Bursa Ticaret ve Sanayi Odas\u0131 (BTSO) Akademi Projesi kapsam\u0131nda \u2018A\u00e7\u0131khava Medya Planlama ve A\u00e7\u0131khavan\u0131n Di\u011fer Mecralar \u0130\u00e7indeki Yeri\u2019 konulu e\u011fitim semineri ger\u00e7ekle\u015ftirildi.<\/p>\n
Bursa i\u015f d\u00fcnyas\u0131n\u0131n e\u011fitim ve geli\u015fim platformu BTSO Akademi\u2019de e\u011fitim programlar\u0131 devam ediyor. BTSO 58. Meslek Komitesi destekleriyle oda hizmet binas\u0131nda ger\u00e7ekle\u015ftirilen panelde konu\u015fan BTSO Y\u00f6netim Kurulu \u00dcyesi Irmak Aslan, reklam mecralar\u0131n\u0131n en etkili y\u00f6ntemlerinden birini olu\u015fturan \u2018A\u00e7\u0131khava Medya\u2019n\u0131n markalar taraf\u0131ndan s\u0131kl\u0131kla tercih edilen bir alan olmay\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc kaydetti. A\u00e7\u0131khava reklamc\u0131l\u0131\u011f\u0131n\u0131n en \u00f6nemli \u00f6zelli\u011finin hedef kitleye kolay ula\u015fmas\u0131 ve ak\u0131lda kal\u0131c\u0131 olmas\u0131 oldu\u011funu dile getiren Aslan, \u201cA\u00e7\u0131khava reklamlar\u0131, do\u011fru analiz, planlama ve hedef kitle ile birle\u015fti\u011finde markalar i\u00e7in \u00e7ok etkili sonu\u00e7lar ortaya koyuyor. Sekt\u00f6r temsilcilerimizin yer ald\u0131\u011f\u0131 58. Meslek Komitemizin katk\u0131lar\u0131yla d\u00fczenlenen e\u011fitimin firmalar\u0131m\u0131z i\u00e7in hay\u0131rl\u0131 olmas\u0131n\u0131 diliyorum.\u201d ifadelerini kulland\u0131.<\/p>\n
BTSO Meclis \u00dcyesi ve Komite \u00dcyesi Orhan Seyfi S\u00f6ylev, analogdan dijitale ge\u00e7i\u015f s\u00fcrecinde teknolojik yeniliklerin ileti\u015fimin her alan\u0131nda oldu\u011fu gibi a\u00e7\u0131khavada da \u00f6nemli de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcmlere yol a\u00e7t\u0131\u011f\u0131n\u0131 s\u00f6yledi. A\u00e7\u0131khava mecras\u0131n\u0131n hayat\u0131n her alan\u0131nda oldu\u011funu dile getiren S\u00f6ylev, \u201c\u0130\u015f merkezlerinin lokasyonlar\u0131n\u0131n \u00e7e\u015fitlenmesi, e\u011fitim hayatlar\u0131, sosyal \u00e7evrelerinden dolay\u0131 insanlar art\u0131k evlerinde daha az vakit ge\u00e7iriyor. \u0130nsanlar\u0131n d\u0131\u015farda bu kadar aktif olmas\u0131 da a\u00e7\u0131khava reklam\u0131n\u0131n \u00f6nemine b\u00fcy\u00fck \u00f6l\u00e7\u00fcde katk\u0131 sa\u011flam\u0131\u015ft\u0131r. BTSO Akademi kapsam\u0131nda d\u00fczenlenen e\u011fitim ile a\u00e7\u0131khava medyan\u0131n t\u00fcm ba\u015fl\u0131klar\u0131n\u0131 alan\u0131n de\u011ferli uzmanlar\u0131ndan hep birlikte dinledik. Bu organizasyonun ger\u00e7ekle\u015fmesinde desteklerini esirgemeyen BTSO Y\u00f6netim Kurulu Ba\u015fkan\u0131m\u0131z \u0130brahim Burkay ve de\u011ferli kat\u0131l\u0131mc\u0131lar\u0131m\u0131za te\u015fekk\u00fcrlerimi sunuyorum.\u201d dedi.<\/p>\n
A\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131n ard\u0131ndan panele ge\u00e7ildi. BTSO 58. Meslek Komitesi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Bur\u00e7in Alpacar moderat\u00f6rl\u00fc\u011f\u00fcndeki panelde, \u0130lbak Holding \/ Kentvizyon Genel M\u00fcd\u00fcr\u00fc Asl\u0131 Bakan G\u00f6kulu, Kentvizyon Bursa \u015eube M\u00fcd\u00fcr\u00fc \u00d6zlem Serhatl\u0131o\u011flu, Orka Holding Kurumsal \u0130leti\u015fim Y\u00f6neticisi Burhan Denizli, Mediacom Direkt\u00f6r\u00fc Emin \u0130lki\u015f ve Conept Ajans Kreatif Direkt\u00f6r\u00fc Kerem \u00d6zkut a\u00e7\u0131khava medya konusunda sunumlar\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Panelde, T\u00fcrkiye\u2019de a\u00e7\u0131khava, markan\u0131n \u00f6nemi, b\u00fct\u00e7e y\u00f6netimi ve do\u011fru a\u00e7\u0131khava g\u00f6rselleri gibi farkl\u0131 konularda bilgiler payla\u015f\u0131ld\u0131. Panele BTSO Y\u00f6netim Kurulu \u00dcyesi Ha\u015fim K\u0131l\u0131\u00e7, Meclis \u00dcyesi Salih Kumru ve 58. Meslek komitesi \u00fcyeleri de kat\u0131ld\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
BURSA T\u0130CARET VE SANAY\u0130 ODASI (BTSO) AKADEM\u0130 PROJES\u0130 KAPSAMINDA \u2018A\u00c7IKHAVA MEDYA PLANLAMA VE A\u00c7IKHAVANIN D\u0130\u011eER MECRALAR \u0130\u00c7\u0130NDEK\u0130 YER\u0130\u2019 KONULU E\u011e\u0130T\u0130M SEM\u0130NER\u0130 GER\u00c7EKLE\u015eT\u0130R\u0130LD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":243899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[47412,60790,5066,895],"class_list":["post-243898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-acikhava","tag-btsoda","tag-medya","tag-semineri"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/btsoda-acikhava-medya-semineri_f7bb7be.jpg?fit=1000%2C667","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-11rQ","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/243898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=243898"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/243898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/243899"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=243898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=243898"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=243898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}