Ankara Ticaret Odas\u0131n\u0131n “D\u00fc\u011f\u00fcm \u00c7\u00f6z\u00fcl\u00fcyor” temas\u0131yla 4\u2019\u00fcnc\u00fcs\u00fcn\u00fc d\u00fczenledi\u011fi Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 sona erdi.<\/p>\n
4. Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 sona erdi. Marka Bulu\u015fmalar\u0131\u2019n\u0131n son g\u00fcn\u00fcnde 67 konu\u015fmac\u0131 yer al\u0131rken, 11 farkl\u0131 salonda at\u00f6lyeler, e\u011fitimler ve sertifika programlar\u0131 ger\u00e7ekle\u015fti. T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) Ba\u015fkan\u0131 Rifat Hisarc\u0131kl\u0131o\u011flu, beraberindeki ATO Ba\u015fkan\u0131 G\u00fcrsel Baran, Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 \u00c7al\u0131\u015fma Grubu Ba\u015fkan\u0131 Nihat Uysall\u0131, Ba\u015fkan Yard\u0131mc\u0131s\u0131 S\u00fcleyman Ekinci ve Y\u00f6netim Kurulu \u00fcyeleriyle birlikte Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 etkinlik alan\u0131n\u0131 gezdi. Gen\u00e7lerin ilgi g\u00f6sterdi\u011fi ak\u0131ll\u0131 teknolojiler i\u00e7eren b\u00f6l\u00fcmleri inceleyen Hisarc\u0131kl\u0131o\u011flu, drone e\u011fitimi alan bir kat\u0131l\u0131mc\u0131ya da sertifikas\u0131n\u0131 takdim etti. Hisarc\u0131kl\u0131o\u011flu, Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131 i\u00e7in ATO y\u00f6netimini kutlad\u0131.<\/p>\n
“150 ihtiya\u00e7 kalemine kar\u015f\u0131 40 bin \u00fcr\u00fcn\u201d<\/p>\n
Etkinli\u011fin son g\u00fcn\u00fcnde trend avc\u0131s\u0131 M. Serdar Kuzuo\u011flu, \u201cYeni \u0130nsan ve Yeni Haller\u201d adl\u0131 sunumunda ihtiya\u00e7 fazlas\u0131 \u00fcretimin pazarlama alan\u0131n\u0131 do\u011furdu\u011funu belirterek, t\u00fcketicilerin de pazarlama stratejilerinden etkilenerek ihtiya\u00e7lar\u0131 olmayan t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 edindi\u011fini anlatt\u0131. Kuzuo\u011flu, \u201c1980\u2019lerde b\u00fcy\u00fck al\u0131\u015fveri\u015f merkezlerinin raflar\u0131nda yer alabilecek \u00fcr\u00fcn say\u0131s\u0131 8 bin civar\u0131yken, 2000\u2019li y\u0131llarda raflar 40 bin \u00fcr\u00fcnle s\u0131ral\u0131. Bir aile ayl\u0131k 150 ihtiya\u00e7 kalemini edinmesi gerekirken, raflardaki 40 bin \u00fcr\u00fcne maruz kal\u0131yor\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cAra mal\u0131n\u0131 kendimiz \u00fcretmeliyiz\u201d<\/p>\n
\u201cUluslararas\u0131 Siyasi Geli\u015fmelerin Ekonomik Parametreler ve Firmalar \u00dczerine Etkisi\u201d ba\u015fl\u0131kl\u0131 sunum ise Akademisyen, Ekonomist ve Yazar Prof. Dr. Emre Alkin taraf\u0131ndan yap\u0131ld\u0131. T\u00fcrkiye\u2019nin d\u00fcnyan\u0131n en b\u00fcy\u00fck 18. ekonomisi oldu\u011funu aktaran Alkin, \u201cCari a\u00e7\u0131k ve b\u00fct\u00e7e a\u00e7\u0131\u011f\u0131 bizim yumu\u015fak karn\u0131m\u0131z. \u0130thal etti\u011fimiz ara mal\u0131n\u0131<\/p>\n
kendimiz \u00fcretmeli, d\u00f6viz kazand\u0131ran faaliyetleri art\u0131rmal\u0131y\u0131z. Geli\u015fmi\u015f \u00fclke ile geli\u015fmekte olan \u00fclke aras\u0131ndaki fark, yat\u0131r\u0131mlar\u0131n \u00f6nceli\u011finin tespitidir\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cDevir kripto para devri”<\/p>\n
T\u00fcrkiye Finans Y\u00f6neticileri Vakf\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dr. \u00d6nder Halisdemir, \u201cFaizin Sonu: Yeni Finansal Mimari\u201d adl\u0131 sunumunda merkez bankalar\u0131, kamu d\u00fczenleyici otoriteleri ve \u00f6zel d\u00fczenleyici otoriteler hakk\u0131nda bilgi verdi. Ka\u011f\u0131t paralar\u0131n yerini kripto paralara b\u0131rakaca\u011f\u0131n\u0131 kaydeden Halisdemir, geli\u015fen teknolojilerin istihdam alan\u0131nda ger\u00e7ekle\u015ftirece\u011fi etkileri anlatt\u0131.<\/p>\n
“T\u00fcrkiye\u2019nin ilk animasyon st\u00fcdyosu Ankara\u2019da”<\/p>\n
Y\u00f6netmen ve Yap\u0131mc\u0131 \u0130smail Fidan, \u201cAnimasyon Sekt\u00f6r\u00fcnde Markala\u015fma\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda T\u00fcrkiye\u2019de ilk defa Ankara\u2019da kurulan animasyon st\u00fcdyolar\u0131nda olu\u015fturulan TRT\u2019nin Rafadan Tayfa \u00e7izgi filminin ba\u015far\u0131 hikayesini anlatt\u0131. Fidan, Ankara\u2019da kurduklar\u0131 \u0130SF Studios\u2019un y\u00fcksek teknolojili ekipman\u0131 ve \u00e7al\u0131\u015fma kadrosu ile ku\u015faklararas\u0131nda k\u00f6pr\u00fc olu\u015fturdu\u011funu s\u00f6yledi. Fidan, “Rafadan Tayfa G\u00f6beklitepe” filminin 27 Aral\u0131k\u2019ta sinemalarda g\u00f6sterime girece\u011fini bildirdi.<\/p>\n
\u201cGeleneksel end\u00fcstriye alternatif enerji kayna\u011f\u0131\u201d<\/p>\n
Uluslararas\u0131 Denizcilik Odas\u0131 ve CIPR Enerji Liderlik Platformu \u00dcyesi Stuart Neil, \u201cD\u00fcnyay\u0131 De\u011fi\u015ftirmek: Enerji ve Denizcilik \u015eirketleri PR Profesyonellerinden Ne \u0130stiyor\u201d ba\u015fl\u0131kl\u0131 sunumunda geleneksel end\u00fcstriye alternatif enerji kaynaklar\u0131n\u0131n sa\u011flanmas\u0131 gerekti\u011fini s\u00f6yledi. \u0130leti\u015fim y\u00f6ntemlerinin de\u011fi\u015fmesiyle birlikte bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131n da de\u011fi\u015fti\u011fini aktaran Neil, halkla ili\u015fkiler alan\u0131nda \u00e7al\u0131\u015fanlar\u0131n itibar y\u00f6netimi ile yeni y\u00f6ntemlere kar\u015f\u0131 g\u00fcven olu\u015fturmalar\u0131 gerekti\u011fini dile getirdi.<\/p>\n
“Sosyal medyan\u0131n etkileyen isimleri”<\/p>\n
\u201cInfluencer Marketing\u2019de Markala\u015fma\u201d ba\u015fl\u0131kl\u0131 panel Nil\u00fcfer G\u00fcrtekin Yal\u00e7\u0131nkaya moderat\u00f6rl\u00fc\u011f\u00fcnde alt\u0131 fenomen isimle yap\u0131ld\u0131. Panelistlerden “Var B\u00f6yle Tipler” hesab\u0131n\u0131n sahibi Influencer K\u0131van\u00e7 Talu, markalar\u0131n takip\u00e7i kitleye y\u00f6nelik do\u011fru konularda do\u011fru \u015fekillerde i\u00e7erik \u00fcretimi sa\u011flamas\u0131 gerekti\u011fini vurgulad\u0131. Blogger Ahmet Faik Karanis, marka i\u015f birliklerinde yaln\u0131zca kullan\u0131p be\u011fendi\u011fi ve tavsiye edebilece\u011fi \u00fcr\u00fcnleri takip\u00e7ileri ile payla\u015ft\u0131\u011f\u0131n\u0131 anlatt\u0131. Influencer ve Foto\u011fraf Sanat\u00e7\u0131s\u0131 Hakan K\u00fctahya ise, stiline uygun ve ya\u015fam\u0131n\u0131 yans\u0131tan i\u00e7erikler \u00fcreterek kendi markas\u0131n\u0131 olu\u015fturdu\u011funu s\u00f6yledi.<\/p>\n
Mad Bangz CEO\u2019su Melis Ay\u00e7a De\u011firmencio\u011flu, Ankara\u2019da kurdu\u011fu markas\u0131n\u0131 \u00f6rnek g\u00f6stererek ba\u015far\u0131l\u0131 olmak i\u00e7in \u0130stanbul\u2019da faaliyet g\u00f6stermek gerekmedi\u011fini, dijital ortamla birlikte co\u011frafi s\u0131n\u0131rlar\u0131n kalkt\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi. Stilist ve Moda Blogger\u0131 Gamze Biran, markala\u015fma a\u015famalar\u0131n\u0131n finans y\u00f6netimini de beraberinde getirdi\u011fini belirtti. Blogger Saadet Algan ise sosyal medyada g\u00fcvenilir bir i\u00e7erik \u00fcreticisi olman\u0131n ilk ko\u015fulunun g\u00fcvenir olmaktan ge\u00e7ti\u011fini kaydetti.<\/p>\n
\u201cDerdi olmayan bir s\u00f6ylemin seyirciyle bulu\u015fmas\u0131 m\u00fcmk\u00fcn de\u011fildir\u201d<\/p>\n
Akt\u00f6r Erdal Be\u015fik\u00e7io\u011flu, \u201cSinemada Karakter Y\u00f6netimi\u201d ba\u015fl\u0131kl\u0131 panelde konu\u015ftu. Sinema perdesindeki karakterlerin izleyici taraf\u0131ndan kabul g\u00f6rmesine ili\u015fkin ko\u015fullar\u0131 anlatt\u0131. Be\u015fik\u00e7io\u011flu, \u201cDerdi olmayan bir s\u00f6ylemin seyirciyle bulu\u015fmas\u0131 m\u00fcmk\u00fcn de\u011fildir\u201d ifadelerini kulland\u0131. Konu\u015fmas\u0131n\u0131n ard\u0131ndan salondaki dinleyicilerin sorular\u0131n\u0131 yan\u0131tlayan Be\u015fik\u00e7io\u011flu, b\u00fcy\u00fck \u00e7o\u011funlu\u011funun \u0130stanbul\u2019da \u00e7ekildi\u011fi dizi ve filmler i\u00e7in, \u201cAnkara\u2019da dizi \u00e7ekmek \u0130stanbul\u2019un \u00fc\u00e7te biri maliyetine geliyor. Ula\u015f\u0131mdan sete kadar Ankara bu i\u015fi yapmak i\u00e7in daha kolay imkanlar sunuyor. \u0130stanbul ikonikle\u015fmi\u015f bir kentimiz fakat T\u00fcrkiye\u2019deki her bir \u015fehir farkl\u0131 de\u011ferleri ile dizi \u00e7ekmeye \u00e7ok uygun\u201d dedi.<\/p>\n
\u201cSosyal medya do\u011fru bilgiye eri\u015fimi zorla\u015ft\u0131r\u0131yor”<\/p>\n
Ingage Dijital Pazarlama Teknoloji ve \u00dcr\u00fcn Geli\u015ftirme M\u00fcd\u00fcr\u00fc Bora Denizci, \u201cDijitalle\u015fme ile Birlikte De\u011fi\u015fen Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131\u201d adl\u0131 sunumunda internet kullan\u0131m oranlar\u0131n\u0131n artarak bilgiye ula\u015fmay\u0131 kolay, do\u011fru bilgiye ula\u015fmay\u0131 ise zor k\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi. Denizci, \u201c\u00d6zellikle sosyal medya ile birlikte bir temele dayanmayan yanl\u0131\u015f bilginin yay\u0131lmas\u0131 \u00e7ok k\u0131sa zamanda ger\u00e7ekle\u015fiyor. Bu yanl\u0131\u015f bilgi ise \u00e7o\u011funlukla kara propaganda i\u00e7in kullan\u0131l\u0131yor\u201d ifadelerini kaydetti.<\/p>\n
\u201cT\u00fcketici deneyimi markan\u0131n kaderini belirler\u201d<\/p>\n
\u201cEmpati: \u00c7ok Kanall\u0131 Bir D\u00fcnya\u2019da B\u00fcy\u00fck CX\u2019i \u00c7\u00f6zmenin Kilidi\u201d adl\u0131 sunumunda Forbes Teknoloji Yazar\u0131 Oisin Lunny, insanl\u0131\u011f\u0131n mobil teknolojileri b\u00fcy\u00fck bir h\u0131zla t\u00fcketti\u011fini anlatt\u0131. Lunny, \u201cBizler bilginin \u00e7\u0131k\u0131\u015f noktas\u0131y\u0131z. Her \u015fey \u00f6yle b\u00fcy\u00fck bir h\u0131zla bizlere ula\u015f\u0131yor ki bunlar\u0131 i\u015fleyerek bilgi haline getirecek vaktimiz olmuyor\u201d diyerek 2010\u2019lu y\u0131llarla birlikte t\u00fcketici deneyiminin \u00f6nem kazand\u0131\u011f\u0131n\u0131 ve k\u00f6t\u00fc t\u00fcketici deneyiminin b\u00fcy\u00fck bir markay\u0131 g\u00fcnler i\u00e7inde milyonlarca dolarl\u0131k zarara u\u011fratabilece\u011fini dile getirdi.<\/p>\n
\u201cReklam veren \u00e7\u00f6z\u00fclmesi gereken problemini bilmeli\u201d<\/p>\n
Grafik Tasar\u0131mc\u0131lar Meslek Kurulu\u015fu (GMK) \u00dcyeleri ile yap\u0131lan panelin moderat\u00f6rl\u00fc\u011f\u00fc Fol Studio Yarat\u0131c\u0131 Y\u00f6netmeni, GMK Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Volkan \u00d6lmez taraf\u0131ndan yap\u0131ld\u0131. Panelistlerden Titrifikir Kurucu ve Yarat\u0131c\u0131 Y\u00f6netmeni, GMK \u00dcyesi Cem Akar, tasar\u0131m\u0131n tek ba\u015f\u0131na anlam olu\u015fturan bir alan olmad\u0131\u011f\u0131n\u0131 belirterek, ajanslar\u0131n fikir \u00fcretme s\u00fcre\u00e7lerinden bahsetti. TBWA \u0130stanbul Tasar\u0131m Y\u00f6netmeni ve GMK \u00dcyesi \u00d6zge G\u00fcven, iyi bir tasar\u0131m olu\u015fturabilmek i\u00e7in konuya t\u00fcm y\u00f6nleriyle hakim olmak gerekti\u011fini belirtti. Tasar\u0131mc\u0131 ve GMK \u00dcyesi Engin Kafadar, iyi bir reklam verenin markas\u0131n\u0131 ve problemini bilerek \u00e7\u00f6z\u00fcm \u00fcretmek istemesi gerekti\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>\n
\u201cBa\u015farmak istediklerinizi d\u00fc\u015f\u00fcnerek motive olun\u201d<\/p>\n
Giri\u015fimci, Yazar Jamil Quresh\u0131, \u201cY\u00fcksek Performans Psikolojisi\u201d adl\u0131 konu\u015fmas\u0131nda ba\u015far\u0131ya giden yolda ki\u015finin \u00f6z fark\u0131ndal\u0131\u011fa sahip olmas\u0131n\u0131n, g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini iyi bilmesinin gereklili\u011finden bahsederek, \u201c\u0130nsanlar, kaybetmekten korktuklar\u0131 \u015feyleri d\u00fc\u015f\u00fcnerek de\u011fil ba\u015farmak istedikleri \u015feyleri d\u00fc\u015f\u00fcnerek daha \u00e7ok motive oluyorlar. Bu sebeple i\u015f d\u00fcnyas\u0131nda y\u00fcksek performans elde etmek i\u00e7in olumlu \u015feylere odaklanarak yola \u00e7\u0131kmak gerekiyor\u201d de\u011ferlendirmesinde bulundu.<\/p>\n
\u201cOlumsuz stres bireyleri engeller\u201d<\/p>\n
Yazar, Konu\u015fmac\u0131 ve Meditatif Rehber Mert G\u00fcler, \u201cYeni Nesil Stres Y\u00f6netimi\u201d sunumunda hayat\u0131ndaki d\u00fc\u011f\u00fcmlerden ve bu d\u00fc\u011f\u00fcmleri nas\u0131l \u00e7\u00f6zd\u00fc\u011f\u00fcnden bahsetti. Olumlu ve olumsuz stres t\u00fcrlerini anlatan G\u00fcler, \u201cOlumsuz stres bireyleri engeller. Olumlu stres y\u00f6netilebilirse insanlar\u0131 motive eder, stressiz hayat m\u00fcmk\u00fcn de\u011fil, bu y\u00fczden stres ile ba\u015fa \u00e7\u0131kmay\u0131 \u00f6\u011frenmek gerekiyor\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cSahte, taklit ve ka\u00e7ak \u00fcr\u00fcn\u201d<\/p>\n
\u201cS\u00fcrd\u00fcr\u00fclebilir Marka Olmak \u0130\u00e7in Sahte, Taklit ve Ka\u00e7ak \u00dcr\u00fcnler ile Neden ve Nas\u0131l M\u00fccadele Etmeliyiz?\u201d ba\u015fl\u0131kl\u0131 panel Kurumsal \u0130leti\u015fim Dan\u0131\u015fman\u0131 \u00d6zlem Dalga taraf\u0131ndan modere edildi. Panelistlerden End\u00fcstriyel Tasar\u0131mc\u0131lar Meslek Kurulu\u015fu Derne\u011fi (ETMK) Ba\u015fkan\u0131 Eray Serta\u00e7 Ersay\u0131n, markalar\u0131n arkas\u0131nda sadece \u00fcr\u00fcn\u00fcn de\u011fil bir vaadin oldu\u011funu ve sahtecilerin \u00fcr\u00fcnle birlikte o \u00fcr\u00fcn\u00fcn arkas\u0131ndaki vaadi de \u00e7ald\u0131\u011f\u0131n\u0131 anlatarak, \u201cSahte \u00fcr\u00fcn \u00fcretimiyle olu\u015fan kay\u0131p sadece maddi de\u011fil ku\u015faktan ku\u015fa\u011fa aktar\u0131lan i\u015f yapma de\u011ferlerini de yok ediyor. Sahte marka ile s\u00fcren bir end\u00fcstrinin devaml\u0131l\u0131\u011f\u0131 m\u00fcmk\u00fcn de\u011fildir\u201d diye konu\u015ftu.<\/p>\n
Marka Koruma Grubu S\u00f6zc\u00fcs\u00fc Asl\u0131han Ayd\u0131nl\u0131k, d\u00fcnya ticaretinin y\u00fczde 2,5\u2019inin sahte ve ka\u00e7ak \u00fcr\u00fcnlerle i\u015fledi\u011fini bu rakam\u0131n yakla\u015f\u0131k 500 milyar dolara denk geldi\u011fini belirterek, \u201cSahte, ka\u00e7ak ve taklit piyasas\u0131n\u0131 konu\u015fuyoruz \u00e7\u00fcnk\u00fc markalar\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fi ile ilgili b\u00fcy\u00fck bir tehdit olarak kar\u015f\u0131m\u0131za \u00e7\u0131karak yerli \u00fcreticinin \u00f6n\u00fcnde b\u00fcy\u00fck bir engel yarat\u0131yor\u201d ifadelerini aktard\u0131.<\/p>\n
Sahte \u00fcr\u00fcnleri tasar\u0131m ve \u00fcretim s\u00fcre\u00e7leri a\u00e7\u0131s\u0131ndan ele alan Tasar\u0131mc\u0131 \u00d6zlem Tuna, sahte \u00fcr\u00fcnlerin sanat\u00e7\u0131n\u0131n motivasyonunu k\u0131rd\u0131\u011f\u0131n\u0131 ve olu\u015fturucu g\u00fcc\u00fc olumsuz etkiledi\u011fini, uluslararas\u0131 alanda daha g\u00fc\u00e7l\u00fc marka de\u011ferleri ile \u00f6n plana \u00e7\u0131kabilmek i\u00e7in devletin ve kurumlar\u0131n k\u00fc\u00e7\u00fck markalar\u0131n yan\u0131nda olmas\u0131 gerekti\u011fini s\u00f6yleyerek, \u201cDevlet ile birlikte oldu\u011fumuzda sesimizin daha g\u00fc\u00e7l\u00fc olaca\u011f\u0131na inan\u0131yorum\u201d dedi.<\/p>\n
\u201cTeknolojiyi farkl\u0131 kullanan marka s\u0131yr\u0131l\u0131r\u201d<\/p>\n
Demir\u00f6ren Medya Grubu Dijital Mecralar ve MedyaNet Reklam Grup Ba\u015fkan\u0131 Metin G\u00fcle\u00e7, \u201cDijitalle Birlikte B\u00fcy\u00fcmenin Yollar\u0131\u201d d\u00f6n\u00fc\u015f\u00fcm ve karl\u0131l\u0131\u011f\u0131n dijital yat\u0131r\u0131mdan ge\u00e7ti\u011fini dile getirerek, \u201cGeli\u015fen teknolojilere eri\u015fimin kolayla\u015ft\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda farkl\u0131l\u0131k olu\u015fturarak s\u0131yr\u0131lmak i\u00e7in teknolojiyi olu\u015fturucu \u015fekillerde kullan\u0131p markam\u0131z\u0131 b\u00fcy\u00fctmeliyiz\u201d de\u011ferlendirmesinde bulundu.<\/p>\n
UAMB\u2019da son g\u00fcn e\u011fitimleri<\/p>\n
Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u2019n\u0131n son g\u00fcn\u00fcnde, 11 ayr\u0131 salonda 40\u2019\u0131 a\u015fk\u0131n ba\u015fl\u0131kla alan\u0131nda yetkin isimler ve \u00fcniversite \u00f6\u011fretim \u00fcyeleri taraf\u0131ndan verilen e\u011fitimlerle adeta bir e\u011fitim f\u0131rt\u0131nas\u0131 estirildi. Bu e\u011fitimler aras\u0131nda \u201cDijital Medyada Trendler, Neden Dijital Pazarlamac\u0131 Olmal\u0131y\u0131m, Ki\u015filer \u0130\u00e7in Etkili Linkedin Kullan\u0131m\u0131, Dijital \u0130leti\u015fimciler G\u00f6rsel Hik\u00e2ye Anlatman\u0131n G\u00fcc\u00fcn\u00fc Nas\u0131l Kullan\u0131r?, Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze Sinemada Simgeler, Yeni Medyada G\u00f6rsel Hik\u00e2ye Anlat\u0131m\u0131, G\u00f6rsel \u0130\u015fitsel Anlat\u0131 \u00dcretici Olarak Ak\u0131ll\u0131 Telefonlar, Animasyon ve Video Oyunlar\u0131n\u0131n D\u00fcnyas\u0131, Yeni Zamanlarda Marka Sadakati, Dijital Siyasal \u0130leti\u015fim, \u0130leti\u015fim Kampanyalar\u0131nda Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik, Fenomen olmak ya da Olmamak, Yarat\u0131c\u0131 Yazarl\u0131k At\u00f6lyesi, Ambalaj Tasar\u0131m\u0131 ve Marka, Kurumsal Kimlik ve Marka\u201d gibi konular yer ald\u0131.<\/p>\n
ATO Ba\u015fkan\u0131 Baran gen\u00e7lerle e-spor oyunlar\u0131na kat\u0131ld\u0131<\/p>\n
\u00dc\u00e7 g\u00fcnl\u00fck b\u00fcy\u00fck bulu\u015fma BKM Mutfak ekibinin \u2018Black Mirror\u2019 ve \u2018Gordion D\u00fc\u011f\u00fcm\u00fc\u2019 ske\u00e7leri ile sonland\u0131. Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131\u2019n\u0131n alt salonunda canl\u0131 satran\u00e7 g\u00f6sterileri, drone e\u011fitim programlar\u0131, elektronik oyunlar ve daha pek \u00e7ok aktivitenin yer ald\u0131\u011f\u0131 etkinlik alan\u0131 da program s\u00fcrecinde ba\u015fkentliler taraf\u0131ndan ilgi g\u00f6rd\u00fc. Etkinlik alan\u0131n\u0131 gezerek kat\u0131l\u0131mc\u0131lardan bilgi alan ATO Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00fcrsel Baran gen\u00e7lerle kar\u015f\u0131l\u0131kl\u0131 e-spor oyunu oynad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
ANKARA T\u0130CARET ODASI’NIN “D\u00dc\u011e\u00dcM \u00c7\u00d6Z\u00dcL\u00dcYOR” TEMASIYLA D\u00d6RD\u00dcNC\u00dcS\u00dcN\u00dc D\u00dcZENLED\u0130\u011e\u0130 ULUSLARARASI ANKARA MARKA BULU\u015eMALARI SONA ERD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":235418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[4839,1475,4099,793,3997,792],"class_list":["post-235417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-uluslararasi","tag-ankara","tag-bulusmalari","tag-erdi","tag-marka","tag-sona"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/uluslararasi-ankara-marka-bulusmalari-sona-erdi_9b036f6.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Zf3","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/235417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=235417"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/235417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/235418"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=235417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=235417"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=235417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}