25\u2019inci y\u0131l\u0131n\u0131 geride b\u0131rakmaya haz\u0131rlanan Turkcell, 2019 y\u0131l\u0131nda yurt i\u00e7i ve yurt d\u0131\u015f\u0131nda d\u00fczenlenen birbirinden prestijli \u00f6d\u00fcl t\u00f6renlerinde 144 \u00f6d\u00fcl ald\u0131.<\/p>\n
25\u2019inci y\u0131l\u0131nda pazarlamadan yapay zekaya, e\u011fitimden sanata, m\u00fczikten spora, hayat\u0131n her alan\u0131na dokunan ve teknoloji g\u00fcc\u00fcn\u00fc toplum i\u00e7in faydaya d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefleyen Turkcell, 2019 y\u0131l\u0131 i\u00e7erisinde yurti\u00e7i ve yurtd\u0131\u015f\u0131nda toplam 144 \u00f6d\u00fcl ald\u0131. Bu \u00f6d\u00fcllerden 76 tanesi yenilik\u00e7i pazarlama uygulamalar\u0131, 25 tanesi m\u00fc\u015fteri memnuniyeti, 24 tanesi teknoloji ve kalan 19 \u00f6d\u00fclde de yapay zeka, veri analiti\u011fi gibi farkl\u0131 konularda elde edilen ba\u015far\u0131lar i\u00e7in verildi.<\/p>\n
Turkcell sekt\u00f6r\u00fcn \u00e7at\u0131 kurulu\u015fu olan GSMA taraf\u0131ndan da \u00f6d\u00fcllendirilerek T\u00fcrkiye\u2019nin ad\u0131n\u0131n yurtd\u0131\u015f\u0131nda bir kez daha ba\u015far\u0131 ile an\u0131lmas\u0131n\u0131 sa\u011flad\u0131. GSMA\u2019n\u0131n prestijli Global Mobil \u00d6d\u00fclleri\u2019nin \u2018Kad\u0131n \u0130\u00e7in Teknoloji\u2019 kategorisinde, \u015firketin teknolojide kad\u0131n istihdam\u0131n\u0131 art\u0131rmak amac\u0131yla hayata ge\u00e7irdi\u011fi sosyal sorumluluk projesi \u2018Gelece\u011fi Yazan Kad\u0131nlar\u2019 Sekt\u00f6r Liderli\u011fi \u00d6d\u00fcl\u00fc\u2019ne lay\u0131k g\u00f6r\u00fcld\u00fc. Yine GSMA (D\u00fcnya Mobil Operat\u00f6rler Birli\u011fi), nesnelerin interneti alan\u0131nda yap\u0131lan g\u00fcvenlik \u00e7al\u0131\u015fmalar\u0131ndan dolay\u0131 Turkcell\u2019e \u2019\u00f6nc\u00fcl\u00fck \u00f6d\u00fcl\u00fc\u2019 verdi. Turkcell bu geli\u015fmelerle 2019 y\u0131l\u0131nda GSMA\u2019de \u00f6d\u00fcl alan tek T\u00fcrk \u015firketi oldu.<\/p>\n
Gen\u00e7lerin kalbi Turkcell\u2019i se\u00e7ti<\/p>\n
\u015eirket 2019 y\u0131l\u0131nda gerek sekt\u00f6rel gerekse teknoloji ve pazarlama alan\u0131nda ald\u0131\u011f\u0131 \u00f6d\u00fcllerin yan\u0131 s\u0131ra kullan\u0131c\u0131lar taraf\u0131ndan da tercih edilen marka olmaya devam etti. Hacettepe \u00dcniversitesi \u00f6\u011frencileri Turkcell\u2019i \u2018En \u0130yi Telekom\u00fcnikasyon \u015eirketi\u2019 kategorisinde b\u00fcy\u00fck \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcrken, Marketing T\u00fcrkiye \u2018Gen\u00e7lerin Se\u00e7ti\u011fi COOL Markalar\u2019 endeksi ara\u015ft\u0131rmas\u0131na g\u00f6re GSM Operat\u00f6rleri kategorisinde Turkcell yine gen\u00e7lerin oylar\u0131yla \u2018Y\u0131l\u0131n COOL Markas\u0131\u2019 se\u00e7ildi. Mediacat taraf\u0131ndan d\u00fczenlenen, y\u0131l\u0131n en sevilen markalar\u0131n\u0131n belirlendi\u011fi Lovemarks \u00f6d\u00fcl t\u00f6reninde ise GSM operat\u00f6r\u00fc kategorisinin en sevilen markas\u0131 Turkcell oldu.<\/p>\n
Yapay Zeka, m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131mla birle\u015fti<\/p>\n
Dijital operat\u00f6r Turkcell 2019\u2019da \u0130ngiltere ve Amerika\u2019dan da \u00f6d\u00fcllerle d\u00f6nd\u00fc. Londra\u2019da d\u00fczenlenen The Loyalty Magazine Awards\u2019ta Gamification (Oyunla\u015ft\u0131rma) kategorisinde Turkcell, S\u00fcrpriz Nokta ile b\u00fcy\u00fck \u00f6d\u00fcl\u00fcn sahibi olurken, GN\u00c7 \u00c7atlat uygulamas\u0131yla da Orta ve Do\u011fu Avrupa B\u00f6lgesi \u015fampiyonlu\u011funu elde etti. Yine Londra\u2019da d\u00fczenlenen Global Glotel Telecoms \u00d6d\u00fclleri\u2019nde Turkcell, Sabit \u015eebeke Geli\u015fimi kategorisinde \u201cM\u00fc\u015fteri Odakl\u0131 Ar\u0131za \u00d6nceliklendirme\u201d projesi ile \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Glotel \u00d6d\u00fclleri, telekom end\u00fcstrisini d\u00f6n\u00fc\u015ft\u00fcren ve geli\u015ftiren \u015firketlere veriliyor. Ayr\u0131ca, Los Angeles\u2019ta d\u00fczenlenen Media Excellence Awards\u2019ta ise Analitik\/Data kategorisinde Customer Touch Point Platform (Temas Analiti\u011fi Platformu) ile \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n","protected":false},"excerpt":{"rendered":"
25\u2019\u0130NC\u0130 YILINI GER\u0130DE BIRAKMAYA HAZIRLANAN TURKCELL, 2019 YILINDA YURT \u0130\u00c7\u0130 VE YURT DI\u015eINDA D\u00dcZENLENEN B\u0130RB\u0130R\u0130NDEN PREST\u0130JL\u0130 \u00d6D\u00dcL T\u00d6RENLER\u0130NDE 144 \u00d6D\u00dcL ALDI.<\/p>\n","protected":false},"author":1,"featured_media":247505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[16286,8869,1075,4204,10347,6266],"class_list":["post-247504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-16286","tag-25inci","tag-aldi","tag-odul","tag-turkcell","tag-yilinda"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/turkcell-25inci-yilinda-144-odul-aldi_ead94f5.jpg?fit=1000%2C646","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-12o0","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/247504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=247504"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/247504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/247505"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=247504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=247504"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=247504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}