Kas\u0131m ay\u0131nda ger\u00e7ekle\u015ftirilen 11.11 Bekarlar G\u00fcn\u00fc ve Efsane Cuma indirimleri, hem \u00fcreticiyi hem de t\u00fcketiciyi sevindirdi. KOB\u0130\u2019lerin e-ticaret \u00fczerinden satt\u0131klar\u0131 \u00fcr\u00fcn say\u0131s\u0131 11 Kas\u0131m\u2019da y\u00fczde 176 artarken Efsane Cuma indirimleriyle bu oran y\u00fczde 350\u2019yi a\u015ft\u0131. Kas\u0131m ay\u0131 e-ticarette en yo\u011fun ay olurken y\u0131l ortalamas\u0131na g\u00f6re cirolar 6 kat artt\u0131.<\/p>\n
Kas\u0131m ay\u0131 e-ticarette, 11.11 Bekarlar G\u00fcn\u00fc ve Efsane Cuma indirimlerine sahne oldu. \u0130ndirimler sayesinde t\u00fcketicilerin b\u00fcy\u00fck ilgisiyle kar\u015f\u0131la\u015fan e-ticaret siteleri, zaman zaman taleplere yeti\u015fmekte zorland\u0131. E-ticaret altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 IdeaSoft\u2019un hizmet verdi\u011fi 7 bin 500 e-ticaret sitesinin verilerine g\u00f6re, Siber Pazartesi ile birle\u015fen Efsane Cuma indirimlerinde sipari\u015f say\u0131s\u0131 6 kat artarken, elde edilen ciro 5 kat b\u00fcy\u00fcd\u00fc. \u0130ndirim kampanyalar\u0131yla gelirlerde ya\u015fanan art\u0131\u015flar \u00f6zellikle KOB\u0130\u2019leri rahatlat\u0131rken, ekonomiye canl\u0131l\u0131k getirdi.<\/p>\n
Sepet ortalamas\u0131 277 TL\u2019ye d\u00fc\u015ft\u00fc, ger\u00e7ek indirimler uyguland\u0131<\/p>\n
Kas\u0131m ay\u0131ndaki indirim g\u00fcnleri yaln\u0131zca \u00fcretici ve sat\u0131c\u0131lara de\u011fil t\u00fcketicilere de b\u00fcy\u00fck fayda sa\u011flad\u0131. En fazla indirim giyimde g\u00f6r\u00fcl\u00fcrken kozmetik, g\u0131da, tak\u0131 ve k\u0131rtasiye en fazla indirim uygulanan di\u011fer kategoriler oldu. KOB\u0130\u2019lerin y\u0131l genelinde ortalama 360 TL\u2019lik sepet ortalamas\u0131na sahip oldu\u011funu belirten IdeaSoft CEO\u2019su Seyhun \u00d6zkara, “\u0130ndirim d\u00f6nemlerinde sepet ortamalar\u0131nda b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015fler g\u00f6r\u00fcl\u00fcyor. \u0130lk olarak 11.11 indirimlerinde sepet ortalamas\u0131 320 TL\u2019ye d\u00fc\u015ferken, y\u0131l\u0131n son indirimi olan Efsane Cuma ve Siber Pazartesi\u2019nde sepet ortalamas\u0131 277 TL seviyelerine indi. KOB\u0130\u2019ler i\u00e7in sepet ortalamas\u0131ndaki d\u00fc\u015f\u00fc\u015f olumsuz yorumlanabilir ancak, indirimlerle olu\u015fan ticari hacim, sepet tutar\u0131ndaki d\u00fc\u015f\u00fc\u015f\u00fc olduk\u00e7a iyi s\u00fcbvanse etti. Hem \u00fcretici hem sat\u0131c\u0131 hem de t\u00fcketiciler i\u00e7in ticari anlamda olduk\u00e7a g\u00fczel bir ay\u0131 geride b\u0131rakt\u0131k.” ifadelerini kulland\u0131.<\/p>\n
“Kap\u0131da \u00f6deme, g\u00fcven sa\u011flamak ad\u0131na olduk\u00e7a \u00f6nemli”<\/p>\n
Kas\u0131m ay\u0131nda e-ticaret sitelerinden al\u0131nan \u00fcr\u00fcnler i\u00e7in yap\u0131lan \u00f6demelerin y\u00fczde 73,9\u2019u kredi kart\u0131, y\u00fczde 21,3\u2019\u00fc kap\u0131da \u00f6deme ve y\u00fczde 4,8\u2019i havale ile ger\u00e7ekle\u015fti. \u0130nternetten al\u0131\u015fveri\u015f yap\u0131lmas\u0131na ra\u011fmen \u00f6deme i\u015flemini eski usule g\u00f6re s\u00fcrd\u00fcrmek isteyen t\u00fcketicilerin oldu\u011funu hat\u0131rlatan Seyhun \u00d6zkara, “Bir kesim t\u00fcketici, \u00fcr\u00fcn\u00fc eline almadan \u00f6deme yapm\u0131yor ve bu nedenle kap\u0131da \u00f6deme se\u00e7ene\u011fini kullan\u0131yor. Kap\u0131da \u00f6deme se\u00e7ene\u011fini tercih eden bir di\u011fer grup t\u00fcketicinin ise e-ticaret al\u0131\u015fkanl\u0131\u011f\u0131 yok. Ancak e-ticarete kar\u015f\u0131 g\u00fcven kazan\u0131ld\u0131ktan sonra kap\u0131da \u00f6demenin yerini kredi kart\u0131na b\u0131rakt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu noktada t\u00fcketicilerin e-ticarete al\u0131\u015fmas\u0131 i\u00e7in e-ticaret sitelerinin t\u00fcketicilere \u00f6deme y\u00f6ntemi noktas\u0131nda alternatif sunmas\u0131 gerekiyor.” \u015feklinde konu\u015ftu.<\/p>\n
En \u00e7ok kozmetik, tekstil ve anne bebek \u00fcr\u00fcnleri sat\u0131ld\u0131<\/p>\n
Verilere g\u00f6re; Efsane Cuma indirimlerinde t\u00fcketiciler taraf\u0131ndan en \u00e7ok ra\u011fbet kozmetik \u00fcr\u00fcnlerine g\u00f6sterildi. Ma\u011fazalarda kozmetik \u00fcr\u00fcnlerindeki fiyat art\u0131\u015f\u0131 sonras\u0131 e-ticaret indirimlerinin t\u00fcketicileri cezbetti\u011finin alt\u0131n\u0131 \u00e7izen Seyhun \u00d6zkara, “T\u00fcketiciler istedikleri \u00fcr\u00fcn\u00fc almak i\u00e7in art\u0131k \u00f6zel indirim g\u00fcnlerini bekliyor. \u00d6zellikle kozmetik \u00fcr\u00fcnlerinin sat\u0131\u015f rakamlar\u0131nda b\u00fcy\u00fck art\u0131\u015f g\u00f6r\u00fcl\u00fcrken, ikincili\u011fi tekstil ve \u00fc\u00e7\u00fcnc\u00fcl\u00fc\u011f\u00fc bebek bezi ve mamalar\u0131n yer ald\u0131\u011f\u0131 anne bebek \u00fcr\u00fcnleri ald\u0131.” dedi.<\/p>\n
Ayr\u0131ca IdeaSoft taraf\u0131ndan verilen bilgiye g\u00f6re, Efsane Cuma indirimlerinde en \u00e7ok sipari\u015f 09.00-12.00 saatleri aras\u0131nda verildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
KASIM AYINDA GER\u00c7EKLE\u015eT\u0130R\u0130LEN 11.11 BEKARLAR G\u00dcN\u00dc VE EFSANE CUMA \u0130ND\u0130R\u0130MLER\u0130, HEM \u00dcRET\u0130C\u0130Y\u0130 HEM DE T\u00dcKET\u0130C\u0130Y\u0130 SEV\u0130ND\u0130RD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":236517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[4270,6705,13595,3915,13195,55380,12539,1562],"class_list":["post-236516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-artirdi","tag-cuma","tag-e-ticaret","tag-efsane","tag-gelirlerini","tag-indirimleri","tag-kat","tag-kobilerin"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/efsane-cuma-indirimleri-kobilerin-e-ticaret-gelirlerini-6-kat-artirdi_472a848.jpg?fit=640%2C427","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-ZwM","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/236516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=236516"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/236516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/236517"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=236516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=236516"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=236516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}