{"id":57790,"date":"2019-02-24T12:34:56","date_gmt":"2019-02-24T09:34:56","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/senenin-yildizlarindan-900-milyon-liralik-maliyet-avantaji\/"},"modified":"2019-02-24T12:34:56","modified_gmt":"2019-02-24T09:34:56","slug":"senenin-yildizlarindan-900-milyon-liralik-maliyet-avantaji","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/senenin-yildizlarindan-900-milyon-liralik-maliyet-avantaji\/","title":{"rendered":"\u2018Senenin Y\u0131ld\u0131zlar\u0131\u2019ndan 900 milyon liral\u0131k maliyet avantaj\u0131"},"content":{"rendered":"<p>Y\u0131ld\u0131z Holding grup \u015firketlerindeki en iyi 105 projenin yar\u0131\u015ft\u0131\u011f\u0131 \u201cSenenin Y\u0131ld\u0131zlar\u0131 2018\u201d, bu y\u0131l 11\u2019inci kez d\u00fczenlendi. Birincilerin Y\u0131ld\u0131z Holding y\u00f6neticilerinin yer ald\u0131\u011f\u0131 uzman ve ana j\u00fcri ile \u00e7al\u0131\u015fan oylar\u0131yla belirlendi\u011fi yar\u0131\u015fmaya kat\u0131lan projelerin holdinge katk\u0131s\u0131 yakla\u015f\u0131k 900 milyon lira oldu.<\/p>\n<p>Y\u0131ld\u0131z Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat \u00dclker, Y\u0131ld\u0131z Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yard\u0131mc\u0131s\u0131 Ali \u00dclker, Y\u0131ld\u0131z Holding CEO\u2019su Mehmet T\u00fct\u00fcnc\u00fc\u2019n\u00fcn ve Y\u0131ld\u0131z Holding\u2019den di\u011fer \u00fcst d\u00fczey y\u00f6neticiler ile i\u015f d\u00fcnyas\u0131n\u0131n \u00f6nemli isimleri ve sivil toplum \u00f6rg\u00fctleri temsilcilerinin kat\u0131ld\u0131\u011f\u0131 t\u00f6rende, ge\u00e7ti\u011fimiz aylarda Pladis CEO\u2019su olarak atanan A. Salman Amin bir konu\u015fma yapt\u0131. GODIVA CEO\u2019su Annie Young Scrivner\u2019\u0131n video mesaj\u0131n\u0131n yay\u0131nland\u0131\u011f\u0131 gecede, TAV Havalimanlar\u0131 Holding Y\u00f6netim Kurulu \u00dcyesi ve \u0130cra Kurulu Ba\u015fkan\u0131 Mustafa Sani \u015eener her y\u0131l farkl\u0131 \u015firketlerdeki ba\u015far\u0131l\u0131 i\u015f insanlar\u0131n\u0131n a\u011f\u0131rland\u0131\u011f\u0131 \u201cY\u0131ld\u0131zl\u0131 Sohbetler\u201de Y\u0131ld\u0131z Holding Global Hukuk Ba\u015fkan\u0131 \u0130brahim Ta\u015fk\u0131n\u2019\u0131n konu\u011fu olarak kat\u0131ld\u0131. Senenin Y\u0131ld\u0131zlar\u0131\u2019nda bu y\u0131l Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6zel \u00d6d\u00fcl\u00fc, \u201cMOVERS\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda verildi.<\/p>\n<p>T\u00f6rende konu\u015fan Y\u0131ld\u0131z Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat \u00dclker, \u201cG\u00fcn\u00fcm\u00fczde her \u015feyin ne kadar h\u0131zl\u0131 de\u011fi\u015fti\u011finin fark\u0131nday\u0131z ve bu de\u011fi\u015fime de ayak uydurmam\u0131z i\u00e7in daha g\u00fc\u00e7l\u00fc ve daha yenilik\u00e7i olmam\u0131z gerekti\u011fini biliyoruz. Riskleri f\u0131rsat g\u00f6r\u00fcp iyi bir gelecek hayal edebiliriz. Elbette hayalimizdeki gelecek i\u00e7in elimizde bir anahtar olmas\u0131 laz\u0131m. Bizim anahtar\u0131m\u0131z\u0131n \u00fczerinde MOVERS yaz\u0131yor. Bunu yapabilmek i\u00e7in de hep birlikte ve hep hareket halinde olaca\u011f\u0131z\u201d dedi.<\/p>\n<p>Kat\u0131lan t\u00fcm projelerin holdinge katk\u0131s\u0131 yakla\u015f\u0131k 900 milyon lira<\/p>\n<p>Y\u0131ld\u0131z Holding Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ali \u00dclker, \u201cBu sene 11.\u2019sini ger\u00e7ekle\u015ftirdi\u011fimiz Senenin Y\u0131ld\u0131zlar\u0131\u2019nda \u00f6nce hayal eden sonra bu hayali projeye d\u00f6n\u00fc\u015ft\u00fcren, ard\u0131ndan i\u015fe ve ba\u015far\u0131ya evrilmesini sa\u011flayan \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131z\u0131 \u00f6d\u00fcllendirdik. Hem T\u00fcrkiye hem de d\u00fcnyadan maliyet avantaj\u0131 olu\u015fturma, m\u00fc\u015fteri memnuniyetini art\u0131rma ve mevcut s\u00fcre\u00e7leri iyile\u015ftirme gibi \u00f6nemli kriterler \u00fczerinden \u00f6d\u00fcl kazanmak i\u00e7in \u00e7ok de\u011ferli 105 proje yar\u0131\u015ft\u0131. Bu projelerin holdinge maliyet avantaj\u0131 olarak katk\u0131s\u0131 yakla\u015f\u0131k 900 milyon lira olarak ger\u00e7ekle\u015fti. Eme\u011fi ge\u00e7en t\u00fcm arkada\u015flar\u0131m\u0131za projelere kar\u015f\u0131 geli\u015ftirdikleri \u00e7\u00f6z\u00fcm odakl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 i\u00e7in bir kez daha te\u015fekk\u00fcr ediyorum. Onlardan ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le gelece\u011fe umutla bak\u0131yor, \u00fclkemizin ekonomisi ve yeni istihdam olu\u015fturmak i\u00e7in \u00e7al\u0131\u015fmaya devam ediyoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n<p>\u201c2018\u2019de oldu\u011fu gibi yine \u00e7ift haneli b\u00fcy\u00fcme hedefliyoruz\u201d<\/p>\n<p>Zorlu bir y\u0131l\u0131 geride b\u0131rakt\u0131klar\u0131n\u0131 ifade eden Y\u0131ld\u0131z Holding CEO\u2019su Mehmet T\u00fct\u00fcnc\u00fc ise, \u201cBu y\u0131l bizim i\u00e7in \u00e7ok anlaml\u0131 ve \u00f6zel bir y\u0131l. \u00dclker\u2019in 75\u2019inci y\u0131l\u0131n\u0131, Y\u0131ld\u0131z Holding\u2019in 30\u2019uncu y\u0131l\u0131n\u0131 ve Teremya\u011f\u2019\u0131n 20\u2019nci y\u0131l\u0131n\u0131 kutluyoruz. 2018 bizim i\u00e7in tam bir meydan okuma y\u0131l\u0131yd\u0131. Ge\u00e7ti\u011fimiz y\u0131l br\u00fct sat\u0131\u015flar\u0131m\u0131zdaki art\u0131\u015f y\u00fczde 27, konsolide br\u00fct sat\u0131\u015f\u0131m\u0131z ise 54 milyar TL oldu. Bu az\u0131msanacak bir ba\u015far\u0131 de\u011fil. Ciro da\u011f\u0131l\u0131m\u0131na bakt\u0131\u011f\u0131m\u0131zda ise b\u00fcy\u00fcmede en \u00e7ok at\u0131\u015ft\u0131rmal\u0131k i\u015fimizin ve perakende markalar\u0131m\u0131z\u0131n katk\u0131s\u0131 oldu\u011funu g\u00f6r\u00fcyoruz. At\u0131\u015ft\u0131rmal\u0131k i\u015fimiz bizim global oda\u011f\u0131m\u0131z ve pazarda b\u00fcy\u00fcd\u00fc\u011f\u00fcm\u00fcz ve daha da b\u00fcy\u00fcmeyi hedefledi\u011fimiz bir i\u015f kolu; perakende de ise markalar\u0131m\u0131zla hem kendisi b\u00fcy\u00fcyen hem de pazar\u0131 b\u00fcy\u00fcten, ivme kazand\u0131ran bir rol \u00fcstleniyoruz. Odaklanma stratejimizin yan\u0131 s\u0131ra ihracat\u0131m\u0131z da b\u00fcy\u00fcmemizde bir di\u011fer etken olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. 2018\u2019de ihracat\u0131m\u0131z\u0131 ge\u00e7en seneye g\u00f6re y\u00fczde 21 art\u0131rarak 628 milyon dolar gelir elde ettik. 2019 y\u0131l\u0131nda hem ihracatta hem de br\u00fct sat\u0131\u015flarda \u00e7ift haneli b\u00fcy\u00fcmeyi hedefliyoruz. Bug\u00fcn ortaya koydu\u011fumuz bu finansal tablo ve hedefler \u00f6zverili \u00e7al\u0131\u015fman\u0131n kar\u015f\u0131l\u0131\u011f\u0131, yar\u0131\u015fmaya kat\u0131lan projeler ise 2018 y\u0131l\u0131nda hep beraber elde etti\u011fimiz ba\u015far\u0131lar\u0131m\u0131z\u0131n meyveleri, sonu\u00e7lar\u0131 T\u00fcm bu projelerin i\u00e7inde yo\u011fun emek, fikir, \u00e7\u00f6z\u00fcm aray\u0131\u015f\u0131 ve odaklanma var. T\u00fcm kat\u0131lanlar\u0131 ve Y\u0131ld\u0131z Holding\u2019in b\u00fcy\u00fcmesinde eme\u011fi ge\u00e7en herkesi kutluyor ve onlara te\u015fekk\u00fcr ediyorum&#8221; dedi.<\/p>\n<p>Gazeteci ve yazar Serdar Kuzulo\u011flu ise \u00fclkemizden ve d\u00fcnyadan ba\u015far\u0131l\u0131 proje \u00f6rnekleri vererek, e\u011flenceli ve \u00f6\u011fretici bir konu\u015fma yapt\u0131. Bu y\u0131l 9 kategoride \u00f6d\u00fcller da\u011f\u0131t\u0131ld\u0131. Kazanan \u015firketler ve projeleri \u015f\u00f6yle:<\/p>\n<p>\u201cGOYA: Bizim Toptan &#8211; Y\u00fcz y\u00fcze B\u00fcy\u00fck Kazan\u00e7lar,  S\u0131f\u0131r Hata: \u00d6nem G\u0131da, pladis t\u00fcrkiye &#8211; Fabrika Kalibrasyonu Ama\u00e7 Birli\u011fi: pladis Global &#8211; Riskleri birlikte daha iyi de\u011ferlendirme, pladis Ortado\u011fu &#8211; \u00dclker Bisk\u00fcvi Ramazan\u2019a \u00d6zel Dijital ve Ma\u011faza \u0130\u00e7i Kampanyas\u0131,  Maliyet Avantaj\u0131: Polinas &#8211; Bopet Verimlili\u011fi, B\u00fcy\u00fcmeye Katk\u0131: \u015eok Marketler &#8211; Do\u011frudan Sebze-Meyve Tedari\u011fi , \u0130novasyon: pladis \u0130ngiltere &#8211; Jaffa Cakes Nibbles Sat\u0131\u015fta, Dijital Liderlik: pladis \u0130ngiltere &amp; \u0130rlanda &#8211; Sat\u0131\u015f Planlay\u0131c\u0131s\u0131 \/ Theseusx MOVERS: pladis Hindistan.\u201d<\/p>\n<p>\u201cMOVERS\u201d akrosti\u015fi, Money (Maddi de\u011fer), Objectives (Ortak hedefler), Value ( Var etti\u011fimiz de\u011fer), Evaluation (F\u0131rsat de\u011ferlendirmesi), Rivals (Rakipler) ve Sustainability (S\u00fcrd\u00fcr\u00fclebilirlik) kavramlar\u0131n\u0131n dizilimi olarak s\u00fcrd\u00fcr\u00fclebilir bir ba\u015far\u0131 i\u00e7in dikkat edilmesi gereken alt\u0131 \u00f6nemli ad\u0131m\u0131n ba\u015f harfini temsil ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YILDIZ HOLD\u0130NG, \u201cSENEN\u0130N YILDIZLARI\u201dNI 11\u2019\u0130NC\u0130 KEZ \u00d6D\u00dcLLEND\u0130RD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":57791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[18385,13552,3524,469,18387,468,18386],"class_list":["post-57790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-senenin","tag-13552","tag-avantaji","tag-liralik","tag-maliyet","tag-milyon","tag-yildizlarindan"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/02\/senenin-yildizlarindan-900-milyon-liralik-maliyet-avantaji_f2857fb.jpg?fit=1000%2C533","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-f26","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/57790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=57790"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/57790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/57791"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=57790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=57790"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=57790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}