{"id":55017,"date":"2019-02-22T13:44:52","date_gmt":"2019-02-22T10:44:52","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/gul-kahvesi-ile-ispartayi-dunyaya-tanitacak\/"},"modified":"2019-02-22T13:44:58","modified_gmt":"2019-02-22T10:44:58","slug":"gul-kahvesi-ile-ispartayi-dunyaya-tanitacak","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/gul-kahvesi-ile-ispartayi-dunyaya-tanitacak\/","title":{"rendered":"G\u00fcl kahvesi ile Isparta\u2019y\u0131 d\u00fcnyaya tan\u0131tacak"},"content":{"rendered":"

Isparta\u2019da \u00fcretilen g\u00fcl kahvesi T\u00fcrkiye\u2019de ra\u011fbet g\u00f6r\u00fcnce Almanya\u2019ya da ihra\u00e7 edilmeye ba\u015fland\u0131. Almanya\u2019ya yapt\u0131\u011f\u0131 ilk ihracat ile Isparta ve T\u00fcrkiye\u2019yi d\u00fcnyaya tan\u0131tmak istedi\u011fini s\u00f6yleyen kahveg\u00fcl \u00fcreticisi Abdullah Alkan, d\u00fcnyada ilk ve tek olan \u00fcr\u00fcn\u00fcyle \u00fclke ekonomisine katk\u0131 sunmay\u0131 ama\u00e7l\u0131yor.<\/p>\n

Isparta\u2019da 2016 y\u0131l\u0131nda kurdu\u011fu k\u00fc\u00e7\u00fck bir at\u00f6lye ile d\u00fcnyada ilk kez g\u00fcl kahvesini \u00fcreten gen\u00e7 giri\u015fimci Abdullah Alkan, T\u00fcrkiye\u2019nin bir\u00e7ok ilinde ra\u011fbet g\u00f6ren \u00fcr\u00fcn\u00fcn\u00fc ilk kez Almanya\u2019ya ihra\u00e7 etti.<\/p>\n

G\u00fcl ve lavanta sezonunda kente gelen gurbet\u00e7i ve turistlerin ya\u015fad\u0131klar\u0131 \u00fclkelere g\u00f6t\u00fcrd\u00fc\u011f\u00fc \u00fcr\u00fcnler ve internet \u00fczerinden yap\u0131lan sat\u0131\u015flarla tan\u0131n\u0131r hale geldi\u011fini dile getiren kahveg\u00fcl \u00fcreticisi Abdullah Alkan, \u2018A\u015fk\u0131n Harman\u0131\u2019 diye adland\u0131rd\u0131\u011f\u0131 \u00fcr\u00fcnle Isparta, Isparta g\u00fcl\u00fc ve T\u00fcrkiye\u2019yi d\u00fcnyaya tan\u0131tmay\u0131 hedefledi\u011fini ifade etti.<\/p>\n

Alkan, \u00fcretti\u011fi \u00fcr\u00fcn ve ambalaja yazd\u0131klar\u0131 notlar sayesinde, g\u00fcl kahvesi ile Isparta ve T\u00fcrkiye turizmine katk\u0131 sunmay\u0131 ama\u00e7lad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n

“Isparta\u2019ya gelip sat\u0131n alan turistlerle reklam ve yay\u0131l\u0131m sa\u011fland\u0131”<\/p>\n

Abdullah Alkan, g\u00fcl kahvesinin \u00fcretiminden bug\u00fcne kadar gelinen s\u00fcreci anlatarak, “\u00dcr\u00fcn\u00fcm\u00fcz g\u00fcl kahvesi. G\u00fcl kahvesini ilk defa 2016 y\u0131l\u0131nda \u00fcretmeye ba\u015flad\u0131k. Bir farkl\u0131l\u0131k olmas\u0131 a\u00e7\u0131s\u0131ndan, Isparta\u2019y\u0131 temsil etmesi a\u00e7\u0131s\u0131ndan bir \u00fcr\u00fcn oldu. G\u00fcl ile kahveyi bir araya getirip insanlar\u0131n be\u011fenisine sunduk. \u015eu anda Isparta d\u0131\u015f\u0131nda Ankara, \u0130stanbul, \u0130zmir, Ad\u0131yaman, Erzincan, Kahramanmara\u015f\u2019 ta, \u00f6zellikle do\u011fu illerinde \u00fcr\u00fcne \u00e7ok fazla talep var. \u00c7e\u015fitli yerlerde Isparta ve \u00e7evresinden de \u00fcr\u00fcne olduk\u00e7a talep al\u0131yoruz. \u00dcr\u00fcn\u00fcm\u00fcz \u00f6ncelikle Isparta \u00e7evresinde olduk\u00e7a fazla ilgi g\u00f6rd\u00fc. Isparta\u2019y\u0131 gezmeye \u00f6zellikle g\u00fcl sezonunda ve lavanta sezonunda, g\u00fcl ve lavanta bah\u00e7elerini gezmeye gelen turistler \u00fcr\u00fcn\u00fcm\u00fcze olduk\u00e7a fazla ilgi g\u00f6sterdiler. Memleketlerine giderken \u00fcr\u00fcnlerimizi al\u0131p g\u00f6t\u00fcrd\u00fcler. Bu sayede tabii ki \u00fcr\u00fcn\u00fcm\u00fcz de T\u00fcrkiye\u2019nin farkl\u0131 illerinde tan\u0131nd\u0131. Buradaki insanlar birbirlerine, e\u015flerine, dostlar\u0131na \u00fcr\u00fcnlerimizi g\u00f6t\u00fcr\u00fcp hediye ettiler. B\u00f6ylece fazlaca bir yay\u0131l\u0131m sa\u011fland\u0131. \u00dcr\u00fcnle alakal\u0131 bir reklam sa\u011fland\u0131” dedi.<\/p>\n

“G\u00fcl a\u015fk\u0131, g\u00fcl kahvesi de Isparta\u2019y\u0131 temsil ediyor”<\/p>\n

G\u00fcl kahvesinin ambalajlar\u0131n\u0131n farkl\u0131 oldu\u011fu i\u00e7in foto\u011fraf \u00e7ekilip, sosyal medyada payla\u015f\u0131ld\u0131\u011f\u0131n\u0131 ve ilginin bu sayede artt\u0131\u011f\u0131n\u0131 aktaran Alkan, “\u00dcr\u00fcn\u00fcm\u00fcz de farkl\u0131 oldu\u011fu i\u00e7in \u00e7ok fazla ilgi g\u00f6sterilmesine etken oldu. Zaten g\u00fcl\u00fcn farkl\u0131 bir temsili vard\u0131r. G\u00fcl a\u015fk\u0131 temsil eder. \u0130nsanlar da duyguya hitap etmesinden dolay\u0131 birbirlerine bunu hediye ederken ayn\u0131 zamanda farkl\u0131 \u015feylerde hediye ediyorlar. \u00d6ncelikle duygu hediye etmi\u015f oluyorlar. Bu ayn\u0131 zamanda Isparta\u2019y\u0131 da temsil ediyor. Isparta\u2019n\u0131n g\u00fclle olan m\u00fcnasebeti dolay\u0131s\u0131yla Isparta\u2019y\u0131 da temsil ediyor” diye konu\u015ftu.<\/p>\n

“Zamanla k\u00fc\u00e7\u00fck da\u011f\u0131t\u0131m kanallar\u0131 olu\u015fturduk”<\/p>\n

G\u00fcl kahvesine ilginin internet \u00fczerinden ger\u00e7ekle\u015ftirdikleri sat\u0131\u015f\u0131n da etkili oldu\u011funa dikkat \u00e7eken Alkan \u015funlar\u0131 s\u00f6yledi “\u0130nternet \u00fczerinden sat\u0131\u015flar\u0131m\u0131z sayesinde insanlar gittikleri yerlerden de sipari\u015f vermeye ba\u015flad\u0131lar. Farkl\u0131 illerde k\u00fc\u00e7\u00fck k\u00fc\u00e7\u00fck da\u011f\u0131t\u0131m kanallar\u0131 olu\u015fturmaya ba\u015flad\u0131k. Tabii, yaz d\u00f6neminde gurbet\u00e7i vatanda\u015flar\u0131m\u0131z \u015fehirlerimize gelip memleket hasreti giderirken, giderken yanlar\u0131nda bir \u015feyler g\u00f6t\u00fcrme ihtiyac\u0131 hissediyorlar. Isparta\u2019ya gelenler de, kendi ya\u015fad\u0131klar\u0131 \u00fclkelere genellikle g\u00fcl kahvesi g\u00f6t\u00fcrd\u00fcler. Orada da farkl\u0131 taleplerle kar\u015f\u0131la\u015ft\u0131k” dedi.<\/p>\n

“Almanya\u2019da sadece T\u00fcrk vatanda\u015f\u0131na de\u011fil, oradaki Almanlara da tatt\u0131rmak istiyoruz”<\/p>\n

Ispartal\u0131 gurbet\u00e7ilerin tatil d\u00f6neminde buradan gelip ald\u0131klar\u0131 g\u00fcl kahvelerini ya\u015fad\u0131klar\u0131 \u00fclkelere g\u00f6t\u00fcrmesi sonras\u0131nda talep ve ilginin artt\u0131\u011f\u0131na de\u011finen Alkan, ilk ihracat\u0131 Almanya\u2019ya yapt\u0131klar\u0131n\u0131 anlatt\u0131. Alkan, “\u00d6zellikle Almanya\u2019 da ya\u015fayan gurbet\u00e7i insanlar \u00fcr\u00fcne fazla ilgi g\u00f6sterdiler. Sipari\u015f vermeye ba\u015flad\u0131lar. Talepleri biz de g\u00f6rmezden gelemezdik. Orada distrib\u00fct\u00f6rl\u00fck anla\u015fmas\u0131 yapt\u0131k. \u0130lk defa ge\u00e7en hafta ihracat\u0131m\u0131z ger\u00e7ekle\u015fti. Almanya\u2019ya ilk \u00fcr\u00fcn\u00fcm\u00fcz\u00fc g\u00f6nderdik. Bu ay\u0131n 22\u2019sinde orada da \u00fcr\u00fcn testi olacak. \u00dcr\u00fcn\u00fcm\u00fcz ilk defa oradaki t\u00fcketiciyle bulu\u015facak. Ancak bizim amac\u0131m\u0131z \u00fcr\u00fcn\u00fc sadece T\u00fcrk vatanda\u015f\u0131na de\u011fil, oradaki Almanlara da tatt\u0131rmak istiyoruz. Ambalajlar\u0131m\u0131z\u0131n \u00fczerine Isparta\u2019y\u0131 anlatan Isparta\u2019n\u0131n tan\u0131t\u0131m\u0131n\u0131 yapan simgeler koyduk, g\u00fczel yaz\u0131lar ekledik. \u00dcr\u00fcn\u00fcm\u00fcz\u00fc sat\u0131n alan hem Alman hem T\u00fcrk insanlar e\u011fer ald\u0131klar\u0131nda ambalajlar\u0131 okurlarsa ve detaylara dikkat ederlerse bilgi sahibi de olacaklar. Bu bizim i\u00e7in \u00e7ok \u00f6nemli. \u0130lk hedefimiz bu \u00fcr\u00fcnle Isparta\u2019y\u0131 T\u00fcrkiye\u2019ye tan\u0131tmak, sonras\u0131nda ise T\u00fcrkiye\u2019yi d\u00fcnyaya tan\u0131tmak” ifadelerini kaydetti.<\/p>\n

“Bu marka, d\u00fcnyaya a\u00e7\u0131lan ve \u00fclkemizi temsil eden g\u00fczel bir marka olacak”<\/p>\n

Yurt d\u0131\u015f\u0131ndaki ilk ihracat\u0131n ard\u0131ndan farkl\u0131 \u00fclkelerle de diyalog halinde olduklar\u0131n\u0131 ileten Alkan, “\u00dcr\u00fcn Almanya\u2019n\u0131n yan\u0131 s\u0131ra \u0130ngiltere ve Hollanda\u2019da talep g\u00f6r\u00fcyor. Orada da farkl\u0131 kontaklar\u0131m\u0131z var, yaz\u0131\u015fmalar\u0131m\u0131z devam ediyor. Yak\u0131n zamanda \u00fcr\u00fcnlerimizi oralarda da sat\u0131\u015fa \u00e7\u0131karmak istiyoruz. Hedefimiz \u00e7ok geni\u015f. \u0130lk hedefimiz Isparta ve \u00e7evresinde tan\u0131nm\u0131\u015f olmakt\u0131. Bunu ba\u015fard\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Alaca\u011f\u0131m\u0131z \u00e7ok yol var, markala\u015fmak kolay de\u011fil tabii ki. Bunu uzun s\u00fcrede ve do\u011frular\u0131n\u0131 uygulayarak yapmam\u0131z gerekiyor. Ama ilk hedefimizi ba\u015fard\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. \u0130kinci hedefimiz ulusal bir marka olabilmek ama bununla alakal\u0131 daha \u00e7ok yolumuz var. Daha fazla \u00e7al\u0131\u015farak daha yeni \u00fcr\u00fcnleri \u00fcr\u00fcn yelpazemize ekleyerek, bunlar\u0131 da ger\u00e7ekle\u015ftirece\u011fiz. Daha sonras\u0131nda da in\u015fallah bu marka, d\u00fcnyaya a\u00e7\u0131lan ve \u00fclkemizi temsil eden g\u00fczel bir marka olacak” dedi.<\/p>\n

“Amac\u0131m, Isparta\u2019y\u0131 T\u00fcrkiye\u2019ye, T\u00fcrkiye\u2019yi de d\u00fcnyaya tan\u0131tmak”<\/p>\n

Esas amac\u0131n Isparta ve Isparta g\u00fcl\u00fcn\u00fcn tan\u0131t\u0131m\u0131 oldu\u011funu vurgulayan Alkan, “Ispartal\u0131y\u0131m, 2016 y\u0131l\u0131nda ba\u015flad\u0131m. Gen\u00e7 bir giri\u015fimci olarak 2016 y\u0131l\u0131nda ilk \u00fcr\u00fcn\u00fc piyasaya s\u00fcrd\u00fcm. Bu \u00fcr\u00fcn\u00fc piyasaya s\u00fcrmekteki amac\u0131m, \u00f6ncelikle Isparta\u2019y\u0131 T\u00fcrkiye\u2019ye, T\u00fcrkiye\u2019yi de d\u00fcnyaya tan\u0131tmakt\u0131. Isparta\u2019da g\u00fcl ile ilgili bir\u00e7ok farkl\u0131 \u00fcr\u00fcn var ama d\u00fcnyada herkesin t\u00fcketebildi\u011fi ve sevdi\u011fi global bir \u00fcr\u00fcn var, o da kahve. Kahveyi de g\u00fcl ile birle\u015ftirip insanlar\u0131n s\u00fcrekli t\u00fcketebilece\u011fi bir \u015fekle getirdik. \u0130nsanlar sevdi. Bu \u00fcr\u00fcn\u00fc yapmaktaki amac\u0131m\u0131z, Isparta\u2019m\u0131z\u0131n g\u00fcl\u00fcn\u00fc kahve ile harmanlayarak b\u00fct\u00fcn d\u00fcnyaya tan\u0131t\u0131p, Isparta ismini t\u00fcm d\u00fcnyada tan\u0131n\u0131r hale getirmek” ifadelerini kulland\u0131.<\/p>\n

G\u00fcl ve g\u00fcl kahvesine \u00e7i\u00e7e\u011fin temsilinden hareketle \u2018a\u015fk\u0131n harman\u0131\u2019 ad\u0131n\u0131 verdiklerini kaydeden Alkan, “G\u00fcl kahvesini pazarlarken, slogan olarak \u2018a\u015fk\u0131n harman\u0131\u2019 dedik, bunun da \u00fcr\u00fcn\u00fcm\u00fczle \u00e7ok g\u00fczel uyum sa\u011flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. G\u00fcl ve kahve \u00e7ok farkl\u0131 bir temsil \u00f6zelli\u011fine sahip. Bunu b\u00fct\u00fcn \u00fcr\u00fcnlerimize bask\u0131lad\u0131k. \u00dcr\u00fcn ambalajlar\u0131na dikkat ederek, insanlar \u00fczerindeki etkilerini g\u00f6rd\u00fck. \u00dcr\u00fcn\u00fcm\u00fcz\u00fc \u00e7\u0131kar\u0131rken ambalaj \u00fczerinde \u00e7ok fazla \u00e7al\u0131\u015ft\u0131k. Farkl\u0131 farkl\u0131 varyasyonlar\u0131n\u0131 denedik. B\u00fct\u00fcn ambalajlar\u0131m\u0131za da Isparta\u2019y\u0131 ve T\u00fcrkiye\u2019yi tan\u0131tan mesajlar ili\u015ftirdik. Bunun \u00e7ok \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. \u0130nsanlar bunu farkl\u0131 \u00fclkelerde t\u00fckettiklerinde, ambalaj\u0131 okuduklar\u0131 zaman Isparta\u2019ya, g\u00fcle ve kahveye ili\u015fkin bilgiler edinecekler. Bunun \u00e7ok \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. Bununla beraber insanlar\u0131n Isparta\u2019ya olan ilgisi fazlala\u015facak. Bu da dolayl\u0131 yoldan turizme ve kentin tan\u0131t\u0131m\u0131na bir katk\u0131 diye d\u00fc\u015f\u00fcn\u00fcyorum. \u00dcr\u00fcn\u00fcm\u00fcz, Isparta\u2019y\u0131 g\u00fczel temsil eden bir \u00fcr\u00fcn. \u0130n\u015fallah, T\u00fcrkiye\u2019yi de temsil eder bir hale gelecek, g\u00fczel bir marka haline gelecek. Bununla ilgili \u00e7al\u0131\u015f\u0131yoruz. Yapt\u0131\u011f\u0131m\u0131z bu ihracat bizi \u00e7ok sevindirdi, in\u015fallah devam\u0131 da gelecektir” ifadelerine yer verdi.

\"G\u00fcl <\/a> <\/div> <\/div>
\"G\u00fcl <\/a> <\/div>
\"G\u00fcl <\/a> <\/div> <\/div> <\/div>
\"G\u00fcl <\/a> <\/div>
\"G\u00fcl <\/a> <\/div>
\"G\u00fcl <\/a> <\/div> <\/div>
\"G\u00fcl <\/a> <\/div> <\/div> <\/div>
\"G\u00fcl <\/a> <\/div> <\/div> <\/div> <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

ISPARTA\u2019DA \u00dcRETT\u0130\u011e\u0130 G\u00dcL KAHVES\u0130N\u0130 ISPARTA VE \u00c7EVRES\u0130 \u0130LE T\u00dcRK\u0130YE\u2019DEK\u0130 B\u0130R\u00c7OK FARKLI \u0130LE TANITAN KAHVEG\u00dcL \u00dcRET\u0130C\u0130S\u0130 ABDULLAH ALKAN, ALMANYA\u2019YA YAPTI\u011eI \u0130LK \u0130HRACAT \u0130LE ISPARTA VE T\u00dcRK\u0130YE\u2019Y\u0130 D\u00dcNYAYA TANITMAK \u0130STED\u0130\u011e\u0130N\u0130 \u0130LETT\u0130. ALKAN, D\u00dcNYA \u0130LK VE TEK OLAN \u00dcR\u00dcN\u00dc \u0130LE ISPARTA VE \u00dcLKE EKONOM\u0130S\u0130 VE TUR\u0130ZM\u0130NE DE KATKI SUNMAYI AMA\u00c7LIYOR.<\/p>\n","protected":false},"author":1,"featured_media":55018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[2124,2273,192,17848,1704,6559],"class_list":["post-55017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dunyaya","tag-gul","tag-ile","tag-ispartayi","tag-kahvesi","tag-tanitacak"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/02\/gul-kahvesi-ile-ispartayi-dunyaya-tanitacak_003b743.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-ejn","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/55017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=55017"}],"version-history":[{"count":1,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/55017\/revisions"}],"predecessor-version":[{"id":55027,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/55017\/revisions\/55027"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/55018"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=55017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=55017"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=55017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}