{"id":25245,"date":"2019-02-12T14:01:14","date_gmt":"2019-02-12T11:01:14","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/ecco-turkiye-genel-muduru-erda-zor-donemde-yonetici-ruzgara-karsi-yel-degirmeni-insa-etmeli-duvar-ormemeli\/"},"modified":"2019-02-12T14:01:15","modified_gmt":"2019-02-12T11:01:15","slug":"ecco-turkiye-genel-muduru-erda-zor-donemde-yonetici-ruzgara-karsi-yel-degirmeni-insa-etmeli-duvar-ormemeli","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/ecco-turkiye-genel-muduru-erda-zor-donemde-yonetici-ruzgara-karsi-yel-degirmeni-insa-etmeli-duvar-ormemeli\/","title":{"rendered":"ECCO T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Erda: “Zor d\u00f6nemde y\u00f6netici r\u00fczg\u00e2ra kar\u015f\u0131 yel de\u011firmeni in\u015fa etmeli duvar \u00f6rmemeli”"},"content":{"rendered":"

ECCO T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Deniz Erda, 2018 y\u0131l\u0131nda ekonomik dalgalanmalara ra\u011fmen y\u00fczde 57 b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdiklerini belirterek, “Ya\u015fanan ekonomik s\u00fcre\u00e7te sakin kalarak do\u011fru fiyat stratejisi uygulad\u0131k. Dolar\u0131n tavan yapt\u0131\u011f\u0131 A\u011fustos ay\u0131nda zam yapmad\u0131k, sat\u0131\u015flar\u0131m\u0131z\u0131n y\u00fczde 41 artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck” dedi. Erda, 2019 y\u0131l\u0131nda da y\u00fczde 50 b\u00fcy\u00fcme hedeflediklerini a\u00e7\u0131klad\u0131.<\/p>\n

Danimarkal\u0131 d\u00fcnyaca \u00fcnl\u00fc ayakkab\u0131 markas\u0131 ECCO T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Deniz Erda, markan\u0131n 2018 verilerini ve gelecek planlar\u0131n\u0131 gazetecilerle payla\u015ft\u0131. T\u00fcrkiye pazar\u0131na 2014 y\u0131l\u0131nda giren marka, 2017 y\u0131l\u0131nda ECCO T\u00fcrkiye olarak Avrupa\u2019daki t\u00fcm ECCO ma\u011fazalar\u0131 i\u00e7inde en \u00e7ok b\u00fcy\u00fcyen \u00fclke oldu\u011fu bilgisi verildi.<\/p>\n

“Dolar\u0131n tavan yapt\u0131\u011f\u0131 A\u011fustos ay\u0131nda zam yapmad\u0131k”<\/p>\n

2018 y\u0131l\u0131nda ekonomik dalgalanmalara ra\u011fmen T\u00fcrkiye\u2019de y\u00fczde 57 b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdiklerini vurgulayan Erda, “Krizde bir y\u00f6neticinin g\u00f6revi, r\u00fczgara kar\u015f\u0131 bir yel de\u011firmeni in\u015faa etmektir, duvar \u00f6rmek de\u011fil. Ya\u015fanan ekonomik s\u00fcre\u00e7te sakin kalarak do\u011fru fiyat stratejisi uygulad\u0131k. Dolar\u0131n tavan yapt\u0131\u011f\u0131 A\u011fustos ay\u0131nda zam yapmad\u0131k, sat\u0131\u015flar\u0131m\u0131z\u0131n y\u00fczde 41 artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Yabanc\u0131lar\u0131n ilgisi g\u00fcnden g\u00fcne artt\u0131. \u00d6zellikle \u00c7in ve Ortado\u011fulu turistlerin al\u0131mlar\u0131nda art\u0131\u015f y\u00fcksekti. A\u011fustos ay\u0131nda yabanc\u0131ya sat\u0131\u015f oran\u0131m\u0131z y\u00fczde 41\u2019e ula\u015ft\u0131. Sat\u0131\u015flar\u0131m\u0131z bir \u00f6nceki y\u0131l A\u011fustos ay\u0131na g\u00f6re y\u00fczde 102 artt\u0131” dedi.<\/p>\n

Kriz d\u00f6nemlerindeki y\u00f6netim felsefesini, “Y\u00f6neticinin g\u00f6revi r\u00fczg\u00e2ra kar\u015f\u0131 yel de\u011firmeni in\u015fa etmektir, duvar \u00f6rmek de\u011fil” diyerek a\u00e7\u0131klayan Deniz Erda, AVM kiralar\u0131nda yerli yabanc\u0131 ay\u0131r\u0131m\u0131. 2019 y\u0131l\u0131nda kendileri gibi yabanc\u0131 sermayeli markalar\u0131n \u00f6n\u00fcndeki en b\u00fcy\u00fck sorun, olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc belirterek, “T\u00fcrkiye\u2019de TL ile sat\u0131\u015f yap\u0131yoruz. Bu d\u00fczenlemeye g\u00f6re bayimiz TL ile kira \u00f6derken biz d\u00f6vizle \u00f6deyece\u011fiz. Bu d\u00fczenleme ile karar AVM\u2019nin yorumuna kal\u0131yor. D\u00f6vizle \u00f6demek e\u015fitlik ilkesine de ayk\u0131r\u0131. 2 y\u0131ll\u0131k bir s\u00fcre i\u00e7in kiralar TL\u2019ye \u00e7evrildi. Ancak yabanc\u0131 ortakl\u0131 \u015firketlere d\u00f6viz cinsinden kira istendi\u011fi takdirde ortal\u0131k toz duman olur. Yan taraf\u0131mdaki ma\u011faza lirayla kira \u00f6derken ben d\u00f6vizle \u00f6demek zorunda kal\u0131rsam bunu kabul etmek \u00e7ok m\u00fcmk\u00fcn de\u011fil” dedi.<\/p>\n

T\u00fcrkiye\u2019de ge\u00e7en y\u0131l 10\u2019uncu ma\u011fazas\u0131n\u0131 a\u00e7t\u0131\u011f\u0131n\u0131 belirten Erda, yeni ma\u011fazan\u0131n \u0130stanbul Havaliman\u0131\u2019nda a\u00e7\u0131laca\u011f\u0131 bilgisini vererek \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7erisinde T\u00fcrkiye\u2019de 25 ma\u011fazaya ula\u015fmay\u0131 hedefledi\u011fini a\u00e7\u0131klad\u0131. Ayr\u0131ca Erda, marka 2018 y\u0131l\u0131nda cirosunun y\u00fczde 8\u2019ini e-ticaretten elde etmeyi hedefledi\u011fini s\u00f6yledi.<\/p>\n

2019 y\u0131l\u0131na g\u00fczel bir giri\u015f yapt\u0131klar\u0131n\u0131 kaydeden Erda, sat\u0131\u015flar\u0131 2019 Ocak ay\u0131nda y\u00fczde 67 art\u0131rd\u0131klar\u0131n\u0131 kaydederek, 2019\u2019u y\u00fczde 50\u2019nin \u00fczerinde b\u00fcy\u00fcme ile kapatmay\u0131 hedeflediklerini a\u00e7\u0131klad\u0131.

\"ECCO <\/a> <\/div> <\/div> <\/div> <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

2018 YILINDA EKONOM\u0130K DALGALANMALARA RA\u011eMEN Y\u00dcZDE 57 B\u00dcY\u00dcME GER\u00c7EKLE\u015eT\u0130RD\u0130KLER\u0130N\u0130 BEL\u0130RTEN ECCO T\u00dcRK\u0130YE GENEL M\u00dcD\u00dcR\u00dc DEN\u0130Z ERDA, 2019 YILINDA \u0130SE Y\u00dcZDE 50 B\u00dcY\u00dcME HEDEFLED\u0130KLER\u0130N\u0130 A\u00c7IKLADI.<\/p>\n","protected":false},"author":1,"featured_media":25246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[10507,4922,10509,10503,10504,10508,869,3148,2541,254,10510,10505,453,10506,8514,9997],"class_list":["post-25245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-degirmeni","tag-donemde","tag-duvar","tag-ecco","tag-erda","tag-etmeli","tag-genel","tag-insa","tag-karsi","tag-muduru","tag-ormemeli","tag-ruzgara","tag-turkiye","tag-yel","tag-yonetici","tag-zor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/02\/ecco-turkiye-genel-muduru-erda-zor-donemde-yonetici-ruzgra-karsi-yel-degirmeni-insa-etmeli-duvar-ormemeli_2a0880a.jpg?fit=590%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-6zb","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/25245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=25245"}],"version-history":[{"count":1,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/25245\/revisions"}],"predecessor-version":[{"id":25248,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/25245\/revisions\/25248"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/25246"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=25245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=25245"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=25245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}