\u0130STANBUL (\u0130HA) \u2013 Dijital d\u00fcnyan\u0131n vazge\u00e7ilmez uygulamalar\u0131ndan emojiler, teknolojinin geli\u015fmesi ile her ge\u00e7en g\u00fcn farkl\u0131 bir boyut kazan\u0131yor. \u00dcnl\u00fclerin yeni trendi Bmoji, kullan\u0131c\u0131lara kendileri olma f\u0131rsat\u0131 sunuyor.<\/p>\n
Kullan\u0131c\u0131lar, teknolojinin her ge\u00e7en g\u00fcn geli\u015fmesi ile g\u00fcnde ortalama 540 dakikay\u0131 sanal d\u00fcnyada dijital ileti\u015fim ile ge\u00e7irirken, d\u00fcnya genelinde her g\u00fcn 80 milyar, ayda 560 milyar mesaj g\u00f6nderiliyor. \u00c7ocuklarda bile g\u00fcnl\u00fck emoji kullanma oran\u0131 y\u00fczde 36 olarak belirlendi. \u0130leti\u015fimin dijitalle\u015fti\u011fi g\u00fcn\u00fcm\u00fczde teknoloji giri\u015fimcisi Emir Bahad\u0131r\u2019\u0131n \u00fc\u00e7 sene \u00f6nce olu\u015fturdu\u011fu Bmoji, bireylerin dijital ileti\u015fimi ki\u015fiselle\u015ftirmelerini ve kendi tarzlar\u0131n\u0131 yapmalar\u0131n\u0131 sa\u011flayan yepyeni bir ileti\u015fim dili sunuyor. Amerika pazar\u0131n\u0131n ard\u0131ndan Avrupa ve T\u00fcrkiye\u2019de de h\u0131zla b\u00fcy\u00fcyen Bmoji kullan\u0131c\u0131lar\u0131na sundu\u011fu el \u00e7izimi emojilerle dijital ortamda da kendileri olma f\u0131rsat\u0131 veriyor.<\/p>\n
Bireylerin dijital ileti\u015fimi ki\u015fiselle\u015ftirmelerini ve kendi tarzlar\u0131n\u0131 olu\u015fturmalar\u0131n\u0131 sa\u011flayan yepyeni bir ileti\u015fim dili olan Bmoji, ki\u015fiye \u00f6zel \u00e7al\u0131\u015f\u0131lm\u0131\u015f bir \u00e7izimle ba\u015fl\u0131yor. Sanat ve teknolojiyi bir araya getirerek, hepsi el yap\u0131m\u0131 olan e\u011flenceli, cool ve ki\u015fisel Bmojiler tasarlan\u0131yor. Tasar\u0131m ve \u00fcretim s\u00fcreci sonunda kullan\u0131c\u0131lar, mobil uygulama \u00fczerinden kendi ki\u015fisel Bmojilerini indirerek, 80\u2019in \u00fczerinde farkl\u0131 y\u00fcz ifadesi ile dijital ileti\u015fimlerini daha renkli, ki\u015fisel, e\u011flenceli ve samimi hale getiriyor.<\/p>\n
Alan\u0131nda rakibi olmayan Bmoji\u2019yi \u00f6zel k\u0131lan unsur, g\u00fc\u00e7l\u00fc bir tasar\u0131m ekibini ak\u0131ll\u0131 teknoloji ile birle\u015ftirerek, eksikli\u011fi hissedilen ki\u015fisel dokunu\u015flar\u0131 dijital ileti\u015fimde kullan\u0131m\u0131na sunmas\u0131. Kullan\u0131c\u0131lar kendilerine birebir benzeyen Bmoji\u2019lerle ki\u015fisel ifadelerini dijital ileti\u015fime ta\u015f\u0131yabiliyor.<\/p>\n
Bahad\u0131r: \u201cDijital ortamda daha samimi bir ileti\u015fim sa\u011fl\u0131yoruz\u201d<\/p>\n
Bmoji kullan\u0131c\u0131lar\u0131n\u0131n kendi ki\u015fisel \u00f6zelliklerini dijital platfomlara yans\u0131tabildi\u011fini ve mesajla\u015fmalar\u0131n\u0131 daha samimi hale getirdi\u011fini belirten App\u2019in kurucusu Emir Bahad\u0131r, \u201cBmoji, algoritmalar\u0131n\u0131 2 senelik bir s\u00fcre zarf\u0131ndan geli\u015ftirdik. 80\u2019in \u00fczerinde y\u00fcz ifadesini ki\u015fiselle\u015ftirebiliyoruz. Bmoji ileti\u015fimi ki\u015fiselle\u015ftirmekten \u00f6te, daha samimi bir \u00e7izgiye \u00e7ekerek sa\u011fl\u0131kl\u0131 ve do\u011fru bir ileti\u015fim kurulmas\u0131na da yard\u0131mc\u0131 oluyor\u201d dedi.<\/p>\n
\u2018Markalar i\u00e7in g\u00f6rselli\u011fin g\u00fcc\u00fcn\u00fc kullanabilecekleri bir alan\u2019<\/p>\n
Bmoji\u2019nin bireyler i\u00e7in oldu\u011fu kadar markalar i\u00e7in de \u00f6nemli bir ileti\u015fim arac\u0131 oldu\u011funa dikkat \u00e7eken Bahad\u0131r, \u201cG\u00fcn\u00fcm\u00fczde markalar reklam ve tan\u0131t\u0131m b\u00fct\u00e7elerinin giderek artan bir k\u0131sm\u0131n\u0131 dijital ileti\u015fime ay\u0131r\u0131yorlar. Bu anlamda markalar\u0131n da asl\u0131nda g\u00f6rselli\u011fin g\u00fcc\u00fcne ihtiya\u00e7lar\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. T\u00fcm dijital i\u00e7eri\u011fin b\u00fcy\u00fck bir a\u00e7l\u0131kla t\u00fcketildi\u011fi, \u00f6n\u00fcm\u00fcze g\u00fcncellemelerin son h\u0131zla d\u00fc\u015ft\u00fc\u011f\u00fc bir d\u00fcnyada ve ekran\u0131 kayd\u0131r\u0131rken ka\u00e7\u0131rd\u0131\u011f\u0131m\u0131z bir\u00e7ok detay aras\u0131nda, bir markan\u0131n mesaj\u0131n\u0131 ya da imaj\u0131n\u0131 \u00f6ne \u00e7\u0131karmas\u0131 ger\u00e7ekten \u00e7ok zor. Bu anlamda farkl\u0131 bir ileti\u015fim dili kullanmak, markaya \u00f6zel Bmoji\u2019lerle ki\u015fisel ileti\u015fimde bir duygu ya da hareket durumunu \u00f6ne \u00e7\u0131karmak, di\u011fer bir deyi\u015fle asl\u0131nda markalar\u0131 da bir nevi ki\u015fiselle\u015ftirmek; \u00e7ok farkl\u0131 bir m\u00fc\u015fteri ileti\u015fim y\u00f6ntemi f\u0131rsat\u0131 sunuyor\u201d diye konu\u015ftu.<\/p>\n
SMS, iMessage, Whatsapp, Instagram, Facebook gibi sosyal medya kanallar\u0131nda kullan\u0131m imkan\u0131 sa\u011flayan Bmoji \u00e7ok yak\u0131nda Wechat, Telegram gibi yeni ileti\u015fim platformlar\u0131nda da kullan\u0131labilecek. Bmoji uygulamas\u0131 https:\/\/apps.apple.com\/tr\/app\/bmoji\/id1428776532?l=tr adresinden indirebiliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130LET\u0130\u015e\u0130M\u0130N D\u0130J\u0130TALLE\u015eT\u0130\u011e\u0130 G\u00dcN\u00dcM\u00dcZDE TEKNOLOJ\u0130 G\u0130R\u0130\u015e\u0130MC\u0130S\u0130 EM\u0130R BAHADIR\u2019IN \u00dc\u00c7 SENE \u00d6NCE OLU\u015eTURDU\u011eU BMOJ\u0130, B\u0130REYLER\u0130N D\u0130J\u0130TAL \u0130LET\u0130\u015e\u0130M\u0130 K\u0130\u015e\u0130SELLE\u015eT\u0130RMELER\u0130N\u0130 VE KEND\u0130 TARZLARINI YAPMALARINI SA\u011eLAYAN YEPYEN\u0130 B\u0130R \u0130LET\u0130\u015e\u0130M D\u0130L\u0130 SUNUYOR.<\/p>\n","protected":false},"author":1,"featured_media":250520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[24],"tags":[1630,8258,62089,87],"class_list":["post-250519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-trend","tag-unlulerin","tag-uygulamasibmoji","tag-yeni"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2020\/01\/unlulerin-yeni-trend-uygulamasibmoji_72be282.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-13aD","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/250519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=250519"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/250519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/250520"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=250519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=250519"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=250519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}