Dijital operat\u00f6r Turkcell 2020\u2019lerden itibaren teknolojideki geli\u015fmelerin odak noktas\u0131 olmas\u0131 beklenen yapay zeka \u00e7al\u0131\u015fmalar\u0131nda uyaca\u011f\u0131 7 ilkeyi a\u00e7\u0131klad\u0131.<\/p>\n
Turkcell 7 maddelik Yapay Zeka \u0130lkeleri ile i\u015f s\u00fcre\u00e7lerinde de kulland\u0131\u011f\u0131 ve geli\u015ftirece\u011fi teknolojilerin etik ve sorumlu \u015fekilde kullan\u0131laca\u011f\u0131na dair taahh\u00fctlerini a\u00e7\u0131klad\u0131. Turkcell\u2019in AR-GE \u00e7al\u0131\u015fmalar\u0131n\u0131n da y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc \u0130stanbul Genel Merkez binas\u0131nda d\u00fczenlenen bas\u0131n toplant\u0131s\u0131yla a\u00e7\u0131klanan Yapay Zeka \u0130lkeleri \u2019\u00c7evre ve \u0130nsan Odakl\u0131y\u0131z\u2019, \u2019Profesyonel Olarak Sorumluyuz\u2019, \u2019Veri Gizlili\u011fini G\u00f6zetiriz\u2019, \u2019\u015eeffaf\u0131z\u2019, \u2019G\u00fcvenli\u011fi Esas Al\u0131r\u0131z\u2019 \u2019Adil Davran\u0131r\u0131z\u2019, \u2019Daha \u0130yi Bir Gelecek i\u00e7in Payla\u015f\u0131r ve \u0130\u015f Birli\u011fi Yapar\u0131z\u2019 ba\u015fl\u0131klar\u0131n\u0131 ta\u015f\u0131yan 7 maddeden olu\u015fuyor. \u015eirket, ilkelerin yeni \u00fcr\u00fcn ve teknolojilere ba\u011fl\u0131 olarak ilkelerin geli\u015ftirilebilece\u011fini ve edinilen tecr\u00fcbelerin yine insanl\u0131k yarar\u0131na bir kazan\u0131m olarak kullan\u0131laca\u011f\u0131n\u0131 da belirtti.<\/p>\n
\u0130lkeler yapay zekan\u0131n sesi ile d\u00fcnyaya duyuruldu<\/p>\n
Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6mer Barbaros Yi\u015f, Bilgi ve \u0130leti\u015fim Teknolojilerinden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Serkan \u00d6zt\u00fcrk ve Yeni Teknolojiler Hukuku Y\u00f6neticisi G\u00f6k\u00e7e \u00c7obansoy H\u0131zel\u2019in kat\u0131ld\u0131\u011f\u0131 toplant\u0131da Turkcell\u2019in geli\u015ftirdi\u011fi yapay zeka uygulamalar\u0131ndan \u00f6rnekler de yer ald\u0131. Kamuoyuyla ilk kez payla\u015f\u0131lan Yapay Zeka \u0130lkeleri\u2019ni t\u00fcm T\u00fcrkiye\u2019ye ve d\u00fcnyaya seslendiren, yine Turkcell\u2019in geli\u015ftirdi\u011fi yapay zeka oldu. Toplant\u0131ya kat\u0131lanlar, yapay zeka ile \u00e7al\u0131\u015fan ve ekrana g\u00fcl\u00fcmseme seviyesine g\u00f6re fidan dikilmesini sa\u011flayan G\u00fcl\u00fcmse Ye\u015fert projesini de deneyimledi. Ayr\u0131ca, kat\u0131l\u0131mc\u0131lar s\u00f6zl\u00fc ve yaz\u0131l\u0131 \u015fekilde bilgilendirilerek, toplant\u0131n\u0131n ba\u015f\u0131nda ve sonunda y\u00fcz ifadelerinden yapay zeka teknolojisiyle duygu analizi \u00e7al\u0131\u015fmas\u0131 ger\u00e7ekle\u015ftirildi. Duygu analizi \u00e7al\u0131\u015fmas\u0131n\u0131n sonucunda toplant\u0131n\u0131n ba\u015f\u0131nda ve sonunda kat\u0131l\u0131mc\u0131lar\u0131n ne kadar mutlu olduklar\u0131 de\u011ferlendirilerek payla\u015f\u0131ld\u0131.<\/p>\n
Turkcell Hukuk ve Reg\u00fclasyon ekibi uluslararas\u0131 alanda \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor<\/p>\n
D\u00fcnya \u00e7ap\u0131nda pek \u00e7ok sekt\u00f6rde k\u00f6kl\u00fc de\u011fi\u015fim olu\u015fturacak olan yapay zeka, \u00f6zellikle t\u00fcketicilerin davran\u0131\u015flar\u0131n\u0131 takip ederek onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 hen\u00fcz ortaya \u00e7\u0131kmadan gidermek, sistemlerde olu\u015fmas\u0131 muhtemel aksakl\u0131klar\u0131 \u00f6ng\u00f6rerek engellemek, y\u00fcksek ve kesintisiz fiziksel g\u00fc\u00e7 gerektiren i\u015fleri hatas\u0131z tamamlamak gibi devrim niteli\u011finde i\u015flevler sunuyor. \u00d6zellikle son be\u015f-alt\u0131 y\u0131lda h\u0131zlanan \u00e7al\u0131\u015fmalar bir yandan da kitlesel i\u015f kayb\u0131, ki\u015fisel veri g\u00fcvenli\u011fi ve makinelerin bir tehdide d\u00f6n\u00fc\u015fmesi gibi endi\u015feler de olu\u015fturuyor.<\/p>\n
Turkcell hukuk ve reg\u00fclasyon ekibi bir taraftan bu endi\u015feleri gidermek di\u011fer taraftan da yapay zekan\u0131n olumlu etkilerini art\u0131rmak i\u00e7in uzun s\u00fcredir UNICEF, WEF (D\u00fcnya Ekonomik Forumu), IEEE (Uluslararas\u0131 Elektrik ve Elektronik M\u00fchendisli\u011fi) gibi k\u00fcresel organizasyonlarla i\u015f birli\u011fi yap\u0131yor. Yapay zekan\u0131n ilkelerin ve gelece\u011finin tart\u0131\u015f\u0131ld\u0131\u011f\u0131 uluslararas\u0131 platformlarda aktif rol alan Turkcell\u2019in katk\u0131 sa\u011flad\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar aras\u0131nda \u00e7ocuk haklar\u0131 ve yapay zekaya ili\u015fkin k\u00fcresel ilkeler, y\u00fcz tan\u0131ma sistemlerinin sorumlu kullan\u0131m\u0131 ile duygular\u0131 i\u015fleyen yapay zeka sistemlerinde etik standartlar\u0131n belirlenmesi gibi \u00e7al\u0131\u015fmalar bulunuyor. Ki\u015fisel Veriler Koruma Kanunu\u2019na g\u00f6re titizlikle hareket eden Turkcell, ayr\u0131ca bu alan\u0131 temel insan haklar\u0131n\u0131n \u00f6nemli ve geli\u015fmeye a\u00e7\u0131k bir unsuru olarak g\u00f6r\u00fcyor.<\/p>\n
\u00d6mer Barbaros Yi\u015f: “Yapay zeka bir \u00e7ocuk, ona iyili\u011fi \u00f6\u011fretece\u011fiz”<\/p>\n
Turkcell Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6mer Barbaros Yi\u015f yapay zekan\u0131n, ne verilirse onu \u00f6\u011frenen bir \u00e7ocuk gibi d\u00fc\u015f\u00fcn\u00fclmesi gerekti\u011fini belirterek “Turkcell olarak ona iyili\u011fi, insanl\u0131\u011fa faydal\u0131 \u015feyleri \u00f6\u011fretece\u011fimize dair s\u00f6z veriyoruz. Yapay zeka alan\u0131nda al\u0131nacak \u00e7ok yol var ve k\u00f6kl\u00fc de\u011fi\u015fimler g\u00f6rece\u011fiz. Her de\u011fi\u015fim gibi bu da insanlar\u0131 biraz endi\u015felendiriyor. Ama biz \u00e7eyrek asr\u0131 geride b\u0131rakm\u0131\u015f, birikimli bir \u015firketiz. Yapay zekan\u0131n da hem m\u00fc\u015fterilerimize hem t\u00fcm d\u00fcnyaya iyilik getirmesi i\u00e7in, a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z ilkelerden sapmadan \u00e7al\u0131\u015fmaya devam edece\u011fiz.” dedi.<\/p>\n
Serkan \u00d6zt\u00fcrk: “Dilimizden anlayan yapay zeka geli\u015ftirmek \u00f6nemli”<\/p>\n
Turkcell Bilgi ve \u0130leti\u015fim Teknolojilerinden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Serkan \u00d6zt\u00fcrk, sunumu s\u0131ras\u0131nda ayn\u0131 metni \u00f6nce yurtd\u0131\u015f\u0131nda geli\u015ftirilmi\u015f bir yapay zekan\u0131n, ard\u0131ndan Turkcell\u2019in yapay zekas\u0131n\u0131n okudu\u011fu bir kay\u0131t dinletti. Yerli yapay zekan\u0131n bu metni \u00e7ok daha iyi okudu\u011funun alt\u0131n\u0131 \u00e7izen \u00d6zt\u00fcrk, “Bu teknolojiler olabildi\u011fince yerli ve milli olmal\u0131 \u00e7\u00fcnk\u00fc yapay zekan\u0131n T\u00fcrk\u00e7eyi ve ihtiya\u00e7lar\u0131m\u0131z\u0131 anlamas\u0131, k\u00fclt\u00fcrel dokunu\u015flara hakim olmas\u0131 laz\u0131m. Yak\u0131nda tan\u0131taca\u011f\u0131m\u0131z Yaani Sesli Asistan\u2019\u0131n da fark\u0131 T\u00fcrk\u00e7e d\u00fc\u015f\u00fcn\u00fcp T\u00fcrk\u00e7eyle beraber geli\u015fmesi olacak.” dedi.<\/p>\n
“En \u00e7ok d\u00f6neri tan\u0131tmakta zorland\u0131k”<\/p>\n
Toplant\u0131da, Turkcell \u00e7al\u0131\u015fanlar\u0131 yemek al\u0131rken yapay zekan\u0131n kullan\u0131m\u0131 \u00fczerine bir video da g\u00f6sterildi. Personelin yeme\u011fi se\u00e7iminden \u00f6deme an\u0131na kadar her ad\u0131m\u0131n yapay zeka ile y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc bu i\u015flemle ilgili olarak Turkcell M\u00fc\u015fteri Deneyimi ve Bilgi Teknolojilerinden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Serkan \u00d6zt\u00fcrk ilgin\u00e7 detaylar payla\u015ft\u0131: “Yapay zekay\u0131 bu i\u015flem i\u00e7in e\u011fittik. Bu e\u011fitim s\u0131ras\u0131nda en \u00e7ok 1 porsiyon d\u00f6ner ile 1,5 porsiyon d\u00f6neri ay\u0131rt etmekte zorland\u0131. \u00c7\u00fcnk\u00fc lava\u015f\u0131n \u00fcst\u00fcndeki et miktar\u0131n\u0131 alg\u0131lamas\u0131 vakit ald\u0131. Ayn\u0131 \u015fekilde pilav \u00fcst\u00fc kuru fasulye de galiba yapay zekan\u0131n kafas\u0131n\u0131 biraz kar\u0131\u015ft\u0131rd\u0131. Somon ve tavu\u011fu birbirinden ay\u0131rt etme s\u00fcreci de u\u011fra\u015ft\u0131rd\u0131.”<\/p>\n
“Yerli otomobil Barcelona\u2019da g\u00f6sterilecek”<\/p>\n
Toplant\u0131n\u0131n soru cevap b\u00f6l\u00fcm\u00fcnde \u00d6zt\u00fcrk, T\u00fcrkiye\u2019nin Otomobili\u2019nin \u0130spanya\u2019n\u0131n Barselona kentinde d\u00fczenlenecek GSMA Mobil D\u00fcnya Kongresi\u2019nde sergilenece\u011fini belirterek, “Barselona\u2019ya arabam\u0131z\u0131 g\u00f6t\u00fcrece\u011fiz, g\u00f6sterece\u011fiz. \u0130lk defa yerli arabam\u0131z\u0131 tan\u0131tma f\u0131rsat\u0131 bulaca\u011f\u0131z hep beraber” diye cevap verdi.<\/p>\n
Turkcell Yapay Zeka \u0130lkeleri \u015f\u00f6yle s\u0131raland\u0131;<\/p>\n
\u00c7evre ve \u0130nsan Odakl\u0131y\u0131z<\/p>\n
Yapay zeka \u00e7\u00f6z\u00fcmlerimizi insan onuruna, temel hak ve \u00f6zg\u00fcrl\u00fcklere sayg\u0131l\u0131 olarak, BM S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Ama\u00e7lar\u0131\u2019na katk\u0131 sa\u011flayarak ve daha ya\u015fanabilir bir d\u00fcnya olu\u015fturmak amac\u0131yla geli\u015ftiririz.<\/p>\n
Profesyonel Olarak Sorumluyuz<\/p>\n
Yapay zeka \u00e7\u00f6z\u00fcmlerimizin sosyal refaha ve kamu yarar\u0131na katk\u0131s\u0131n\u0131 g\u00f6zetiriz. Geli\u015ftirilen teknolojiden kimin sorumlu olaca\u011f\u0131n\u0131 ortaya koyar\u0131z. \u0130nsan kontrol\u00fcnde ve denetiminde olmas\u0131na ve ilgili taraflar\u0131n geri bildirimlerine a\u00e7\u0131k olmas\u0131na \u00f6zen g\u00f6steririz.<\/p>\n
Veri Gizlili\u011fini G\u00f6zetiriz<\/p>\n
Ki\u015fisel verilerin korunmas\u0131 i\u00e7in gerekli tedbirleri al\u0131r\u0131z. Ki\u015fisel verilerin i\u015flenmesi konusunda Turkcell Gizlilik Politikas\u0131\u2019na uyar\u0131z.<\/p>\n
\u015eeffaf\u0131z<\/p>\n
\u00d6l\u00e7\u00fctlerimizin, s\u00fcre\u00e7lerimizin ve teknolojilerimizin do\u011furabilece\u011fi sonu\u00e7lar\u0131n \u00f6ng\u00f6r\u00fclebilir, a\u00e7\u0131klanabilir olmas\u0131n\u0131 hedefleriz.<\/p>\n
G\u00fcvenli\u011fi Esas Al\u0131r\u0131z<\/p>\n
Yapay zeka \u00e7\u00f6z\u00fcmlerimizin k\u00f6t\u00fcye kullan\u0131m\u0131n\u0131 \u00f6nlemeyi ama\u00e7lar, g\u00fcvenlik testlerine tabi tutarak olas\u0131 riskleri tespit etmeyi \u00f6n planda tutar\u0131z.<\/p>\n
Adil Davran\u0131r\u0131z<\/p>\n
Ayr\u0131mc\u0131l\u0131k yapmay\u0131z; e\u015fitlik ilkesi \u00e7er\u00e7evesinde kapsay\u0131c\u0131 \u015fekilde hareket ederiz.<\/p>\n
Daha \u0130yi Bir Gelecek i\u00e7in Payla\u015f\u0131r ve \u0130\u015f Birli\u011fi Yapar\u0131z<\/p>\n
Yapay Zeka teknolojileri ile ilgili tecr\u00fcbelerimizi daha iyi bir gelecek i\u00e7in payla\u015f\u0131r, i\u015f birlikleri i\u00e7in heyecan duyar\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u0130J\u0130TAL OPERAT\u00d6R TURKCELL, 2020\u2019LERDEN \u0130T\u0130BAREN TEKNOLOJ\u0130DEK\u0130 GEL\u0130\u015eMELER\u0130N ODAK NOKTASI OLMASI BEKLENEN YAPAY ZEKA \u00c7ALI\u015eMALARINDA UYACA\u011eI YED\u0130 \u0130LKEY\u0130 A\u00c7IKLADI.<\/p>\n","protected":false},"author":1,"featured_media":255892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[3699,11244,63264,10347,63263,18929,10727],"class_list":["post-255891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-acikladi","tag-calismalarinda","tag-ilkeyi","tag-turkcell","tag-uyacagi","tag-yapay","tag-zeka"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2020\/01\/turkcell-yapay-zeka-calismalarinda-uyacagi-7-ilkeyi-acikladi_042386b.jpg?fit=1000%2C804","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-14zh","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/255891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=255891"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/255891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/255892"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=255891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=255891"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=255891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}