Ankara Ticaret Odas\u0131n\u0131n (ATO) \u201cD\u00fc\u011f\u00fcm \u00c7\u00f6z\u00fcl\u00fcyor\u201d temas\u0131 ile markala\u015fma bilinci olu\u015fturmak ve Ankara\u2019dan k\u00fcresel markalar \u00e7\u0131kmas\u0131n\u0131 te\u015fvik etmek amac\u0131yla bu y\u0131l d\u00f6rd\u00fcnc\u00fcs\u00fcn\u00fc d\u00fczenledi\u011fi Uluslararas\u0131 Ankara Marka Bulu\u015famalar\u0131\u2019n\u0131n (UAMB) ilk g\u00fcn\u00fcnde alan\u0131nda marka olmu\u015f isimler sahne ald\u0131.<\/p>\n
ATO Congresium\u2019da ger\u00e7ekle\u015fen Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u2019n\u0131n ilk g\u00fcn konu\u015fmac\u0131s\u0131 Monster Notebook CEO\u2019su \u0130lhan Y\u0131lmaz, \u201cCanavar\u0131n D\u00fcnyaya A\u00e7\u0131lan Hikayesi\u201d ba\u015fl\u0131kl\u0131 sunumunda Monster Notebook\u2019un T\u00fcrkiye oyun bilgisayar\u0131 pazar\u0131ndaki ilk 3 markadan birisi ve ayn\u0131 zamanda T\u00fcrkiye\u2019nin en \u00e7ok bilinen oyun bilgisayar\u0131 markas\u0131 oldu\u011funu aktard\u0131.<\/p>\n
D\u00fcnyada yakla\u015f\u0131k 1 milyar ki\u015finin dijital oyun oynad\u0131\u011f\u0131n\u0131 kaydeden Y\u0131lmaz, \u201cT\u00fcrkiye, 30 milyon oyuncu say\u0131s\u0131 ile b\u00f6lgesinin birincisi, d\u00fcnyada oyun pazar\u0131 gelirleri 152 milyar dolarla Hollywood\u2019un gelirlerini a\u015fm\u0131\u015fken yaz\u0131l\u0131m \u00fcretmek ve ihra\u00e7 etmek T\u00fcrkiye i\u00e7in en b\u00fcy\u00fck f\u0131rsatlardan birisi olacakt\u0131r. T\u00fcrkiye\u2019den de bir d\u00fcnya markas\u0131 \u00e7\u0131kabilece\u011fini g\u00f6stermek istiyoruz\u201d ifadelerini kulland\u0131.<\/p>\n
Google Cloud T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc \u00d6nder G\u00fcler, \u201cCloud\u2019un Gelece\u011fi\u201d konulu sunumunda end\u00fcstrilerin dijitalle\u015fti\u011fini belirterek, 2025 y\u0131l\u0131na kadar d\u00fcnyadaki verilerin toplam\u0131n\u0131n \u015fu anki boyutunun 5 kat\u0131ndan fazla b\u00fcy\u00fcme g\u00f6sterece\u011fini belirtti. Bulut sistem hizmetlerinin artaca\u011f\u0131n\u0131 kaydeden G\u00fcler, \u201cT\u00fcrkiye\u2019nin daha az sermaye ve daha fazla katma de\u011fer sa\u011flayabilece\u011fi bu alanda daha \u00e7ok giri\u015fime destek vermesi gerekiyor\u201d ifadelerini aktard\u0131.<\/p>\n
D\u00fcnyan\u0131n en gen\u00e7 giri\u015fimcisi<\/p>\n
\u0130lk yazd\u0131\u011f\u0131 oyun ile Avrupa\u2019daki en gen\u00e7 oyun geli\u015ftirici olan, d\u00fcnyan\u0131n en gen\u00e7 seri giri\u015fimcilerinden Jordan Casey, \u201cYa\u015f\u0131n\u0131z\u0131n Sizi Geri \u00c7ekmesine \u0130zin Vermeyin\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda hen\u00fcz k\u00fc\u00e7\u00fck bir \u00e7ocukken ba\u015flayan ba\u015far\u0131 hikayesini kat\u0131l\u0131mc\u0131larla payla\u015farak, \u201cGen\u00e7lerin potansiyelinin anla\u015f\u0131lmas\u0131 ve karar vericilerle birlikte ayn\u0131 masaya oturma \u015fans\u0131n\u0131 yakalamas\u0131 i\u00e7in giri\u015fimci ruhla desteklenmeleri gerekiyor\u201d ifadelerini kaydederek, oturumlar\u0131n ard\u0131ndan gen\u00e7 giri\u015fimcilerle toplant\u0131 yap\u0131p deneyimlerini payla\u015ft\u0131.<\/p>\n
Ekonomide d\u00fc\u011f\u00fcmleri \u00e7\u00f6zmek<\/p>\n
T\u00fcrkiye S\u0131nai Kalk\u0131nma Bankas\u0131 A.\u015e. Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ersin \u00d6zince, \u201cEkonomide D\u00fc\u011f\u00fcmleri \u00c7\u00f6zmek\u201d adl\u0131 konu\u015fmas\u0131nda dijital geli\u015fmelerin gelece\u011fin d\u00fcnyas\u0131n\u0131, i\u015f hayat\u0131n\u0131 ve ekonomisini etkileyece\u011fini aktararak, \u201cG\u00fcn\u00fcm\u00fcz parametreleri, gelece\u011fin ihtiya\u00e7lar\u0131 d\u00fc\u015f\u00fcn\u00fclerek planlanmal\u0131d\u0131r. Ge\u00e7mi\u015fe d\u00f6n\u00fck g\u00f6stergelerle ekonomik ba\u015far\u0131 elde etmenin k\u0131ymeti yoktur. Gelece\u011fin ekonomisini s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak i\u00e7in topluma yay\u0131labilecek ekonomik politikalar gerekiyor\u201d aktar\u0131m\u0131nda bulundu.<\/p>\n
“Medyada marka olmak ve s\u00fcrd\u00fcrmek”<\/p>\n
Ak\u015fam Gazetesi Genel Yay\u0131n Y\u00f6netmeni Mustafa Karto\u011flu ve Sabah Gazetesi Ankara Temsilcisi Okan M\u00fcderriso\u011flu, \u201cMedyada Marka Olmak, Korumak ve S\u00fcrd\u00fcrmek\u201d ba\u015fl\u0131kl\u0131 oturumda izleyicilerle bir araya geldi. Medyada marka olman\u0131n haberde g\u00fcvenilirlikle ili\u015fkili oldu\u011funu anlatan Karto\u011flu, \u201cGazeteci olay\u0131 360 derece t\u00fcm y\u00f6nleriyle g\u00f6rerek ele almal\u0131d\u0131r. Habercinin yapaca\u011f\u0131 yanl\u0131\u015f bilgi \u00fcretimi ile okuyucu farkl\u0131 konumland\u0131rmalar yapabilir\u201d de\u011ferlendirmesinde bulundu.<\/p>\n
M\u00fcderriso\u011flu ise medyada marka imaj\u0131n\u0131 kuvvetlendirmeye dikkat \u00e7ekti\u011fi konu\u015fmas\u0131nda, \u201cMarka de\u011feri olu\u015fturmak ve s\u00fcrd\u00fcrmek rekabet\u00e7i ortamda dayan\u0131kl\u0131l\u0131k gerektirir. Her \u015feyi standartla\u015ft\u0131rmaya, kal\u0131ba d\u00f6kmeye \u00e7al\u0131\u015f\u0131yoruz. Bunun yerine marka de\u011ferleri ile b\u00fct\u00fcnle\u015fip ne kadar farkl\u0131la\u015f\u0131rsan\u0131z o \u00f6l\u00e7\u00fcde markan\u0131z\u0131 da kuvvetlendirirsiniz\u201d ifadelerini kaydetti.<\/p>\n
Gazeteciler Deniz Zeyrek ve \u0130smail Saymaz da \u201cMedya ve Etik\u201d ba\u015fl\u0131\u011f\u0131yla izleyicilerin kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131.<\/p>\n
“Polisiye romanlar iyili\u011fe \u00e7a\u011f\u0131r\u0131r\u201d<\/p>\n
Yazar Ahmet \u00dcmit, \u201cCinayet Romanlar\u0131nda D\u00fc\u011f\u00fcm \u00c7\u00f6zmek\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda \u201cSenaryolar\u0131n da\u011f\u0131ld\u0131\u011f\u0131, maskelerin d\u00fc\u015ft\u00fc\u011f\u00fc, rollerin parampar\u00e7a oldu\u011fu an cinayet an\u0131d\u0131r. Bir yazar\u0131n cinayet yazmas\u0131 ona iyiyle k\u00f6t\u00fcn\u00fcn, al\u00e7akl\u0131kla erdemin, yarat\u0131c\u0131kla y\u0131k\u0131c\u0131l\u0131\u011f\u0131n kap\u0131\u015fmas\u0131n\u0131 anlatma f\u0131rsat\u0131 verir. Bir\u00e7ok b\u00fcy\u00fck yazar\u0131n cinayet roman\u0131 yazmas\u0131 bundand\u0131r. \u0130nsanlar\u0131 iyi polisiye romanlarla iyili\u011fe \u00e7a\u011f\u0131rabilirsiniz\u201d ifadelerini kullanarak romanlarda d\u00fc\u011f\u00fcm\u00fcn \u00e7\u00f6z\u00fcld\u00fc\u011f\u00fc noktalar\u0131 anlatt\u0131.<\/p>\n
\u201cGe\u00e7mi\u015fini bilmeyen gelece\u011fini \u015fekillendiremez\u201d<\/p>\n
F\u00fct\u00fcrist, Ekonomist ve Yazar Ufuk Tarhan, \u201cBestopya\u2019ya Do\u011fru\u201d ba\u015fl\u0131kl\u0131 sunumunda Leonardo Da Vinci\u2019nin Vitruvius Adam\u0131\u2019ndan esinlenerek isim verdi\u011fi T-\u0130nsan modelinin donan\u0131ml\u0131 ve de\u011fi\u015fikliklere adapte olan bireyi yans\u0131tt\u0131\u011f\u0131n\u0131 bildirerek, \u201cGe\u00e7mi\u015fini bilmeyen gelece\u011fini \u015fekillendiremez. Gelece\u011fe uyumlanmak i\u00e7in T-\u0130nsanla\u015fmal\u0131y\u0131z. Gelecekte s\u00fcrd\u00fcr\u00fclebilir bir i\u015f modeli yaratmak i\u00e7in her \u015feyi radara alarak gelecek ekseninde ya\u015famam\u0131z gerekiyor\u201d ifadelerini aktard\u0131.<\/p>\n
Sunay Ak\u0131n da uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131nda<\/p>\n
\u015eair, Yazar ve M\u00fczeci Sunay Ak\u0131n ise konu\u015fmas\u0131nda d\u00fc\u011f\u00fcm \u00e7\u00f6zme konusunda Ay\u2019a ilk ayak basan Neil Armstrong, uzaya \u00e7\u0131kan ilk insan Yuri Gagarin ve ilk defa u\u00e7may\u0131 ba\u015faran Wright Karde\u015fler\u2019den \u00f6rnek verip, sorunlar\u0131n bilgi ve ak\u0131lla \u00e7\u00f6z\u00fclebilece\u011fine dikkat \u00e7ekerek, \u201cTarihte iz b\u0131rakan isimler kar\u015f\u0131s\u0131na \u00e7\u0131kan d\u00fc\u011f\u00fcmleri ak\u0131l ve cesaretle \u00e7\u00f6zm\u00fc\u015ft\u00fcr. D\u00fc\u011f\u00fcmleri \u00e7\u00f6zmek i\u00e7in bize bilginin \u0131\u015f\u0131\u011f\u0131 gerek\u201d aktar\u0131m\u0131nda bulundu.<\/p>\n
Gazeteci Ay\u015fe Arman, \u201cSakaweja, Bir \u0130yilik Hareketi\u201d ba\u015fl\u0131kl\u0131 sunumunda Hindistan\u2019da tan\u0131\u015ft\u0131\u011f\u0131 \u201cMala\u201d adl\u0131 tahta kolyeleri \u00fcretme ve bir iyilik hareketi olarak projele\u015ftirme s\u00fcrecini anlatt\u0131. Arman, \u201cSakajewa ad\u0131n\u0131 verdi\u011fimiz kolyelerle 36 sivil toplum kurulu\u015funa 1 milyon 800 bin lira kaynak olu\u015fturduk\u201d dedi.<\/p>\n
UAMB\u2019da E\u011fitim F\u0131rt\u0131nas\u0131<\/p>\n
Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u2019n\u0131n ilk g\u00fcn\u00fc, 11 ayr\u0131 salonda 40\u2019\u0131 a\u015fk\u0131n ba\u015fl\u0131kla alan\u0131nda yetkin isimler ve \u00fcniversite \u00f6\u011fretim \u00fcyeleri taraf\u0131ndan verilen e\u011fitimlerle adeta bir e\u011fitim f\u0131rt\u0131nas\u0131 estirildi. Bu e\u011fitimler aras\u0131nda, \u201cMarka Cazibesi, \u0130klim De\u011fi\u015fikli\u011fi-Markan\u0131za ve Size Etkisi, Siber Zorbal\u0131k, \u00dcretimde Dijital D\u00f6n\u00fc\u015f\u00fcm, Dijital Pazarda T\u00fcketici Yolculu\u011fu, Markan\u0131n Dijital Ortamda Evrimi, Do\u011frudan Pazarlamada Dijital Yakla\u015f\u0131mlar” gibi konular yer ald\u0131.<\/p>\n
ATO Ba\u015fkan\u0131 Baran, yerli ve milli teknolojileri inceledi<\/p>\n
Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 Congresium \u00fcst salonlar\u0131nda konu\u015fmac\u0131lar ve e\u011fitimlerle devam ederken, fuar alan\u0131nda da \u00e7e\u015fitli etkinlikler yer ald\u0131. Ak\u0131ll\u0131 teknolojiler fuar\u0131nda yerli ve milli \u00fcretim teknolojiler kat\u0131l\u0131mc\u0131lara g\u00f6sterilirken, gen\u00e7ler bilgisayar oyunlar\u0131yla keyifli vakit ge\u00e7irdi. Satran\u00e7 M\u00fczesi\u2019nin yer ald\u0131\u011f\u0131 etkinlik alan\u0131nda canl\u0131 satran\u00e7 g\u00f6sterileri de yap\u0131ld\u0131. Kat\u0131l\u0131mc\u0131lar\u0131n sanal ger\u00e7eklik g\u00f6zl\u00fc\u011f\u00fc ile \u00e7ok boyutlu d\u00fcnyada vakit ge\u00e7irdi\u011fi etkinlik alan\u0131nda, ak\u0131ll\u0131 robotlar da yer ald\u0131. ATO Ba\u015fkan\u0131 G\u00fcrsel Baran, y\u00f6netim kurulu \u00fcyeleriyle birlikte yerli ve milli teknolojileri inceledi\u011fi etkinlik alan\u0131nda, kat\u0131l\u0131mc\u0131larla sohbet ederek bilgi ald\u0131.<\/p>\n
Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131, 30 Kas\u0131m ak\u015fam\u0131na kadar devam edecek.<\/p>\n","protected":false},"excerpt":{"rendered":"
ANKARA T\u0130CARET ODASI\u2019NIN (ATO) \u201cD\u00dc\u011e\u00dcM \u00c7\u00d6Z\u00dcL\u00dcYOR\u201d TEMASI \u0130LE MARKALA\u015eMA B\u0130L\u0130NC\u0130 OLU\u015eTURMAK VE ANKARA\u2019DAN K\u00dcRESEL MARKALAR \u00c7IKMASINI TE\u015eV\u0130K ETMEK AMACIYLA BU YIL D\u00d6RD\u00dcNC\u00dcS\u00dcN\u00dc D\u00dcZENLED\u0130\u011e\u0130 ULUSLARARASI ANKARA MARKA BULU\u015eAMALARI\u2019NIN (UAMB) \u0130LK G\u00dcN\u00dcNDE ALANINDA MARKA OLMU\u015e \u0130S\u0130MLER SAHNE ALDI.<\/p>\n","protected":false},"author":1,"featured_media":234732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[4839,1475,35560,6061,4045,3997],"class_list":["post-234731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-uluslararasi","tag-ankara","tag-bulusmalarinda","tag-isimler","tag-konustu","tag-marka"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/11\/uluslararasi-ankara-marka-bulusmalarinda-marka-isimler-konustu_8638c6f.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Z3Z","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/234731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=234731"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/234731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/234732"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=234731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=234731"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=234731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}