Dijitalle\u015fme s\u00fcre\u00e7leri h\u0131zland\u0131k\u00e7a kapsad\u0131\u011f\u0131 sekt\u00f6rlerde de art\u0131\u015f ya\u015fan\u0131yor. Son teknoloji geli\u015fmeleri \u0131\u015f\u0131\u011f\u0131nda fuarc\u0131l\u0131k sekt\u00f6r\u00fc de online platforma ta\u015f\u0131n\u0131yor. Y\u00fczde 100 sermayeli kurulan bir T\u00fcrk online fuarc\u0131l\u0131k \u015firketi, hem yurt i\u00e7i hem de yurt d\u0131\u015f\u0131 alanda klasik fiziksel fuarc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fc dijitale ta\u015f\u0131yor.<\/p>\n
Nesnelerin interneti, \u015fehirlerin haberle\u015fmesi gibi konular\u0131n yan\u0131nda fuarc\u0131l\u0131k sekt\u00f6r\u00fcnde de dijital bazl\u0131 d\u00f6n\u00fc\u015f\u00fcmler ger\u00e7ekle\u015fiyor. Fuar ve benzeri etkinlikleri dijital d\u00fcnyaya ta\u015f\u0131ma hedefi ile yola \u00e7\u0131kan T\u00fcrk sermayeli \u015firket, fuar alan\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc veya ziyaret\u00e7i kapasitesi gibi sorunlar\u0131 ortadan kald\u0131r\u0131yor. Fuar\u0131 gezmek isteyen kullan\u0131c\u0131lara zamandan tasarruf imkan\u0131 sunan firma, isteyen herkesin her yerde cep telefonu veya diz\u00fcst\u00fc bilgisayar\u0131ndan<\/p>\n
fuarlar\u0131 gezmelerine olanak sa\u011fl\u0131yor.<\/p>\n
S\u00f6z konusu online fuarlar, kat\u0131l\u0131mc\u0131 firmalar ve ziyaret\u00e7ilerden olu\u015fuyor. Her alanda fuar organize etme kabiliyetine sahip olan alt yap\u0131 sayesinde; olu\u015fturulan online bir fuar, fiziksel fuarlar\u0131n aksine sadece belli bir alanda de\u011fil d\u00fcnyan\u0131n her noktas\u0131nda ula\u015fabilinecek bir k\u00fcresel bir etkinli\u011fe d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n
Masraflar ortadan kalk\u0131yor, etki alan\u0131 art\u0131yor<\/p>\n
Endless Fairs Genel M\u00fcd\u00fcr\u00fc G\u00f6kmen \u00d6zdemir, fiziksel fuarlar\u0131n art\u0131k beklenen etkiyi yapmad\u0131\u011f\u0131n\u0131 dijital fuarc\u0131l\u0131k ile hem elde edilen datalar\u0131n artt\u0131\u011f\u0131n\u0131 hem de i\u015f birliklerinin \u00e7o\u011fald\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi. Ortalama bir stand\u0131n online mecrada 5 bin TL bedelle kiralanabildi\u011fi bilgisini veren \u00d6zdemir, “Bu sayede k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli i\u015fletmeler de ufak bedellerle \u00fcr\u00fcnlerini k\u00fcresel alanda sergileyebiliyor, yurt d\u0131\u015f\u0131 ve yurt i\u00e7i i\u015f birliklerini g\u00fc\u00e7lendirebiliyor” \u015feklinde konu\u015ftu.<\/p>\n
Ayn\u0131 anda s\u0131n\u0131rs\u0131z fuar d\u00fczenlenebiliyor<\/p>\n
\u00d6zdemir, bahsi ge\u00e7en online fuarlar\u0131n fiziksel yap\u0131lan \u00f6rneklerine belli bir alanda yap\u0131lmad\u0131\u011f\u0131ndan dolay\u0131 program probleminin de olmad\u0131\u011f\u0131n\u0131 aktararak, “Zaten \u015firketimizin ad\u0131 (Endless-sonsuz) buradan geliyor. Bu sistemle ayn\u0131 anda s\u0131n\u0131rs\u0131z say\u0131da fuar d\u00fczenlenebilir. Fiziksel bir mekan gereksinimi olmad\u0131\u011f\u0131ndan dolay\u0131 belli bir programa da ihtiya\u00e7 olunmuyor. \u0130stenildi\u011fi an fuar hizmete al\u0131nabiliyor. Kat\u0131l\u0131mc\u0131lar bir t\u0131k ile t\u00fcm d\u00fcnyaya a\u00e7\u0131labiliyor” ifadelerini kulland\u0131.<\/p>\n
“Destek verilirse geli\u015fme artar”<\/p>\n
Bu g\u00fcne kadar bir \u00e7ok organizasyon yapt\u0131klar\u0131n\u0131 ama\u00e7lar\u0131n\u0131n d\u00fcnyadaki t\u00fcm fuarlar\u0131 online platforma ta\u015f\u0131mak oldu\u011funu vurgulayan \u00d6zdemir, “Biz bir T\u00fcrk firmay\u0131z ve bu sistemimizle yerli firmalar\u0131 d\u00fcnya sahnesine \u00e7\u0131kar\u0131yoruz. Ayr\u0131ca, k\u00fcresel alanda da fuar organizasyonlar\u0131na altyap\u0131 deste\u011fi verebiliyoruz. Bizim amac\u0131m\u0131z dijitalle\u015fen d\u00fcnyadan geri kalmamak. Art\u0131k insanlar her ihtiyac\u0131na bir t\u0131k ile oturdu\u011fu yerden ula\u015f\u0131yor. Neden fuarlar da b\u00f6yle olmas\u0131n? E\u011fer bu alana bir destek sa\u011flan\u0131rsa \u00fclke olarak \u00e7ok \u00fcst noktalara ula\u015f\u0131labilir” \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
G\u00d6KMEN \u00d6ZDEM\u0130R<\/p>\n","protected":false},"author":1,"featured_media":66112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[1781,20106,20105,20104,15619,12115,957],"class_list":["post-66111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alanda","tag-dijitale","tag-fuarlar","tag-girisimiyle","tag-kuresel","tag-tasiniyor","tag-turk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/03\/turk-girisimiyle-fuarlar-kuresel-alanda-dijitale-tasiniyor_c8844ba.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-hcj","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/66111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=66111"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/66111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/66112"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=66111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=66111"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=66111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}