Sporun farkl\u0131 dallar\u0131na yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla dikkat \u00e7eken Red Bull, futboldaki ba\u015far\u0131s\u0131yla da dikkat \u00e7ekiyor.<\/p>\n
Ak\u0131ll\u0131 yat\u0131r\u0131m, farkl\u0131 pazarlama y\u00f6ntemi, altyap\u0131 ve gen\u00e7li\u011fe verdi\u011fi \u00f6nemle futbolda adeta devrim yapan Red Bull; al, yeti\u015ftir ve sat ile yeni rol modeli oldu. Avrupa\u2019da Salzburg ve Leipzig tak\u0131mlar\u0131n\u0131n sahibi olan \u015firket Amerika\u2019da New York Red Bulls, Brezilya da ise Red Bull Brasil\u2019in sahibi.<\/p>\n
1987 y\u0131l\u0131nda Avusturya\u2019da kurulan Red Bull \u00f6zellikle ekstrem sporlara yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla dikkat \u00e7ekerken, 2005 y\u0131l\u0131nda sat\u0131n ald\u0131klar\u0131 Avusturya Salzburg ile futbolda da yat\u0131r\u0131m yapmaya ba\u015flad\u0131. Sat\u0131n al\u0131nan Avusturya Salzburg Kul\u00fcb\u00fc\u2019n\u00fcn ad\u0131 FC Red Bull Salzburg olarak de\u011fi\u015firken, tak\u0131m\u0131n renkleri de t\u00fcm \u015firket kul\u00fcplerinin kulland\u0131\u011f\u0131 k\u0131rm\u0131z\u0131-beyaz oldu. \u0130lk Avusturya Bundesliga \u015fampiyonlu\u011funu 2006-2007 sezonunda ya\u015fayan Red Bull Salzburg, son 6 sezondur ligde \u015fampiyonlu\u011fa adeta ambargo koydu. \u015eampiyonlar Ligi\u2019nde ald\u0131klar\u0131 ba\u015far\u0131l\u0131 skorlarla da Avrupa\u2019da ad\u0131n\u0131 duyuran kul\u00fcp, izledi\u011fi transfer politikas\u0131 ile de dikkat \u00e7ekiyor. Fransa\u2019n\u0131n m\u00fctevazi ekiplerinden Metz\u2019de forma giyen Sadio Mane\u2019yi 2012 y\u0131l\u0131nda 4 milyon Euro bonservis bedeline alan Red Bull Salzburg sadece 2 sezon sonra oyuncuyu 23 milyon Euro gibi rekor bonservis bedeline Premier Lig ekiplerinden Southampton\u2019a satma ba\u015far\u0131s\u0131 g\u00f6sterdi. Ba\u015far\u0131l\u0131 scout a\u011f\u0131 ile Fransa 2. Lig tak\u0131mlar\u0131ndan olan Istres\u2019te forma giyen Naby Keita\u2019y\u0131 ke\u015ffeden Red Bull Salzburg sadece 1.5 milyon Euro\u2019ya ald\u0131\u011f\u0131 oyuncuyu 2 y\u0131l sonra RB Leipzig\u2019e 11 milyon Euro\u2019ya satt\u0131. Red Bull Salzburg son olarak da Norve\u00e7li wonderkid Erling Haaland\u2019\u0131 20 milyon Euro\u2019ya Dortmund\u2019a ve Japon y\u0131ld\u0131z Takumi Minamino\u2019yu da 10 milyon Euro\u2019ya Liverpool\u2019a satt\u0131.<\/p>\n
RB Leipzig\u2019den b\u00fcy\u00fck s\u0131\u00e7rama<\/p>\n
Almanya Bundesliga\u2019da oynad\u0131\u011f\u0131 futbol ve ald\u0131\u011f\u0131 sonu\u00e7larla ad\u0131ndan en \u00e7ok s\u00f6z edilen kul\u00fcp haline gelen RB Leipzig, kurulu\u015f hikayesiyle de dikkat \u00e7ekiyor. Red Bull taraf\u0131ndan 2009 y\u0131l\u0131nda 5\u2019inci ligdeki SSV Markranstadt Kul\u00fcb\u00fc\u2019n\u00fcn lisans\u0131n\u0131n al\u0131nmas\u0131 ile kurulan RB Leipzig, 7 y\u0131l gibi k\u0131sa bir s\u00fcrede ba\u015far\u0131l\u0131 planlama ile Almanya Bundesliga\u2019ya y\u00fckseldi. Tak\u0131m\u0131n y\u00fckseli\u015fi trib\u00fcnlere de yans\u0131d\u0131. Kuruldu\u011fu ilk y\u0131llarda 2 bin ki\u015fiye oynayan RB Leipzig, \u015fimdilerde ise ma\u00e7lar\u0131n\u0131 41.454 kapasiteli Red Bull Arena\u2019da oynuyor. Bundesliga\u2019da hen\u00fcz ilk sezonunda enerjik ve h\u0131zl\u0131 futboluyla dikkat \u00e7eken RB Leipzig ligi 2. s\u0131rada bitirerek \u015eampiyonlar Ligi\u2019ne kat\u0131lma ba\u015far\u0131s\u0131 g\u00f6stermi\u015fti. Bundesliga\u2019ya y\u00fckseldi\u011finden beri ligin en gen\u00e7 tak\u0131m\u0131 olan RB Leipzig\u2019i bu sezon ligin en gen\u00e7 teknik adam\u0131 Julian Negalsmann y\u00f6netiyor. Kadrosunda Almanya Milli Tak\u0131m\u0131 forveti Timo Werner, hen\u00fcz 19 ya\u015f\u0131ndayken sadece 1.5 milyon Euro\u2019ya al\u0131nan Danimarkal\u0131 y\u0131ld\u0131z Yussuf Poulsen ve sadece 2 sezon \u00f6nce Frans\u0131z ekibi Sochaux\u2019tan bonservissiz al\u0131nan ve \u015fu an piyasa de\u011feri 40 milyon Euro olan Ibrahima Konate gibi y\u0131ld\u0131zlar\u0131n oldu\u011fu RB Leipzig Bundesliga\u2019da ilk yar\u0131y\u0131 lider bitirdi.<\/p>\n
Futbolda yeni model \u201cAl, Yeti\u015ftir ve Sat\u201d<\/p>\n
Futbolda di\u011fer \u015firket tak\u0131mlar\u0131n\u0131n aksine farkl\u0131 bir transfer politikas\u0131 olan Red Bull tak\u0131mlar\u0131n\u0131n al, yeti\u015ftir ve sat modeli \u00fclkemiz futbolu i\u00e7in de en iyi \u00f6rneklerden biri. Kurduklar\u0131 geni\u015f scout a\u011f\u0131 sayesinde d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda oyuncu izleyen ve bulduklar\u0131 potansiyel oyuncular\u0131 uygun fiyata transfer eden Red Bull tak\u0131mlar\u0131nda bu i\u015f adeta bir gelenek halini ald\u0131. Buna en g\u00fczel \u00f6rnek olan tak\u0131m ise Red Bull Salzburg. Avusturya ekibi \u00f6zellikle gen\u00e7lere verdi\u011fi \u00f6nem ile bilinirken pilot tak\u0131m\u0131 olan FC Liefering sayesinde gen\u00e7leri profesyonel ma\u00e7lara \u00e7\u0131kartarak gelece\u011fe haz\u0131rl\u0131yor. Avusturya 1. Ligi\u2019nde m\u00fccadele eden Red Bull Salzburg\u2019un pilot tak\u0131m\u0131 FC Liefering\u2019in kadrosunda yer alan futbolcular\u0131n tamam\u0131 21 ya\u015f alt\u0131nda.<\/p>\n
Red Bull Salzburg altyap\u0131 akademisinin en \u00f6nemli ba\u015far\u0131s\u0131 ise 2017 y\u0131l\u0131nda ya\u015fand\u0131. Manchester City, PSG, Barcelona, Benfica gibi altyap\u0131lar\u0131yla \u00fcnl\u00fc kul\u00fcplerin yer ald\u0131\u011f\u0131 UEFA Gen\u00e7lik Ligi\u2019nde 2017 y\u0131l\u0131nda finalde Portekiz ekibi Benfica\u2019y\u0131 2-1 yenerek \u015fampiyon olan Red Bull Salzburg, gen\u00e7lere yapt\u0131\u011f\u0131 yat\u0131r\u0131m\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alm\u0131\u015ft\u0131.<\/p>\n
Red Bull Salzburg son 3 sezonda 10 milyon Euro ve \u00fcst\u00fc 16 futbolcu satarak da b\u00fcy\u00fck bir ba\u015far\u0131ya imza att\u0131. Avusturya ekibi sadece bu sat\u0131\u015flardan yakla\u015f\u0131k 220 milyon Euro kasas\u0131na koydu. Bu isimler aras\u0131nda d\u00fcnyaca tan\u0131nan Naby Keita, Erling Haaland, Takumi Minamino, Munas Dabbur ve Amadou Haidara gibi isimler var.<\/p>\n
RB Leipzig ise Red Bull Salzburg kadar satt\u0131\u011f\u0131 oyuncularla dikkat \u00e7eken bir tak\u0131m olmasa da geni\u015f scout ekibi ile tak\u0131ma ve d\u00fcnya futboluna kazand\u0131rd\u0131\u011f\u0131 isimlerle dikkat \u00e7ekiyor. Uygun bonservis bedeline ald\u0131\u011f\u0131 gen\u00e7 isimleri parlatan RB Leipzig i\u00e7in buna en iyi \u00f6rneklerden biri de 2 sezon \u00f6nce bonservis bedeli \u00f6denmeden transfer edilen 20 ya\u015f\u0131ndaki Ibrahima Konate. Bir di\u011fer \u00f6rnek ise Danimarka\u2019n\u0131n s\u0131radan tak\u0131mlar\u0131ndan olan Lyngby\u2019den hen\u00fcz 19 ya\u015f\u0131nda ke\u015ffedilen Yussuf Poulsen.<\/p>\n
Ayn\u0131 zamanda teknik direkt\u00f6r fabrikas\u0131<\/p>\n
Sadece 15 y\u0131ld\u0131r futbolun i\u00e7inde olan ve yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla ve uygulad\u0131\u011f\u0131 al, yeti\u015ftir ve sat modeliyle ilgi oda\u011f\u0131 haline gelen Red Bull enerjik, gen\u00e7 ve potansiyeli oyuncu bulup yeti\u015ftirmede de\u011fil, teknik adam yeti\u015ftirme konusunda da ba\u015far\u0131l\u0131. Futbol d\u00fcnyas\u0131nda heyecan veren gen\u00e7 teknik adamlar yeti\u015ftiren Red Bull akademisinin \u015fu an Bundesliga\u2019da mevcut 6 tak\u0131mda teknik direkt\u00f6r\u00fc var. Bundesliga\u2019da g\u00f6rev yapan ve Red Bull akademisinden yeti\u015fen teknik direkt\u00f6rler \u015f\u00f6yle:<\/p>\n
“Julian Negelsmann (RB Leipzig), Niko Kovac (Bayern M\u00fcnih), Marco Rose (Borussia Monchengladbach), Oliver Glasner (Wolfsburg), Adi H\u00fctter (E.Frankfurt), Achim Beierlorzer (Mainz).”<\/p>\n","protected":false},"excerpt":{"rendered":"
SPORUN FARKLI DALLARINA YAPTI\u011eI YATIRIMLARLA D\u0130KKAT \u00c7EKEN RED BULL, FUTBOLDAK\u0130 BA\u015eARISIYLA DA D\u0130KKAT \u00c7EK\u0130YOR.<\/p>\n","protected":false},"author":1,"featured_media":253604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[657],"tags":[47967,2741,17862,2740],"class_list":["post-253603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","tag-futbolda","tag-bull","tag-devrimi","tag-red"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2020\/01\/futbolda-red-bull-devrimi_72bab69.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-13Yn","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/253603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=253603"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/253603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/253604"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=253603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=253603"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=253603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}