Ambalajda Avrupa\u2019dan daha ge\u00e7 b\u00fcy\u00fcd\u00fc\u011f\u00fc i\u00e7in en son teknolojilerin geldi\u011fi T\u00fcrkiye, globalle\u015fme yolunda \u00f6nemli ad\u0131mlar at\u0131yor.<\/p>\n
Ambalajda en \u00f6nemli pazar\u0131n Avrupa oldu\u011funun alt\u0131n\u0131 \u00e7izen d\u00fcnyan\u0131n en b\u00fcy\u00fck ambalaj \u00fcreticilerinden biri olan Sarten Ambalaj CEO\u2019su Zeki Sar\u0131bekir, Avrupa\u2019da yeni yat\u0131r\u0131mlar yapabileceklerini s\u00f6yledi. Sar\u0131bekir, “Yurtd\u0131\u015f\u0131nda en son fabrikam\u0131z\u0131 Hollanda\u2019da kurduk. \u0130lk y\u0131l\u0131m\u0131zda ba\u015far\u0131l\u0131 olduk. Daha sonra ikinci hatt\u0131 devreye sokarak yat\u0131r\u0131mlar\u0131m\u0131z\u0131 iki kat\u0131na \u00e7\u0131kard\u0131k” dedi. Sar\u0131bekir, Avrupa\u2019da benzer bir sistemle yeni yat\u0131r\u0131mlar d\u00fc\u015f\u00fcnd\u00fcklerini ifade etti.<\/p>\n
G\u0131da, kozmetik ve end\u00fcstriyel \u00fcr\u00fcnler olmak \u00fczere 3 ayr\u0131 sekt\u00f6re metal ve plastik ambalaj \u00fcrettiklerini dile getiren Sar\u0131bekir, “Yurtd\u0131\u015f\u0131 operasyonlar\u0131na 2000\u2019li y\u0131llar\u0131n ba\u015f\u0131nda Bulgaristan ile ba\u015flad\u0131k. Ard\u0131ndan kozmetik ambalajlar\u0131 i\u00e7in Rusya ve en sonunda Hollanda fabrikalar\u0131n\u0131 a\u00e7t\u0131k. Hollanda\u2019daki fabrikay\u0131 global \u00fcreticisi oldu\u011fumuz ABD\u2019li bir m\u00fc\u015fterimizin talebi \u00fczerine kurduk. Hammaddeyi T\u00fcrkiye\u2019den getirip montaj\u0131 burada yap\u0131yoruz ve kozmetik kutular\u0131 \u00fcretiyoruz” dedi.<\/p>\n
Hedef 30 milyon euro<\/p>\n
\u00d6nceden Hollanda\u2019ya y\u00fckl\u00fc miktarda ambalaj yollad\u0131klar\u0131n\u0131 ancak lojistik maliyetlerinin y\u00fcksekli\u011finin kendilerini zorlad\u0131\u011f\u0131n\u0131 belirten Sar\u0131bekir, bunun yerine Hollanda\u2019daki fabrikay\u0131 kurduklar\u0131n\u0131 ve bu sayede T\u00fcrkiye\u2019den sadece yar\u0131 mamul geldi\u011fini ve bunlar\u0131n bitmi\u015f \u00fcr\u00fcne \u00e7evrildi\u011fini ifade etti.<\/p>\n
Hollanda\u2019daki fabrika sayesinde Avrupa\u2019ya ihracat\u0131 art\u0131rd\u0131klar\u0131n\u0131 kaydeden Sar\u0131bekir, “Ge\u00e7en sene kurdu\u011fumuz ikinci hatla birlikte 2020 hedefimiz 15 milyon Euro ciroya ula\u015fmak. Buray\u0131 montaj fabrikas\u0131 olarak tutaca\u011f\u0131z. Ana \u00fcr\u00fcn\u00fcm\u00fcz T\u00fcrkiye\u2019de olsun, T\u00fcrkiye\u2019de \u00fcretelim. Burada ise uydu ak\u0131nc\u0131 fabrikalarla sadece montaj yapal\u0131m, h\u0131zl\u0131ca m\u00fc\u015fterinin yan\u0131nda olal\u0131m ve onlar\u0131 kendimize ba\u011flayal\u0131m istiyoruz” ifadesini kulland\u0131.<\/p>\n
Avrupa\u2019da firma ar\u0131yor<\/p>\n
Ambalajda en \u00f6nemli pazar\u0131n Avrupa oldu\u011funun alt\u0131n\u0131 \u00e7izen Sar\u0131bekir, Avrupa\u2019da yeni yat\u0131r\u0131mlar yapabileceklerini s\u00f6yledi. S\u0131f\u0131rdan kurman\u0131n yan\u0131nda sat\u0131n alma da yapabileceklerini anlatan Sar\u0131bekir, yurtd\u0131\u015f\u0131nda en iyi bildikleri konu olan metalde b\u00fcy\u00fcme hedeflerinin oldu\u011funu belirtti. Sar\u0131bekir, \u015f\u00f6yle devam etti: “Sat\u0131n almak i\u00e7in Avrupa\u2019da var olan bir\u00e7ok opsiyona bak\u0131yoruz. \u0130yi bir yer bulursak al\u0131p b\u00fcy\u00fctmeyi d\u00fc\u015f\u00fcn\u00fcyoruz. \u015eimdilik iki tane gezdik ve stratejik hedeflerimiz do\u011frultusunda ara\u015ft\u0131rmaya devam ediyoruz. Yurt d\u0131\u015f\u0131nda bir tesis alacak ya da kuracaksak metal ambalajla yapaca\u011f\u0131z. Bu i\u015fi bildi\u011fimiz i\u00e7in verimli olaca\u011f\u0131ndan emin olmam\u0131z laz\u0131m. Her ikisini be\u011fenip ikisini de alal\u0131m diyemeyiz. Biz elli y\u0131ll\u0131k bir \u015firketiz. Bundan bir elli y\u0131l sonra da var olacaksak s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde ilerlememiz \u015fart”.<\/p>\n
Sarten\u2019i eskiden b\u00f6lgesel bir ambalaj \u015firketi olarak konumland\u0131rd\u0131klar\u0131n\u0131 fakat art\u0131k yava\u015f yava\u015f globale do\u011fru gittiklerini kaydeden Sar\u0131bekir, “Avrupa, Kuzey Afrika derken \u015fimdi mesela G\u00fcney Amerika da \u00e7\u0131kt\u0131. \u0130hracat\u00e7\u0131 gibi d\u00fc\u015f\u00fcnebilmek \u00e7ok \u00f6nemli ve iyi bir ihracat\u00e7\u0131 olmak i\u00e7in co\u011frafya ve tarih bilmek laz\u0131m. Hangi \u00fclke daha yak\u0131n diye bakman\u0131n yan\u0131nda lojistik maliyetlerini g\u00f6z \u00f6n\u00fcne al\u0131p hangisine ihracat yapmak daha mant\u0131kl\u0131 diye d\u00fc\u015f\u00fcnmek gerekiyor” dedi.<\/p>\n
2017 y\u0131l\u0131nda 84 milyon dolar olan ihracat\u0131 2018\u2019de 104 milyon dolara, ge\u00e7ti\u011fimiz y\u0131l da 120 milyon dolara ta\u015f\u0131d\u0131klar\u0131n\u0131 dile getiren Sar\u0131bekir, toplam 90\u2019\u0131n \u00fczerinde \u00fclkeye \u00fcr\u00fcn satt\u0131klar\u0131n\u0131 ifade etti.<\/p>\n
Kozmetik kutularda \u00f6nemli bir global oyuncu olduklar\u0131na i\u015faret eden Sar\u0131bekir, d\u00fcnyadaki teneke kozmetik ambalaj\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 10\u2019unu kendilerinin \u00fcretti\u011fini belirtti.<\/p>\n
Ambalaj sekt\u00f6r\u00fc Avrupa\u2019da daha da b\u00fcy\u00fcyebilir<\/p>\n
Ambalaj konusunda T\u00fcrkiye\u2019nin iyi bir konumda oldu\u011funa dikkat \u00e7eken Sar\u0131bekir, t\u00fcketimin de giderek artt\u0131\u011f\u0131n\u0131 s\u00f6yledi. T\u00fcrkiye\u2019de ki\u015fi ba\u015f\u0131na d\u00fc\u015fen ambalaj t\u00fcketiminin 10 sene \u00f6nceki 150 dolar seviyesinden 260 dolar civar\u0131na y\u00fckseldi\u011fini vurgulayan Sar\u0131bekir, “Bu rakam Avrupa\u2019da 450-500 dolar, Amerika\u2019da 550, Japonya\u2019da 600 dolara ula\u015f\u0131yor. D\u00fcnya ortalamas\u0131 ise Afrika \u00fclkelerindeki \u00e7ok d\u00fc\u015f\u00fck kullan\u0131m nedeniyle 120 dolar. Ambalaj t\u00fcketimi T\u00fcrkiye\u2019de b\u00fcy\u00fcyor. \u00c7\u00fcnk\u00fc hem ihracat hem de s\u00fcpermarket say\u0131s\u0131 devaml\u0131 olarak art\u0131yor” dedi.<\/p>\n
T\u00fcrkiye ambalajda Avrupa\u2019dan daha ge\u00e7 b\u00fcy\u00fcd\u00fc\u011f\u00fc i\u00e7in en son teknolojilerin \u00fclkemize geldi\u011fini anlatan Sar\u0131bekir, ayr\u0131ca T\u00fcrkiye\u2019nin tasar\u0131m konusunda da ilerledi\u011fini ifade etti. Ambalajda Avrupa\u2019n\u0131n \u00e7ok \u00f6nemli bir pazar oldu\u011funun alt\u0131n\u0131 \u00e7izen Sar\u0131bekir, “T\u00fcrk ambalaj sekt\u00f6r\u00fc Avrupa\u2019n\u0131n y\u00fczde 10\u2019unu kar\u015f\u0131layabiliyor. Ancak \u00f6n\u00fcm\u00fczde daha y\u00fczde 90\u2019l\u0131k bir pay var. \u0130yiyiz ama yan\u0131 ba\u015f\u0131m\u0131zda kocaman bir Avrupa var ve orada daha da b\u00fcy\u00fcyebiliriz” diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
AMBALAJDA EN \u00d6NEML\u0130 PAZARIN AVRUPA OLDU\u011eUNUN ALTINI \u00c7\u0130ZEN D\u00dcNYANIN EN B\u00dcY\u00dcK AMBALAJ \u00dcRET\u0130C\u0130LER\u0130NDEN B\u0130R\u0130 OLAN SARTEN AMBALAJ CEO\u2019SU ZEK\u0130 SARIBEK\u0130R, AVRUPA\u2019DA YEN\u0130 YATIRIMLAR YAPAB\u0130LECEKLER\u0130N\u0130 S\u00d6YLED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":255316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[51368,6082,9958,26121,9445],"class_list":["post-255315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-ambalaji","tag-avrupanin","tag-emanet","tag-kozmetik","tag-turklere"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2020\/01\/avrupanin-kozmetik-ambalaji-turklere-emanet_e25daf6.jpg?fit=1000%2C653","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-14pZ","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/255315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=255315"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/255315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/255316"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=255315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=255315"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=255315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}