Elektronik Ticarette G\u00fcven Damgas\u0131 Tan\u0131t\u0131m Toplant\u0131s\u0131\u2019nda konu\u015fan Ticaret Bakan\u0131 Ruhsar Pekcan, \u201cG\u00fcven Damgas\u0131, e-ticaret sitelerimizin yeni pazar ve yeni m\u00fc\u015fterilere ula\u015f\u0131m\u0131n\u0131 sa\u011flayacak\u201d dedi.<\/p>\n
Elektronik ticarette g\u00fcvenlik ve hizmet kalitesi standartlar\u0131n\u0131n y\u00fckseltilmesi ve e-ticaret sitelerinin g\u00fcvenilirli\u011finin tesis edilmesi amac\u0131yla olu\u015fturulan G\u00fcven Damgas\u0131na ili\u015fkin “Elektronik Ticarette G\u00fcven Damgas\u0131” Toplant\u0131s\u0131, Ticaret Bakanl\u0131\u011f\u0131nda ger\u00e7ekle\u015ftirildi.<\/p>\n
\u201cE-ticarette g\u00fcven unsuru daha fazla \u00f6n plana \u00e7\u0131kmaktad\u0131r\u201d<\/p>\n
Ticarette g\u00fcvenin \u00f6nemine dikkat \u00e7eken Bakan Pekcan, \u201cElektronik ticarete al\u0131c\u0131 ile sat\u0131c\u0131n\u0131n birbirlerini kar\u015f\u0131l\u0131kl\u0131 g\u00f6rmedikleri ortamda g\u00fcven unsuru daha fazla \u00f6n plana \u00e7\u0131kmaktad\u0131r. T\u00fcrkiye\u2019de 75 milyon ki\u015fi geni\u015f bantl\u0131 internet sitelerine ula\u015f\u0131m sa\u011flamaktad\u0131r. Ama T\u00fcrkiye\u2019deki elektronik ticaretin kullan\u0131m oran\u0131 y\u00fczde 5,3\u2019t\u00fcr. Uluslararas\u0131 geli\u015fmi\u015f \u00fclkelerde bu oran y\u00fczde 11 seviyesinde. T\u00dc\u0130K\u2019in \u2019T\u00fcrkiye\u2019de neden elektronik ticaret kullan\u0131lm\u0131yor\u2019 ara\u015ft\u0131rmas\u0131nda y\u00fczde 45\u2019in \u00f6deme sistemlerine duydu\u011fu g\u00fcvensizlik, y\u00fczde 27\u2019sinin sat\u0131\u015f, iade, ve \u015fikayetlerinin de\u011ferlendirilmesi konusunda kar\u015f\u0131la\u015fabilecekleri zorluklar\u0131 dikkate alarak elektronik ticarete yana\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Bu da \u00fclkemizdeki elektronik ticaretin geli\u015fmesini olumsuz y\u00f6nde etkilemektedir. Bu durumda elektronik ticarete g\u00fcven ortam\u0131n\u0131n tesis edilmesi ve t\u00fcketiciye g\u00fcven alg\u0131s\u0131n\u0131n olu\u015fturulmas\u0131 i\u00e7in bakanl\u0131k olarak proje \u00fczerinde \u00e7al\u0131\u015ft\u0131k ve TOBB\u2019un i\u015fbirli\u011finde \u2019G\u00fcven Damgas\u0131\u2019 sistemini olu\u015fturmu\u015f bulunuyoruz\u201d diye konu\u015ftu.<\/p>\n
\u201cG\u00fcven Damgas\u0131 sa\u011flay\u0131c\u0131s\u0131 olarak TOBB\u2019u tek yetkili kurulu\u015f olarak atam\u0131\u015f bulunuyoruz\u201d<\/p>\n
E-ticarette ya\u015fanan olumsuzluklara kar\u015f\u0131n G\u00fcven Damgas\u0131\u2019n\u0131n etkin bir rol oynamas\u0131n\u0131 beklediklerini dile getiren Bakan Pekcan, \u201cG\u00fcven Damgas\u0131 sa\u011flay\u0131c\u0131s\u0131 olarak TOBB\u2019u tek yetkili kurulu\u015f olarak atam\u0131\u015f bulunuyoruz. Sisteme g\u00f6n\u00fcll\u00fcl\u00fck esas\u0131na g\u00f6re \u2019https:\/\/guvendamgasi.org.tr\/\u2019 \u00fczerinden e-ticaret yapan b\u00fct\u00fcn firmalar\u0131m\u0131z \u00fcye olabilecekler. Elektronik ticarette uyulmas\u0131 gereken kurallar hakk\u0131nda yay\u0131nlam\u0131\u015f oldu\u011fumuz tebli\u011fde yer alan hususlara uymalar\u0131 halinde tespit edilen e-ticaret sitelerine sa\u011flay\u0131c\u0131 taraf\u0131ndan G\u00fcven Damgas\u0131 verilecek. T\u00fcketicinin korunmas\u0131, ki\u015fisel veriler ve \u00f6deme sistemi konusunda uygun davranacak olan siteler ayn\u0131 zamanda denetlenecek. Belirli aral\u0131klarla yap\u0131lacak olan s\u0131zma testleri sayesinde varsa g\u00fcvenlik a\u00e7\u0131klar\u0131 tespit edilecek. Ayr\u0131ca G\u00fcven Damgas\u0131 sa\u011flay\u0131c\u0131s\u0131 taraf\u0131ndan olu\u015fturulacak \u00e7evrimi\u00e7i \u015fikayet sistemiyle e-ticarette ortaya \u00e7\u0131kan uyu\u015fmazl\u0131klar da \u00e7ok daha h\u0131zl\u0131 bir \u015fekilde \u00e7\u00f6z\u00fclebilecek\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cG\u00fcven Damgas\u0131, e-ticaret sitelerimizin yeni pazar ve yeni m\u00fc\u015fterilere ula\u015fmas\u0131n\u0131 sa\u011flayacak\u201d<\/p>\n
G\u00fcven Damgas\u0131\u2019n\u0131n pazarda bulunan firmalara olumlu y\u00f6nde etkileyece\u011fini dile getiren Bakan Pekcan, \u201cTebli\u011f kapsam\u0131nda G\u00fcven Damgas\u0131 sa\u011flay\u0131c\u0131ya, uluslararas\u0131 g\u00fcven damgas\u0131 kurulu\u015flar\u0131ndan en az birisine \u00fcye olmas\u0131n\u0131 talep ediyoruz. B\u00f6ylece uluslararas\u0131 ge\u00e7erlili\u011fi olan g\u00fcven damgas\u0131 logolar\u0131na, g\u00fcven damgas\u0131 alan e-ticaret firmalar\u0131m\u0131z kendi sitelerinde kullanabilecek. Bu durum bize e-ticaret sitelerimizin yeni pazarlar\u0131n\u0131n a\u00e7\u0131lmas\u0131, yeni m\u00fc\u015fterilere ula\u015fmas\u0131 sa\u011flayacak. Ayr\u0131ca e-ihracat potansiyelimizi pozitif etkileyecek. E-ticaret giri\u015fimcilerinin ve \u00f6zellikle e-ticaret yapmak isteyen k\u00fc\u00e7\u00fck i\u015fletmelerimizin pazarlarda tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 itibar ve rekabet g\u00fc\u00e7lerini artt\u0131racak\u201d diyerek s\u00f6zlerini sonland\u0131rd\u0131.<\/p>\n
Konu\u015fman\u0131n ard\u0131ndan Ticaret Bakan\u0131 Ruhsar Pekcan ile T\u00fcrkiye Odalar ve Borsalar Birli\u011fi Ba\u015fkan\u0131 (TOBB) Rifat Hisarc\u0131kl\u0131o\u011flu, 12 e-ticaret sitesinin temsilcilerine g\u00fcven damgalar\u0131n\u0131 takdim etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
ELEKTRON\u0130K T\u0130CARETTE G\u00dcVEN DAMGASI TANITIM TOPLANTISI\u2019NDA KONU\u015eAN T\u0130CARET BAKANI RUHSAR PEKCAN, \u201cG\u00dcVEN DAMGASI, E-T\u0130CARET S\u0130TELER\u0130M\u0130Z\u0130N YEN\u0130 PAZAR VE YEN\u0130 M\u00dc\u015eTER\u0130LERE ULA\u015eIMINI SA\u011eLAYACAK\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":252304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[742,5254,13595,1707,19676,123,3537,6808,62441,12407,87],"class_list":["post-252303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-bakan","tag-damgasi","tag-e-ticaret","tag-guven","tag-musterilere","tag-pazar","tag-pekcan","tag-saglayacak","tag-sitelerimizin","tag-ulasimini","tag-yeni"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2020\/01\/bakan-pekcan-guven-damgasi-e-ticaret-sitelerimizin-yeni-pazar-ve-yeni-musterilere-ulasimini-saglayacak_846348a.jpg?fit=1000%2C685","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-13Dp","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/252303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=252303"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/252303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/252304"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=252303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=252303"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=252303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}