\u0130stanbul Ayd\u0131n \u00dcniversitesi, T\u00fcrk markas\u0131n\u0131 d\u00fcnyan\u0131n farkl\u0131 \u00fclkelerinde konumlanmas\u0131n\u0131 sa\u011flayan, T\u00fcrk kalitesini bir\u00e7ok \u00fclkeye duyuran d\u00fcnyan\u0131n ilk ve tek devlet destekli markala\u015fma program\u0131 \u2018Turquality\u2019 kapsam\u0131na al\u0131nd\u0131.<\/p>\n
T\u00fcrkiye\u2019nin \u00f6nde gelen vak\u0131f \u00fcniversitelerinden \u0130stanbul Ayd\u0131n \u00dcniversitesi, (\u0130A\u00dc) Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u2018Turquality\u2019 destek program\u0131na al\u0131nd\u0131. Kurulu\u015flara k\u00fcresel ekonomide nas\u0131l rekabet edebileceklerini \u00f6\u011freten ve onlara uluslararas\u0131 vizyon kazand\u0131ran bir program olan \u2018Turquality\u2019 kapsam\u0131na al\u0131nan \u00fcniversite bu sayede markala\u015fma ve kurumsalla\u015fma a\u015famas\u0131nda devletten destek alarak ismini ve hedeflerini b\u00fcy\u00fctmeyi planl\u0131yor. Konuyu de\u011ferlendiren \u0130stanbul Ayd\u0131n \u00dcniversitesi M\u00fctevelli Heyet Ba\u015fkan\u0131 Do\u00e7. Dr. Mustafa Ayd\u0131n, Turquality destek program\u0131 i\u00e7in kurumsal, fiziki, teknolojik alt yap\u0131 gibi bir\u00e7ok alana yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 belirterek, programa dahil edildikleri i\u00e7in gurur duyduklar\u0131n\u0131 ifade etti.<\/p>\n
\u201cT\u00fcrk \u00fcr\u00fcnlerini, T\u00fcrk hizmet sekt\u00f6r\u00fcn\u00fc te\u015fvik ediyor\u201d<\/p>\n
D\u00fcnyaya hizmet ihra\u00e7 edebilmek i\u00e7in markala\u015fman\u0131n \u00f6nemine vurgu yapan Do\u00e7. Dr. Mustafa Ayd\u0131n, \u201cTurquality, Ticaret Bakanl\u0131\u011f\u0131m\u0131z taraf\u0131ndan T\u00fcrk markalar\u0131n\u0131n uluslararas\u0131 pazarlarda yer edinebilmeleri ve ayn\u0131 sekt\u00f6rdeki \u00fcr\u00fcnler ve hizmetlerle rekabet edebilmeleri i\u00e7in belirli kriterleri yakalamas\u0131, belirli kaliteye ula\u015fmas\u0131 i\u00e7in ba\u015flat\u0131lan bir te\u015fvik ve markala\u015fma \u00e7al\u0131\u015fmas\u0131. Dolay\u0131s\u0131yla e\u011fer siz bir kazak, bir ayakkab\u0131 \u00fcretiyorsan\u0131z, ki hizmet sekt\u00f6r\u00fcnde de e\u011fitim, sa\u011fl\u0131k, lojistik gibi belirli hizmetleri \u00fcretiyorsan\u0131z ve bunlar\u0131 d\u00fcnyaya ihra\u00e7 etmek istiyorsan\u0131z, bunlar\u0131n muhakkak ki d\u00fcnya standartlar\u0131nda olmas\u0131 laz\u0131m. Ticaret Bakanl\u0131\u011f\u0131m\u0131z \u00f6zellikle son d\u00f6nemlerde 2023 itibariyle hedeflemi\u015f oldu\u011fu 500 milyar dolarl\u0131k ihracat rakam\u0131n\u0131 yakalayabilmek i\u00e7in T\u00fcrk \u00fcr\u00fcnlerini, T\u00fcrk hizmet sekt\u00f6r\u00fcn\u00fc bu alanda te\u015fvik ederek d\u00fcnya standartlar\u0131n\u0131 yakalayacak kriterleri, \u00e7al\u0131\u015fmalar\u0131 yapmalar\u0131n\u0131 te\u015fvik ediyor\u201d dedi.<\/p>\n
\u201c176 bin uluslararas\u0131 \u00f6\u011frencimiz var\u201d<\/p>\n
E\u011fitimin de hizmet sekt\u00f6r\u00fcn\u00fcn \u00e7ok \u00f6nemli bir aya\u011f\u0131 oldu\u011funu dile getiren Do\u00e7. Dr. Ayd\u0131n, \u201c176 bin uluslararas\u0131 \u00f6\u011frencimiz var. D\u00fcnyada totaldeki uluslararas\u0131 \u00f6\u011frenci say\u0131s\u0131 7 milyon civar\u0131nda. Bu 7 milyonun d\u00fcnya ekonomisindeki girdisi ortalama 280 milyar dolar. E\u011fitim sekt\u00f6r\u00fc di\u011fer sekt\u00f6rlerde \u00e7arpan etkisi yap\u0131yor. E\u011fitime bir \u00f6\u011frenci geliyor. \u00dclkede belli miktar d\u00f6viz b\u0131rak\u0131yor. Bu sadece onunla s\u0131n\u0131rl\u0131 de\u011fil. Bu \u00f6\u011frenci, yar\u0131n \u00fclkesine d\u00f6nd\u00fc\u011f\u00fcnde o \u00fclkede i\u015f yapan bir m\u00fcteahhidin insan kayna\u011f\u0131n\u0131 olu\u015fturuyor, ona m\u00fchendislik yap\u0131yor. Ya da \u00fclkemize gelen herhangi bir yat\u0131r\u0131mc\u0131n\u0131n bu \u00fclkede \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. Bu \u00f6\u011frenciler kendi \u00fclkesine d\u00f6nd\u00fckleri zaman bu \u00fclkenin tan\u0131t\u0131m\u0131n\u0131 yap\u0131yorlar. Turizme, sa\u011fl\u0131\u011fa katk\u0131 sa\u011fl\u0131yorlar. Yani e\u011fitim, b\u00fct\u00fcn sekt\u00f6rlerde \u00e7arpan etkisi yapan sekt\u00f6r\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u201cBirinci \u00f6nceli\u011fimiz \u00c7in\u201d<\/p>\n
Bir \u00fcniversitenin Turquality kapsam\u0131na girmesinin ayr\u0131ca bir anlam\u0131 oldu\u011funu ifade eden Do\u00e7. Dr. Ayd\u0131n, \u201c\u0130stanbul Ayd\u0131n \u00dcniversitesi de bug\u00fcn T\u00fcrkiye\u2019de 2019 y\u0131l\u0131nda hizmet ihracat\u0131nda bir numara olan ve \u00fclkeye en \u00e7ok d\u00f6viz girdisi sa\u011flayan \u00fcniversite olarak Say\u0131n Cumhurba\u015fkan\u0131m\u0131z\u0131n elinden bir \u00f6d\u00fcl ald\u0131. Turqality\u2019e girmeden \u00f6nce iki senedir \u00fcniversitemiz kurumsal, fiziki, teknolojik alt yap\u0131s\u0131, insan kayna\u011f\u0131, \u00fcniversitenin markala\u015fma yolunda yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar ve bu \u00e7al\u0131\u015fmalar\u0131n da geli\u015ftirilmesi, iyile\u015ftirilmesi i\u00e7in bin ayr\u0131 kalemde \u00e7al\u0131\u015ft\u0131k. \u0130lgili denetimlere giren, e\u011fitimleri alan \u00fcniversitemizin \u2018Turquality\u2019 kapsam\u0131na bakanl\u0131k taraf\u0131ndan al\u0131nd\u0131\u011f\u0131 30 Aral\u0131k itibariyle bildirildi. \u00c7ok memnun olduk, \u00e7ok gurur duyduk\u201d dedi.<\/p>\n
\u00d6te yandan, hedef \u00fclke olarak birinci \u00f6nceliklerinin \u00c7in oldu\u011funun alt\u0131n\u0131 \u00e7izen Ayd\u0131n, \u201c\u0130kinci \u00f6nceli\u011fimiz Malezya ve Endonezya, \u00fc\u00e7\u00fcnc\u00fc \u00f6nceli\u011fimiz Balkanlar ve Afrika olmak \u00fczere di\u011fer \u00fcniversitelerle el ele vererek hedeflerimize ula\u015faca\u011f\u0131m\u0131za inan\u0131yorum” \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
MUSTAFA AYDIN<\/p>\n","protected":false},"author":1,"featured_media":251832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[24443,2908,122,44,3669,62365,3382],"class_list":["post-251831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-edebilmek","tag-egitimde","tag-hizmet","tag-icin","tag-ihrac","tag-markalasmak","tag-zorundayiz"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2020\/01\/egitimde-hizmet-ihrac-edebilmek-icin-markalasmak-zorundayiz_fa9b25f.jpg?fit=1000%2C667","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-13vN","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/251831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=251831"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/251831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/251832"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=251831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=251831"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=251831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}