{"id":24022,"date":"2019-02-12T10:55:56","date_gmt":"2019-02-12T07:55:56","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/marka-patent-egitimine-aricilardan-yogun-ilgi\/"},"modified":"2019-02-12T10:55:58","modified_gmt":"2019-02-12T07:55:58","slug":"marka-patent-egitimine-aricilardan-yogun-ilgi","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/marka-patent-egitimine-aricilardan-yogun-ilgi\/","title":{"rendered":"Marka patent e\u011fitimine ar\u0131c\u0131lardan yo\u011fun ilgi"},"content":{"rendered":"

\u0130l Tar\u0131m ve Orman M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve G\u00fcney Ege Kalk\u0131nma Ajans\u0131 (GEKA) taraf\u0131ndan kurum ve kurulu\u015flar\u0131n kapasitelerinin art\u0131r\u0131lmas\u0131na y\u00f6nelik 2018 Y\u0131l\u0131 Teknik Destek<\/p>\n

Program\u0131 kapsam\u0131nda desteklenen ” Mu\u011fla Ar\u0131c\u0131s\u0131 Markala\u015fma ile Tan\u0131\u015f\u0131yor, Tan\u0131nd\u0131k\u00e7a Kazan\u0131yor\u201d Projesinin 6 g\u00fcn s\u00fcren 48 saatlik e\u011fitimleri tamamland\u0131.<\/p>\n

Proje kapsam\u0131nda alt\u0131 g\u00fcn boyunca verilen e\u011fitim ile pazarlama, markala\u015fma ve patent konusunda eksiklikleri bulunan Mu\u011fla ar\u0131c\u0131s\u0131n\u0131n \u00fcretimden sat\u0131\u015f konusuna kapasitelerini art\u0131r\u0131larak daha etkin ve verimli ar\u0131c\u0131l\u0131k faaliyetleri y\u00fcr\u00fctmelerine katk\u0131 sa\u011fland\u0131.<\/p>\n

Mu\u011fla \u0130l Tar\u0131m ve Orman M\u00fcd\u00fcr\u00fc \u015e. F\u0131rat Erkal, \u201cMu\u011fla\u2019da ar\u0131c\u0131l\u0131k faaliyetlerinin y\u00fcr\u00fct\u00fclme potansiyeli \u00e7ok y\u00fcksek. \u0130limizde ba\u015fl\u0131ca ar\u0131c\u0131l\u0131k \u00fcr\u00fcn\u00fc \u00e7am bal\u0131 olup, T\u00fcrkiye \u00fcretiminin yakla\u015f\u0131k olarak y\u00fczde 75-80\u2019lik k\u0131sm\u0131n\u0131 kar\u015f\u0131lamaktad\u0131r. Mu\u011flal\u0131 ar\u0131c\u0131lar\u0131n pazarlama kabiliyetlerinin geli\u015ftirilmesi i\u00e7in haz\u0131rlanan proje ile marka patent ve pazarlama konular\u0131nda 180 ar\u0131c\u0131n\u0131n e\u011fitim almalar\u0131 hedeflenmi\u015ftir. GEKA taraf\u0131ndan desteklenen proje ile il genelinde toplam 436 Ar\u0131c\u0131ya e\u011fitim verilerek belirlenen hedefin \u00fcst\u00fcnde kat\u0131l\u0131mc\u0131 sa\u011flanm\u0131\u015ft\u0131r. Bu projenin amac\u0131; zaten yo\u011fun bir \u015fekilde \u00e7am bal\u0131 \u00fcretiminde bulunan Mu\u011fla ar\u0131c\u0131s\u0131n\u0131n bal\u0131n\u0131 marka ve patent alarak daha iyi fiyatlara pazarlamas\u0131n\u0131 sa\u011flamakt\u0131r. Her il\u00e7eden bu i\u015fte \u00f6nderlik edebilecek 5-6 ar\u0131c\u0131n\u0131n bir araya gelmesiyle bir marka olu\u015fturulmas\u0131 bile \u00fcr\u00fcnlerini pazarlama ve il i\u00e7i sat\u0131\u015ftan kurtarma ad\u0131na \u00f6nemli bir ad\u0131m olacakt\u0131r. Sadece \u00fcretmek de\u011fil markas\u0131 olan bir \u00e7am bal\u0131 \u00fcretmek \u00fcr\u00fcn\u00fcm\u00fcz\u00fcn de\u011ferini art\u0131racakt\u0131r. \u0130l\u00e7elerimizde e\u011fitim sonras\u0131 marka ortaya koyma \u00e7abalar\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 g\u00f6rmek \u0130limizden \u00c7am bal\u0131n\u0131n Markal\u0131 bal olarak \u00fcretimini sa\u011flamak en b\u00fcy\u00fck beklentimizdir\u201d dedi.<\/p>\n

Tar\u0131m ve Orman M\u00fcd\u00fcrl\u00fc\u011f\u00fc, Mu\u011fla Ar\u0131 Yeti\u015ftiricileri Birli\u011fi (MAYB\u0130R) ve Ticaret Odas\u0131 ortakl\u0131\u011f\u0131 ile belirli \u00f6zelliklere g\u00f6re belirlenmi\u015f olan 436 ar\u0131c\u0131 ve 20 teknik personele e\u011fitim sonunda kat\u0131l\u0131m sertifikas\u0131 verildi.

\"Marka <\/a> <\/div> <\/div>
\"Marka <\/a> <\/div> <\/div> <\/div> <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

MARKA PATENT E\u011e\u0130T\u0130M\u0130NE ARICILARDAN YO\u011eUN \u0130LG\u0130<\/p>\n","protected":false},"author":1,"featured_media":24023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[655],"tags":[10120,6207,1726,3997,10119,2640],"class_list":["post-24022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-son-dakika","tag-aricilardan","tag-egitimine","tag-ilgi","tag-marka","tag-patent","tag-yogun"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/02\/marka-patent-egitimine-aricilardan-yogun-ilgi_39df5e3.jpg?fit=800%2C530","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-6fs","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/24022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=24022"}],"version-history":[{"count":1,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/24022\/revisions"}],"predecessor-version":[{"id":24026,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/24022\/revisions\/24026"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/24023"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=24022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=24022"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=24022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}