T\u00fcrkiye\u2019deki 52. y\u0131l\u0131n\u0131 geride b\u0131rakan Mercedes-Benz T\u00fcrk, 2020 itibar\u0131yla faaliyetlerini yeni yap\u0131lanmas\u0131 ile s\u00fcrd\u00fcr\u00fcyor. \u015eirket, 2019 y\u0131l\u0131nda kamyon ve otob\u00fcs pazar\u0131nda gelenekselle\u015fen liderli\u011fini korudu. T\u00fcrkiye\u2019de \u00fcretti\u011fi kamyon ve otob\u00fcsleriyle 2019 y\u0131l\u0131nda \u00fclke ekonomisine sa\u011flad\u0131\u011f\u0131 ihracat geliri 1,3 milyar euroya yakla\u015ft\u0131.<\/p>\n
T\u00fcrkiye\u2019deki faaliyetlerinde 53. y\u0131l\u0131na ad\u0131m atan Mercedes-Benz T\u00fcrk, ana \u015firketi Daimler AG\u2019nin ba\u015flatt\u0131\u011f\u0131 k\u00fcresel de\u011fi\u015fim stratejisi do\u011frultusunda, i\u015ftiraki olan di\u011fer \u00fclkelerde oldu\u011fu gibi T\u00fcrkiye\u2019de de yeni bir yap\u0131lanmaya gidiyor. Bu do\u011frultuda 2020 y\u0131l\u0131 itibar\u0131yla Mercedes-Benz\u2019in Otomobil ve Hafif Ticari Ara\u00e7lar ile Kamyon ve Otob\u00fcs gruplar\u0131n\u0131n faaliyetleri 2 ayr\u0131 \u015firket yap\u0131s\u0131 alt\u0131nda topland\u0131. M\u00fc\u015fterilere daha iyi hizmet verebilmek ad\u0131na olu\u015fturulan bu de\u011fi\u015fim kapsam\u0131nda, Kamyon ve Otob\u00fcs faaliyetleri \u201cMercedes-Benz T\u00fcrk A.\u015e.\u201d \u015firketi alt\u0131nda, Otomobil ve Hafif Ticari Ara\u00e7lar faaliyetleri ise yeni kurulan \u201cMercedes-Benz Otomotiv Tic. Ve Hiz. A.\u015e.\u201d ad\u0131 alt\u0131nda y\u00fcr\u00fct\u00fcl\u00fcyor.<\/p>\n
Yap\u0131lan a\u00e7\u0131klamaya g\u00f6re \u015firketin g\u00f6rev da\u011f\u0131l\u0131m\u0131 \u015fu \u015fekilde: \u201cMercedes-Benz Otomotiv \u0130cra Kurulu ve Otomobil Grubu Ba\u015fkan\u0131 \u015e\u00fckr\u00fc Bekdikhan, Mercedes-Benz Otomotiv Hafif Ticari Ara\u00e7lar \u00dcr\u00fcn Grubu \u0130cra Kurulu \u00dcyesi Tufan Akdeniz, Mercedes-Benz Otomotiv K\u00fcresel IT \u00c7\u00f6z\u00fcmleri Merkezi \u0130cra Kurulu \u00dcyesi \u00d6zlem Vidin Engindeniz, Mercedes-Benz Otomotiv Finans ve Kontrol\u2019den Sorumlu \u0130cra Kurulu \u00dcyesi Manfred Ausweger.\u201d<\/p>\n
1 Ocak 2020 itibar\u0131yla S\u00fcer S\u00fcl\u00fcn \u201cMercedes-Benz T\u00fcrk \u0130cra Kurulu Ba\u015fkan\u0131\u201d olarak g\u00f6revini s\u00fcrd\u00fcr\u00fcrken yeni \u015firkete \u015e\u00fckr\u00fc Bekdikhan, \u201cMercedes-Benz Otomotiv \u0130cra Kurulu ve Otomobil Grubu Ba\u015fkan\u0131\u201d olarak atand\u0131.<\/p>\n
Tufan Akdeniz, \u201cMercedes-Benz Otomotiv Hafif Ticari Ara\u00e7lar \u00dcr\u00fcn Grubu \u0130cra Kurulu \u00dcyesi\u201d olarak, \u00d6zlem Vidin Engindeniz ise \u201cMercedes-Benz Otomotiv K\u00fcresel IT \u00c7\u00f6z\u00fcmleri Merkezi \u0130cra Kurulu \u00dcyesi\u201d olarak yeni kurulan \u015firkette g\u00f6rev al\u0131yor.<\/p>\n
Kamyon ve otob\u00fcs fabrikalar\u0131 ihracata odakland\u0131<\/p>\n
Mercedes-Benz T\u00fcrk Ho\u015fdere Otob\u00fcs Fabrikas\u0131, 2019 y\u0131l\u0131nda \u00fcretimine kesintisiz devam etti ve toplamda 4 bin 134 adet otob\u00fcs \u00fcretti. \u015eirket, ba\u015fta Bat\u0131 Avrupa \u00fclkelerine olmak \u00fczere \u00fcretimin yakla\u015f\u0131k y\u00fczde 96\u2019s\u0131n\u0131 ihra\u00e7 ederek 2019 y\u0131l\u0131nda 3 bin 985 adetlik otob\u00fcs ihracat\u0131 ger\u00e7ekle\u015ftirdi. \u00dcretimine ba\u015flad\u0131\u011f\u0131 1968 y\u0131l\u0131ndan bu yana toplam 93 bin adet otob\u00fcs \u00fcreten \u015firketin, otob\u00fcs ihracat hacmi ise ilk ihracat\u0131n yap\u0131ld\u0131\u011f\u0131 1970 y\u0131l\u0131ndan bu yana toplam 58 bin adede ula\u015ft\u0131.<\/p>\n
Mercedes-Benz T\u00fcrk Aksaray Kamyon Fabrikas\u0131 ise 2019 y\u0131l\u0131nda 12 bin 456 adet kamyon \u00fcretti. \u015eirketin bu y\u0131lki toplam kamyon ihracat\u0131 12 bin 342 adet olarak kaydedildi. Kamyon \u00fcretimine ba\u015flad\u0131\u011f\u0131 1986 y\u0131l\u0131ndan bu yana toplamda 276 bin adet kamyon \u00fcreten Mercedes-Benz T\u00fcrk, bug\u00fcne kadar toplam 68 bin adet kamyon ihra\u00e7 etti.<\/p>\n
Kamyon ve otob\u00fcs ihracat\u0131ndan 1,3 milyar euro, hizmet ihracat\u0131ndan 66 milyon euroluk katk\u0131<\/p>\n
\u015eirket, 2019 y\u0131l\u0131nda T\u00fcrkiye\u2019de \u00fcretti\u011fi kamyon ve otob\u00fcslerin ihracat\u0131ndan 1,3 milyar euroyu a\u015fan gelir elde ederek \u00fclke ekonomisine katk\u0131s\u0131n\u0131 aral\u0131ks\u0131z s\u00fcrd\u00fcrd\u00fc. T\u00fcrkiye\u2019den ihra\u00e7 edilen her 2 otob\u00fcsten 1\u2019i ve her 10 kamyondan 9\u2019u s\u00f6z konusu \u015firket taraf\u0131ndan ihra\u00e7 ediliyor.\u015eirket sadece iki \u00fcr\u00fcn grubundaki ihracat\u0131yla de\u011fil, \u201cAR-GE ve Bili\u015fim Teknolojileri\u201d alanlar\u0131nda yurt d\u0131\u015f\u0131na sa\u011flad\u0131\u011f\u0131 hizmetlerle de T\u00fcrkiye\u2019nin toplam hizmet ihracat\u0131 tutar\u0131na yakla\u015f\u0131k 66 milyon euroluk katk\u0131 sa\u011flad\u0131. \u015eirket 2019 y\u0131l\u0131nda, Daimler\u2019in \u00c7ekya\u2019daki Holov Otob\u00fcs Fabrikas\u0131\u2019n\u0131n geni\u015fletilmesi \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda \u00fcretilen yan duvar iskeleti kaynak tertibatlar\u0131n\u0131 ekleyerek toplamda 1 milyon euroluk ihracat geliri elde etti.<\/p>\n
S\u00fcer S\u00fcl\u00fcn: \u201cMercedes-Benz T\u00fcrk otob\u00fcs ve kamyonlar\u0131m\u0131z yine lider\u201d<\/p>\n
Mercedes-Benz T\u00fcrk \u0130cra Kurulu ve Otomobil Grubu Ba\u015fkan\u0131 S\u00fcer S\u00fcl\u00fcn: \u201c2019 y\u0131l\u0131n\u0131 otob\u00fcs ve kamyon pazarlar\u0131nda bir kez daha lider olarak kapatt\u0131k. Aksaray Kamyon Fabrikam\u0131z ve Ho\u015fdere Otob\u00fcs Fabrikam\u0131zda s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye odaklanarak \u00fcretim ve ihracat faaliyetlerimizi s\u00fcrd\u00fcrd\u00fck. Yine 2019 y\u0131l\u0131 i\u00e7inde Aksaray\u2019dan 275.000\u2019inci kamyonumuzu, Ho\u015fdere\u2019den de 90.000\u2019inci otob\u00fcs\u00fcm\u00fcz\u00fc banttan indirdik. Bu y\u0131l ayr\u0131ca, 2009\u2019dan bu yana Mercedes-Benz T\u00fcrk\u2019\u00fcn kamyon ve otob\u00fcs alan\u0131ndaki 2. El faaliyetlerini s\u00fcrd\u00fcren TruckStore ve BusStore markalar\u0131m\u0131z\u0131n 10. y\u0131l\u0131n\u0131 kutlad\u0131k. Sadece bu markalar\u0131m\u0131z \u00e7at\u0131s\u0131 alt\u0131nda 10 y\u0131lda yakla\u015f\u0131k 20.000 ticari ara\u00e7 sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmemizin yan\u0131nda, 17 farkl\u0131 \u00fclkeye ihracat yaparak T\u00fcrkiye ekonomisine katk\u0131 sa\u011flad\u0131k. Artan ara\u00e7 \u00e7e\u015fitlili\u011fimize paralel olarak yedek par\u00e7alar\u0131 ara\u00e7 sahiplerine \u00e7ok daha h\u0131zl\u0131 ve eksiksiz bir \u015fekilde ula\u015ft\u0131rmak ad\u0131na 8 milyon euroluk teknoloji ve inovasyon yat\u0131r\u0131m\u0131m\u0131zla \u2018T\u00fcrkiye\u2019nin En B\u00fcy\u00fck Yedek Par\u00e7a Da\u011f\u0131t\u0131m Merkezleri\u2019nden birini hizmete ald\u0131k. Kamu Bankalar\u0131 taraf\u0131ndan ekim ay\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe al\u0131nan \u2018Yerli \u00dcretime \u00d6zel Ta\u015f\u0131t Kredisi\u2019 sayesinde kamyon ve otob\u00fcs sat\u0131\u015flar\u0131m\u0131z olumlu bir ivme yakalad\u0131. Bu deste\u011fin 2020 y\u0131l\u0131n\u0131n ilk 3 ay\u0131nda da devam edilmesi karar\u0131n\u0131 memnuniyetle kar\u015f\u0131l\u0131yor, y\u0131l boyunca s\u00fcrd\u00fcr\u00fclmesini temenni ediyoruz. \u015eirket i\u00e7indeki yeni yap\u0131lanmam\u0131zla m\u00fc\u015fterilerimize \u00e7ok daha h\u0131zl\u0131 ve pratik \u00e7\u00f6z\u00fcmler sunarak; kalitemizi her zamankinden daha \u00fcst seviyeye ta\u015f\u0131may\u0131 planl\u0131yoruz. 2020 y\u0131l\u0131nda hem i\u00e7 pazar\u0131n hem de ihracat pazarlar\u0131n\u0131n yava\u015f ama emin ad\u0131mlarla y\u00fckseli\u015fe ge\u00e7ece\u011fine inan\u0131yoruz.\u201d diye konu\u015ftu.<\/p>\n
\u015e\u00fckr\u00fc Bekdikhan: \u201cKompakt s\u0131n\u0131fta \u00e7e\u015fitlili\u011fimizi artt\u0131r\u0131yor ve elektrikli d\u00f6nemini ba\u015flat\u0131yoruz\u201d<\/p>\n
Mercedes-Benz Otomotiv \u0130cra Kurulu Ba\u015fkan\u0131 \u015e\u00fckr\u00fc Bekdikhan: \u201c2019 y\u0131l\u0131n\u0131, 9.862 adet sat\u0131\u015fla kapatt\u0131k. Premium segment sat\u0131\u015flar\u0131 pazar\u0131n daralma h\u0131z\u0131ndan daha y\u00fcksek bir oranda geriledi. Y\u0131l\u0131n ilk yar\u0131s\u0131nda, bir yandan 2018 y\u0131l\u0131ndan kalan stoklar\u0131m\u0131z\u0131 eritmeye \u00e7al\u0131\u015f\u0131rken, di\u011fer yandan finansman ko\u015fullar\u0131ndaki faiz y\u00fckleri nedeniyle \u00f6nceli\u011fimizi bayilerimizin ve yetkili servislerimizin ayakta kalmas\u0131na ve m\u00fc\u015fterilerimizin bu durumdan etkilenmemesi ad\u0131na operasyonel s\u00fcreklili\u011fe odakland\u0131k. Y\u0131l\u0131n ikinci yar\u0131s\u0131nda ise \u00f6zellikle son \u00e7eyrekte ortaya \u00e7\u0131kan finansman ve kredi olanaklar\u0131ndaki iyile\u015fmelerle hareketlenen pazar\u0131n, ertelenen ara\u00e7 taleplerine cevap vermeye gayret ettik. 2020 y\u0131l\u0131na, ge\u00e7ti\u011fimiz y\u0131l\u0131n son \u00e7eyre\u011finin verdi\u011fi olumlu izlenimle birlikte daha pozitif bir beklenti i\u00e7erisinde girdik. Premium segmentin i\u00e7erisinde ocak ay\u0131nda pazara sundu\u011fumuz E 200 d modelimizin bize \u00f6nemli bir katk\u0131 sa\u011flamas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Yine 2020 y\u0131l\u0131nda Kompakt SUV segmentinde \u00f6nc\u00fc olaca\u011f\u0131na inand\u0131\u011f\u0131m\u0131z GLB ve yenilenen GLA modelimizi sat\u0131\u015fa sunaca\u011f\u0131z. Ek olarak, tamamen elektrikli ilk Mercedes-Benz modelimiz EQC ile yeni bir deneyimi ya\u015famaya ve ya\u015fatmaya haz\u0131rlan\u0131yoruz. Yeni \u015firket yap\u0131m\u0131zla markam\u0131z \u00e7ok daha m\u00fc\u015fteri odakl\u0131, daha ba\u011f\u0131ms\u0131z bir yap\u0131lanmaya ge\u00e7ti. Bu yeni yap\u0131lanman\u0131n her iki \u015firketin de yarar\u0131na olaca\u011f\u0131na inan\u0131yoruz ve hepimiz \u00e7ok heyecanl\u0131y\u0131z. 2020 y\u0131l\u0131n\u0131 premium segmentin lideri olarak kapatmay\u0131 hedefliyoruz. Bu konuda sekt\u00f6r\u00fcn en iyisi oldu\u011funa inand\u0131\u011f\u0131m\u0131z bayi a\u011f\u0131m\u0131z ve marka tutkunu \u00e7al\u0131\u015fanlar\u0131m\u0131z en \u00f6nemli destek\u00e7ilerimiz oldu.\u201d diye konu\u015ftu.<\/p>\n
Tufan Akdeniz: \u201cT\u00fcrkiye\u2019de yolcu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131nda en fazla tercih edilen marka Mercedes-Benz\u201d<\/p>\n
Mercedes-Benz Otomotiv Hafif Ticari Ara\u00e7lar \u0130cra Kurulu \u00dcyesi Tufan Akdeniz: \u201cHafif ticari ara\u00e7 pazar\u0131nda 2019 y\u0131l\u0131nda toplam 5.074 adetlik sat\u0131\u015f ger\u00e7ekle\u015ftirdik. Ayr\u0131ca 2. El (Used1) ile 1.418 adet ara\u00e7 sat\u0131\u015f\u0131n yan\u0131 s\u0131ra Sat\u0131\u015f Sonras\u0131 Hizmetlerimizle 2019 y\u0131l\u0131nda veri m\u00fc\u015fteri \u00f6demeli ve garantili toplam 96.890 adet ara\u00e7 giri\u015fi ger\u00e7ekle\u015ftirdik. V6 motorlu X-Class\u2019\u0131n model serimize eklenmesiyle yeni m\u00fc\u015fterileri b\u00fcnyemize katman\u0131n heyecan\u0131n\u0131 ya\u015farken, aktif ya\u015fam tutkunlar\u0131yla da daha fazla bir araya geldik. \u00d6\u011frenci ve personel ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n\u0131n yan\u0131 s\u0131ra turizm ve \u015fehir i\u00e7i yolcu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131nda \u00f6nemli bir yere sahip olan Sprinter arac\u0131m\u0131z, minib\u00fcs kategorisinin en fazla sat\u0131lan arac\u0131 oldu. Ayr\u0131ca Mercedes-Benz Vito arac\u0131m\u0131z ise, 9 ki\u015filik ara\u00e7 kategorisinin en fazla sat\u0131lan arac\u0131 oldu. B\u00f6ylece, Mercedes-Benz Hafif Ticari Ara\u00e7lar olarak, T\u00fcrkiye\u2019de yolcu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131nda en fazla tercih edilen markas\u0131 olduk. Yeni Sprinter ve X-Class ile kazand\u0131\u011f\u0131m\u0131z ivmeyi 2020 y\u0131l\u0131nda yeni Vito ile s\u00fcrd\u00fcrmeyi planl\u0131yoruz.\u201d<\/p>\n
\u201cPlastiksiz Mercedes-Benz T\u00fcrk\u201d ile daha ye\u015fil bir d\u00fcnya<\/p>\n
Mercedes-Benz T\u00fcrk, \u015firket genelinde tek kullan\u0131ml\u0131k plastik kullan\u0131m\u0131n\u0131 Ekim 2019 itibar\u0131yla durdurma karar\u0131 ald\u0131. Bu kapsamda \u015firket i\u00e7indeki i\u00e7me suyu ihtiya\u00e7lar\u0131 \u00f6zel ar\u0131tma sistemlerinden sa\u011flanmaya ve plastik yerine cam bardak ile cam \u015fi\u015fe kullan\u0131m\u0131 desteklenmeye ba\u015fland\u0131. Bu karar\u0131n ard\u0131nda, \u015firket kapsam\u0131nda y\u0131lda 350 bin pet \u015fi\u015fe ve yakla\u015f\u0131k 15 milyon plastik barda\u011f\u0131n kullan\u0131m\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmesi hedefi bulunuyor. \u00c7evre Y\u00f6netimi Sistemi Sertifikas\u0131\u2019na sahip olan Mercedes-Benz T\u00fcrk, at\u0131k y\u00f6netimi ile ilgili Ho\u015fdere Otob\u00fcs Fabrikas\u0131\u2019na 1 milyon euro, Aksaray Kamyon Fabrikas\u0131\u2019na ise 700 bin euro \u00fczerinde yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar\u0131yla do\u011fa dostu otomotiv \u00fcreticilerinden biri olmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n
Mercedes-Benz Finansal Hizmetler yine ba\u015far\u0131lara imza att\u0131<\/p>\n
T\u00fcrkiye\u2019de 2019 y\u0131l\u0131nda sat\u0131lan her 2 Mercedes-Benz marka arac\u0131n 1\u2019i Mercedes-Benz Finansal Hizmetler taraf\u0131ndan kredilendirildi. \u015eirket, ta\u015f\u0131t kredisinin yan\u0131 s\u0131ra sigorta hizmetleri de sundu. Mercedes-Benz T\u00fcrk taraf\u0131ndan 2019 y\u0131l\u0131nda sat\u0131lan otob\u00fcs, kamyon, hafif ticari ara\u00e7 ve otomobillerin y\u00fczde 46\u2019s\u0131 Mercedes-Benz Finansal Hizmetler taraf\u0131ndan sigortaland\u0131.<\/p>\n
Mercedes-Benz T\u00fcrk, uzun y\u0131llard\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fc e\u011fitim, k\u00fclt\u00fcr & sanat, giri\u015fimcilik ve spor alanlar\u0131ndaki sosyal sorumluluk projeleri ve sponsorluk faaliyetlerine 2019 y\u0131l\u0131 boyunca da h\u0131z kesmeden devam etti.<\/p>\n
15 y\u0131ld\u0131r \u00c7a\u011fda\u015f Ya\u015fam\u0131 Destekleme Derne\u011fi ile y\u00fcr\u00fct\u00fclen Her K\u0131z\u0131m\u0131z Bir Y\u0131ld\u0131z projesi kapsam\u0131nda 5.000\u2019den fazla k\u0131z \u00f6\u011frenciye burs sa\u011fland\u0131. MobileKids trafik projesi kapsam\u0131nda 52 okulda 24.000\u2019i a\u015fk\u0131n \u00e7ocu\u011fa trafik e\u011fitimi verildi. EML\u2019miz Gelece\u011fin Y\u0131ld\u0131z\u0131 projesi \u00e7er\u00e7evesinde mesleki ve teknik anadolu liselerindeki Mercedes-Benz Laboratuvarlar\u0131\u2019n\u0131n say\u0131s\u0131 30\u2019a ula\u015ft\u0131. 3 y\u0131ld\u0131r aral\u0131ks\u0131z s\u00fcrd\u00fcr\u00fclen Mercedes-Benz T\u00fcrk StartUP projesi ile yenilik\u00e7i, s\u00fcrd\u00fcr\u00fclebilir ve kreatif fikirler desteklenerek T\u00fcrkiye\u2019nin gelece\u011fine, topluma ve \u00e7evreye fayda sa\u011fland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
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