U\u00e7u\u015f rotalar\u0131n\u0131n ortas\u0131nda yer alan \u0130stanbul Havaliman\u0131\u2019na yabanc\u0131lar g\u00fcn\u00fcbirlik al\u0131\u015fveri\u015f i\u00e7in gelmeye ba\u015flad\u0131. G\u00fcn\u00fcbirlik al\u0131\u015fveri\u015fi i\u00e7in Ortado\u011fulu turistler gelirken, ki\u015fi ba\u015f\u0131 harcamalarda \u00c7inliler zirvede yer ald\u0131.<\/p>\n
T\u00fcrkiye\u2019nin en b\u00fcy\u00fck altyap\u0131 projesi olarak tan\u0131mlanan \u0130stanbul Havaliman\u0131\u2019nda bulunan yerli ve yabanc\u0131 \u00fcnl\u00fc markalar\u0131n bulundu\u011fu alan g\u00fcn\u00fcbirlik al\u0131\u015fveri\u015f yapmak isteyen turistlerin de u\u011frak noktas\u0131 oldu. \u0130stanbul Havaliman\u0131na g\u00fcn\u00fcbirlik al\u0131\u015fveri\u015f i\u00e7in gelenlerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu da Ortado\u011fu\u2019dan gelen turistler oldu\u011fu kaydediliyor. \u0130stanbul Havaliman\u0131\u2019nda perakende sat\u0131\u015f alan\u0131nda hizmet veren Unifree, d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131yla al\u0131\u015fveri\u015f rakamlar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
“\u0130stanbul Havaliman\u0131 u\u00e7u\u015f rotalar\u0131n\u0131n tam ortas\u0131nda kal\u0131yor”<\/p>\n
\u0130stanbul Havaliman\u0131\u2019n\u0131n a\u00e7\u0131ld\u0131\u011f\u0131ndan itibaren potansiyeline inan\u0131nd\u0131klar\u0131n\u0131 belirten Unifree CEO\u2019su ve \u0130cra Kurulu Ba\u015fkan\u0131 Ali \u015eenher, “Yolcular da al\u0131\u015fmaya ba\u015flad\u0131. Yeni havayolu \u015firketleri \u0130stanbul Havaliman\u0131\u2019yla anla\u015farak gelmeye ba\u015flad\u0131. \u0130stanbul Havaliman\u0131 u\u00e7u\u015f rotalar\u0131n\u0131n tam ortas\u0131nda kal\u0131yor. \u00d6n\u00fcm\u00fczdeki y\u0131llarda \u00e7ok daha \u00f6nemli bir u\u00e7u\u015f noktas\u0131 haline gelecek. Bu durum buradaki ticaret potansiyelini de artt\u0131racak.\u201d dedi.<\/p>\n
En \u00e7ok sat\u0131lan \u00fcr\u00fcn parf\u00fcm ve kozmetik \u00fcr\u00fcnleri<\/p>\n
\u015eenher, \u0130stanbul Havaliman\u0131\u2019nda bulunan ma\u011fazalar\u0131nda y\u00fczde 50 ile en fazla parf\u00fcm, kozmetik, cilt bak\u0131m \u00fcr\u00fcnleri sat\u0131\u015f\u0131 ger\u00e7ekle\u015fti\u011fini belirterek, “Aksesuar \u00fcr\u00fcnleri 2\u2019inci s\u0131rada yer al\u0131yor. Yerli \u00fcr\u00fcnlerimiz \u00e7ikolata, lokum, baklava da en \u00e7ok sat\u0131\u015f\u0131 yap\u0131lan 3\u2019\u00fcnc\u00fc \u00fcr\u00fcn grubunda yer al\u0131yor.\u201d diye konu\u015ftu.<\/p>\n
En fazla giderken al\u0131\u015fveri\u015f yap\u0131l\u0131yor<\/p>\n
Milletlere g\u00f6re harcama al\u0131\u015fkanl\u0131klar\u0131na da de\u011finen \u015eenher, “2019 y\u0131l\u0131nda hizmet verdi\u011fimiz toplam 7 milyon m\u00fc\u015fterinin y\u00fczde 25\u2019i T\u00fcrk, y\u00fczde 75\u2019i yabanc\u0131 yolculardan olu\u015fuyor. Toplam cironun ise y\u00fczde 82\u2019si gidi\u015f, y\u00fczde 18\u2019si ise geli\u015f ma\u011fazalar\u0131nda meydana geliyor. Gidi\u015f ma\u011fazalar\u0131ndaki sat\u0131\u015f\u0131n y\u00fczde 25\u2019i ile geli\u015f ma\u011fazalar\u0131ndaki sat\u0131\u015f\u0131n y\u00fczde 60\u2019\u0131 T\u00fcrklere yap\u0131l\u0131yor. T\u00fcrkler\u2019den sonra i\u015flem baz\u0131nda en fazla al\u0131\u015fveri\u015fi \u00c7inliler yapsa da ki\u015fi ba\u015f\u0131 harcamalarda \u00c7inli vatanda\u015flar\u0131n, T\u00fcrkler\u2019e g\u00f6re 2 kat\u0131 harcama yaparak \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u00c7inlileri ise s\u0131ras\u0131yla Ruslar, Almanlar, Ukraynal\u0131lar, \u0130ranl\u0131lar, Irakl\u0131lar, Amerikal\u0131lar, Frans\u0131zlar, \u0130ngilizler ve di\u011fer Ortado\u011fu \u00fclkelerinin vatanda\u015flar\u0131 takip ediyor. Al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na bakt\u0131\u011f\u0131m\u0131zda; \u00c7inli yolcular cilt bak\u0131m\u0131 ve parf\u00fcm, Almanlar t\u00fct\u00fcn, Ukraynal\u0131lar, Ruslar, Irak ve \u0130ranl\u0131lar ise a\u011f\u0131rl\u0131kl\u0131 olarak parf\u00fcm tercih etmekteler\u201d dedi.<\/p>\n
“G\u00fcn\u00fcbirlik al\u0131\u015fveri\u015f i\u00e7in \u0130stanbul\u2019a geliyorlar”<\/p>\n
D\u00fcnya genelinde duty free ma\u011fazalar\u0131n\u0131n 7\/24 a\u00e7\u0131k olmas\u0131 nedeniyle di\u011fer ma\u011fazalara g\u00f6re 3-4 kat fazla sat\u0131\u015f yapmalar\u0131n\u0131n s\u00f6z konusu oldu\u011funu s\u00f6yleyen \u015eenher, “Ayn\u0131s\u0131n\u0131 \u0130stanbul\u2019da da ya\u015f\u0131yoruz. Fakat Unifree\u2019deki l\u00fcks markalarda yap\u0131lan sat\u0131\u015flar, i\u00e7 piyasa ve AVM\u2019lerde yap\u0131lan sat\u0131\u015flar\u0131n pay\u0131ndan alm\u0131yor. Farkl\u0131 bir m\u00fc\u015fteri kitlesi var. Hatta sadece \u0130stanbul Havaliman\u0131\u2019ndaki g\u00fcmr\u00fcks\u00fcz sat\u0131\u015f alan\u0131m\u0131zdan al\u0131\u015fveri\u015f yapmak i\u00e7in \u0130stanbul\u2019a gelen Ortado\u011fulu vatanda\u015flar\u0131n oldu\u011funu biliyoruz\u201d s\u00f6zlerini ifade etti.<\/p>\n
“2020 i\u00e7in 900 milyon euro ciro hedef”<\/p>\n
2018 y\u0131l\u0131na g\u00f6re Unifree Dutyfree ma\u011fazalar\u0131nda sat\u0131\u015flar\u0131 ortalama y\u00fczde 44 art\u0131rd\u0131klar\u0131n\u0131 ve 2019\u2019u y\u00fczde 35 b\u00fcy\u00fcme ile kapad\u0131klar\u0131n\u0131 belirten \u015eenher, \u00f6n\u00fcm\u00fczdeki y\u0131l i\u00e7in ciro hedeflerinin 900 milyon euro oldu\u011funu s\u00f6yledi. \u015eenher ayr\u0131ca alt i\u015fletmelerle birlikte say\u0131lar\u0131 4 bini bulan personel say\u0131s\u0131n\u0131 artt\u0131rarak istihdama katk\u0131 sa\u011flayacaklar\u0131n\u0131 kaydetti.<\/p>\n","protected":false},"excerpt":{"rendered":"
UN\u0130FREE CEO\u2019SU VE \u0130CRA KURULU BA\u015eKANI AL\u0130 \u015eENHER<\/p>\n","protected":false},"author":1,"featured_media":244212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[1334,55,14252,37746,10403,44,730,24835],"class_list":["post-244211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alisveris","tag-basladi","tag-gelmeye","tag-gunubirlik","tag-havalimanina","tag-icin","tag-istanbul","tag-yabancilar"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/istanbul-havalimanina-yabancilar-gunubirlik-alisveris-icin-gelmeye-basladi_aeeecd7.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-11wT","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/244211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=244211"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/244211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/244212"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=244211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=244211"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=244211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}