Hewlett Packard Enterprise \u015firketi Aruba\u2019n\u0131n haz\u0131rlad\u0131\u011f\u0131 rapora g\u00f6re, dijital \u00e7al\u0131\u015fma ortam\u0131nda \u00f6nc\u00fcl\u00fc\u011f\u00fcn orta \u00f6l\u00e7ekli i\u015fletmelerin elinde oldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n
Orta \u00f6l\u00e7ekli i\u015fletmeler, Avrupa ekonomisine 1 milyar eurodan fazla katk\u0131 sa\u011flad\u0131\u011f\u0131 belirtiliyor. Hewlett Packard Enterprise \u015firketi Aruba, d\u00fcnya genelinde orta \u00f6l\u00e7ekli i\u015fletmelerin, \u00e7al\u0131\u015fma ortamlar\u0131nda dijitali ne kadar benimsedi\u011fini anlamak i\u00e7in bir ara\u015ft\u0131rma yapt\u0131. Orta \u00f6l\u00e7ekli i\u015fletmelerden 2 bin 700\u2019den fazla \u00e7al\u0131\u015fan\u0131n dahil oldu\u011fu \u00e7al\u0131\u015fmada, dijital \u00e7al\u0131\u015fma ortam\u0131nda \u00f6nc\u00fcl\u00fc\u011f\u00fcn orta \u00f6l\u00e7ekli i\u015fletmelerin elinde oldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n
Ara\u015ft\u0131rmaya g\u00f6re; orta \u00f6l\u00e7ekli \u015firketler, dijitalin art\u0131k t\u00fcm \u00f6l\u00e7ekli i\u015fletmelerde \u00f6ncelik oldu\u011funu, rakiplerinin gerisinde kalmamak ve de\u011fi\u015fimin \u00fcstesinden gelmeleri i\u00e7in, gerekli beceriler ve g\u00fcvenlik y\u00f6netimlerine sahip olduklar\u0131ndan emin olmalar\u0131 gerekti\u011fini bildirdi.<\/p>\n
Aruba\u2019n\u0131n Avrupa, Ortado\u011fu ve Afrika\u2019dan (EMEA) Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Morten Illum, konu ile ilgili de\u011ferlendirmesinde, “Teknolojinin benimsenmesi ve entegrasyonu kurumsal yelpazede daha b\u00fcy\u00fck bir \u00f6ncelik haline gelirken, orta \u00f6l\u00e7ekli i\u015fletmelerin elinde farkl\u0131 bir f\u0131rsat bulunuyor. B\u00fcy\u00fck i\u015fletmelerin adapte olmakta g\u00fc\u00e7l\u00fck \u00e7ektikleri ya da daha k\u00fc\u00e7\u00fck i\u015fletmelerin \u00f6l\u00e7ekleme becerileri hep konu\u015fulur. Fakat dijital d\u00f6n\u00fc\u015f\u00fcm konusu a\u00e7\u0131ld\u0131\u011f\u0131nda hep g\u00f6z ard\u0131 edilen, orta \u00f6l\u00e7ekli i\u015fletmelerde \u00e7al\u0131\u015fanlar\u0131n teknolojiden daha iyi yararlanma ve getirece\u011fi f\u0131rsatlar\u0131 anlama konusunda g\u00f6sterdikleri \u00e7eviklik ve cesarettir. Buradaki konu, orta \u00f6l\u00e7ekli i\u015fletmelere bunu yapmalar\u0131n\u0131 izin vermekte. Fakat bu, belirli \u00f6l\u00e7\u00fclerde g\u00fcvenlik risklerini beraberinde getiriyor” dedi.<\/p>\n
Dijital \u00e7al\u0131\u015fma ortam\u0131nda ba\u015far\u0131 ve teknolojinin pratikte uygulanmas\u0131nda yatt\u0131\u011f\u0131n\u0131 belirten Illum, “Bu, teknik altyap\u0131 kadar kullan\u0131c\u0131 deneyimiyle de ilgilidir. Orta \u00f6l\u00e7ekli i\u015fletmelerin, yat\u0131r\u0131mlar\u0131n\u0131n tam de\u011ferini fark etmeleri ve riskleri ortadan kald\u0131rmalar\u0131 yolunda liderlerinin, \u00e7al\u0131\u015fanlara yeni ara\u00e7lar\u0131 hem \u00fcretken hem de g\u00fcvenli bir \u015fekilde kullanmalar\u0131 i\u00e7in e\u011fitim ve destek sa\u011flamalar\u0131 gerekir” ifadelerini kulland\u0131.<\/p>\n
Raporda orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in \u00f6nemli maddeleri \u015f\u00f6yle s\u0131raland\u0131;<\/p>\n
\u00c7al\u0131\u015fma ortamlar\u0131nda teknolojiyi en \u00e7ok kullanan kullan\u0131c\u0131lar orta \u00f6l\u00e7ekli i\u015fletmelerde: Orta \u00f6l\u00e7ekli i\u015fletmelerin neredeyse \u00fc\u00e7te ikisi (y\u00fczde 63\u2019\u00fc), \u015firketlerinin \u2018teknoloji, uygulama ve IT deste\u011fini\u2019 iyi ya da \u00e7ok iyi olarak nitelendiriyor. Daha b\u00fcy\u00fck \u00f6l\u00e7ekli \u015firketlerde bu oran y\u00fczde 53\u2019e d\u00fc\u015f\u00fcyor. Orta \u00f6l\u00e7ekli i\u015fletmelerin y\u00fczde 27\u2019si, rekabette geride kalmamak i\u00e7in geli\u015fmi\u015f i\u015fitsel-g\u00f6rsel teknolojilerini (ses komutuyla \u00e7al\u0131\u015fan hoparl\u00f6rler gibi) kullan\u0131yor. Bu oran, daha k\u00fc\u00e7\u00fck i\u015fletmelerde y\u00fczde 16 iken, daha b\u00fcy\u00fck i\u015fletmelerde y\u00fczde 22.<\/p>\n
Bulut teknolojilerine \u00f6nem veriyorlar: Orta \u00f6l\u00e7ekli i\u015fletmelerin y\u00fczde 24\u2019\u00fc, b\u00fcy\u00fck \u00f6l\u00e7ekli i\u015fletmelere k\u0131yasla (y\u00fczde 17), \u015firketlerinin bulut depolama yaz\u0131l\u0131mlar\u0131na son 12 ayda yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. Ayn\u0131 \u015fekilde, orta \u00f6l\u00e7ekli i\u015fletmeler siber g\u00fcvenli\u011fi de \u00f6ncelikleri aras\u0131nda tutuyor: orta \u00f6l\u00e7ekli i\u015fletmelerin y\u00fczde 39\u2019u, b\u00fcy\u00fck i\u015fletmelerin ise y\u00fczde 31\u2019i bu alana yat\u0131r\u0131m yap\u0131yor.<\/p>\n
Sonu\u00e7 olarak daha iyi bir \u00e7al\u0131\u015fma ortam\u0131 sunuyorlar: Yeni teknolojilere olan etkileyici ba\u011fl\u0131l\u0131klar\u0131 sayesinde, orta \u00f6l\u00e7ekli i\u015fletmelerin y\u00fczde 66\u2019s\u0131 kayda de\u011fer bir oranla, \u2018i\u015f yerindeki ortamlar\u0131n\u0131\u2019 iyi ya da \u00e7ok iyi olarak de\u011ferlendiriyor, ayn\u0131 oran b\u00fcy\u00fck i\u015fletmelerde y\u00fczde 57. Ayn\u0131 zamanda, orta \u00f6l\u00e7ekli i\u015fletmeler, \u00e7al\u0131\u015fanlar\u0131n\u0131n ki\u015fisel cihazlar\u0131n\u0131 i\u015f yerinde kullanmalar\u0131 i\u00e7in esneklik sunmada daha \u00e7evikler: y\u00fczde 72. B\u00fcy\u00fck i\u015fletmelerde bu oran y\u00fczde 53.<\/p>\n
Fakat, teknoloji yat\u0131r\u0131mlar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almak i\u00e7in daha g\u00fc\u00e7l\u00fc bir y\u00f6netim talepleri var: Orta \u00f6l\u00e7ekli i\u015fletmelerde \u00e7al\u0131\u015fanlar\u0131n \u00fc\u00e7te birinden fazlas\u0131 (y\u00fczde 77\u2019si), \u2018e\u011fer do\u011fru y\u00f6netilmezse yeni teknolojilerin kullan\u0131lmas\u0131n\u0131n, \u00e7al\u0131\u015fanlar\u0131n tutumlar\u0131na zarar verebilece\u011fini\u2019, y\u00fczde 78\u2019i ise \u2018\u00e7al\u0131\u015ft\u0131\u011f\u0131m kurumun kullan\u0131mdaki internete ba\u011fl\u0131 cihazlar\u0131n kontrol\u00fc ve y\u00f6netiminin geli\u015ftirilebilece\u011fini\u2019 kabul ediyor.<\/p>\n
Orta \u00f6l\u00e7ekli i\u015fletmelerin \u00fc\u00e7te ikisi (y\u00fczde 66\u2019s\u0131), \u00e7al\u0131\u015ft\u0131klar\u0131 kurumlar\u0131n yeni teknolojileri uygulamazlarsa \u2019rakiplerin gerisinde kalma riski\u2019 ta\u015f\u0131d\u0131\u011f\u0131n\u0131, bu bask\u0131yla hareket ederken, tehlikelerin de beraberinde geldi\u011fini s\u00f6yl\u00fcyor.<\/p>\n
\u00c7al\u0131\u015ft\u0131klar\u0131 kurumlar\u0131n siber g\u00fcvenlik konusunda fark\u0131ndal\u0131klar\u0131 olmalar\u0131na ra\u011fmen, orta \u00f6l\u00e7ekli i\u015fletmelerde \u00e7al\u0131\u015fanlar\u0131n neredeyse d\u00f6rtte \u00fc\u00e7\u00fc (y\u00fczde 74\u2019\u00fc), ge\u00e7ti\u011fimiz y\u0131l \u015firket verileriyle risk ald\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. Buna ek olarak, orta \u00f6l\u00e7ekli i\u015fletmelerde \u00e7al\u0131\u015fanlar\u0131n neredeyse yar\u0131s\u0131 (y\u00fczde 48), b\u00fcy\u00fck i\u015fletmelerde \u00e7al\u0131\u015fanlar\u0131n ise \u00fc\u00e7te ikisi (y\u00fczde 66\u2019s\u0131) g\u00fcvenlik konusunun \u2018her \u00e7al\u0131\u015fan\u0131n\u2019 sorumluluklar\u0131 aras\u0131nda oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
HEWLETT PACKARD ENTERPR\u0130SE \u015e\u0130RKET\u0130 ARUBA’NIN HAZIRLADI\u011eI RAPORA G\u00d6RE, D\u0130J\u0130TAL \u00c7ALI\u015eMA ORTAMINDA \u00d6NC\u00dcL\u00dc\u011e\u00dc ORTA \u00d6L\u00c7EKL\u0130 \u0130\u015eLETMELER EL\u0130NDE BULUNDURUYOR.<\/p>\n","protected":false},"author":1,"featured_media":55255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[322,6695,6875,17901,12908,17900,1336,15541],"class_list":["post-55254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-calisma","tag-dijital","tag-elinde","tag-isletmelerin","tag-olcekli","tag-onculuk","tag-orta","tag-ortaminda"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/02\/dijital-calisma-ortaminda-onculuk-orta-olcekli-isletmelerin-elinde_2a0880a.jpg?fit=567%2C275","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-enc","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/55254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=55254"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/55254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/55255"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=55254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=55254"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=55254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}