndan b\u00f6lgeleri, \u00fcr\u00fcnleri markala\u015ft\u0131raca\u011f\u0131z. Oteller kendi marka yat\u0131r\u0131mlar\u0131n\u0131 yapacak\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cAntalya\u2019n\u0131n u\u00e7u\u015f kapasitesi iki kat\u0131na \u00e7\u0131kart\u0131lacak\u201d<\/p>\n
Ula\u015ft\u0131rma alt yap\u0131s\u0131yla ilgili \u0130stanbul Yeni Havaliman\u0131 ile devletin yapmas\u0131 gereken yat\u0131r\u0131m\u0131 yapt\u0131\u011f\u0131n\u0131 belirten Bakan Ersoy, Sabiha G\u00f6k\u00e7en havaliman\u0131n\u0131n yeni pistinin hayata ge\u00e7ece\u011fini ve bunun ard\u0131ndan \u0130stanbul\u2019da herhangi bir pist veya stok s\u0131k\u0131nt\u0131s\u0131n\u0131n kalmayaca\u011f\u0131n\u0131 s\u00f6yledi. Antalya\u2019da bu konuda s\u0131k\u0131nt\u0131 ya\u015fand\u0131\u011f\u0131n\u0131 ancak \u015fehrin pist konusunda \u015fansl\u0131 oldu\u011funu ifade eden Ersoy, \u201cBizim pistlerimiz ve stok kapasitemiz yeterli. Yetersiz olan servis ve hizmet binalar\u0131n\u0131n yetersizli\u011fi. Ula\u015ft\u0131rma Bakanl\u0131\u011f\u0131 ile bir protokol yapt\u0131k, protokol gere\u011fi, Haziran 2020 y\u0131l\u0131na kadar Antalya ve Gazipa\u015fa havaliman\u0131n\u0131 genel hizmet binalar\u0131n\u0131n kapasite art\u0131\u015f\u0131yla ilgili ihaleye \u00e7\u0131k\u0131lacak. Bununla ilgili \u00e7al\u0131\u015fmalar da bitmek \u00fczere. 2021 sonuna kadar kapasite iki kat\u0131na \u00e7\u0131kart\u0131lacak hale getirilecek. Yani Antalya\u2019n\u0131n u\u00e7u\u015f kapasitesi iki kat\u0131na \u00e7\u0131kar\u0131lacak\u201d dedi.<\/p>\n
\u201c\u0130stanbul\u2019da Galata Port 2020 y\u0131l\u0131nda hizmete girecek\u201d<\/p>\n
Kruvaziyer limanlar\u0131 konusunda Galata Port\u2019un 2020 y\u0131l\u0131 mart ay\u0131nda hizmete girece\u011fini aktaran Bakan Ersoy, portun 2021 y\u0131l\u0131nda ful kapasiteye ula\u015faca\u011f\u0131n\u0131 bu y\u00fczden de yeni bir porta ihtiya\u00e7 duyulaca\u011f\u0131n\u0131 kaydetti. Buna \u00f6nlem olarak Ula\u015ft\u0131rma Bakanl\u0131\u011f\u0131yla 2020 y\u0131l\u0131 haziran ay\u0131na kadar bir ihale ger\u00e7ekle\u015ftireceklerini a\u00e7\u0131klayan Ersoy, 2022 sezonuyla yeni kruvaziyer portlar\u0131yla \u0130stanbul\u2019un port s\u0131k\u0131nt\u0131s\u0131 kalmayaca\u011f\u0131n\u0131 belirtti.<\/p>\n
3 dil bilen personel<\/p>\n
Turizmde nitelikli turist i\u00e7in nitelikli insan kayna\u011f\u0131 olmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izen Ersoy, 11 okulla ba\u015flayan turizm meslek liselerinin, mesleki ve teknik Anadolu liselerine d\u00f6n\u00fc\u015f\u00fcm\u00fc projesine s\u00f6z konusu okullarda 1. S\u0131n\u0131fta \u0130ngilizce, 2 s\u0131n\u0131fta Rus\u00e7a zorunlu, 3. S\u0131n\u0131ftan itibaren \u00c7ince Arap\u00e7a, Almanca veya Frans\u0131zca, se\u00e7meli dil olaca\u011f\u0131n\u0131 s\u00f6yledi. Ersoy, \u201cYani buraya gelen \u00f6\u011frenciler 3 lisan\u0131 \u00e7ok iyi \u015fekilde \u00f6\u011frenecek. 20 Nisan – 20 Ekim tarihleri aras\u0131nda uygulamal\u0131 e\u011fitimlerini anla\u015fmal\u0131 otellerde alacak\u201d dedi.<\/p>\n
\u201cSa\u011fl\u0131k turizminde hedef 1,5 milyon turist, 10 milyar dolar gelir\u201d<\/p>\n
Sa\u011fl\u0131k turizmi konusunda, \u2018\u00e7ok b\u00fcy\u00fck bir potansiyel var\u2019 diyen Ersoy, Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 ve USHA\u015e\u2019\u0131n 2023 y\u0131l\u0131ndaki hedeflerinin 1,5 milyon turist, 10 milyar dolar gelir oldu\u011funa dikkat \u00e7ekti.<\/p>\n
\u201cYeni kaynak taramas\u0131 yapt\u0131k\u201d<\/p>\n
Bakan Ersoy, k\u00fclt\u00fcr turizminde Anadolu\u2019nun d\u00fcnyan\u0131n en a\u00e7\u0131k hava m\u00fczesi oldu\u011funu ve toplamda T\u00fcrkiye\u2019de 154 tane kaz\u0131 alan\u0131n\u0131n bulundu\u011funu belirtti. Kaz\u0131 alanlar\u0131n\u0131n k\u0131sa s\u00fcreli\u011fine kaz\u0131l\u0131yor olmas\u0131n\u0131n b\u00fcy\u00fck bir s\u0131k\u0131nt\u0131 oldu\u011funu kaydeden Ersoy, \u201cBunu \u00e7\u00f6zd\u00fck. Yeni kaynak taramas\u0131 yapt\u0131k. 20 tane kaz\u0131 alan\u0131n\u0131 12 aya ald\u0131k. 2020 y\u0131l\u0131nda say\u0131y\u0131 60 ya da 62 planlamaya alaca\u011f\u0131z. Yine 122 alan\u0131 da bu programa dahil edece\u011fiz ancak mevsimsel ko\u015fullardan dolay\u0131 t\u00fcm y\u0131la yay\u0131lamayabilir hepsi. Kaz\u0131 s\u00fcreleri artt\u0131k\u00e7a do\u011fal olarak gezilebilecek tarihi yerler, \u00f6ren yerler artacak\u201d diye konu\u015ftu.<\/p>\n
\u201cBisiklet turizminde rotalar tek tek tespit edilecek\u201d<\/p>\n
Bisiklet turizminin d\u00fcnyada pazar\u0131ndaki pay\u0131n\u0131n 44 milyar dolar oldu\u011funu aktaran Ersoy, T\u00fcrkiye olarak bu pazardan pay alabilmek i\u00e7in otoritelerle konu\u015ftuklar\u0131n\u0131 s\u00f6yledi. T\u00fcrkiye\u2019nin d\u00fcnyadaki en iyi bisiklet rotalar\u0131na sahip oldu\u011funu ancak faydalan\u0131lamad\u0131\u011f\u0131n\u0131 ifade eden Ersoy, 2020 y\u0131l\u0131na kadar bu rotalar\u0131n tek tek tespit edilip entegresinin sa\u011flanaca\u011f\u0131n\u0131 duyurdu.<\/p>\n
\u201cTHY\u2019nin u\u00e7tu\u011fu b\u00fct\u00fcn \u00fclkeler art\u0131k hedef pazar\u0131m\u0131zd\u0131r\u201d<\/p>\n
Bakan Ersoy, 2020 y\u0131l\u0131 itibariyle \u00c7in, Japonya, Hindistan, G\u00fcney Kore ile kar\u015f\u0131l\u0131kl\u0131 ek slotlar d\u00fczenlenece\u011fini de s\u00f6zlerine ekleyip, \u201cTHY\u2019nin u\u00e7tu\u011fu b\u00fct\u00fcn \u00fclkeler art\u0131k hedef pazar\u0131m\u0131zd\u0131r\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00dcLT\u00dcR VE TUR\u0130ZM BAKANI MEHMET NUR\u0130 ERSOY, T\u00dcRK\u0130YE\u2019N\u0130N TUR\u0130ZMDEK\u0130 2023 YILI HEDEF\u0130N\u0130N 75 M\u0130LYON TUR\u0130ST, GEL\u0130R\u0130N\u0130N \u0130SE 65 M\u0130LYAR OLDU\u011eUNU Y\u0130NELED\u0130 VE YEN\u0130 STRATEJ\u0130 \u00c7ALI\u015eMALARI KAPSAMINDA ANTALYA\u2019NIN U\u00c7U\u015e KAPAS\u0130TES\u0130N\u0130N \u0130K\u0130 KATINA \u00c7IKARILACA\u011eINI M\u00dcJDELED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":234124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[3699,11990,742,58852,2868,1220,43688,23404,12647],"class_list":["post-234123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-acikladi","tag-antalyanin","tag-bakan","tag-cikartilacak","tag-ersoy","tag-iki","tag-kapasitesi","tag-katina","tag-ucus"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/bakan-ersoy-acikladi-antalyanin-ucus-kapasitesi-iki-katina-cikartilacak_f2f2fda.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-YUb","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/234123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=234123"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/234123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/234124"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=234123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=234123"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=234123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}