KONDA\u2019n\u0131n ara\u015ft\u0131rmas\u0131n\u0131 de\u011ferlendiren Do\u00e7. Dr. Deniz Yengin, konvansiyonel medyan\u0131n yerini yeni medyan\u0131n ald\u0131\u011f\u0131, s\u00fcrecin h\u0131zland\u0131\u011f\u0131n\u0131 ifade ederek \u201cKonvansiyonel medya kendini yenilemezse dijital medyan\u0131n kullan\u0131m oran\u0131 y\u00fczde 70\u2019lerin \u00fczerine \u00e7\u0131kacak\u201d dedi.<\/p>\n
KONDA Ara\u015ft\u0131rma \u015eirketi\u2019nin ge\u00e7ti\u011fimiz g\u00fcnlerde a\u00e7\u0131klad\u0131\u011f\u0131 ve \u201cT\u00fcrkiye\u2019nin y\u00fczde 74\u2019\u00fc gazete okumuyor\u201d ba\u015fl\u0131\u011f\u0131yla bas\u0131nda yer bulan ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren \u0130stanbul Ayd\u0131n \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Yeni Medya ve \u0130leti\u015fim B\u00f6l\u00fcm Ba\u015fkan\u0131 Do\u00e7. Dr. Deniz Yengin, sonu\u00e7lar\u0131n, yeni medyan\u0131n konvansiyonel medyan\u0131n yerini alma s\u00fcrecinin h\u0131zland\u0131\u011f\u0131n\u0131 ifade etti. Yengin, \u201cKonvansiyonel medya kendini yenilemezse dijital medya t\u00fcketimi ve kullan\u0131m\u0131 y\u00fczde 70\u2019leri a\u015facak\u201d dedi.<\/p>\n
\u201cHaberlerin y\u00fczde 30\u2019u televizyondan takip edilmiyor\u201d<\/p>\n
\u201cRapor, toplumun b\u00fcy\u00fck \u00e7o\u011funlu\u011funun g\u00fcn\u00fcm\u00fcz kitle ileti\u015fim ara\u00e7lar\u0131n\u0131n yerine dijital medyay\u0131 tercih etti\u011fini g\u00f6steriyor\u201d diyen Yengin, \u201c10 y\u0131ll\u0131k fark\u0131 inceledi\u011fimizde televizyon dizileri ve kad\u0131n programlar\u0131nda izlenmenin artt\u0131\u011f\u0131n\u0131, spor programlar\u0131n\u0131n izlenmesinin ise d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. \u00d6zellikle haber t\u00fcketiminde sonu\u00e7lar son derece \u00e7arp\u0131c\u0131. Halk\u0131n y\u00fczde 14\u2019\u00fc haberleri televizyondan takip etmiyor. Hatta haberleri takip edenlerin y\u00fczde 30\u2019u kesinlikle televizyondan haber takip etmiyorlar. Bu durumun, ana ak\u0131m medyaya olan g\u00fcvenle ilgili \u015f\u00fcpheli duru\u015fun televizyon haberlerinin izlenmesine bir yans\u0131mas\u0131 olarak de\u011ferlendirilmesi m\u00fcmk\u00fcn. Hatta sosyal medyadan haber t\u00fcketiminin de buna vesile oldu\u011fu s\u00f6ylenebilir\u201d diye konu\u015ftu.<\/p>\n
\u201c\u0130nsanlar zaman kavram\u0131 olmayan \u2018Dijital Yerli\u2019 oluyor\u201d<\/p>\n
T\u00fcrkiye genelinde her 10 ki\u015fiden 8\u2019inin internet kulland\u0131\u011f\u0131n\u0131 ifade eden Yengin, \u201cBankac\u0131l\u0131k i\u015flemlerini internetten ger\u00e7ekle\u015ftirenlerin oran\u0131 y\u00fczde 16\u2019dan y\u00fczde 40\u2019a y\u00fckselmi\u015f durumda. Ku\u015faklar\u0131 kar\u015f\u0131la\u015ft\u0131rmadan \u015funu ifade edebiliriz: Toplumda genel olarak bir \u2018dijital yerlile\u015fme\u2019 s\u00f6z konusu. Dijitalin mekan ve zaman \u00f6zg\u00fcrl\u00fc\u011f\u00fc, bireyi, standart yay\u0131n ak\u0131\u015f\u0131 ve prime-time al\u0131\u015fkanl\u0131\u011f\u0131ndan uzakla\u015ft\u0131r\u0131yor. Bununla beraber konvansiyonel medya yerini dijital medyaya b\u0131rak\u0131rken, dijital ileti\u015fim t\u00fcketimi de art\u0131yor. \u00d6zellikle YouTube\u2019un t\u00fcketicisi, ana ak\u0131m medyaya kar\u015f\u0131 sunmu\u015f oldu\u011fu alternatif yay\u0131nlarla y\u00fczde 40\u2019lara dayand\u0131. Bu sayede dijital medya, birey i\u00e7in yeni bir aray\u0131\u015f ve ka\u00e7\u0131\u015f noktas\u0131 olmay\u0131 ba\u015fard\u0131. Gelecekte; televizyon yay\u0131nc\u0131l\u0131\u011f\u0131 kendini yenilemek zorunda kalacak. Aksi takdirde bireyin yay\u0131n ak\u0131\u015f\u0131n\u0131 kendi belirledi\u011fi ileti\u015fim ortamlar\u0131n\u0131n, yani dijital medyan\u0131n t\u00fcketimi y\u00fczde 70\u2019lerin \u00fczerine \u00e7\u0131kacak\u201d ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
KONDA ARA\u015eTIRMA \u015e\u0130RKET\u0130\u2019N\u0130N GE\u00c7T\u0130\u011e\u0130M\u0130Z G\u00dcNLERDE A\u00c7IKLADI\u011eI VE \u201cT\u00dcRK\u0130YE\u2019N\u0130N Y\u00dcZDE 74\u2019\u00dc GAZETE OKUMUYOR\u201d BA\u015eLI\u011eIYLA BASINDA YER BULAN ARA\u015eTIRMA SONU\u00c7LARINI DE\u011eERLEND\u0130REN \u0130STANBUL AYDIN \u00dcN\u0130VERS\u0130TES\u0130 \u0130LET\u0130\u015e\u0130M FAK\u00dcLTES\u0130 YEN\u0130 MEDYA VE \u0130LET\u0130\u015e\u0130M B\u00d6L\u00dcM BA\u015eKANI DO\u00c7. DR. DEN\u0130Z YENG\u0130N, SONU\u00c7LARIN, YEN\u0130 MEDYANIN KONVANS\u0130YONEL MEDYANIN YER\u0130N\u0130 ALMA S\u00dcREC\u0130N\u0130N HIZLANDI\u011eINI \u0130FADE ETT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[60092,52524,6695,3721,12368,3480],"class_list":["post-240498","post","type-post","status-publish","format-standard","hentry","category-genel","tag-70leri","tag-asacak","tag-dijital","tag-kullanimi","tag-medyanin","tag-yuzde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-10z0","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/240498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=240498"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/240498\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=240498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=240498"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=240498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}