14 \u015eubat Sevgililer G\u00fcn\u00fc, e-ticaret \u00fczerinden yap\u0131lan sat\u0131\u015flara b\u00fcy\u00fck ivme kazand\u0131rd\u0131. Sevgililer internetten en \u00e7ok tak\u0131 ve m\u00fccevher al\u0131rken, Ideasoft\u2019un incelemesine g\u00f6re Sevgililer G\u00fcn\u00fcyle birlikte internet sipari\u015fleri \u00f6nceki aya g\u00f6re y\u00fczde 21,5 artt\u0131.<\/p>\n
T\u00fcrkiye\u2019nin \u00f6nemli e-ticaret altyap\u0131 \u015firketi IdeaSoft, kullan\u0131c\u0131s\u0131 olan ve y\u0131lda 4 milyon sipari\u015f alan 7 bin e-ticaret \u015firketi aras\u0131ndan; tak\u0131, ayakkab\u0131, elektronik e\u015fya, kozmetik, hediyelik \u00fcr\u00fcnler sat\u0131\u015f\u0131 yapan 953 \u015firketi se\u00e7erek Sevgililer G\u00fcn\u00fc haftas\u0131nda ger\u00e7ekle\u015fen online al\u0131\u015fveri\u015fleri inceledi. 1-14 \u015eubat tarihleri aras\u0131nda Ideasoft kullan\u0131c\u0131s\u0131 953 sanal ma\u011fazan\u0131n sipari\u015flerinin analiz edildi\u011fi rapora g\u00f6re; sevgililer G\u00fcn\u00fcyle birlikte internet sipari\u015fleri \u00f6nceki aya g\u00f6re y\u00fczde 21,5 artt\u0131. Tak\u0131\/m\u00fccevher, kozmetik \u00fcr\u00fcnler ve hediyelik e\u015fyalar Sevgililer G\u00fcn\u00fc i\u00e7in internet al\u0131\u015fveri\u015flerinde en \u00e7ok tercih edilen hediye gruplar\u0131 oldu.<\/p>\n
Sevgililer G\u00fcn\u00fc ile online al\u0131\u015fveri\u015f harcamalar\u0131 katland\u0131<\/p>\n
14 \u015eubat\u2019a \u00f6zel kampanyalar ve online f\u0131rsatlar hediye se\u00e7iminde t\u00fcketicileri internete y\u00f6nlendirdi. Sevgililer G\u00fcn\u00fc hediyeleri i\u00e7in yap\u0131lan harcamalar incelendi\u011finde tak\u0131 ve m\u00fccevher \u00fcr\u00fcnleri i\u00e7in yap\u0131lan harcama tutar\u0131 \u015eubat ay\u0131n\u0131n ilk iki haftas\u0131nda ocak ay\u0131n\u0131n ayn\u0131 d\u00f6nemine y\u00fczde 114 artt\u0131. Saat ve optik \u00fcr\u00fcnlerinde y\u00fczde 100\u2019e ula\u015f\u0131rken, kozmetik \u00fcr\u00fcnlerinde y\u00fczde 49, hediyelik e\u015fyada y\u00fczde 38,5 ayakkab\u0131 ve haz\u0131r giyimde ise y\u00fczde 17\u2019lik harcama art\u0131\u015f\u0131 tespit edildi.<\/p>\n
Sevgililerin internetten ald\u0131\u011f\u0131 hediyelerde en \u00e7ok sipari\u015f art\u0131\u015f\u0131 tak\u0131 ve m\u00fccevherde ya\u015fand\u0131<\/p>\n
\u015eubat ay\u0131n\u0131n ilk 2 haftas\u0131nda sipari\u015f say\u0131lar\u0131 da y\u00fckseldi. Tak\u0131 ve m\u00fccevher sipari\u015flerinin say\u0131s\u0131 Sevgililer G\u00fcn\u00fc haftas\u0131nda y\u00fczde 108 art\u0131\u015f g\u00f6stererek hediye al\u0131\u015fveri\u015flerinde ilk s\u0131ray\u0131 ald\u0131. Makyaj malzemeleri, parf\u00fcm ve bak\u0131m \u00fcr\u00fcnlerinin yer ald\u0131\u011f\u0131 kozmetik \u00fcr\u00fcn sipari\u015flerinde y\u00fczde 66 art\u0131\u015f izlendi. \u00d6zel g\u00fcnlerde \u00e7ok\u00e7a tercih edilen ayakkab\u0131 ve haz\u0131r giyim \u00fcr\u00fcnlerinde y\u00fczde 30\u2019luk, hediyelik e\u015fyalarda ise y\u00fczde 24\u2019l\u00fck sipari\u015f art\u0131\u015f\u0131 ya\u015fand\u0131. En k\u0131s\u0131tl\u0131 art\u0131\u015f y\u00fczde 16 ile kitap sipari\u015flerinde ve y\u00fczde 9 ile elektronik \u00fcr\u00fcnlerde ger\u00e7ekle\u015fti.<\/p>\n
Konuyla ilgili de\u011ferlendirmelerde bulunan Ideasoft CEO\u2019su Seyhun \u00d6zkara, \u015funlar\u0131 aktard\u0131: “\u00d6zel g\u00fcnlerde e-ticaret platformlar\u0131 \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015fler, ekonomiye b\u00fcy\u00fck bir katk\u0131 sa\u011fl\u0131yor. \u00d6zellikle t\u00fcketiciye y\u00f6nelik ek indirimler ve \u00f6zel pazarlama kurgular\u0131 sat\u0131n alma karar\u0131n\u0131 dijitale ta\u015f\u0131yor. E-ticarete artan bu ilgi sayesinde y\u0131lda ortalama 4 milyon sipari\u015fe ev sahipli\u011fi yapan Ideasoft her y\u0131l y\u00fczde 35 b\u00fcy\u00fcyor”.<\/p>\n","protected":false},"excerpt":{"rendered":"
14 \u015eUBAT SEVG\u0130L\u0130LER G\u00dcN\u00dc, E-T\u0130CARET \u00dcZER\u0130NDEN YAPILAN SATI\u015eLARA B\u00dcY\u00dcK \u0130VME KAZANDIRDI. SEVG\u0130L\u0130LER \u0130NTERNETTEN EN \u00c7OK TAKI VE M\u00dcCEVHER ALIRKEN, IDEASOFT\u2019UN \u0130NCELEMES\u0130NE G\u00d6RE SEVG\u0130L\u0130LER G\u00dcN\u00dcYLE B\u0130RL\u0130KTE \u0130NTERNET S\u0130PAR\u0130\u015eLER\u0130 \u00d6NCEK\u0130 AYA G\u00d6RE Y\u00dcZDE 21,5 ARTTI.<\/p>\n","protected":false},"author":1,"featured_media":36210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[13595,301,9389,1146],"class_list":["post-36209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-e-ticaret","tag-sektoru","tag-sevdi","tag-subati"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/02\/e-ticaret-sektoru-14-subati-sevdi_587afda.jpg?fit=596%2C977","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-9q1","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/36209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=36209"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/36209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/36210"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=36209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=36209"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=36209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}