Kozmetik sekt\u00f6r\u00fcn\u00fcn \u00f6nemli \u015firketlerinden Sora Kozmetik Grup, 2016 y\u0131l\u0131nda ki\u015fisel bak\u0131m ve kozmetik \u00fcr\u00fcnleri Morfose markas\u0131n\u0131 sat\u0131n almas\u0131n\u0131n ard\u0131ndan, bu y\u0131l b\u00fcnyesine katt\u0131\u011f\u0131 Alix Avien ile de renkli kozmetik sekt\u00f6r\u00fcne ad\u0131m att\u0131. Sora Kozmetik Grup CEO\u2019su Salih \u00c7\u0131ta, iki marka i\u00e7in 2020 y\u0131l\u0131nda toplam 13 milyon dolarl\u0131k yat\u0131r\u0131m planlad\u0131klar\u0131n\u0131 dile getirdi.<\/p>\n
Sora Kozmetik Grup, 1981 y\u0131l\u0131nda kozmetik sekt\u00f6r\u00fcnde ad\u0131m att\u0131\u011f\u0131 otuzuncu y\u0131l\u0131 \u00f6ncesinde yat\u0131r\u0131mlar\u0131na h\u0131z kazand\u0131rd\u0131. 2016 y\u0131l\u0131nda ki\u015fisel bak\u0131m ve kozmetik \u00fcr\u00fcnleri Morfose markas\u0131n\u0131 sat\u0131n almas\u0131n\u0131n ard\u0131ndan, bu y\u0131l b\u00fcnyesine katt\u0131\u011f\u0131 Alix Avien ile de renkli kozmetik sekt\u00f6r\u00fcne ad\u0131m att\u0131. Yeni yat\u0131r\u0131m ve sat\u0131n almalarla her y\u0131l sekt\u00f6r ortalamas\u0131n\u0131n \u00fczerinde b\u00fcy\u00fcyen grup, 2019\u2019da da y\u00fczde 15\u2019e varan b\u00fcy\u00fcme kaydetti.<\/p>\n
“Be\u015f k\u0131tada 70 \u00fclkeye ula\u015f\u0131yoruz”<\/p>\n
Sora Kozmetik Grup CEO\u2019su Salih \u00c7\u0131ta, son d\u00f6nemde ger\u00e7ekle\u015ftirdikleri yat\u0131r\u0131mlar\u0131 ve yeni d\u00f6nem hedeflerini payla\u015ft\u0131. 2019 y\u0131l\u0131 i\u00e7inde b\u00fcnyelerine Alix Avien markas\u0131n\u0131 katt\u0131klar\u0131n\u0131 s\u00f6yleyen \u00c7\u0131ta, “Aerosol dolum makinesi \u00fcretimi ile ba\u015flayan yolculu\u011fumuz, bug\u00fcn be\u015f k\u0131tada 70 \u00fclkeye ula\u015fm\u0131\u015f durumda. \u00d6zellikle AR-GE yat\u0131r\u0131mlar\u0131m\u0131z ve sat\u0131n almalar\u0131m\u0131zla istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcyoruz. 2019 y\u0131l\u0131n\u0131 \u00fcretim adetlerimizde y\u00fczde 25\u2019e, cirosal ve hacimsel olarak ise y\u00fczde 15\u2019e varan b\u00fcy\u00fcme ile kapat\u0131yoruz. Yeni yat\u0131r\u0131mlar\u0131m\u0131z ve markalar\u0131m\u0131zla birlikte, 2020 y\u0131l\u0131nda cirosal ve hacimsel b\u00fcy\u00fcme oran\u0131m\u0131z\u0131 y\u00fczde 20\u2019lere \u00e7\u0131karmay\u0131 hedefliyoruz.” dedi.<\/p>\n
“Morfose, grubumuz i\u00e7in d\u00f6n\u00fcm noktas\u0131 oldu”<\/p>\n
2016 y\u0131l\u0131nda sat\u0131n ald\u0131klar\u0131 ki\u015fisel bak\u0131m ve kozmetik \u00fcr\u00fcnleri markas\u0131 Morfose, grup i\u00e7in \u00f6nemli bir d\u00f6nem noktas\u0131 oldu\u011funu dile getiren Salih \u00c7\u0131ta, “Bir T\u00fcrk markas\u0131n\u0131 k\u00fcresel bir marka yapma hedefiyle b\u00fcnyemize katt\u0131\u011f\u0131m\u0131z Morfose ile yaln\u0131zca \u00fc\u00e7 y\u0131lda \u00f6nemli ba\u015far\u0131lara imza att\u0131k. Bu markam\u0131zla T\u00fcrkiye\u2019de 155 bin kuaf\u00f6re hizmet veriyor, 55 \u00fclkeye ihracat yap\u0131yoruz. \u00dclkemizdeki ve yurt d\u0131\u015f\u0131ndaki kuaf\u00f6r e\u011fitimleri de en \u00f6nemli odak noktalar\u0131m\u0131zdan birini olu\u015fturuyor. Y\u0131l i\u00e7inde ABD ve \u0130ngiltere\u2019de yap\u0131land\u0131rd\u0131\u011f\u0131m\u0131z iki yeni firmam\u0131z ve depomuz, bu pazarda b\u00fcy\u00fcmemize olanak tan\u0131yor. Yeni hedef pazarlar\u0131m\u0131z\u0131n aras\u0131nda Avusturalya, Etiyopya ve Nijerya gibi \u00fclkeler de bulunuyor. Bununla birlikte T\u00fcrkiye\u2019de, kuaf\u00f6rlerin yan\u0131 s\u0131ra se\u00e7kin kozmetik ma\u011fazalara girerek daha \u00e7ok t\u00fcketiciyi Morfose kalitesi ile bulu\u015fturmaya ba\u015flad\u0131k. 2020 y\u0131l\u0131nda Morfose markas\u0131n\u0131n \u00fcretiminde otomasyon yat\u0131r\u0131m\u0131n\u0131 art\u0131rmay\u0131 planl\u0131yoruz. Bunun i\u00e7in 5 milyon dolarl\u0131k b\u00fct\u00e7e ay\u0131rd\u0131k.” ifadelerini kulland\u0131.<\/p>\n
“Alix Avien\u2019e 8 milyon dolarl\u0131k yat\u0131r\u0131m ger\u00e7ekle\u015ftirdik”<\/p>\n
Alix Avien markas\u0131n\u0131 sat\u0131n alarak renkli kozmetik sekt\u00f6r\u00fcne girmelerini de de\u011ferlendiren \u00c7\u0131ta, “Prestijli bir renkli kozmetik markas\u0131n\u0131 sat\u0131n alarak kozmetik alan\u0131ndaki \u00e7e\u015fitlili\u011fimizi tamamlam\u0131\u015f olduk. 2020 itibar\u0131yla Alix Avien\u2019i yenilenen y\u00fcz\u00fcyle sunaca\u011f\u0131z. Alix Avien i\u00e7in 8 milyon dolarl\u0131k yat\u0131r\u0131m yapt\u0131k.” diye konu\u015ftu.<\/p>\n
“D\u00fcnyada \u00f6rne\u011fi olmayan bir kozmetik \u00fcr\u00fcn\u00fc geli\u015ftirmeye \u00e7al\u0131\u015f\u0131yoruz”<\/p>\n
Kozmetik sekt\u00f6r\u00fcn\u00fcn ilk AR-GE merkezlerinden birine sahip olduklar\u0131n\u0131 hat\u0131rlatan Sora Kozmetik Grup CEO\u2019su \u00c7\u0131ta, T\u00dcB\u0130TAK destekli bir proje \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 s\u00f6yleyerek, “T\u00dcB\u0130TAK deste\u011fiyle s\u00fcrd\u00fcrmekte oldu\u011fumuz \u00fc\u00e7 ayr\u0131 projeyi, 2020 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda sonu\u00e7land\u0131rmay\u0131 hedefliyoruz. Bu projelerden birinde, d\u00fcnyada \u00f6rne\u011fi olmayan bir kozmetik \u00fcr\u00fcn\u00fc geli\u015ftirmek i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. AR-GE\u2019ye 2019 y\u0131l\u0131nda 3 milyon dolar ay\u0131rm\u0131\u015ft\u0131k, yeni y\u0131lda bu b\u00fct\u00e7eyi y\u00fczde 50 art\u0131rarak inovatif \u00e7al\u0131\u015fmalar\u0131m\u0131za devam edece\u011fiz.” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"
KOZMET\u0130K SEKT\u00d6R\u00dcN\u00dcN \u00d6NEML\u0130 \u015e\u0130RKETLER\u0130NDEN SORA KOZMET\u0130K GRUP, 2016 YILINDA K\u0130\u015e\u0130SEL BAKIM VE KOZMET\u0130K \u00dcR\u00dcNLER\u0130 MORFOSE MARKASINI SATIN ALMASININ ARDINDAN, BU YIL B\u00dcNYES\u0130NE KATTI\u011eI AL\u0130X AV\u0130EN \u0130LE DE RENKL\u0130 KOZMET\u0130K SEKT\u00d6R\u00dcNE ADIM ATTI.<\/p>\n","protected":false},"author":1,"featured_media":247553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[3017,25907,1220,26121,57084,61557,470],"class_list":["post-247552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dev","tag-gruptan","tag-iki","tag-kozmetik","tag-markaya","tag-sora","tag-yatirim"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/12\/sora-kozmetik-gruptan-iki-markaya-dev-yatirim_093bb30.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-12oM","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/247552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=247552"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/247552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/247553"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=247552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=247552"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=247552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}