M\u00fc\u015fterinin yeni d\u00f6nemde \u2019zaman\u2019 ile ilgili kayg\u0131lara sahip oldu\u011funu ifade eden \u00d6zhan Marketler Zinciri Genel M\u00fcd\u00fcr\u00fc \u0130brahim \u00d6zhan, “Vatanda\u015f, \u00e7ok h\u0131zl\u0131 bulmak, almak ve gitmek istiyor. Biz de m\u00fc\u015fteri deneyimi tasar\u0131m\u0131m\u0131z\u0131 bu kavram \u00fczerine \u015fekillendiriyoruz. Dolay\u0131s\u0131yla yal\u0131nla\u015fmak temel kodlardan birisidir” dedi.<\/p>\n
Perakende G\u00fcnlerinde, sekt\u00f6r\u00fcn gelece\u011fine y\u00f6n vermek ve sekt\u00f6rdeki yenilikleri payla\u015fmak \u00fczere alan\u0131nda uzman yabanc\u0131 ve yerli konu\u015fmac\u0131lar sekt\u00f6r temsilcileriyle bulu\u015ftu. Konu\u015fmac\u0131 olarak kat\u0131lan \u00d6zhan Marketler Zinciri Genel M\u00fcd\u00fcr\u00fc \u0130brahim \u00d6zhan da, \u2019Yal\u0131nla\u015f ve markala\u015f\u2019 ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda, “M\u00fc\u015fterimiz arad\u0131\u011f\u0131n\u0131 hemen bulmak. H\u0131zl\u0131ca sonuca gitmek istiyor. Yeni m\u00fc\u015fteri ki\u015fiselle\u015ftirilmi\u015f bir tecr\u00fcbe ya\u015fad\u0131\u011f\u0131 al\u0131\u015fveri\u015fi seviyor. Bunu ba\u015faran markalar katma de\u011fer olu\u015fturuyor. Bunu ya\u015fatmak i\u00e7in de m\u00fc\u015fteriyi anlamak ve ona iste\u011fini sunmak gerekiyor. Bu da \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi sunmak konusunda baz\u0131 d\u00f6n\u00fc\u015f\u00fcmler oldu\u011funu g\u00f6steriyor. M\u00fc\u015fteri bir \u00fcr\u00fcn ararken, ayn\u0131 \u00e7e\u015fit grupta \u00fc\u00e7ten fala \u00fcr\u00fcn g\u00f6r\u00fcrse ya vazge\u00e7iyor, ya da karar s\u00fcresi uzuyor. Bu zaman kayb\u0131 m\u00fc\u015fteriyi mutsuz ediyor” dedi.<\/p>\n
Perakende sekt\u00f6r\u00fcn\u00fcn de\u011fi\u015fiminin temelinde yatan motivasyonun m\u00fc\u015fterinin de\u011fi\u015fimi oldu\u011funu belirten \u00d6zhan, “M\u00fc\u015fteri d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc i\u00e7in sekt\u00f6r d\u00f6n\u00fc\u015f\u00fcyor, yenilik ar\u0131yor. Bu sebeple m\u00fc\u015fteri trendlerini \u00e7ok iyi okumak gerekiyor. M\u00fc\u015fteri yeni d\u00f6nemde \u2018zaman\u2019 ile ilgili kayg\u0131lara sahip. \u00c7ok h\u0131zl\u0131 bulmak, almak ve gitmek istiyor. Biz de i\u015fimizi bu kavram \u00fczerine \u015fekillendiriyoruz. Dolay\u0131s\u0131yla yal\u0131nla\u015fmak temel kodlardan birisi oluyor\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u00dc\u015eTER\u0130N\u0130N YEN\u0130 D\u00d6NEMDE ‘ZAMAN’ \u0130LE \u0130LG\u0130L\u0130 KAYGILARA SAH\u0130P OLDU\u011eUNU \u0130FADE EDEN \u00d6ZHAN MARKETLER Z\u0130NC\u0130R\u0130 GENEL M\u00dcD\u00dcR\u00dc \u0130BRAH\u0130M \u00d6ZHAN, “VATANDA\u015e, \u00c7OK HIZLI BULMAK, ALMAK VE G\u0130TMEK \u0130ST\u0130YOR. B\u0130Z DE M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130 TASARIMIMIZI BU KAVRAM \u00dcZER\u0130NE \u015eEK\u0130LLEND\u0130R\u0130YORUZ. DOLAYISIYLA YALINLA\u015eMAK TEMEL KODLARDAN B\u0130R\u0130S\u0130D\u0130R” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":241836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[60402,19700,60403],"class_list":["post-241835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-yalinlasma","tag-ozhandan","tag-tiyosu"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/ozhandan-yalinlasma-tiyosu_5d32157.jpg?fit=1000%2C750","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-10Uz","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/241835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=241835"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/241835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/241836"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=241835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=241835"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=241835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}