Samsun Ticaret Sanayi Odas\u0131nda (TSO) d\u00fczenlenen etkinlikte i\u015f adamlar\u0131na \u2019sosyal medya ile \u00f6ne \u00e7\u0131kman\u0131n yollar\u0131\u2019 anlat\u0131ld\u0131.<\/p>\n
Samsun TSO\u2019da \u2019Sosyal Medya ile \u00d6ne \u00c7\u0131k\u0131n\u2019 etkinli\u011fi d\u00fczenlendi. Davut Altan Meclis Toplant\u0131 Salonunda d\u00fczenlenen etkinlik ilk olarak k\u00fcrs\u00fc konu\u015fmalarla ba\u015flad\u0131. \u0130lk olarak konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren TOBB Samsun Gen\u00e7 Giri\u015fimciler \u0130cra Kurulu Ba\u015fkan\u0131 \u00dcmit Bener Ayla, e-ticaret yapan t\u00fcm giri\u015fimlerin t\u00fcketiciler ile ileti\u015fime ge\u00e7mek, kar\u015f\u0131l\u0131kl\u0131 etkile\u015fimde bulunmak, talebi ve pop\u00fcler olan\u0131 g\u00f6rebilmek, marka ve \u00fcr\u00fcn bilinirli\u011fi olu\u015fturmak i\u00e7in art\u0131k tek vazge\u00e7ilmezinin sosyal medya tan\u0131t\u0131m\u0131 oldu\u011funu vurgulad\u0131. Ayla, “Sosyal a\u011flar ba\u015flang\u0131\u00e7ta daha \u00e7ok kullan\u0131c\u0131lar\u0131n \u00f6zel hayatlar\u0131na ait ki\u015fisel payla\u015f\u0131mlar\u0131 etraf\u0131nda geli\u015firken, zaman i\u00e7inde eklenen yeni \u00f6zellikler ve de\u011fi\u015fen al\u0131\u015fkanl\u0131klar ile g\u00fcn\u00fcm\u00fczde art\u0131k daha \u00e7ok online al\u0131\u015fveri\u015f yapmak, m\u00fczik dinlemek, haberleri takip etmek ve benzeri belirli bir amaca y\u00f6nelik aktiviteler i\u00e7in kullan\u0131lmaya ba\u015flad\u0131. Bu oranlarda sosyal a\u011flar\u0131n sa\u011flad\u0131\u011f\u0131 kolayl\u0131k, pratiklik ve h\u0131z\u0131n etkisinin ne denli b\u00fcy\u00fck \u00f6l\u00e7ekli oldu\u011fu a\u015fikard\u0131r. 2020 y\u0131l\u0131 itibar\u0131yla 7,7 milyar\u0131n \u00fczerine \u00e7\u0131kan d\u00fcnya n\u00fcfusunun yakla\u015f\u0131k y\u00fczde 53\u2019\u00fc, yani 4 milyar\u0131 aktif internet kullan\u0131c\u0131s\u0131 bulunmakta ve Bunlar i\u00e7erisinde de yakla\u015f\u0131k 3,2 milyar\u0131 aktif olarak sosyal medya platformlar\u0131n\u0131 kullan\u0131yor. T\u00fcrkiye\u2019de, n\u00fcfusun y\u00fczde 72\u2019sine tekab\u00fcl eden 59,3 milyon internet kullan\u0131c\u0131s\u0131 var ve bunlar\u0131n 56,3 milyonu telefonlar\u0131ndan internete ba\u011flan\u0131yorlar. Yani her an, her yerde eri\u015fimleri bulunmaktad\u0131r ve bu kitle ana hedef pazar olarak her saniye b\u00fcy\u00fcmektedir” dedi.<\/p>\n
Akabinde Samsun TSO Y\u00f6netim Kurulu \u00dcyesi Kerem T\u00fcfek\u00e7i, dijitalle\u015fmenin giri\u015fimcilikle ilgili kritik bir husus oldu\u011funu ifade ederek, “\u0130\u015fletmelerinin varl\u0131\u011f\u0131n\u0131n idame ettirebilmeleri ad\u0131na konjonkt\u00fcr dijitalle\u015fmeyi ve ba\u011flant\u0131l\u0131 platformlara entegre olmay\u0131 zorunlu k\u0131l\u0131yor. Pazar\u0131n kabuk de\u011fi\u015ftirmesiyle birlikte pazarlama kavram\u0131 da dijital mecraya do\u011fru evrildi ve hedef kitleye eri\u015fimin yolu sosyal medya alanlar\u0131ndan ge\u00e7meye ba\u015flad\u0131. \u00c7ok de\u011fil 2004 y\u0131l\u0131nda Harvard \u00dcniversitesindeki \u00f6\u011frencilere y\u00f6nelik sosyal a\u011f olarak olu\u015fturulan Facebook ve akabinde \u00fccretsiz bir foto\u011fraf d\u00fczenleme payla\u015f\u0131m uygulamas\u0131 olarak kullan\u0131lmaya ba\u015flanan Instagram \u00f6nemli birer pazarlama alanlar\u0131na d\u00f6n\u00fc\u015ft\u00fcler. \u0130nsanlar\u0131n alg\u0131s\u0131ndaki h\u0131zl\u0131 de\u011fi\u015fim, teknolojinin bu de\u011fi\u015fimi y\u00f6netmeye y\u00f6nelik olarak sundu\u011fu nimetler bug\u00fcn bu iki sosyal medya platformunu giri\u015fimciler i\u00e7in birer f\u0131rsat alan\u0131na \u00e7evirdi. Tabii, bu sayd\u0131\u011f\u0131m hususlar sadece ekonomik kayg\u0131 g\u00fcden giri\u015fimciler i\u00e7in de\u011fil, ki\u015fisel pazarlama, kariyer ve hatta sivil toplum kurulu\u015flar\u0131 i\u00e7in dahi yapt\u0131\u011f\u0131 i\u015fi do\u011fru kitlelere ula\u015ft\u0131rma kayg\u0131s\u0131 g\u00fcden herkes i\u00e7in ge\u00e7erli. T\u00fcm d\u00fcnyayla rekabet halinde oldu\u011fumuz fark\u0131ndal\u0131\u011f\u0131yla, bug\u00fcn ger\u00e7ekle\u015ftirilen bu program\u0131n b\u00fcy\u00fck \u00f6nem arz etti\u011fini ifade etmek isterim” diye konu\u015ftu.<\/p>\n
Konu\u015fmalar\u0131n sonunda, Facebook\u2019un y\u00f6neticilerinden biri olan Melih G\u00fcrel, yerel i\u015fletmelerin b\u00fcy\u00fcmelerine ve insanlar\u0131n yeni i\u015f bulabilmeleri i\u00e7in dijital beceriler edinmelerine yard\u0131mc\u0131 olmay\u0131 hedefledi\u011fi k\u00fcresel projesi kapsam\u0131nda T\u00fcrkiye\u2019de ba\u015flat\u0131lan “Boost with Facebook” program\u0131 \u00e7er\u00e7evesinde \u201cFacebook ile \u00d6ne \u00c7\u0131k\u0131n\u201d adl\u0131 bir sunum ger\u00e7ekle\u015ftirdi.<\/p>\n","protected":false},"excerpt":{"rendered":"
SAMSUN T\u0130CARET SANAY\u0130 ODASI (TSO) B\u0130NASINDA BULUNAN MECL\u0130S ODASINDA ALANINDA UZMAN K\u0130\u015e\u0130LER\u0130N KATILIMIYLA SOSYAL MEDYA \u0130LE YEREL \u0130\u015eLETMELER\u0130N NASIL B\u00dcY\u00dcYECE\u011e\u0130 ANLATILDI.<\/p>\n","protected":false},"author":1,"featured_media":258754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[47184,3722,31880,192,432,5066,13852,1229,5024],"class_list":["post-258753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-adamlarina","tag-anlatildi","tag-cikmanin","tag-ile","tag-is","tag-medya","tag-one","tag-sosyal","tag-yollari"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2020\/01\/is-adamlarina-sosyal-medya-ile-one-cikmanin-yollari-anlatildi_fa9b25f.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-15jr","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/258753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=258753"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/258753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/258754"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=258753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=258753"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=258753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}