2012 y\u0131l\u0131ndan bu yana yap\u0131lan Global Mobil Kullan\u0131c\u0131 Ara\u015ft\u0131rmas\u0131\u2019n\u0131n 2019 y\u0131l\u0131 sonu\u00e7lar\u0131 yay\u0131nland\u0131. 6 k\u0131tada ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmaya, T\u00fcrkiye\u2019nin de aralar\u0131nda bulundu\u011fu 28 \u00fclkeden 44 bin 150 ki\u015fi kat\u0131ld\u0131. Ara\u015ft\u0131rmada Twitter ve Instagram kullan\u0131m\u0131nda T\u00fcrkiye\u2019nin ilk s\u0131rada yer ald\u0131.<\/p>\n
Deloitte taraf\u0131ndan 7 y\u0131ld\u0131r yap\u0131lan Global Mobil Kullan\u0131c\u0131 Ara\u015ft\u0131rmas\u0131\u2019n\u0131n 2019 y\u0131l\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. T\u00fcrklerin mobil cihaz kullan\u0131m\u0131na dair verilerin de payla\u015f\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmada en dikkat \u00e7eken durum ise \u015fu oldu; sosyal medya kullan\u0131m\u0131nda T\u00fcrkiye birinci s\u0131rada yer al\u0131yor ve telefonda en \u00e7ok oyunu yine T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar oynuyor.<\/p>\n
T\u00fcrkiye\u2019de bin ki\u015finin kat\u0131l\u0131m\u0131yla d\u00fczenlenen online anketin sonu\u00e7lar\u0131 \u015fu \u015fekilde payla\u015f\u0131ld\u0131:<\/p>\n
\u201cSosyal medya kullan\u0131m\u0131nda T\u00fcrkiye yine birinci s\u0131rada\u201d<\/p>\n
\u201cSosyal medyay\u0131 di\u011fer \u00fclkelere g\u00f6re daha \u00e7ok seviyor ve kullan\u0131yoruz. Cep telefonunda bulunan haberle\u015fme uygulamalar\u0131 incelendi\u011finde; Facebook, WhatsApp, Facebook Messenger ve Instagram en s\u0131k kullan\u0131lan uygulamalar. T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar analiz edildi\u011finde g\u00fcnl\u00fck sosyal medya kullan\u0131m\u0131nda 2017 y\u0131l\u0131na g\u00f6re 6 puan art\u0131\u015f oldu\u011fu ve bu art\u0131\u015f\u0131n da t\u00fcm ya\u015f gruplar\u0131nda oldu\u011fu g\u00f6zleniyor. Cinsiyete g\u00f6re sosyal medya ve haberle\u015fme uygulamalar\u0131n\u0131n kullan\u0131m\u0131 incelendi\u011finde ise; kad\u0131nlar ve erkeklerin kullan\u0131m s\u0131kl\u0131\u011f\u0131n\u0131n farkl\u0131la\u015ft\u0131\u011f\u0131 uygulamalar\u0131n Instagram, Snapchat ve TikTok oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Kad\u0131nlar\u0131n kullan\u0131m s\u0131kl\u0131\u011f\u0131 oranlar\u0131, erkeklere g\u00f6re Snapchat\u2019te 14 puan, Instagram ve TikTok\u2019ta 12 puan daha fazla. Erkeklerin kullan\u0131mda kad\u0131nlar\u0131 ge\u00e7ti\u011fi uygulamalar ise Twitter ve tan\u0131\u015fma platformlar\u0131.<\/p>\n
Her g\u00fcn telefonda oyun oynuyoruz<\/p>\n
T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n y\u00fczde 55\u2019i oyun oynamak i\u00e7in cep telefonunu tercih ediyor. Bu oran ile T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar anketin yap\u0131ld\u0131\u011f\u0131 \u00fclkeler aras\u0131nda ilk s\u0131rada yer al\u0131yor. Oyun oynamak i\u00e7in cep telefonunu tercih edenlerin ya\u015f gruplar\u0131 incelendi\u011finde ise en y\u00fcksek oran\u0131n y\u00fczde 61 ile 35-44 ya\u015f grubunda oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Kullan\u0131c\u0131lar\u0131n oyun oynama s\u0131kl\u0131\u011f\u0131 incelendi\u011finde her 2 ak\u0131ll\u0131 telefon sahibinden 1\u2019i her g\u00fcn telefonda oyun oynuyor. T\u00fcrkiye, bu oyun oynama s\u0131kl\u0131\u011f\u0131 oran\u0131yla da anketin yap\u0131ld\u0131\u011f\u0131 \u00fclkeler aras\u0131nda ilk s\u0131rada. T\u00fcrkiye\u2019de kullan\u0131c\u0131lar, oyunlar\u0131 belirgin bir oranla (y\u00fczde 67) evde dinlenirken rahatlama amac\u0131yla oynuyor. En \u00e7ok oynanan oyun t\u00fcr\u00fcn\u00fcn y\u00fczde 40 oranla g\u00fcndelik\/puzzle tarz\u0131 oyunlar oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Kullan\u0131c\u0131lar oyun oynarken y\u00fczde 78 gibi a\u00e7\u0131k bir farkla tek oyunculu oyunlar\u0131 tercih ediyor.<\/p>\n
Market al\u0131\u015fveri\u015fleri art\u0131k ak\u0131ll\u0131 telefonlarla yap\u0131l\u0131yor<\/p>\n
Ara\u015ft\u0131rmaya g\u00f6re market al\u0131\u015fveri\u015fleri dijital ortama ta\u015f\u0131n\u0131yor. Kullan\u0131c\u0131lar\u0131n y\u00fczde 31\u2019i ayda en az 1 kere market ve temel ihtiya\u00e7 al\u0131\u015fveri\u015flerini cep telefonlar\u0131ndan yapt\u0131\u011f\u0131n\u0131 belirtti. T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n, en fazla al\u0131\u015fveri\u015f yapt\u0131klar\u0131 kategoriyle uyumlu olarak market ihtiya\u00e7lar\u0131 ve yemek da\u011f\u0131t\u0131m\u0131 hizmetleri g\u00fcn i\u00e7inde en s\u0131k kullan\u0131lan kategoriler. Kullan\u0131c\u0131lar\u0131n y\u00fczde 68\u2019i \u015fimdiye kadar en az 1 defa market ve yemek da\u011f\u0131t\u0131m\u0131 hizmetlerini kulland\u0131\u011f\u0131n\u0131 belirtti. Taksi hizmetlerini sa\u011flayan uygulamalar kullan\u0131c\u0131lar\u0131n y\u00fczde 42\u2019si, kurye hizmetleri ise kullan\u0131c\u0131lar\u0131n y\u00fczde 33\u2019\u00fc taraf\u0131ndan en az 1 defa kullan\u0131larak tecr\u00fcbe edildi.<\/p>\n
Art\u0131k daha seyrek telefon de\u011fi\u015ftiriyoruz<\/p>\n
Telefon de\u011fi\u015ftirme s\u0131kl\u0131\u011f\u0131m\u0131z d\u00f6vizdeki art\u0131\u015f ve taksit d\u00fczenlemeleri nedeniyle 2017 y\u0131l\u0131na k\u0131yasla azald\u0131. 2017 y\u0131l\u0131nda son iki y\u0131l i\u00e7inde telefon de\u011fi\u015ftirenlerin oran\u0131 y\u00fczde 64\u2019ten y\u00fczde 58\u2019e d\u00fc\u015ft\u00fc. T\u00fcrkiye \u00f6zelinde telefon de\u011fi\u015ftirme s\u0131kl\u0131\u011f\u0131n\u0131n azalmas\u0131nda baz\u0131 ilave fakt\u00f6rlerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. 2017 y\u0131l\u0131ndan sonra d\u00f6viz kurlar\u0131ndaki dalgalanmalar\u0131n ithal telefonlar \u00fczerinde fiyat bask\u0131s\u0131 olu\u015fturmas\u0131 t\u00fcketicilerin yeni telefon alma iste\u011fini azaltt\u0131.<\/p>\n
Telefon ba\u011f\u0131ml\u0131l\u0131\u011f\u0131m\u0131z mental ve fiziksel problemler olu\u015fturuyor<\/p>\n
T\u00fcrkiye\u2019deki telefon kullan\u0131c\u0131lar\u0131, ba\u011f\u0131ml\u0131l\u0131ktan dolay\u0131 Avrupal\u0131lara g\u00f6re daha fazla mental ve fiziksel sorun ya\u015fad\u0131\u011f\u0131n\u0131 belirtiyor. Kullan\u0131c\u0131lar\u0131n y\u00fczde 46\u2019s\u0131 telefonunu devaml\u0131 kontrol etme ihtiyac\u0131 hissetti\u011fini s\u00f6ylerken, bu oran Avrupa\u2019da y\u00fczde 21. Kullan\u0131c\u0131lar\u0131n y\u00fczde 32\u2019si \u00e7ok fazla telefon kullan\u0131m\u0131 y\u00fcz\u00fcnden, aile veya arkada\u015flar\u0131yla bir arada olduklar\u0131nda \u2018y\u00fcz y\u00fcze\u2019 ileti\u015fim kuramad\u0131klar\u0131n\u0131 ifade ediyor. T\u00fcrkiye\u2019de kullan\u0131c\u0131lar\u0131n y\u00fczde 26\u2019s\u0131 \u00e7ok fazla telefon kullan\u0131m\u0131ndan dolay\u0131 fiziksel problemlerle kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131 belirtirken bu oran Avrupal\u0131 kullan\u0131c\u0131lar aras\u0131nda y\u00fczde 7.<\/p>\n
Kullan\u0131m \u015fartlar\u0131 ve ko\u015fullar\u0131n\u0131 okumadan kabul ediyoruz<\/p>\n
Ki\u015fisel bilgilerimizin \u015firketler taraf\u0131ndan kullan\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz ancak yine de \u00e7o\u011fumuz kullan\u0131m \u015fartlar\u0131 ve ko\u015fullar\u0131n\u0131 okumadan kabul ediyoruz. T\u00fcrkiye\u2019deki kat\u0131l\u0131mc\u0131lar, y\u00fczde 76 oran\u0131nda ki\u015fisel bilgilerinin \u015firketler taraf\u0131ndan kullan\u0131ld\u0131\u011f\u0131n\u0131, y\u00fczde 69 oran\u0131nda ise ki\u015fisel bilgilerinin \u00fc\u00e7\u00fcnc\u00fc taraflarla payla\u015f\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Bu iki oranda da T\u00fcrkiye, Avrupa ortalamas\u0131na yak\u0131n. T\u00fcrkiye\u2019deki kat\u0131l\u0131mc\u0131lar y\u00fczde 55 oranla en fazla e-posta bilgilerini online olarak payla\u015ft\u0131klar\u0131n\u0131 belirtirken, bunu telefon numaras\u0131, konum bilgisi ve foto\u011fraflar izliyor. T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n bu konudaki fark\u0131ndal\u0131\u011f\u0131n\u0131n \u00e7al\u0131\u015fman\u0131n yap\u0131ld\u0131\u011f\u0131 di\u011fer \u00fclkelerdeki kullan\u0131c\u0131lara g\u00f6re daha y\u00fcksek oldu\u011fu g\u00f6r\u00fcl\u00fcyor. T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n y\u00fczde 12\u2019si kullan\u0131m \u015fartlar\u0131 ve ko\u015fullar\u0131n\u0131 okumadan asla kabul etmeyece\u011fini belirtirken bu oran Avrupa\u2019da ortalama y\u00fczde 7. (Ara\u015ft\u0131rman\u0131n t\u00fcm kat\u0131l\u0131mc\u0131lar\u0131na bakt\u0131\u011f\u0131m\u0131zda; bir uygulama y\u00fcklerken, Wi-Fi hotspot\u2019lar\u0131na eri\u015firken, uygulama g\u00fcncellemelerinde vb. sorulan \u2018Kullan\u0131m \u015eartlar\u0131 ve Ko\u015fullar\u0131\u2019n\u0131 y\u00fczde 45 oran\u0131nda neredeyse hi\u00e7 okumadan kabul ettiklerini belirtiyor.)<\/p>\n
5G\u2019yi sab\u0131rs\u0131zl\u0131kla bekliyoruz<\/p>\n
Raporda 2017 y\u0131l\u0131na g\u00f6re en \u00e7ok art\u0131\u015f g\u00f6steren haberle\u015fme y\u00f6ntemleri olan internet \u00fczerinden sesli ve g\u00f6r\u00fcnt\u00fcl\u00fc konu\u015fman\u0131n 5G\u2019ye kar\u015f\u0131 duyulan ilgiyi de art\u0131rd\u0131\u011f\u0131 de\u011ferlendirildi. T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n y\u00fczde 43\u2019\u00fc 5G altyap\u0131s\u0131na m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede ge\u00e7mek istediklerini belirtirken, Avrupal\u0131 kullan\u0131c\u0131lar\u0131n sadece y\u00fczde 16\u2019s\u0131 m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede 5G\u2019ye ge\u00e7mek istediklerini ifade etti.”<\/p>\n
Rakamlarla T\u00fcrkiye<\/p>\n
Telefonunu devaml\u0131 kontrol etme ihtiyac\u0131 hissedenler: y\u00fczde 46<\/p>\n
A\u015f\u0131r\u0131 telefon kullan\u0131m\u0131ndan dolay\u0131 fiziksel ac\u0131 \u00e7ekenler: y\u00fczde 26<\/p>\n
G\u00fcnde en az bir kere Instagram\u2019da vakit ge\u00e7irenler: y\u00fczde 49<\/p>\n
G\u00fcnde en az bir kere Twitter\u2019da vakit ge\u00e7irenler: y\u00fczde 23<\/p>\n
Oyun oynamak i\u00e7in cep telefonunu tercih edenler: y\u00fczde 55<\/p>\n
Ak\u0131ll\u0131 telefondan her g\u00fcn oyun oynayanlar: y\u00fczde 50<\/p>\n","protected":false},"excerpt":{"rendered":"
GLOBAL MOB\u0130L KULLANICI ARA\u015eTIRMASI<\/p>\n","protected":false},"author":1,"featured_media":246765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[24],"tags":[93,29521,16183,14360,30533],"class_list":["post-246764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-birinci","tag-instagram","tag-kullaniminda","tag-siradayiz","tag-twitter"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/twitter-ve-instagram-kullaniminda-birinci-siradayiz_c1b9512.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-12c4","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/246764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=246764"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/246764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/246765"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=246764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=246764"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=246764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}