Elizamoda.com\u2019un Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mehmet Nart tesett\u00fcr giyimde geleneksel al\u0131\u015fveri\u015f yerini online al\u0131\u015fveri\u015fe b\u0131rakt\u0131\u011f\u0131n\u0131 belirterek, sekt\u00f6r\u00fcn 2020 y\u0131l\u0131 i\u00e7in yakla\u015f\u0131k y\u00fczde 40 bir b\u00fcy\u00fcme beklediklerini a\u00e7\u0131klad\u0131.<\/p>\n
G\u00fcvenli e-ticaretin yayg\u0131nla\u015fmas\u0131, alternatif \u00f6deme sistemlerinin \u00e7e\u015fitlilik kazanmas\u0131, mobil pazarlaman\u0131n geli\u015fmesi ile birlikte y\u00fckseli\u015fini s\u00fcrd\u00fcren e-ticaret; tesett\u00fcr giyim pazar\u0131nda da geleneksel ma\u011fazac\u0131l\u0131\u011f\u0131n yerini almaya ba\u015flad\u0131. Elizamoda.com\u2019un Kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mehmet Nart, tesett\u00fcr giyim sekt\u00f6r\u00fcnde e-ticaret konusunda geli\u015fmeleri payla\u015ft\u0131.<\/p>\n
T\u00fcrkiye\u2019de online al\u0131\u015fveri\u015f hacmi her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131n\u0131 belirten Nart, “Ge\u00e7ti\u011fimiz y\u0131l e-ticaret sekt\u00f6r\u00fc giyim kategorisinde yakla\u015f\u0131k y\u00fczde 50\u2019lik bir b\u00fcy\u00fcme ger\u00e7ekle\u015fti. Bununda b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc tesett\u00fcr giyim al\u0131\u015fveri\u015fi olu\u015fturuyor. 2020 y\u0131l\u0131 i\u00e7in de yakla\u015f\u0131k y\u00fczde 40 bir b\u00fcy\u00fcme bekliyoruz. Son y\u0131llarda iyice h\u0131z\u0131n\u0131 art\u0131ran dijital d\u00f6n\u00fc\u015f\u00fcm ile birlikte m\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131 ve beklentileri de h\u0131zla de\u011fi\u015fiyor, bu de\u011fi\u015fime ayak uydurabilmek her sekt\u00f6rdeki ve her b\u00fcy\u00fckl\u00fckteki firma i\u00e7in ka\u00e7\u0131n\u0131lmaz bir gereklilik. Bizde bu \u00f6ng\u00f6r\u00fcyle i\u00e7inde bulundu\u011fumuz pazar\u0131n gerekliliklerini analiz ederek t\u00fcm oda\u011f\u0131m\u0131z\u0131 bu alana \u00e7evirdik. \u00c7a\u011f\u0131n gerekliliklerine uygun hareket etmek \u00fczere 2 y\u0131l \u00f6nce hayata ge\u00e7irdi\u011fimiz elizamoda.com online ma\u011fazam\u0131zla \u00f6zellikle gen\u00e7 n\u00fcfus \u00f6zelinde \u00f6nemli bir pazar pay\u0131na sahip olmam\u0131z hakl\u0131l\u0131\u011f\u0131m\u0131z\u0131 ortaya koyuyor. Bug\u00fcn geldi\u011fimiz noktada g\u00fcncel moda \u00e7izgilerini, nitelikli \u00fcr\u00fcnlerle ula\u015f\u0131labilir fiyatlara sunarak gen\u00e7 ku\u015fa\u011f\u0131n tercih etti\u011fi marka haline geldik” dedi.<\/p>\n
“Gen\u00e7 n\u00fcfusun sahip oldu\u011fu potansiyel en iyi \u015fekilde de\u011ferlendirilmeli”<\/p>\n
Gen\u00e7 n\u00fcfusa hitap eden k\u0131yafetlerin \u00fcretimi, bir\u00e7ok b\u00f6lgede segment b\u00fcy\u00fcmesini h\u0131zland\u0131ran devrim niteli\u011finde bir ad\u0131m oldu\u011funun alt\u0131n\u0131 \u00e7izen Mehmet Nart, “T\u00fcrkiye\u2019deki t\u00fcketicilerin \u00f6zellikle sosyal medyadan daha \u00e7ok \u00fcr\u00fcn inceleme ve sat\u0131n almaya y\u00f6nelmesi g\u00f6zlemlenen bir di\u011fer de\u011fi\u015fimdir. Gen\u00e7 kitlenin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na bak\u0131ld\u0131\u011f\u0131nda, geleneksel ma\u011fazalar yerine online al\u0131\u015fveri\u015f yapmay\u0131 tercih ettikleri g\u00f6r\u00fclmektedir. Gen\u00e7 ku\u015fak indirim ve promosyonlar\u0131 takip etmekten keyif alan bir kitle oldu\u011fundan indirimler bu ya\u015f gruplar\u0131n\u0131n al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131na etki eden en \u00f6nemli unsur haline gelmektedir. Gen\u00e7 ku\u015fak, teknolojik imk\u00e2nlar\u0131n geli\u015fmekte oldu\u011fu ve bilgiye eri\u015fim kolayl\u0131\u011f\u0131 bulunan bir d\u00f6nemde yeti\u015fmesi nedeniyle h\u0131z onlar i\u00e7in \u00e7ok \u00f6nemlidir. Bu \u00f6zellik online al\u0131\u015fveri\u015f s\u00fcre\u00e7lerine de yans\u0131d\u0131\u011f\u0131ndan \u00fcr\u00fcn teslimat\u0131nda h\u0131z beklentisi \u00e7ok y\u00fcksektir. Ancak online ticaretin h\u0131zla b\u00fcy\u00fcmesine paralel ta\u015f\u0131mac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn bu h\u0131za ayak uyduramamas\u0131 m\u00fc\u015fteri memnuniyeti a\u00e7\u0131s\u0131ndan son d\u00f6nemlerde baz\u0131 sorunlara yol a\u00e7maktad\u0131r. \u00d6zellikle indirim d\u00f6nemlerinde ya\u015fanan talebi kar\u015f\u0131layamayan kargo \u015firketleri operasyonel sorunlar ve kapasite problemleri nedeniyle m\u00fc\u015fterilerine h\u0131zl\u0131 servis sa\u011flamak isteyen firmalar\u0131n \u00f6n\u00fcnde ciddi engel olu\u015fturuyor. \u00dclkemiz ekonomisinin katma de\u011ferini ve rekabet g\u00fcc\u00fcn\u00fc y\u00fckseltmek i\u00e7in dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin belirleyici olaca\u011f\u0131na inan\u0131yoruz.” \u015feklinde konu\u015ftu.<\/p>\n
“\u0130slam\u0131 giyim segmentinde \u00fclke olarak \u00e7ok daha avantajl\u0131 bir konumday\u0131z”<\/p>\n
T\u00fcm d\u00fcnyada \u0130slami giyim pazar\u0131n\u0131n h\u0131zl\u0131 b\u00fcy\u00fcmesi dikkat \u00e7ekti\u011fini s\u00f6yleyen Nart, “T\u00fcrkiye\u2019de tesett\u00fcr giyim sekt\u00f6r\u00fcn\u00fcn oyuncular\u0131 olarak b\u00fcy\u00fck bir t\u00fcketici pazar\u0131na sahibiz. \u00dcnl\u00fc k\u00fcresel markalardan birka\u00e7\u0131, artan talebi kar\u015f\u0131lamak ve yenilik\u00e7i giyim se\u00e7enekleri sunmak i\u00e7in sekt\u00f6re \u00e7e\u015fitli yat\u0131r\u0131mlar yapt\u0131. \u0130slami giyim segmentinde \u00fclke olarak hem \u00fcretim hem de bilgi birikimi a\u00e7\u0131s\u0131ndan \u00e7ok daha avantajl\u0131 bir konumday\u0131z. Yerel pazarlar\u0131n yan\u0131nda s\u0131n\u0131r \u00f6tesi al\u0131\u015fveri\u015f de yapan t\u00fcketici profili en fazla Orta Do\u011fu\u2019da g\u00f6r\u00fclmektedir. Bu durum tesett\u00fcr pazar\u0131 i\u00e7inde \u00e7ok \u00f6nemli bir durum. S\u0131n\u0131r \u00f6tesi g\u00f6nderiler i\u00e7in lojistik alan\u0131nda ulusal koordinasyon sa\u011flanarak d\u0131\u015f ticaret, lojistik ve di\u011fer payda\u015flar\u0131n birlikte hareket etmesinin gereklili\u011fi her ge\u00e7en g\u00fcn daha da \u00f6nem kazanmaktad\u0131r. Ta\u015f\u0131mac\u0131l\u0131k \u015firketlerinin de e-ticaret m\u00fc\u015fteri deneyiminde ba\u015far\u0131n\u0131n \u00f6nemli bir fakt\u00f6r\u00fc oldu\u011funa dair fark\u0131ndal\u0131\u011f\u0131n\u0131n ve e-ticaret firmalar\u0131 ile aralar\u0131ndaki i\u015f birli\u011finin artt\u0131r\u0131lmas\u0131 gerekmektedir. Bug\u00fcn ya\u015fan\u0131lan problemlere \u00e7\u00f6z\u00fcmsel yakla\u015f\u0131mlar sergilenirse \u00fclkemizde s\u0131n\u0131r \u00f6tesi e-ticaretin \u00f6n\u00fcn\u00fc daha fazla a\u00e7acakt\u0131r.” ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
EL\u0130ZAMODA.COM’UN Y\u00d6NET\u0130M KURULU BA\u015eKANI MEHMET NART TESETT\u00dcR G\u0130Y\u0130MDE GELENEKSEL ALI\u015eVER\u0130\u015e YER\u0130N\u0130 ONL\u0130NE ALI\u015eVER\u0130\u015eE BIRAKTI\u011eINI BEL\u0130RTEREK, SEKT\u00d6R\u00dcN 2020 YILI \u0130\u00c7\u0130N YAKLA\u015eIK Y\u00dcZDE 40 B\u0130R B\u00dcY\u00dcME BEKLED\u0130KLER\u0130N\u0130 A\u00c7IKLADI.<\/p>\n","protected":false},"author":1,"featured_media":244080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[21070,31267,1334,4570,7470,60838,43381,1469],"class_list":["post-244079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-online","tag-tesettur","tag-alisveris","tag-birakti","tag-geleneksel","tag-magazalara","tag-modasinda","tag-yerini"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/tesettur-modasinda-da-geleneksel-alisveris-yerini-online-magazalara-birakti_1242827.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-11uL","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/244079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=244079"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/244079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/244080"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=244079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=244079"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=244079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}