T\u00fcrkiye\u2019de 2019 y\u0131l\u0131nda online mobilya sat\u0131\u015flar\u0131 bir \u00f6nceki y\u0131la g\u00f6re yaln\u0131zca y\u00fczde 2 artarak 1 milyar lira seviyesini a\u015ft\u0131. D\u00fcnya geneline g\u00f6re 7 kat daha yava\u015f bir b\u00fcy\u00fcme sergileyen online mobilya sat\u0131\u015flar\u0131n\u0131n, \u00f6n\u00fcm\u00fczdeki y\u0131llarda art\u0131r\u0131lmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalara devam ediliyor.<\/p>\n
T\u00fcrkiye\u2019de 2019 y\u0131l\u0131nda online mobilya sat\u0131\u015flar\u0131 bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 2 artarak 1 milyar 56 milyon dolar seviyesine ula\u015ft\u0131. We Are Social ve HootSuite taraf\u0131ndan yay\u0131nlanan Digital in 2019 raporundaki verileri derleyen Trendmobilya.com\u2019a g\u00f6re T\u00fcrkiye\u2019deki online mobilya sat\u0131\u015flar\u0131 d\u00fcnya geneline g\u00f6re 7 kat daha yava\u015f bir art\u0131\u015f sergiliyor. D\u00fcnya genelinde online mobilya sat\u0131\u015flar\u0131 ise 2019\u2019da bir \u00f6nceki y\u0131la oranla y\u00fczde 15 art\u0131\u015fla 272 milyar dolara ula\u015ft\u0131. Fiziki ma\u011fazalardaki depolama ve sergi alanlar\u0131ndaki k\u0131s\u0131t\u0131 ortadan kald\u0131rarak \u00fcreticiler i\u00e7in avantaj sa\u011flayan online mobilya sat\u0131\u015flar\u0131n\u0131n, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesiyle giderek artmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n
Mobilyan\u0131n 4 devinde online sat\u0131\u015flar ortalama y\u00fczde 15 artt\u0131<\/p>\n
D\u00fcnyan\u0131n en b\u00fcy\u00fck mobilya \u00fcreticisi olan ve d\u00fcnya mobilya ihracat\u0131n\u0131n y\u00fczde 40\u2019\u0131n\u0131 tek ba\u015f\u0131na kar\u015f\u0131layan \u00c7in\u2019de online mobilya sat\u0131\u015flar\u0131 bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 15 artarak 95 milyar dolar seviyelerine geldi. Mobilya sekt\u00f6r\u00fcndeki ikinci dev olan Amerika\u2019da ise online mobilya sat\u0131\u015flar\u0131 y\u00fczde 16\u2019l\u0131k art\u0131\u015fla 79 milyar dolar\u0131 a\u015ft\u0131. D\u00fcnyan\u0131n di\u011fer \u00f6nemli mobilya \u00fcreticilerinden ve T\u00fcrkiye\u2019nin mobilya ticaretindeki en b\u00fcy\u00fck iki payda\u015f\u0131ndan Almanya\u2019da online mobilya sat\u0131\u015f\u0131 y\u00fczde 15 artarak 10,7 milyar dolara, \u0130talya\u2019da ise y\u00fczde 16 art\u0131\u015fla 2,2 milyar dolara ula\u015ft\u0131.<\/p>\n
“T\u00fcketicinin akl\u0131nda soru i\u015faretleri var”<\/p>\n
T\u00fcketicilerin mobilyay\u0131 fiziki olarak g\u00f6rmeden alma konusunda \u00e7ekinceleri oldu\u011funu belirten Trendmobilya.com kurucular\u0131ndan Murat Erat, “Mobilya gibi uzun s\u00fcreli kullan\u0131lan ve t\u00fcketicinin dokunmak istedi\u011fi \u00fcr\u00fcnlerin online ortamdan al\u0131nmas\u0131 ak\u0131llarda soru i\u015fareti olu\u015fturuyor. Bu soru i\u015faretleri t\u00fcketicilerin online al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131 kazanmas\u0131yla ortadan kalkacakt\u0131r. Trendmobilya.com olarak t\u00fcketicilerin sat\u0131n alaca\u011f\u0131 mobilyay\u0131 3 boyutlu olarak g\u00f6rmesini sa\u011flayacak ve detayl\u0131 bilgi alabilece\u011fi bir sistem \u00fczerinde \u00e7al\u0131\u015f\u0131yoruz.” dedi.<\/p>\n
“T\u00fcrkiye\u2019de mobilyac\u0131lar online varl\u0131klar\u0131n\u0131 sat\u0131\u015f i\u00e7in de\u011fil yaln\u0131zca imaj i\u00e7in kurguluyor”<\/p>\n
Online mobilya sat\u0131\u015flar\u0131n\u0131n t\u00fcketicilere sa\u011flad\u0131\u011f\u0131 katk\u0131n\u0131n yan\u0131 s\u0131ra \u00fcreticiler i\u00e7in de pek \u00e7ok kolayl\u0131\u011f\u0131 beraberinde getirdi\u011fini s\u00f6yleyen Murat Erat, “\u00dclkemizde mobilya \u00fcreticileri online ortamlardaki varl\u0131\u011f\u0131n\u0131 yaln\u0131zca imaj ve g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in kurguluyor. Oysa d\u00fcnyada mobilya sat\u0131\u015flar\u0131 i\u00e7in online ortamlar b\u00fcy\u00fck bir potansiyel bar\u0131nd\u0131r\u0131yor. Ayr\u0131ca fiziki s\u0131n\u0131rlar\u0131n olmad\u0131\u011f\u0131 bu ortamda mobilyac\u0131lar\u0131n en b\u00fcy\u00fck sorunlar\u0131ndan depolama ve sergi alanlar\u0131n\u0131n yetersizli\u011fi de ortadan kalk\u0131yor. Diledi\u011finiz kadar \u00fcr\u00fcn\u00fc sergileyerek m\u00fc\u015fterilerinize alternatifler sunabilirsiniz. Bu y\u00f6n\u00fcyle de online mobilya sat\u0131\u015f\u0131n\u0131n T\u00fcrk mobilyac\u0131l\u0131\u011f\u0131 i\u00e7in \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz” ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK\u0130YE\u2019DE 2019 YILINDA ONL\u0130NE MOB\u0130LYA SATI\u015eLARI B\u0130R \u00d6NCEK\u0130 YILA G\u00d6RE YALNIZCA Y\u00dcZDE 2 ARTARAK 1 M\u0130LYAR L\u0130RA SEV\u0130YES\u0130N\u0130 A\u015eTI<\/p>\n","protected":false},"author":1,"featured_media":247431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[21070,545,44,2175,2989,301,4989],"class_list":["post-247430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-online","tag-buyuk","tag-icin","tag-mobilya","tag-satis","tag-sektoru","tag-sinav"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/mobilya-sektoru-icin-en-buyuk-sinav-online-satis_b864598.jpg?fit=800%2C600","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-12mO","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/247430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=247430"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/247430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/247431"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=247430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=247430"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=247430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}